business journalism professors 2014: tactical teaching - using multimedia by mark tatge
DESCRIPTION
Mark Tatge presents "Tactical Teaching - Using Multimedia" during the Reynolds Center for Business Journalism's annual Business Journalism Week, Jan. 3, 2014. Tatge teaches multimedia storytelling, business writing and media studies as the Eugene S. Pulliam Distinguished Professor of Journalism at DePauw University. The annual event features two concurrent seminars, Business Journalism Professors and Strictly Financials for journalists. For more information about business journalism training, please visit http://businessjournalism.org.TRANSCRIPT
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Tactical Teaching
§ By Mark Tatge DePauw University [email protected]
Using multimedia to tackle complex topics, teach analytical skills and improve learning outcomes.
Photo: DePauw University ©Deadline Reporter LLC
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Today’s agenda
§ Challenges of teaching business. § Understanding your audience. § Why Millennials are different. § Establishing learning objectives. § Tailoring content to meet goals. § Employing multimedia. § Conclusions.
Photo: Mark Tatge ©Deadline Reporter LLC
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Professional Background 30 years experience
Photo: DePauw University, Depauw.edu
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Media & business pundit
Appear as guest on CNN, MSBNC, FOX, PBS, NPR, ABC. Frequently quoted on media, economy and business.
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Author
“A gem of a teaching text.” - Pacific Coast Business Times Publisher Henry Dubroff.
http://tinyurl.com/cu7cnoh
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Teaching Experience
§ Seven years university-level teaching. § Created business / economics writing program at Ohio University producing 60 graduates.
§ Hold endowed chair at DePauw University – Eugene S. Pulliam Distinguished Professorship of Journalism.
§ Developing multimedia storytelling curriculum. § Building digital Web platform for student media.
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Job Market Skills Adapt your teaching to meet the demands of the market
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Why business journalism ?
§ Growing area of media. § Technical skills in demand. § Basic curiosity among students. § Changing economic landscape.
Ohio University, Photo by Mark Tatge ©Deadline Reporter LLC
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Transferrable Skills
§ Skills students learn in business journalism – in demand, but not necessarily as traditional journalists.
Court Street, Ohio University, Photo by Mark Tatge ©Deadline Reporter LLC
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What is in demand?
§ Workers who can: § Quickly process information, § Make sense of information, § Package and deliver it to a specialized audience.
Ohio University, Photo by Mark Tatge ©Deadline Reporter LLC
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Media Job Market Recovers
Source: BLS
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Covers people who collect and analyze facts about newsworthy events by interview, investigation, or observation. Report and write stories for newspaper, news magazine, radio, or television. —Analyze, interpret, and broadcast news received from various sources
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Employment Outlook
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Media jobs 2010-20
§ Digital, multimedia and specialty content production and will grow in importance.
Source: Bureau of Labor Statistics ,
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Biggest growth: Web & digital
Current unemployment rate: 3.8%
Biggest demand will continue to be in content creation focused around digital delivery.
Source: BLS ©Deadline Reporter LLC
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Journalism skills valued
Source: Michael Mandel blog
The definition of “journalist” is changing. The skill set is still in demand by non-news employers.
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Understanding your audience ©Deadline Reporter LLC
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The Millennials
Born after 1982: § Optimists § Team players § Trusting, accepting of authority § Rule followers § Love structure § Forward looking
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Heavy Media Consumers
§ 94% have cell phones. § 56% generate own entertainment. § 58% create personal content online. § 75% use social networking sites. § 64% text while driving a car.
Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)
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My Cell is My Best Friend
Source: Pew, PBS
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Prefer text, avoid email
Source: Pew
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Don’t like to talk on the phone
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Embrace social media
§ Source: Pew
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Millennials love the spotlight
§ Millennial generation consider money, image and fame more important than values like self-acceptance. § Love the spotlight § Advice: Share it
Source: Journal of Personality and Social Psychology.
DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC
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Content Challenges
§ Business is complicated. § Most students intimidated by the topic. § Liberal arts - Math phobia. § Millennials: short attention span, strong desire to participate.
DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC
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Establish objectives
§ What do I want them to learn? § What is the best way to teach? § Lecture? § Discussion? § Group projects? § Field work and presentations?
DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC
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Why multimedia works
§ Explain complex topics. § Reinforce key points. § Provide transitions. § Spark debate. § Empowers learners.
