Business Plan onREALTY SECTOR

Head office: MUMBAI

Registered office: LANDTRACK

Mafatlal towers B-wing, 1ST Floor,

Marine Drive,Mumbai- 400021

Our Vision

To attain and maintain leadership in our field of business in every location and region we are in, by an all pervasive process of inclusive growth A-360 degree vision of growth

Our Mission

Maximize value for all stakeholders, through an unflinching commitment to fulfilling our vision of inclusive growth.

Our Values

Safety

Service

Happiness

Team Work

Accountability

Business Concept

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Unique Selling Proposition

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Organisation Structure

BOARD OF DIRECTORS OR CHAIRMAN

CEO

DIRECTORADMIN

DIRECTOR OPERATION

S

DIRECTORMARKETING

AND PR

DIRECTORFINANCE

DIRECTOR HR

FINANCIAL PLAN

Raising of Funds

Key Planning Areas

Startup Assumption

BEP Analysis

RAISING OF FUNDS

70% Seed Funds

20% from Bank Loan

10% Owned Funds

KEY PLANING AREAS

Spending more funds on Marketing, advertising, and public relations costs.

Targeting Rural Area for agricultural land

Tie – up with rural, urban & regional rural banks for loan facilities

Provision of a sufficient cash reserve to assure timely payment of the leasing or finance

STARTUP ASSUMPTION

We assume a slow-growth economy, withoutmajor recession.

We assume that there are no unforeseen changes in technology to make products immediately obsolete.

We assume access to equity capital and financing sufficient to maintain our financial plan.

REQUIREMENTS

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REQUIREMENTS

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FUTURE FORECAST

Global Reach

Indian as well as European Market

Increasing the No. of branches national as well international level

Serve the Premier and Business Class

GDP Growth at the rate of 9.5%

RISK MANAGEMENT

Major factors affecting the profitability of Realty Sector

Major Expenses:I. Labour costsII. Facilities rents

Labour salaries and wages along with fuel costs form >50% of operating expenses

RISK MANAGEMENT

3 main types of financial risks:

Change in TechnologyForeign currency exchange fluctuationsChange in interest ratesRepeal Effect of banking and real sectorChange in Government Policies

-Important to maintain 50/50 fixed-to-floating ratio

Assumed losses after which dissolving process is to be initiated:

.

Steps to be followed for the company incase of incurring continual big losses:

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Marketing Stratagies

4 P’s of marketing

Product

Price

Place

Promotion

Product

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Price

Based of deal

Place

Covering semi urban & rural markets

Placing auction process all over India

Promotion

Internet

Banks

Segmentation, Targeting & Positioning

Geographic segmentation: We are concentrating specifically on Indian Domestic market. We are launching our online auction portal initially in the domestic market.

Demographic segmentation:Our target customers are the Corporate and our economy as it is rising out of recession.

Psychographic segmentation:We are targeting rural sector to cover concept of agriculture land.

THANK YOU