business for

punks

Marco Dussin - @MarcoDussin

PLAYLIST

1.Build a kick-ass agile team [Ramones]

2.Fail fast [M. McLaren] 3.Do it yourself [Sex Pistols] 4.Create a customized UX [The

Clash] 5.Don’t start a business,

start a crusade [J. Watt] 6.Your brand is not yours (or

about branded interactions) [Brewdog]

7.Fans, not customers [me] 8.Don’t be cool, be yourself

[you]

build a

kick-ass

agile team

All punk is is attitude. That's what makes it.

The attitude.

ramones

fail

fast

malcolm mclaren

vivienne westwood

What matters is this: being fearless of failure arms you to break the rules. In doing

so, you may change the culture and just possibly, for a moment, change life itself.

[Malcolm McLaren]

do

it

yourself

sex pistols

sid vicious

You just pick up a chord, go twang, and you've got music.

create a customized

user experience

the clash

joe strummer

Without people, you're nothing.

ghost track

cccp fedeli alla linea

E’una questione di qualità, o una formalità…

don’t

start a

business,

start a crusade

James Watt

Martin dickie

- fondata nel 2007 - fatturato 2015 oltre £45 milioni - 2015: 2.2 milioni di bottiglie e 400 mila lattine prodotte al mese

- 2015: +154% vendite nei supermercati UK - la decima impresa di sempre in UK per velocità di crescita

- 600 dipendenti - birra spedita in 55 paesi - più di 40 bar a marchio - 46000 “equity punks” - 2016: equity for punks USA per $50 milioni

[fonte: https://www.brewdog.com/equityforpunks]

brewdog

your brand

is not

yours, [or about branded

interactions]

fans,

not

customers

dont

be cool,

be yourself

BASED ON THIS CHAPTER, I REALIZE I WOULD NOT HAVE A CAREER AS A

‘MOTIVATIONAL SPEAKER’. NOT TOO SAD THOUGH.

THEY ARE ALL JUST WORTHLESS MERCENARY SHAMANS ANYWAY.

WE SHOULD BURN THEM LIKE WITCHES

James Watt

…k you….….….

Marco Dussin - @MarcoDussin