1. 1. Presented By Harry Mills / PRESENTATIONPRO PHARMACEUTICAL BI Presented by: VIKAS SONI Management Scholar, 14PMM511 Dept. of Pharmaceutical Management, NIPER, Mohali. BUSINESS INTELLIGENCE & TECHNOLOGY
2. 2. Presented By Harry Mills / PRESENTATIONPRO Flow of Presentation The Pharma reality Business intelligence predictions 2015 What is Business Intelligence? Why does Business Intelligence necessary? Business Intelligence functions Business Intelligence approach How does Business Intelligence works? Business Intelligence components Business Intelligence data types Business Intelligence and Pharmaceutical Industry Applying Business Intelligence to the demands of Pharmaceutical Companies Business Intelligence and Product Life Cycle Pharmaceutical organizations snapshot Conclusion
3. 3. Presented By Harry Mills / PRESENTATIONPRO The Pharma Reality: A Data Quest Like every other industry Large amount of data at every stage of the products lifecycle. A typical US FDA NDA filing was about 21 container trucks large All decision and movement from one stage to the next is essentially data driven Data accuracy and verifiability critical But different Errors have huge costs A wrong decision: all the money and efforts will go to vain Competitors advantage
4. 4. Presented By Harry Mills / PRESENTATIONPRO 1. The lines will blur between data scientists and data analysts 2. Microsoft and Salesforce will take a dominant share of the cloud- based business intelligence 3. Data preparation replaces Big Data as the hottest topic in BI 4. Mobile BI Is a Necessity Moving Forward 5. Marketing will be the primary driver of BI decisions 6. Internet of Things Gets Real for B2B Source: http://www.forbes.com/sites/groupthink/2014/12/19/six-business-intelligence-predictions-for-2015 Six Business Intelligence Predictions Forbes Report 2015
5. 5. Presented By Harry Mills / PRESENTATIONPRO WHAT IS BUSINESS INTELLIGENCE (BI)? BUSINESS OPERATIONS MANUAL IT SYSTEMS GENERATE RAW DATA MEANINGFUL INFORMATION TRANSFORM UTILIZEDBY MORE PROFITS INCREASE REVENUE REDUCE COSTSTABILITY ACTIONS (STRATEGY) DECISION MAKER RESULTS INTO BUSINESS INTELLIGENCE
6. 6. Presented By Harry Mills / PRESENTATIONPRO MICROSOFT BUSINESS INTELLIGENCE
7. 7. Presented By Harry Mills / PRESENTATIONPRO BUSINESS INTELLIGENCE RAW DATA MEANINGFUL INFORMATION TRANSFORM BUSINESS INTELLIGENCE TECHNOLOGY PROCESSES CHANGES WITH TIME BUSINESS ENVIRONMENT BUSINESS INTELLIGENCE APPROACH
8. 8. Presented By Harry Mills / PRESENTATIONPRO8 Improving organizations by providing business insights to all employees leading to better, faster & more relevant decisions. Business Intelligence as an umbrella term to describe concepts and methods to improve business decision making by using fact-based support systems. -IBM researcher Hans Peter BUSINESS INTELLIGENCE DEFINITION
9. 9. Presented By Harry Mills / PRESENTATIONPRO WHY DOES BUSINESS INTELLIGENCE NECESSARY?
