Business Goals & Risks facing your Business

Profitability We have to set a profit goal, by taking into consideration the following:

costs (both fixed and variable) owner's annual income operating expenses (fixed and variable) return on borrowed capital return for risk return for future growth.

Customer Service Examples of customer service goals are to develop a perception that our company is easy to do business with or to improve your response time to customer complaints. Objectives to help meet these goals could be increasing your customer service staff from one to three workers by the end of the year . Also we should implement the CLV.Customer lifetime value (CLV) represents the total dollar amount that a customer is worth to your business, taking into account their purchases from the first day they buy from you until their very last transaction.

Retention We have to implement a training program that details new-hire activities for the first 90 days on the job. We also have to implement one-on-one meetings with your employees in an effort to build rapport and find out what is on their mind.

Efficiency Another goal is be to become more efficient in our business operation as a way to increase productivity. To improve efficiency, we could challenge our salespeople to improve their closing ratio from 30 percent to 45 percent. We also have to have an operational management system in order to ensure that the deliveries are fast and without issues.

Growth We wish to succeed in implementing our healthy food delivery process to more people. Of course the beginning will be hard , telling people about us , making them trust our services . We are an enthusiastic team who want this healthy lifestyle for ourselves and of course if you believe in something you can make others follow you . If everything goes according to our plans we intend to develop our business by bringing 1-2 chef in order to divide the work , 5-6 cook assistants , also we intend to buy a van , in order to deliver more meals if they are in the same area , we can use one more nutritionist if we need to go to two clients in the same time .In order to accomplish that we will need to :

Come up with new ingredients and dishes every time Make special dishes on Easter , Christmas and other holydays Keep our clients pleased with promotions and gifts Develop a local campaign using local newspapers advertisements and word of mouth

advertising.

Increase Awareness

We have to create goals to increase overall community awareness. Although our goal may be generalized, our objectives will most likely be marketing-oriented. Goals might include to increase overall regional awareness of specific expertise or menu items. Objectives can be to promote our products where in crowded place. We have to consider what sets our business apart from others and educate the masses.

Business Risks

The business of catering is an evolving sector with its own set of issues which if not checked on time can lead to a range of problems. The Health and Safety Checks are a pivotally consider as foremost to ensure the quality of served foods. Being in the catering business, you have to make sure that your business if risk-proof because you are in tune with the latest health regulations. The cooking commerce is always at the risk of a surprise examination – from the top most official of health. If any abnormality is established, it is probable that the commerce body is in for a trouble. In simple cases, a fine will be charged while in worst cases, the license could also be cancelled.

In simple words, maintaining hygiene and quality of food as well as methodology of service are foremost important failing of which you could be at risks. The problem with large and medium-sized catering business is that with so much thing to do to ensure safety and health checks, it doesn’t always become easy to zero in on the core activity.

Risks involving our customers People may be reluctant to this concept because of the idea of not cooking itself the food, or because of the money. In Romania, people spend 40% of their income only on food, and the idea of food delivery has become more popular in the last years, and tends to increase more and more. People find it more comfortable to order food, instead of going to the restaurants, especially during the week. But instead of ordering the restaurant food, why not to order food adapted to your needs and tastes, and at a good price? There will be some risks at the beginning, as people are not familiarized with this concept. Another risk for us it will be to not promote the concept enough, and not to present in a very detailed manner the whole idea to people. We understand our customers needs and wants, and our concept is to deliver them freshly cooked food, depending to their needs, and a speed delivery.