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TRANSCRIPT
Business Expansion
Through Exporting
Cape Coral International Trade Summit
June 7, 2011
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Exporting Myths
• Only large multi-national companies can succeed in exporting
• A company needs a product in order to export
• A company has to be a manufacturer in order to export
• Only high-tech products are successfully exported
• Exporting is not profitable
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Exporting Facts
• 95% of Florida’s exporters are small and medium enterprises
(SMEs), accounting for 63% of Florida’s exports
• Nearly a third of Florida’s exports are services
• Over 50% of Florida’s exports are manufactured outside of Florida
• Florida exports sand to the Trinidad and icemakers to Greenland
• Florida's exporters grow 15% faster, pay 15% higher wages and are
15% more profitable than non-exporting companies
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Impact of International Business on Florida
• Over 1.3 million jobs in Florida depend on international business
• Over 43,000 companies in Florida export products or services
• Florida is second only to California in the concentration of exporters
• Florida is the fourth largest exporter among U.S. states
• Anecdotal reports suggest that the global economic downturn continues to have less of an impact Florida exporters
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Reasons to Consider Exporting
• While the United States remains the single largest market in the
world, it represents less than 25% of the global economy
• Exporting can place a company’s product or service in markets that
are experiencing above-average growth
• Exporting can extend a product’s life cycle
• The Godfather Factor
• Foreign exchange rates
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The Impact of
Foreign Direct Investment (FDI) on Florida
• Florida ranks fifth in the nation in terms of FDI employment
• Approximately 2,500 foreign subsidiaries operate in Florida
• Foreign companies employ 273,100 Florida residents
• Total value of holdings by all foreign investors is over $40B USD
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Enterprise Florida’s Goals
• Market Florida’s international advantages worldwide.
• Assist Florida companies to export products and services and
identify joint ventures and strategic alliance partners
• Provide an international network to identify foreign direct investment
prospects and to assist Florida companies to export
• Create a statewide trade development network to assist Florida’s
small and medium size companies to access international markets • Job creation through exporting and foreign direct investment
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Who We Serve
• Small and medium-sized Florida manufacturers, distributors and
service companies
• Florida economic development and trade organizations
• International companies interested in Florida’s products and
services
• Foreign direct investors interested in expanding or relocating to
Florida
• Florida communities interested in attracting foreign direct
investment
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Santa Rosa
Okaloosa Walton
Holmes
Jackson
Washington
Bay Calhoun
Gadsden
Leon Madison Hamilton
Taylor Wakulla
Liberty
Franklin Gulf Lafayette
Suwannee Columbia
Alachua
Dixie
Bradford
Gilchrist
Baker
Nassau
Duval
Clay St. Johns
Putnam
Flagler
Levy
Citrus
Pasco
Volusia
Hernando
Sumter Lake
Hillsborough
Manatee
Polk
Seminole
Orange Brevard
Osceola
Highlands
Sarasota
Hardee
DeSoto
Okeechobee
Charlotte
Lee
Glades
Collier
Indian River
St. Lucie
Martin
Palm Beach
Broward
Monroe Dade
Marion
Hendry Lorrie Belovich (V)
Larry Bernaski (III)
Michael Schiffhauer (IV)
FLORIDA FIELD OFFICES
Broward, Indian River, Martin, Okeechobee, Palm Beach, St. Lucie
Charlotte, Citrus, Desoto, Hardee, Hernando, Hillsborough, Manatee, Pasco,
Pinellas, Polk, Sarasota
Alachua, Baker, Bradford, Clay, Columbia, Dixie, Duval, Flagler,
Gilchrist, Hamilton, Lafayette, Levy, Madison, Nassau, Putnam,
St. Johns, Suwannee, Taylor, Union
Brevard, Highlands, Lake, Marion, Orange, Osceola, Polk, Seminole, Sumter,
Volusia
John Diep (VI)
Andrea Moore (I)
Ken Cooksey (II)
Gadsden, Jefferson, Leon, Wakulla
Bay, Calhoun, Escambia, Franklin, Gulf, Holmes,
Jackson, Jefferson, Liberty, Okaloosa, Santa Rosa,
Walton, Washington
Coral Gables Office (VII)
Collier, Glades, Hendry, Lee, Miami-Dade, Monroe
Coral Gables
Office
Pensacola Field Office
Tallahassee Field Office
Jacksonville Field Office
West Palm
Beach
Field Office
Tampa Field Office
Orlando Field Office
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Enterprise Florida
International Offices
Germany United Kingdom
Beijing
Taiwan Mexico
Spain
South Africa
Czech Republic
= Liaison Office (6)
= Full Service Office (9)
Israel
Japan
Shanghai
France
Brazil
Toronto
Montreal
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2011 International Trade Development
Priorities
• Retain Florida’s market share in the Latin American Region
• Assist Florida SME’s to diversify exports to emerging markets
in Asia, Africa and the Middle East
• Increase Florida high tech and high wage exports worldwide
• Capitalize on the Panama Canal expansion
• Market Florida worldwide as an ideal investment destination and
identify foreign investment prospects
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Key Target Markets Worldwide
North America, Latin America and the Caribbean Basin
Argentina Caribbean Nations Colombia Peru
Brazil Central America Dominican Republic Venezuela
Canada Chile Mexico
Europe
Belgium Germany Spain United Kingdom
France Italy The Netherlands Far East (Asia) and Oceania
Greater China India Japan
Malaysia Singapore Australia Africa and Middle East Israel South Africa Gulf Cooperation Council Nations
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Target Sectors
TRADE • Aviation/Aerospace
• Life Sciences • Information
Technologies/Telecommunications • Electronics • Homeland Security/Defense
Technologies • Clean Energy/Environmental
Technologies
• Professional/Transportation/
Financial Services
FDI
• Aviation/Aerospace
• Information Technologies
• Life Sciences
• Homeland Security/Defense Tech.
• Financial Services/Professional Serv.
• Clean Energy
• Emerging Technologies
• Manufacturing
• Multinational Headquarters/Logistics
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Enterprise Florida International Trade Services
• Counseling, information and referrals
• Export readiness assessment
• Participation in trade exhibitions, trade missions and catalog shows • Country-specific market information
• Export sales leads • Identifying potential overseas buyers • Florida Export Directory on-line • Inbound trade missions • Seminars and workshops
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Foreign Direct Investment Services
• Market Florida advantages worldwide • Identification of international investment projects and leads • Provide custom-tailored information and proposals to potential
international investors on:
- Florida and its communities
- Process and regulations for establishing in the state
- Florida business advantages
• Referrals to local EDOs • Site selection assistance in partnership with local EDOs
• Assist qualified companies to apply for and obtain financial and training
incentives
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Services Provided by Enterprise Florida’s
International Offices
Basic Services:
• Counseling services for Florida and foreign companies.
• Trade lead generation.
• Investment lead generation and follow-up.
• Support for EFI in-country trade events.
• Support for trade and investment missions from Florida.
• Appointment scheduling for EFI’s economic development partners.
• Maintain country specific websites in target languages in key markets.
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Final Thoughts
• It’s important to note that exporting is a business expansion strategy
and not a business development strategy
• It simply makes sound business for a business to at least consider
its role in international markets
• There are ample enough resources to assist a business in making
an informed decision regarding international expansion strategies
• If your company believes it’s not important or necessary to compete
on a global level…remember that you already are…
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