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Copyright 2017 Crystal Canine LLC Business Goal KPI Cheat Sheet Business Goal Owner KPI Quarterly Team Objectives Grow Client Base Number Active Clients in database Number of new client referrals from existing clients or staff Number of new dog evaluations Percentage of tour visitors that book appointments Percentage of new client calls that book appointments Increase Business Profits Profit Percentage Total labor hours Overtime hours Total income Sales of “x” Reduce Payroll Percentage Payroll as Percentage of Revenue Total labor hours Overtime hours Sales of “x” (low labor service or retail) Staff turnover Reduce pet and staff injuries that require medical care Number of Incidents Staff training completed on safe handling & body language Daycare leadership exercise goals (Daycare Games medals*) Extend number of weeks between incidents Existing dog evaluations completed on “yellow dogs”* Improve Customer Satisfaction Survey & Review Results Number of positive staff mentions in client feedback forms Number of positive online reviews posted Reduction in client complaints processed Increase in number of clients that would refer business Improve Employee Engagement Employee Turnover & Survey Results Reduce number of voluntary resignations Increase number of peer recognition notes Reduce number of tardy and absences Increase staff tenure * The Daycare Games is a month-long competition for dog daycare attendants hosted by The Dog Gurus every February (www.TheDogGurus.com). They also created an Existing Dog Evaluation form that color codes dogs as green, yellow or red as to their behavior fit to off-leash dog play.

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BusinessGoalKPICheatSheet

BusinessGoal OwnerKPI QuarterlyTeamObjectives

GrowClientBase

NumberActiveClientsindatabase

NumberofnewclientreferralsfromexistingclientsorstaffNumberofnewdogevaluationsPercentageoftourvisitorsthatbookappointmentsPercentageofnewclientcallsthatbookappointments

IncreaseBusinessProfits

ProfitPercentage TotallaborhoursOvertimehoursTotalincomeSalesof“x”

ReducePayrollPercentage

PayrollasPercentageofRevenue

TotallaborhoursOvertimehoursSalesof“x”(lowlaborserviceorretail)Staffturnover

Reducepetandstaffinjuriesthatrequiremedicalcare

NumberofIncidents Stafftrainingcompletedonsafehandling&bodylanguageDaycareleadershipexercisegoals(DaycareGamesmedals*)ExtendnumberofweeksbetweenincidentsExistingdogevaluationscompletedon“yellowdogs”*

ImproveCustomerSatisfaction

Survey&ReviewResults

NumberofpositivestaffmentionsinclientfeedbackformsNumberofpositiveonlinereviewspostedReductioninclientcomplaintsprocessedIncreaseinnumberofclientsthatwouldreferbusiness

ImproveEmployeeEngagement

EmployeeTurnover&SurveyResults

ReducenumberofvoluntaryresignationsIncreasenumberofpeerrecognitionnotesReducenumberoftardyandabsencesIncreasestafftenure

*TheDaycareGamesisamonth-longcompetitionfordogdaycareattendantshostedbyTheDogGuruseveryFebruary(www.TheDogGurus.com).TheyalsocreatedanExistingDogEvaluationformthatcolorcodesdogsasgreen,yelloworredastotheirbehaviorfittooff-leashdogplay.

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