business intelligence insights: how to present visual data your team understands

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Business Intelligence Insights: How to Present Visual Data Your Team Understands Don’t miss out on valuable business intelligence insights by failing to present visual information effectively. www.sanderson.com

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Don’t miss out on valuable business intelligence insights by failing to present visual information effectively.

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Page 1: Business Intelligence Insights: How to Present Visual Data your Team Understands

Business Intelligence Insights: How to Present Visual Data Your Team UnderstandsDon’t miss out on valuable business intelligence insights by failing to present visual information effectively.

www.sanderson.com

Page 2: Business Intelligence Insights: How to Present Visual Data your Team Understands

Is bad presentation of information killing good decisions in manufacturing?Lack of data is rarely a problem for today’s manufacturers. What can be a problem is making sense of all that data.

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Page 3: Business Intelligence Insights: How to Present Visual Data your Team Understands

Is bad presentation of information killing good decisions in manufacturing?Lack of data is rarely a problem for today’s manufacturers. What can be a problem is making sense of all that data.

Definition

DATA: facts (quantities, values, names etc) from which other information can be inferred; numbers and characters input into a computer.

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Page 4: Business Intelligence Insights: How to Present Visual Data your Team Understands

Rows and columns of numbers can mean nothing to a manager. Convert them into a well-designed graph and the trends become easy to spot, leading to informed decisions.

The more you see, the more you know.Aldous Huxley, The Art of Seeing

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Page 5: Business Intelligence Insights: How to Present Visual Data your Team Understands

Rows and columns of numbers can mean nothing to a manager. Convert them into a well-designed graph and the trends become easy to spot, leading to informed decisions.

The more you see, the more you know.Aldous Huxley, The Art of Seeing

A quarter of our brain is devoted to the function of vision. The visual cortex is the most massive system in the human brain.

bbc.co.uk

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Page 6: Business Intelligence Insights: How to Present Visual Data your Team Understands

Not just pretty pictures... Visual data delivers accessible business intelligence insights.

Infographics (documents which present information in a graphical form) chart the rise of visual data. In 2012, infographic became one of the most commonly used keywords in Google search.

But converting information into images isn’t about creating decorations. It’s about allowing individuals and teams to make better informed decisions.

Businesses invest heavily in data capture systems, integration and processes. However, these are of little use unless staff can easily interpret outputs and reports.

www.sanderson.com

Page 7: Business Intelligence Insights: How to Present Visual Data your Team Understands

Not just pretty pictures... Visual data delivers accessible business intelligence insights.

Infographics (documents which present information in a graphical form) chart the rise of visual data. In 2012, infographic became one of the most commonly used keywords in Google search.

But converting information into images isn’t about creating decorations. It’s about allowing individuals and teams to make better informed decisions.

Businesses invest heavily in data capture systems, integration and processes. However, these are of little use unless staff can easily interpret outputs and reports.

Working together on visual data, PepsiCo and Safeway improved forecast accuracy

by 35%.

www.sanderson.com

Page 8: Business Intelligence Insights: How to Present Visual Data your Team Understands

Intuitive visualisation techniques can turn massive amounts of data into actionable insights, virtually at the speed of thought.

Monica McCombs, Vice President, Safeway

Not just pretty pictures... Visual data delivers accessible business intelligence insights.

www.sanderson.com

Page 9: Business Intelligence Insights: How to Present Visual Data your Team Understands

Colour issues... Like all communication, visual data must be done well to be effective.

For all its benefits, visual data also brings challenges.

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Page 10: Business Intelligence Insights: How to Present Visual Data your Team Understands

Colour issues... Like all communication, visual data must be done well to be effective.

For all its benefits, visual data also brings challenges.

Colour is an important element in visual data, with traffic lights being a classic example of a graphic warning sign. But 8% of men have weaknesses in their colour vision, with an inability to distinguish between red and green being the most common.

www.nhs.uk, Colour Vision Deficiency

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Page 11: Business Intelligence Insights: How to Present Visual Data your Team Understands

Colour issues... This sample screen shot shows a stypical reporting screen

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Page 12: Business Intelligence Insights: How to Present Visual Data your Team Understands

Colour issues... This is the same screen viewed through the eyes of someone with Deuteranopia, or red-green colour vision deficiency (‘colour blindness’). This condition affects around 5% of the male population.*

* Color Oracle, a free colour blindness simulator, was used to create this view.

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Page 13: Business Intelligence Insights: How to Present Visual Data your Team Understands

Too clever by half? Colours aren’t the only communication issue.

The most effective visual data solutions remove scope for misunderstanding and avoid ‘chartjunk’ - images which look nice but fail to convey new information.

www.sanderson.com

Page 14: Business Intelligence Insights: How to Present Visual Data your Team Understands

Too clever by half? Colours aren’t the only communication issue.

The most effective visual data solutions remove scope for misunderstanding and avoid ‘chartjunk’ - images which look nice but fail to convey new information.

We’re all keen to make good-looking presentations - but simpler bar charts, dials and pie charts are popular for a reason!

Sometimes, people show data in a fancy format just because the option is there. e.g., speedometer v list

RIGHT: Which of these examples shows information most clearly?

ON-TIMEEARLYLATE

74.1%8.6%17.2%

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Page 15: Business Intelligence Insights: How to Present Visual Data your Team Understands

Faster decisions: most people are visual learners and 90% of all the information received by the brain is visual.

Visual Teaching Alliance

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Page 16: Business Intelligence Insights: How to Present Visual Data your Team Understands

Easier interpretation:

A well-designed graph or image is constructed to answer specific questions such as ‘Which area needs improvement?’ or ‘What does our customer base look like?’

Takeaways

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Page 17: Business Intelligence Insights: How to Present Visual Data your Team Understands

Improved communication:

One set of figures can say different things to different people. Visual data highlights the key messages for everyone to see.

Easier interpretation:

A well-designed graph or image is constructed to answer specific questions such as ‘Which area needs improvement?’ or ‘What does our customer base look like?’

Takeaways

www.sanderson.com

Page 18: Business Intelligence Insights: How to Present Visual Data your Team Understands

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