Business LocalLogo use and style guide

For the most recent edition of this publication, please see the SBDC Extranet.

Version 3 10/08/2015

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Role of the Business Local serviceTo facilitate business development and growth within local communities.

When does the Business Local logo need to be used?Your current funding agreement with the Small Business Development Corporation (SBDC) includes an obligation to give preference to the Business Local logo and to acknowledge the financial support provided by the State Government. The Business Local logo must appear on all on and offline (hard copy) promotional materials associated with the funded service including, but not limited to:• websites• promotional flyers and brochures• advertisements• banners• signage

Materials that include the Business Local logo must be forwarded to the SBDC for approval before publication. The logo must only be used in relation to the delivery of the actual Business Local service, not for the overall promotion of your organisation. Use of the logo must comply with this style guide. In addition, the SBDC’s support of the service must also be acknowledged in all public statements and media releases.

Business Local and Business Local WA are both registered business names and cannot be altered or added to in any way.

These guidelines are mandatory for all Business Local service providers. For further clarification please contact the Communications and Marketing unit at the SBDC.

T: 08 6552 3231

E: events@smallbusiness.wa.gov.au

Communications and materials that include the Business Local logo must be forwarded to the SBDC for approval before publication.

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The Business Local logo must be used in its entirety ie. including the wording “A Small Business Development Corporation service funded by the Government of Western Australia”.

FormatThe logo is available in a variety of formats. To request a particular format, please contact events@smallbusiness.wa.gov.au and include details of where and how the logo is to be used. As a rough guide:• .eps – this format is generally used for documents and websites developed by professional graphic designers

Positive version on light background: Reversed out version on dark background:

Mono version version on dark background:Mono version version on light background:

The logoWherever possible the Business Local logo must be presented in colour, preferably in the positive version. On darker areas use the reversed out version. In exceptional circumstances you may use a mono version of the logo.

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How should the logo be used?

Single branding In some instances marketing and communications materials will need to be produced which feature only the Business Local logo. In this situation all general guidance around the use of the logo still applies, however the logo should appear in either the top left or bottom right hand corner of the publication (or other item). All items produced with single branding must be forwarded for approval to the SBDC Communications and Marketing Unit.

Business Local

Business Local

Business Local

Level 2, 140 William Street Perth WA 6000

T: 13 12 49E: info@smallbusiness.wa.gov.au

smallbusiness.wa.gov.au

facebook.com/smallbusinesswa

Example of Business Local logo placement top left Example of Business Local logo placement bottom right

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Co-branding with a providerIn most instances the Business Local logo will be used on materials which are co-branded with the provider’s logo.

It is important that the complete version of the Business Local logo is used ie. with the wording “A Small Business Development Corporation service funded by the Government of Western Australia” included.

In relation to the provider’s website, the logo should be placed in the bottom right of the homepage and any pages that refer directly to the Business Local service. Wherever possible the logo should be hyperlinked to the Business Local page on the SBDC website (smallbusiness.wa.gov.au).

For all physical publications, advertisements and signage the logo should be placed in the bottom right of the front page. It only needs to be used once in each instance – for example, it should be on the cover of a brochure, but does not need to be on any other pages. In all instances its placement should have priority over general sponsors or supporters.

The Business Local logo should not be used as part of a provider’s general email footer. It should only be used when the email refers directly to the provision of Business Local services.

Tuesday | 26 May 2015 | 12.30 pm – 2.00 pmInsert workshop location here

Are you thinking about starting a business, but don’t know where to start?

Business Basics is a FREE two-hour workshop that will introduce you to the first steps in establishing a small business; from an initial assessment – which looks at your suitability to run a business – to financing your business idea, and identifying initial and on-going sales opportunities.

This workshop will also provide you with an overview of all the key points you need to consider, along with hints and tips on where to find more detailed information and advice.

As part of the session you will also receive a practical resource book which can be used as the foundation of your business plan.

Contact us information goes here. Name number 0400 000 000, email name@businesslocal.com.au

BUSINESS BASICS Business Local – local support for your small business

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MORE INFORMATION: Contact Name, address and phone, fax etc 0400 000 000 email name@businesslocal.com.au Website etc

Example of co-branding with providerExample of co-branding with provider

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at least 3.5cm

(or 100px)

Logo sizeFor print communications, the entire logo should never be reproduced in a format smaller than 3.5cm in total height.

In exceptional circumstances, such as directories or small press advertisements, the logo can be reduced in size, providing the wording is completely legible.