Photo by Mark Tatge ©Deadline Reporter LLC
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Multimedia improves learning
Using multiple channels can increase the effectiveness of learning outcomes provided the brain can process the information.
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Multimedia in action
Ohio University graduate Jessica Beinecke uses multi-channel learning at Voice of America . https://www.youtube.com/watch?v=QPAEPDzfL7g
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Organizing Your Class ©Deadline Reporter LLC Instructor Larry Abed, DePauw University, Multimedia 291
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Class period breakdown
§ Cable news, WSj.com – discussion. § Blogs / discussion boards. § Blackboard / Moodle – resources. § TV Clips, movies – reinforce concepts. § Presentations – discussion.
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Typical class § 20 minutes lecture. § 1-2 Video clips . § Summary. § Break. § Class discussion. § 10 minute lecture. § Recap. § Presentations / Group projects. § Walk off video.
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Always discuss daily news
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TV - Breaking news
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Use Skype & Webcams
§ Have guests visit via Skype or FaceTime
http://www.youtube.com/watch?v=Y4p9Afqh_8M
Source: Forbes
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Use Social Media to Connect
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Setting up a Facebook Group
http://www.facebook.com/about/groups/
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Post topical readings
www.bizreporting.com ©Deadline Reporter LLC
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Have Students Write a Blog
§ http://elyssadiraffaele.blogspot.com/ ©Deadline Reporter LLC
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Homework § Assign homework on class blogs. § Post “news” to Tumblr, Google + or Twitter.
§ Require students to follow one another. § Assign topical blogs.
§ Stocks, economic indicators, newsmakers. § Assign beats.
§ Have students post items to Twitter.
Strouds Run State Park, Athens, Ohio, Photo: Mark Tatge ©Deadline Reporter LLC
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Using Video in Class
©Deadline Reporter LLC Source: 20th Century Fox, 1987
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The ice breaker
http://www.youtube.com/watch?v=D2QlitH4nYY
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Use video as a changeup § Lecture for 15-20 minutes. § Follow up with a video. § Videos change the pace. § Offer new insights. § Prompt discussion.
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The changeup
§ Never underestimate the power of humor http://youtu.be/F1GUoQpkr0s ©Deadline Reporter LLC
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Explaining complex topics
§ http://www.youtube.com/watch?v=wkygXc9IM5U
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Empower students – field work
§ Video Reporting Assignments ©Deadline Reporter LLC
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Multimedia Tools & Resources
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Manage Your Course Online
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Offer online tutorials
www.aplia.com ©Deadline Reporter LLC
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Offer a Math Refresher
http://www.emathematics.net/ ©Deadline Reporter LLC
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Use WSJ’s Test Bank
§ WSJ offers weekly quiz you can use in your class.
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Store & Organize Your Class Videos
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Put Class Videos Online
§ How to: http://support.google.com/youtube/bin/answer.py?hl=en&answer=94507
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Vimeo: student videos
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Build a class website
§ Use website to showcase student work and class assignments
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Track a stock
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Predict the economy
§ Offer awards prizes and points.
Source: Business Insider, U.S. Department of Labor ©Deadline Reporter LLC
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How to search for videos Many different search engines: www.youtube.com www.20search.com/video.php www.archive.org/details/movies www.hulu.com www.truveo.com/ www.bing.com/videos/browse www.video.filestube.com/ www.dogpile.com/ www.blinkx.com/ www.video.search.yahoo.com/ www.dailymotion.com
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Video Archives
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Build your Digital Skills
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Use Morningstar - king of mutual funds
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Scour AAII – educational materials
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Yahoo Finance: Free stock data
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StockCharts.com: great graphics
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Learn to download & save videos
Comes bundled with several add-ons. Make sure you uncheck the boxes before installing. he Web.
http://download.cnet.com/YTD-Video-Downloader/3000-2071_4-10647340.html
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Network with biz professors
http://tinyurl.com/azrct4p
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Finally: Have fun !
http://www.youtube.com/watch?v=upvtJohMKV4
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Acknowledgements
§ DePauw University, www. Depauw.edu § Deadline Reporter, LLC § Bureau of Labor Statistics § Pew Research Center § Reynolds Center for Business Journalism
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The End
§ This presentation is for educational, non-commercial purposes. Deadline Reporter has agreed to a shared copyright with the Donald W. Reynolds Center for Business Journalism. Personal or commercial duplication, reproduction and distribution of this work is prohibited without prior consent of the parties. All rights are reserved.