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Business Intelligence and Smart AnalyticsCatherine Peck-PhillipsEric HuangMattimore Cronin

+Why this matters

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http://www.quora.com/Internet-Advertising/What-is-the-average-CPM-charged-by-U-S-newspapershttp://www.sitepoint.com/forums/showthread.php?519587-Typical-CPM-rates-for-community-websites

+What is an Exabyte?

1 Exabyte = 1,048,576 Terabytes

1 Terabytes = ~209,305 songs on your hard drive*

667 Exabytes = 699,400,192 Terabytes

Study (in 2007) estimated all stored data in world at only 295 Exabytes Around 1.2 billion hard drives If China had 13 layers of books put on top of it

http://answers.yahoo.com/question/index?qid=20091007194958AArWxqmhttp://www.bbc.com/news/technology-12419672

+How the **** are you supposed to interpret that much data?

+With Business Intelligence and Smart Analytics

“Knowledge has become the key economic resource and the dominant, if not the only, source of competitive advantage.” - Peter F. Drucker

https://sites.google.com/site/fsubiwiki/home/bi-quotes-to-remember

+Interpreting Data

Vast amount of digital information

Economies form around the data

“Data exhaust”

“Data mining”

Business Intelligence

“Data Scientists”

+Everything’s a game

+Moneyball (or how BI can change the game)

+So how is this relevant?

A successful application of Business Intelligence

A great case study in how BI can be applied to great success

Remember this?

+No such thing as business as usual anymore

+Data from around the world at your fingertips

Proctor and Gamble’s “Business Sphere”, a magic ball

P&G’s fortunes depend on profit-forecasting

“Business Sphere” allows almost real-time adjustments to operations on a global scale

+Real Results

$900 million in savings

60% of all systems standardized

Helping 40,000 employees

http://www.pg.com/en_US/downloads/company/PG_GBS_Factsheet.pdfhttp://www.pg.com/en_US/downloads/innovation/factsheet_BusinessSphere.pdfhttp://www.informationweek.com/global-cio/interviews/why-pg-cio-is-quadrupling-analytics-expe/232601003

+Predict user’s actions before they even act

+Twitter: Ultimate Business Intelligence Tool?

“The ultimate business intelligence tool.” – Mike Brown (Director of corporate development @Twitter)

http://www.computerworld.com/s/article/9224932/Twitter_exec_calls_tweets_the_ultimate_business_intelligence_tool_?taxonomyId=9&pageNumber=2

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+The Value of Our Data

Twitter, like Facebook, is depending on targeted “in-stream” ads to make a profit

Start-ups are pioneering the “data platform” concept

Studies show connections between online interactions and reality

http://www.economist.com/node/21531025http://www.economist.com/node/18750604

+What About Real Life Applications?

Crane, a Yammer emotion tracker, helps companies track the feelings of employees

Proctor and Gamble’s “Business Sphere” tracks “digital skills” of employees and actions

Walmart can predict what it’s customers will buy

http://www.huffingtonpost.com/2012/08/10/crane-yammer-emotion_n_1764607.htmlhttp://www.eweek.com/c/a/IT-Infrastructure/IBM-Brings-Big-Data-Analytics-Cloud-to-US-Open-Tennis-281959/

+Takeaways and Recap

Everything is a game

No such thing as business as usual anymore

Predict user’s actions before they even act

+Bottom Line: Business Intelligence is Necessary