10. 10. Presented By Harry Mills / PRESENTATIONPRO BUSINESS INTELLIGENCE FUNCTIONS VIEWS BUSINESS PERFORMANCE MANAGEMENT REPORTING PAST CURRENT PREDICTIVE VIEWS OF BUSINESS OPERATIONS KEY PERFORMANCE INDICATORS (KPIs) ONSCREEN AND BATCH REPORTING
11. 11. Presented By Harry Mills / PRESENTATIONPRO Views aka dashboards, can provide a customized snapshot of daily operations, and assist the user in identifying problems and the source of those problems, as well as providing valuable, up-to- date information about financial results, sales and other critical information all in one place. PAST CURRENT PREDICTIVE KEY PERFORMANCE INDICATORS (KPIs) ONSCREEN AND BATCH REPORTING KPI enables clear, concise definition and tracking of performance indicators for a period, and measures performance as compared to a previous period. Users can further analyze performance with easy-to- use features like drill down, drill through, slice and dice and graphical data mining Reports delivers web-based BI reports to anyone (or everyone) in the organization within minutes. The BI suite is simple to use, practical to implement and affordable for every organization. With that, point-and-click and drag- and-drop actions can instantly create a report to summarize your performance metrics, or operational data BUSINESS INTELLIGENCE FUNCTIONS
12. 12. Presented By Harry Mills / PRESENTATIONPRO BUSINESS INTELLIGENCE APPROACH VIEWS BUSINESS PERFORMANCE MANAGEMENT REPORTING BENCHMARKING PREDICTIVE ANALYSIS DATA MINING TECHNICAL APPROACHES
13. 13. Presented By Harry Mills / PRESENTATIONPRO BENCHMARKING PREDICTIVE ANALYSIS DATA MINING Benchmarking is the process of comparing one's business processes and performance metrics to industry bests or best practices from other companies. Dimensions typically measured are quality, time and cost. It is used to measure performance using a specific indicator (cost per unit of measure, productivity per unit of measure, that is then compared to others. The extraction of predictive information from large databases. Data trend, connection and behavior pattern analysis. E.g. Social media contents about consumer preferences, seasonal preferences, segment preferences and compiling these information in a predictive trend. Predictive analysis uses historical product, sales, pricing, financial, budget and other data, and forecasts the measures with numerous time series options, E.g., year, quarter, month, week, day, hour or even second to improve your planning process. BUSINESS INTELLIGENCE APPROACH
14. 14. Presented By Harry Mills / PRESENTATIONPRO HOW DOES BI WORKS? ARCHITECTURE
15. 15. Presented By Harry Mills / PRESENTATIONPRO ARCHITECTURE HOW DOES BI WORKS?
16. 16. Presented By Harry Mills / PRESENTATIONPRO GROCERY STORE EXAMPLE
17. 17. Presented By Harry Mills / PRESENTATIONPRO BUSINESS INTELLIGENCE COMPONENTS VIEWS BUSINESS PERFORMANCE MANAGEMENT REPORTING ONLINE TRANSACTION PROCESSING REAL TIME BUSINESS INTELLIGENCE OLTP TABLES Online transaction processing, or OLTP, is a class of information systems that facilitate and manage transaction- oriented applications, typically for data entry and retrieval transaction processing. It is used to refer to processing in which the system responds immediately to user requests. An automated teller machine (ATM) for a bank is an example of a commercial transaction processing application.
18. 18. Presented By Harry Mills / PRESENTATIONPRO BUSINESS INTELLIGENCE COMPONENTS ONLINE ANALYTICAL PROCESSING VIEWS BUSINESS PERFORMANCE MANAGEMENT REPORTING OLTP REAL TIME BUSINESS INTELLIGENCE TABLES ANALYTICAL PROCESSING OLAP CUBES SYNC Online analytical processing, or OLAP is an approach to quickly answer multi-dimensional analytical queries, which also encompasses relational reporting and data mining. The typical applications of OLAP are in business reporting for sales, marketing, management reporting, business process management (BPM), budgeting and forecasting, financial reporting and similar areas.
19. 19. Presented By Harry Mills / PRESENTATIONPRO BUSINESS INTELLIGENCE DATA OLTP OLAPSYNC TABLES CUBES STRUCTURED DATA UNSTRUCTURED DATA (BIG DATA) E-commerce Operational Web systemsCustomers 90 % 10 % PROCESSING
20. 20. Presented By Harry Mills / PRESENTATIONPRO OLTP VS OLAP
21. 21. Presented By Harry Mills / PRESENTATIONPRO BUSINESS INTELLIGENCE VIEWS BUSINESS PERFORMANCE MANAGEMENT REPORTING What is the application of these functions in Pharmaceutical Industry?
