business management paper 1 case study (expected questions) · 2019-10-26 · business management...
TRANSCRIPT
Indus International School, Hyderabad
1 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
BUSINESS
MANAGEMENT
PAPER 1
CASE STUDY (EXPECTED
QUESTIONS)
Indus International School, Hyderabad
2 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
Unit 1
Business organization and
environment
Indus International School, Hyderabad
3 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
1.1 Introduction to business management
1. Explain two problems Henri’s father faced in starting his set up in hardware shops. (4
marks)
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1.2 Types of organizations
2. Discuss the advantages and disadvantages of being a Sole trader for Henri (6 marks)
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4 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
3. Suggest any other type of Private Sector enterprises which Henri could have opted to face
the competition from TM. (4 marks)
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1.3 Organizational objectives
4. Comment on the mission statement of TM (3 marks)
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5. Analyse the profit driven objectives of TM (4 marks)
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Indus International School, Hyderabad
5 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
6. Identify the changes which TM has to go through due to changes in external environment
in France (8 marks)
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7. To what extent TM’s poor record of CSR will have an effect on its brand image (7 marks)
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8. Describe the influence of Pressure groups on the decisions taken by companies like TM.
(3 marks)
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Indus International School, Hyderabad
7 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
9. Use Ansoff Matrix to show the current growth plan of TM (6 marks)
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8 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
1.4 Stakeholders
10. “TM does not want them expressing collective opinions about TM”. Interpret the
statement and discuss its impact on Internal stakeholders of TM ( 8 marks)
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11. Distinguish between internal and external stakeholders of TM (4 marks)
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Indus International School, Hyderabad
9 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
1.5 External environment
12. Identify the external factors affecting TM and construct PEST analysis for the same (8
marks)
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10 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
1.6 Growth and evolution
13. Discuss the advantages and disadvantages of large business like TM (6 marks)
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14. Analyse the method of external growth used by TM to increase its revenue (5 marks)
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Indus International School, Hyderabad
11 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
15. Explain the reasons for the growth of multinational companies (MNCs) like TM (3
marks)
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Indus International School, Hyderabad
12 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
Unit 2
Human resource management
Indus International School, Hyderabad
13 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
2.1 Functions and evolution of human resource management
1. TM was expecting high labour turnover in 2013. Analyse the reasons for labour turnover
in TM. (5 marks)
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2. Explain the advantages and disadvantages of promoting Delphine internally ( 4 marks)
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Indus International School, Hyderabad
14 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
3. Comment on the idea of TM to include flexi work hours for employees (5 marks)
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2.2 Organizational structure
4. Discuss the decision of TM to follow inflexible organisation structure (8 marks)
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15 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
2.3 Leadership and management
5. Evaluate the impact of TM’s leadership style on employees and suggest the one TM could
use(8 marks)
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6. Analyse Henri’s decision of not reporting about the behaviour of young employees (4
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16 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
2.4 Motivation
7. Examine the motivational strategy used by TM to motivate the employees(8 marks)
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8. Using Pink’s motivation theory, suggest TM to make changes in the internal environment
in order to increase employees’ motivation (7 marks)
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9. Recommend the changes that TM could do in their contract and employment practices
which will help them in cost cutting (5 marks)
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Indus International School, Hyderabad
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10. Explain two non-financial rewards which can be given to TM’s employees to increase the
motivation levels at work (4 marks)
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11. Evaluate the decision of keeping wages minimum for employees in TM (7 marks)
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2.5 Organizational (corporate) culture (HL only)
12. To what extent TM’s organisation culture impacts the productivity of employees (6
marks)
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2.6 Industrial/employee relations (HL only)
13. Suggest the industrial relation methods which TM’s employees can use to discuss their
issues with management (4 marks)
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Unit 3
Finance and accounts
Indus International School, Hyderabad
21 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
3.1 Sources of finance
1. Evaluate the reasons why Henri was not able to attract external sources of finance (8
marks)
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2. Recommend two sources of finance which Henri could have used (4 marks)
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22 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
3.7 Cash flow
3. Suggest the strategies Henri should have used to deal with liquidity problems in his
organisation (6 marks)
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Unit 4
Marketing
Indus International School, Hyderabad
24 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
4.1 The role of marketing
1. Discuss the importance of market share and market leadership for TM (7 marks)
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2. Describe the characteristics of market where TM operates (3 marks)
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Indus International School, Hyderabad
25 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
3. Recommend the strategies TM could adopt to increase its market share (5 marks)
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4.2 Marketing planning (including introduction to the four Ps)
4. Identify the effectiveness of marketing mix of TM (8 marks)
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Indus International School, Hyderabad
26 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
5. Comment on the usefulness of making customer service as USP (4 marks)
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4.4 Market research
6. Evaluate the use of market research for companies like TM which has wide product line.
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Indus International School, Hyderabad
27 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
7. Recommend the market research method for TM if it seeks to develop new market in
Asia (7 marks)
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Indus International School, Hyderabad
28 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
4.5 The four Ps (product, price, promotion, place)
8. Identify the ways of branding which could be used by TM to market the recently started
services (7 marks)
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9. Evaluate the effectiveness of pricing strategy used by TM (6 marks)
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Indus International School, Hyderabad
29 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
10. Recommend two above the line promotion methods which can be used by TM to promote
the offered products (4 marks)
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4.6 The extended marketing mix of seven Ps (HL only)
11. To what extent the marketing mix of services of TM is effective. Focus on the People,
Process & Physical evidence (7 marks)
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Indus International School, Hyderabad
30 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
4.7 International marketing (HL only)
12. Explain the role of cultural differences in Asia which TM is going to face due to the
decision of expanding. (4 marks)
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4.8 E-commerce
13. Evaluate the cost and benefits of E-commerce if TM decides to sell its products online (6
marks)
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Unit 5
Operations management
Indus International School, Hyderabad
32 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
5.2 Production methods
1. Describe the features of lean production method used by TM (3 marks)
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2. Evaluate the usefulness of lean production method used by TM (8 marks)
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Indus International School, Hyderabad
33 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
3. Suggest any other lean production method which will be useful for TM (6 marks)
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5.4 Location
4. Evaluate the effectiveness of outsourcing for cost cutting (8 marks)
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34 | P a g e C o m p i l e d b y A p r a j i t a V e r m a
5. Distinguish between Just in Time and Just in Case (4 marks)
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5.6 Research and Development (HL only)
6. Explain the importance of research and development for TM (6 marks)
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