business intelligence tool recommendation for ecommerce
DESCRIPTION
Business Intelligence tool recommendation for ecommerceTRANSCRIPT
Business Intelligence tool for ecommerce
Dhruv Boruah [email protected]
Note: This analysis was made by me for one of my clients using Magento platform and custom requirements based on the information provided by the vendors or their implementation partners. They might not necessarily be your preferred solution. I have not tested QlikView/Tableau/eCommera in large dataset and I have not tested all the features of these two products. Just a business review.
Basic investigation report
Decision Required
A easy to use business intelligence tool for ecommerce retailer that can consolidate data from different sources and create value across all departments.
QlikView
• Drag and Drop • Retail Partners • Email Dashboards • Custom Logic • Time Sensitive Analysis • What –if analysis ? • Time Limited Reporting Sharing • Stores compressed data in server for
quick/offline analysis • Real time - 30 seconds
Features
• Ready made Dashboards • Action based tool • Work only with structured Data • Custom prices for extra features. Eg.
Batch email of reports etc • Windows Only
Missing
TCO 1 YEAR: XXXX 3 YRS: XXXX Implementation by Partner : ~10 DAYS
Tableau/ BIME
• Excellent Visualisation too like QlikView
• Extensive partner network • Cheaper than QlikView • Many features are off the shelf
Missing • No retail focused templates • Action based tool • Work only with structured Data • Windows Only
TABLEAU
• Low cost • Designer can be accessed from the
Web <yourcompany>.bimeapp.com
Missing • Clunky with huge datasets • Limitations to 25k rows for display • Confusing price negotiations • Limited clients & partners • No retail focused templates
BIME
TCO 1 YEAR: XXXX 3 YRS: XXXX Implementation by Partner : ~15 DAYS
Splunk
• Real time business insights • Search and investigate • Great with unstructured and
structured data • Machine data analysis: Server logs,,
RFID, Bar Codes, Telephone, Messaging etc
• Can replace GA ! • Stores timeline snapshot • Send scheduled PDF email etc • Complement traditional BI Tools
Features
• Learning Curve • Action based tool
Missing
TCO 1 YEAR: XXXX 3 YRS: XXXX Implementation by Partner : ~5 DAYS
e-Commera
• More Action Tool than Reporting tool. How? Why? What?
• Great Retail experience • Practice Manager • Pre configured Dashboard for every
dept/profit-ranked action lists/ ‘profit-tree’ and lost-order value ‘waterfall’
• Access to eCommera retail experts • Week-on-week comparisons
Features
• No on-demand reporting • Basic reporting missing (might be
netsuite) • Not real-time - 7 day batch reporting • Works only with structured data
Missing
TCO 1 YEAR: XXXX 2 YRS: XXXX 3 YRS: XXXX Implementation by Partner: 45 days
Benefit Matrix
QlikView Splunk e-Commera
Retail Focus LOW / MEDIUM LOW HIGH
Learning Curve LOW HIGH LOW
Partner Implementation Time (Days)
10 5 45
Cost £XXXX* £XXXX* £XXXX
3YR cost £XXXX* £XXXX* £XXXX
* Managed hosting services not included (approx XK per year)
Recommendation
Based on the information discussed and the following reasons:
• Retail Focused • Action based recommendation • Low learning curve
We recommend: • e-Commera If for cost ; we recommend BIME
Contact me
If you disagree or if you have any specific queries or what I have leant since this presentation or anything ;)
www.boruah.com
http://twitter.com/dhruvboruah http://www.linkedin.com/in/dhrubajyotiboruah