22. 22. Presented By Harry Mills / PRESENTATIONPRO Business Intelligence and Pharmaceuticals Demand Pharmaceutical companies Alternative business models focusing on technologies such as business intelligence (BI) tools Spending on BI solutions: US Biotech firms is projected to grow at double digit compound annual growth rate (CAGR) 2007-2012, at 11.4%, compared to US Big Pharma at 5.2% Employee satisfaction increased by 14% in healthcare industry A manufacturing industry cut the cost of new customer acquisition by 20%
23. 23. Presented By Harry Mills / PRESENTATIONPRO Business Intelligence and Pharmaceuticals Lots of data-few insights More time for compiling data Massive analytics and services cost Opportunities at different PLC levels Probability of errors Effect of regulations Changing business environment DRIVING FACTORS Better business insights Faster decision making Cost effective data management Competitive advantage Relative accuracy Predictive analytics Improved business performance
24. 24. Presented By Harry Mills / PRESENTATIONPRO Applying Business Intelligence to the demands of Pharmaceutical Companies SERVICES Marketing & sales analysis Regulatory compliance Clinical data analysis Financial analysis Operational analysis With huge expenditures in their marketing efforts, pharmaceutical companies must closely track sales performance and consumer behavior to better target their marketing strategies and ensure the proper allocation of marketing funds. BI Services: Identify which products are performing better Monitor consumer behavior in terms of prescription renewal Customer preference at product purchases Track the success of marketing campaigns Analyze profitability by product, customer, geographical area, or other factors. Relevant KPIs: Demographic Segmentation Campaign Analysis Prescriber Analysis Sales Force Analysis Detailing Analysis Competitive Market Analysis Marketing & sales analysis
25. 25. Presented By Harry Mills / PRESENTATIONPRO Regulatory Compliance Marketing & sales analysis Regulatory compliance Clinical data analysis Financial analysis Operational analysis Pharmaceutical companies have extensive security and reporting requirements, necessitating repeated and reliable collection and presentation of information. BI Services: Collect and integrate information from across the enterprise Present the information in easy-to-run and easy-to- understand reports Protects sensitive corporate and customer information as required by law Relevant KPIs: Government Drug Standards US FDA Standards Insurance Billing Compliance Government Payment Compliance Applying Business Intelligence to the Needs of Pharmaceutical Companies Regulatory compliance
26. 26. Presented By Harry Mills / PRESENTATIONPRO Clinical Data Analysis Marketing & sales analysis Regulatory compliance Clinical data analysis Financial analysis Operational analysis With intense pressure to speed products to market while keeping costs down, pharmaceutical companies must monitor and effectively manage the clinical data process. BI Services: Track the large amounts of information stemming from clinical trials Identify the most efficient practices Optimize resource allocation Identify trends and anomalies and analyze risk during product development and launch Relevant KPIs: Clinical Trials Reporting Internal Reporting Compliance Clinical Trials Fast Track Drug Compliance Limits Applying Business Intelligence to the Needs of Pharmaceutical Companies Clinical data analysis
27. 27. Presented By Harry Mills / PRESENTATIONPRO Financial Analysis Marketing & sales analysis Regulatory compliance Clinical data analysis Financial analysis Operational analysis Closely monitoring financial performance is essential for pharmaceutical companies to maintain costs and create effective budgets. BI Services: Integrate both financial and operational information Monitor and forecast financial performance Produce statutory financial reports from the same platform that enables clinical data and quality control analyses Relevant KPIs: Profit & loss reporting Balance sheet analysis Break-even point analysis Cost-benefit analysis Financial performance analysis Applying Business Intelligence to the Needs of Pharmaceutical Companies Financial analysis
28. 28. Presented By Harry Mills / PRESENTATIONPRO Operational Analysis Marketing & sales analysis Regulatory compliance Clinical data analysis Financial analysis Operational analysis To increase profit margins, pharmaceutical companies must monitor huge amounts of information from across the enterprise and turn it into useful, actionable knowledge. BI Services: Track their supplier networks, inventory stocks, product quality, and production levels Monitor costs and operational efficiency across the enterprise Examine employee productivity Allocate resources more effectively Relevant KPIs: Production monitor reporting Inventory control analysis Supplier analysis Employee productivity QC analysis Applying Business Intelligence to the Needs of Pharmaceutical Companies Operational analysis
29. 29. Presented By Harry Mills / PRESENTATIONPRO Business Intelligence & Product Life Cycle RESEARCH PRODUCT LIFE CYCLE PROBLEM: It is estimated that a typical drug research cycle, from lead identification through to clinical trials, can take approximately 12-14 years with cost of 800 million US dollars. SOLUTION: IN-SILICO DRUG RESEARCH OR CADD REPORTS
