business intelligence with sap bi and sap businessobjects software christine davis – university of...

Business Intelligence with SAP BI and SAP BusinessObjects Software

Christine Davis – University of ArkansasNitin Kale – University of Southern California

SAP Curriculum Congress 2010

SAP Business Intelligence Reporting

Overview of BI Reporting Tools

© SAP AG 2010. All rights reserved. /

SAP BusinessObjects Intelligence Platform

Find definitions and description for:

• CRM

• SCM,

• SRM: Supplier Relationship Management,

• PLM: Product lifecycle management

http://en.wikipedia.org/wiki/Supplier_Relationship_Management

http://en.wikipedia.org/wiki/Supplier_Relationship_Management

http://en.wikipedia.org/wiki/Product_lifecycle_management





Wikipedia.Org:

A generic lifecycle of products

“In industry, product lifecycle management (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal.”

PLM

http://en.wikipedia.org/wiki/File:Product%E2%80%99s_lifecycle.svg


The four main stages of a product's life cycle and the accompanying characteristics are:

Stage Characteristics

1. Market introduction stage

1. costs are very high

2. slow sales volumes to start

3. little or no competition

4. demand has to be created

5. customers have to be prompted to try the product

6. makes no money at this stage

2. Growth stage

1. costs reduced due to economies of scale

2. sales volume increases significantly

3. profitability begins to rise

4. public awareness increases

5. competition begins to increase with a few new players in establishing market

6. increased competition leads to price decreases

3. Maturity stage

1. costs are lowered as a result of production volumes increasing and experience curve effects

2. sales volume peaks and market saturation is reached

3. increase in competitors entering the market

4. prices tend to drop due to the proliferation of competing products

5. brand differentiation and feature diversification is emphasized to maintain or increase market share

6. Industrial profits go down

4. Saturation and decline stage

1. costs become counter-optimal

2. sales volume decline or stabilize

3. prices, profitability diminish

4. profit becomes more a challenge of production/distribution efficiency than increased sales

Wikipedia.Org:

PLM

(Marketing):


Product Directions for BI Solutions


SAP BusinessObjects Enterprise XI Product Line


Information Discovery and Delivery

Crystal ReportsConnect to virtually any data source,

design and format interactive reports

SAP BusinessObjects Web Intelligence

Self-service access to information and intuitive

analysis

XcelsiusPoint and click data visualization tool to create interactive

analytics and dashboards


Powerful ad hoc query

User centric report authoring

Interactive on-report analysis

SDK and extension points

SAP BUSINESSOBJECTS WEB INTELLIGENCE

Source: K. Jason, M. Ty (2008). Which BI Client To Use. Retrieved 02/15/2009 from http://www.sdn.sap.com


The reporting standard

Rich & common SDKs

Complete data access

Pixel perfect report design

CRYSTAL REPORTS

Source: K. Jason, M. Ty (2008). Which BI Client To Use. Retrieved 02/15/2009 from

http://www.sdn.sap.com


DashboardsWikipedia.Org: Benefits include:

Visual presentation of performance measures

Ability to identify and correct negative trends

Measure efficiencies/inefficiencies Ability to generate detailed reports showing

new trends Ability to make more informed decisions

based on collected business intelligence Align strategies and organizational goals Saves time compared to running multiple

reports Gain total visibility of all systems instantly Quick identification of data outliers and

correlations

KPI:

Wikipedia.Org: Key Performance Indicator is an industry jargon term for a type of Measure of Performance.

XCELSIUS Source: K. Jason, M. Ty (2008). Which BI Client To Use. Retrieved 02/15/2009 from http://www.sdn.sap.com

Graphical Reporting

http://en.wikipedia.org/wiki/Business_intelligence

http://en.wikipedia.org/wiki/Measure_of_Performance

Selected slides

Authors Prasanna Sudhindra Rao

Peter Lehmann


OLAP: Bike Company Data Model

Quantitative Data:-> Key figure(s)Bike Company:

• Sales Quantity• Revenue• Discount

• Net Sales• Cost of Goods Sold

Qualitative Data:-> Dimension(s) /

Characteristic(s)Bike Company:

• Time• Distribution Channel

• Division• Material

• Material Group• Sales Organization

• Country …

350

Sales Organization

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Time


Key Analysis Methods

Key analysis methods

Slicing: Applying a filter to create a “slice” of data

Dicing: Applying a filter in more than one dimension to create a “smaller” subset

Drill-across Switching the axes

Drilldown: Displaying more detailed information (opposite of roll-up)

Roll-up: Displaying aggregated information (opposite of drilldown)


Sales Organization

Dis

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Time

Slicing


Slicing Example

Slicing:Filtering by AUS2


Dicing

Sales Organization

Dis

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Time


Dicing Example

Dicing:Filtering by AUS1+AUS2 and Wholesale


Drill-across

Time

Sales Organization

Dis

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Time

Dis

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Organ

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Drill-across Example

Drill-across: Distribution first,

Sales Org. second


Drilldown and Roll-up

Sales Organization

Dis

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Time


Time

Bike Company Data Model


Drilldown and Roll-up Example

Drill-down: Detail by Quarter

Roll-up: Aggregation for time

business intelligence with sap bi and sap businessobjects software christine davis – university of...

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