business innovation power point update

15
The Problem With Smart People http://www.bbc.com/capital/story/20140528-the-problem- with-smart-people Raza Zaman Prof. Klinkowstein

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Business Innovation Power Point Update, with new slides regarding Ethnographic Research.

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Page 1: Business Innovation Power Point Update

The Problem With Smart People

http://www.bbc.com/capital/story/20140528-the-problem-with-smart-people

Raza  Zaman Prof.  Klinkowstein  

Page 2: Business Innovation Power Point Update

Raza  Zaman                                            Prof.  Klinkowstein    

Page 3: Business Innovation Power Point Update

Raza  Zaman Prof.  Klinkowstein  

•  Assume  they’re  smarter  than  their  peers  (ego)  

Page 4: Business Innovation Power Point Update

•  Everyone has a different thought process, just because they think they’re right, doesn’t mean they’re right.

Raza  Zaman Prof.  Klinkowstein  

Page 5: Business Innovation Power Point Update

•  “The smartest guys in the room”, doesn’t equal success, remember Enron?

Raza  Zaman Prof.  Klinkowstein  

Page 6: Business Innovation Power Point Update

•  Observe  people,  in  parBcular,  within  Vanderpoel  Hall  (Honors  College)  

Raza  Zaman  Prof.  Klinkowstein  

Page 7: Business Innovation Power Point Update

Ethnographic  Reading  Summary    TSA  Checkpoint  EvoluBon    

•  IDEO  implements  Ethnographic  research  to  help  TSA  

Raza  Zaman                                            Prof.  Klinkowstein  

Page 8: Business Innovation Power Point Update

Ethnographic  Reading  Summary  TSA  Checkpoint  EvoluBon  

•  Proper  steps  to  conduct  Ethnographic  Research  (Used  by  IDEO  in  TSA  Case)  

Raza  Zaman                                              Prof.  Klinkowstein  

Page 9: Business Innovation Power Point Update

Ethnographic  Reading  Summary    TSA  Checkpoint  EvoluBon  

•  IDEO  improved  environment  for  TSA  and  passengers,  TSA  trained  in  using  Ethnographic  Research  to  eliminate  threats  

Raza  Zaman                                              Prof.  Klinkowstein  

Page 10: Business Innovation Power Point Update

 Ethnographic  Reading  Summary  Ethnographic  Research-­‐Who  are  the  users?    

• What  is  Ethnographic  Research?  (DicBonary  DefiniBon)  

Raza  Zaman                                              Prof.  Klinkowstein  

Page 11: Business Innovation Power Point Update

Ethnographic  Reading  Summary  Ethnographic  Research-­‐Who  are  the  users?    •  OverBme  Ethnographic  Research  has  become  essenBal  in  creaBng  user  friendly  design  

Raza  Zaman                                              Prof.  Klinkowstein  

Page 12: Business Innovation Power Point Update

Ethnographic  Reading  Summary  Ethnographic  Research-­‐Who  are  the  users?    

•  Difference  between  Market  and  Ethnographic  research  

Raza  Zaman                                              Prof.  Klinkowstein  

Page 13: Business Innovation Power Point Update

Ethnographic  Reading  Summary  Ethnography  Goes  Mainstream  

•  Designers  in  various  industries  have  begun  to  rely  off  of  Ethnographic  Research  

Raza  Zaman                                              Prof.  Klinkowstein  

Page 14: Business Innovation Power Point Update

Ethnographic  Reading  Summary  Ethnography  Goes  Mainstream  

•  Becoming  more  common  in  every  type  of  business,  allows  for  more  personal,  intricate  research  

Raza  Zaman                                              Prof.  Klinkowstein  

Page 15: Business Innovation Power Point Update

Ethnographic  Reading  Summary  Ethnography  Goes  Mainstream  

•  PosiBve  aspects  of  Ethnographic  Research,  how  it  provokes  unconvenBonal  thinking  which  can  lead  to  beVer  ideas  and  design.  

Raza  Zaman                                                                              Prof.  Klinkowstein