business innovation power point update
DESCRIPTION
Business Innovation Power Point Update, with new slides regarding Ethnographic Research.TRANSCRIPT
The Problem With Smart People
http://www.bbc.com/capital/story/20140528-the-problem-with-smart-people
Raza Zaman Prof. Klinkowstein
Raza Zaman Prof. Klinkowstein
Raza Zaman Prof. Klinkowstein
• Assume they’re smarter than their peers (ego)
• Everyone has a different thought process, just because they think they’re right, doesn’t mean they’re right.
Raza Zaman Prof. Klinkowstein
• “The smartest guys in the room”, doesn’t equal success, remember Enron?
Raza Zaman Prof. Klinkowstein
• Observe people, in parBcular, within Vanderpoel Hall (Honors College)
Raza Zaman Prof. Klinkowstein
Ethnographic Reading Summary TSA Checkpoint EvoluBon
• IDEO implements Ethnographic research to help TSA
Raza Zaman Prof. Klinkowstein
Ethnographic Reading Summary TSA Checkpoint EvoluBon
• Proper steps to conduct Ethnographic Research (Used by IDEO in TSA Case)
Raza Zaman Prof. Klinkowstein
Ethnographic Reading Summary TSA Checkpoint EvoluBon
• IDEO improved environment for TSA and passengers, TSA trained in using Ethnographic Research to eliminate threats
Raza Zaman Prof. Klinkowstein
Ethnographic Reading Summary Ethnographic Research-‐Who are the users?
• What is Ethnographic Research? (DicBonary DefiniBon)
Raza Zaman Prof. Klinkowstein
Ethnographic Reading Summary Ethnographic Research-‐Who are the users? • OverBme Ethnographic Research has become essenBal in creaBng user friendly design
Raza Zaman Prof. Klinkowstein
Ethnographic Reading Summary Ethnographic Research-‐Who are the users?
• Difference between Market and Ethnographic research
Raza Zaman Prof. Klinkowstein
Ethnographic Reading Summary Ethnography Goes Mainstream
• Designers in various industries have begun to rely off of Ethnographic Research
Raza Zaman Prof. Klinkowstein
Ethnographic Reading Summary Ethnography Goes Mainstream
• Becoming more common in every type of business, allows for more personal, intricate research
Raza Zaman Prof. Klinkowstein
Ethnographic Reading Summary Ethnography Goes Mainstream
• PosiBve aspects of Ethnographic Research, how it provokes unconvenBonal thinking which can lead to beVer ideas and design.
Raza Zaman Prof. Klinkowstein