business growth innovation by ford saeks

Business Growth Innovation – Ford Saeks, CSP | Prime Concepts Group Inc.Wichita Metro Chamber of Commerce, October 28, 2014

(c) MMXIV Ford Saeks, www.PrimeConcepts.com 1

Business Growth InnovationGame Changing Ideas to Transform Your Business!

Ford Saekswww.PrimeConcepts.com

Taking Care of Business SeminarOctober 28th, 2014

Biggest Challenge?

Ford Saeks PrimeConcepts.com Ford Saeks PrimeConcepts.com

Capture!

Ford Saeks PrimeConcepts.com

Integrated Marketing Agency





B.S.Ford Saeks PrimeConcepts.com

What’s Your 20%?


Too Many

Ideas…

And Not

Enough Time!





IF You Really Want to Do Something, You’ll Find A Way…IF You Don’t, You’ll Find an Excuse. – Jim Rohn


ProsperityConsciousness

Dream Board

17

It’s not what

you know…

it’s what you do!




Are You Making It Too Hard?Ford Saeks PrimeConcepts.com Ford Saeks PrimeConcepts.com 21Ford Saeks PrimeConcepts.com

Message“why”

Market“who”

Method“how”


If You Can’t Explain it Simply, You Don’t Understand it Well Enough…‐‐ Albert Einstein

Ford Saeks PrimeConcepts.com © MMXIII Ford Saeks, www.PrimeConcepts.com

Compelling Copy!



1. Headline

2. Sub-headline

3. Emotional Hook

4. Benefits

5. Features

6. Social Proof

7. Credibility

8. Call to Action CopywritingFord Saeks PrimeConcepts.com

Capturing More Leads

Ford Saeks PrimeConcepts.com © MMXIII Ford Saeks, www.PrimeConcepts.comFord Saeks PrimeConcepts.com

Top Prospect

or Customer

Questions?


Best

Format?


Lead MagnetsCreating Special Reports / Articles / Posts

• Ways• Keys• Secrets• Myths

• Ideas• Steps• Strategies• Lessons

Pick a number between 1 and 50 and create your compelling headline for a special “value-added” report


Marketing Methods




Promotional Materials

Brochures

Website

Social Media

Sales Letters

Marketing Concepts

Display Advertisements

Direct Mail

Email Campaigns

Referral Strategies

Signage, Others…


Your Website = Social Proof


Digital Footprint



93% of all buying decisions start

with an online search


KeywordsFord Saeks PrimeConcepts.com



Mystery Shop Check Search‐engines | Social Media Websites

Review‐type Websites

Ford Saeks PrimeConcepts.com Ford Saeks PrimeConcepts.com Ford Saeks PrimeConcepts.com

Website Performance?


Imagine You’re

the Prospect


“Keyword-rich” Semantic Content

Keywords Drive Traffic… Ford Saeks PrimeConcepts.com



Intent?


88% of consumers who

search for a type of local

business on a mobile

device either will call or

go to that business

within 24 hours. That’s

real business!Pew Research 2014


User Experience


Responsive Website DesignMobile >> Tablet >> Desktop




Outsource?


Outsourcing Advantages

PrimeConcepts.com 316-942-1111

www.PrimeConcepts.com

Ford Saeks 316-942-1111

HOT

SEATS

Fish Where the Fish Are…


Social Media

Sites are Just

Databases



Business Listings – Enhance


Ask for Reviews1. Verbally ask for reviews & likes

2. Provide flyers or cards

3. Print on receipts

4. Ask for email addresses to build your list

5. “Don't forget to review our service at” www.Google.com/Places/youroffice....

6. Get creative to get more reviews ‐ it will get you more traffic, higher credibility & trust

7. Create graphics that link to Yelp, Google Places, etc. where it says to give us a review today at ...

8. Push Google Places, Facebook, and Yelp


Building Influence


• Testimonials / success stories

• Marketing & advertising

• Digital brochure / demos

• “How-to” videos

• Promos or specials

• Man-in-the street interviews

• Email videos

• News & reviews

• Video sales letters

• Training videos

• Google hangouts

WHAT?


iRig Michttp://www.ikmultimedia.com

Works with iPhones / Smartphones to capture clear audio for VIDEOS


Custom YouTube Header Graphic



© MMXIII Ford Saeks, www.PrimeConcepts.com

Get the Slides at www.PrimeConcepts.com/nsaevent

© MMXIII Ford Saeks, www.PrimeConcepts.comFord Saeks PrimeConcepts.com

LinkedInProspecting

1. Keyword Phrases2. Current Positions3. Targeted Searches4. Campaigns 5. Message through

Groups


Six Steps to LinkedIn Lead Generation1. Update Your Profile2. Update Your Company Profile3. Design your campaign4. Advanced & Saved Searches5. Message Contacts6. Track and Nurture


Connect with Ford Saekswww.linkedin.com/in/Primeconcepts


Video Email… Bomb Bomb

PrimeConcepts.com/resources




PrimeConcepts.com/resources Google Plus for Business

To create a Google+ Page, you first need to have a personal profile on Google+.

You can log in using any existing Google account.Ford Saeks PrimeConcepts.com

Social Media & Personal BrandingFord Saeks PrimeConcepts.com © MMXIII Ford Saeks, www.PrimeConcepts.com © MMXIII Ford Saeks, www.PrimeConcepts.com



Action Steps

Prime Concepts Group Inc.www.PrimeConcepts.com 316-942-1111