For online communications the entire logo should never be reproduced in a format smaller than 100px in total height.

SpacingThe logo should be kept separate from other logos or graphics, to avoid clutter or confusion. The minimum spacing is based on the height of the text elements of the logo.

xx

xx

x x

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

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change the orientation of the logo

Small Business Specialists

put a border around the logo

squash, stretch or otherwise distort the logo’s proportions

place the logo over a photo or patterned background

make any additions to the logo or change the tagline in any way

use the black version of the logo on top of a background that is too dark, or the white version

on a background that is too light

add shadows, embossing or otherwise change the logo in any way

use a jpg when an eps. file should be used (to avoid it appearing in a white box).

Incorrect use of logoDo not:

split the logo to remove the attribution (except with express permission from the SBDC)

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Logos NOT to be used

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Colour palette

Primary brand colours Secondary brand colours

CMYK0/40/90/0

PMS1375

CMYK85/24/0/0

PMS2925

CMYK0/59/100/5

PMS1595

CMYK42/0/33/27

PMS556

CMYK0/2/35/9

PMS616

CMYK63/0/18/0

PMS3115

CMYK76/42/31/8

PMS7698

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Typography‘Myriad Pro’ is the font family used wherever possible. If Myriad Pro is not available Arial can be used.

Fonts

Body text: Myriad Pro Light abcdefghijklmnopqrstuvwxyz 0123456789Quotes: Myriad Pro Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789Subheaders: Myriad Pro Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789Headers: Myriad Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Body text: Arial Regular abcdefghijklmnopqrstuvwxyz 0123456789Quotes: Arial Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789Headers: Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

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Applications

Business Local – local support for your small business

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Occum eum, in consequ oditature nobitas pellupti rescium illaborepere mo is etur rendempos dolupta aut molo in pa volori ipsa serio berciet veratem quibus aut rem quibus, sumquos dolo con nobit latem aut ad el et ad ut fugiti iur.

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MORE INFORMATION: Contact Name, address and phone, fax etc 0400 000 000 email name@businesslocal.com.au Website etc

Business Local

A4 flyer A4 cover

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Business Local

Business Local

Level 2, 140 William Street Perth WA 6000

T: 13 12 49E: info@smallbusiness.wa.gov.au

smallbusiness.wa.gov.au

facebook.com/smallbusinesswa

Applications

Presentation folder

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Applications

Business Local –free advice and guidance for your small business

Business Local

Business Local

Level 2, 140 William Street Perth WA 6000

T: 13 12 49E: info@smallbusiness.wa.gov.au

smallbusiness.wa.gov.au

facebook.com/smallbusinesswa

A4 generic sign (portrait)

Press advertisement

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Charlie BrownManager

123 High StreetAnytown WA 6123

T: 9123 4567E: manager@happybusiness.com.au

www.happybusiness.com.au

Charlie BrownBusiness Local

Applications

Business card Name badge

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AttributionThe tagline ‘A Small Business Development Corporation service funded by the Government of Western Australia’ must be included whenever the Business Local logo is used. The words ‘sponsorship’ or ‘sponsored by’ must not be associated with the Business Local logo. The SBDC must not be listed as a ‘partner’ or an ‘affiliate’, or grouped with other general sponsors.

In all instances its placement should have priority over general sponsors or supporters.

The logo and associated tagline should not be used by Business Local providers for any purposes other than those stated in the contract between the SBDC and service provider.

The logo and associated tagline should not be used by Business Local providers to in any way represent that they are employees, partners or agents of the State Government.

Funding acknowledgementThe Business Local logo must always be accompanied by the tagline ‘A Small Business Development Corporation service funded by the Government of Western Australia.’ Please note - the tagline cannot be altered in any way.

When referring to the SBDC’s funding arrangement of the Business Local service in general copy (on your website or other publications) you must use the following wording:

Business Local is a Small Business Development Corporation service funded by the Government of Western Australia.

or

ABC organisation is a provider of Business Local — a Small Business Development Corporation Service funded by the Government of Western Australia.

or

Speak with an adviser from ABC organisation — a Business Local provider. (NB. the preference is to use ‘from’ rather than ‘at’, as the latter implies that the service is located in a particular place which clients need to visit.)

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Small Business Development Corporation

Level 2, 140 William Street, Perth (access from Murray Street Mall)

F: 08 6552 3399

E: info@smallbusiness.wa.gov.au

smallbusiness.wa.gov.au

13 12 49

AUG

15/0

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