30. 30. Presented By Harry Mills / PRESENTATIONPRO PROBLEM: Clinical trials account for 60-70% of the time and more than 90% of the cost incurred in drug development. SOLUTION: DATA CAPTURE (EDC) An Electronic Data Capture (EDC) system is a computerized system designed for the collection of clinical data in electronic format for clinical trials. Business Intelligence & Product Life Cycle DEVELOPMENT PRODUCT LIFE CYCLE
31. 31. Presented By Harry Mills / PRESENTATIONPRO Business Intelligence & Product Life Cycle AUTHORIZATION PRODUCT LIFE CYCLE Who What When Where PROBLEM: Extensive reporting requirements as analysis of existing patents in key therapeutic areas, regulation compliance and NDA and patents updates as well as security of data could be a hectic and time consuming task. SOLUTION: DASHBOARDS & REPORTS
32. 32. Presented By Harry Mills / PRESENTATIONPRO Business Intelligence & Product Life Cycle INDUSTRIAL MANUFACTURE PRODUCT LIFE CYCLE PROBLEM: Chances of operator errors, lack of proper documentation (SOPs), higher cycle time, poor inventory control and improper utilization of resources could lead to higher operational costs as well as consume time. SOLUTION: ERP (ENTERPRISE RESOURCE PLANNING) SUITE
33. 33. Presented By Harry Mills / PRESENTATIONPRO Business Intelligence & Product Life Cycle SALES AND MARKETING PRODUCT LIFE CYCLE PROBLEM: Time consuming market analysis on price and quality of product, massive sales force implementation, hectic big data records and multiple transactions but still few competitor and customer insights. SOLUTION: MARKET INSIGHT DASHBOARDS AND SALES FORCE AUTOMATION SUITE IMS Mobile Insights- Sales rep edition IMS Sales Intelligence Dashboards
34. 34. Presented By Harry Mills / PRESENTATIONPRO Business Intelligence & Product Life Cycle TRACKING PRODUCT LIFE CYCLE PROBLEM: Lack of a centralized customer knowledge database and customer issues or resolution tracking system, longer sales cycles, missed competitive insights and inappropriate sales visits without knowledge of open or closed service issues. SOLUTION: CRM (CUSTOMER RELATIONSHIP MANAGEMENT)
35. 35. Presented By Harry Mills / PRESENTATIONPRO Pharmaceutical organizations snapshot Reducing Administrative Costs at AmerisourceBergen High-Volume Reporting at AstraZeneca Enhanced Data Analysis and Reporting at ImpactRx Widespread Information Distribution at Roche Health Industry Information Services (HIIS) at IMS Health Industries using BI Sales and marketing solutions at ZS Associates
36. 36. Presented By Harry Mills / PRESENTATIONPRO ZS focuses exclusively on the two areas that create customer demand: Sales and marketing. ZS has its expertise to provide sales and marketing solutions to its customers with the advanced analytics of business intelligence and technology. Source: http://www.zsassociates.com/about/who-we-are.aspx ABOUT ZS Since 1983 ZS is the worlds largest firm focused exclusively on improving business performance through sales and marketing solutions, from customer insights and strategy to analytics, operations and technology. 3,000 ZS professionals in 21 offices worldwide draw on deep industry. Offices: New Delhi and Pune, India. SERVICES Consulting Technology Outsourcing Software BI PLATEFORMS Sales and marketing solutions at ZS Associates
37. 37. Presented By Harry Mills / PRESENTATIONPRO OVERVIEW: ARTiS is an agile, quick-to-implement, cost-effective business intelligence solution delivering just-in-time, actionable insights by pairing domain expertise and mobile technology with an innovative, proven cloud-based turnkey software solution. CAPABILITY: Deploy predictive analytics Deliver information anywhere at anytime Integrate data seamlessly BENEFITS: Drive innovation Increase competitive advantage Boost productivity Reduce costs End-to-end cloud, data management, reporting and analytics Business Intelligence and Mobile Technology
38. 38. Presented By Harry Mills / PRESENTATIONPRO OVERVIEW: The ZS Data Integration Service is a ZS-hosted, fully managed, Web- based integration solution that connects your on-premise and cloud-based applications with Javelin solutions, simplifying your day-to-day sales operations management, reducing manual effort and lowering IT costs. BENEFITS: Let ZS manage the process for you Our experienced operations team can set up, integrate and automate data exchanges between any combination of cloud, SaaS and on-premise applications. Reduce manual effort Minimize data-entry errors and manual data handling by automating the exchange of data between your enterprise applications. Lower setup costs Reduce the time and cost of integrating applications using more than 70 prebuilt connectors. Connect any combination of cloud, SaaS or on-premise applications Data Integration Service
39. 39. Presented By Harry Mills / PRESENTATIONPRO CONCLUSION Clearly, the strengths of the technology as a business simulation platform far outweigh the negatives. Companies grappling with the issue of whether to market over internet via the use of technology are already behind. Companies attempting to build a coherent business intelligence strategy must begin to believe that BI is likely to be the center of their marketing future. As Darwins theory says: Survival of the fittest Now the corporate world demands: Survival of the fittest & fastest
40. 40. Presented By Harry Mills / PRESENTATIONPRO QUERIES THANK YOU !
41. 41. Presented By Harry Mills / PRESENTATIONPRO Presented by: VIKAS SONI Management Scholar, Pharmaceutical Management. NIPER, Mohali, Punjab, India. Vikas.niper2014@gmail.com http://in.linkedin.com/in/vikassoni11/ https://www.facebook.com/Vickysoni11 THANK YOU !