BUSINESS EDUCATIONPRINCIPLES OF BUSINESS

MARKETING

MARKETING

MARKETING STRATEGIESWhat do we mean by this term?

MARKETING STRATEGIES

Jingle – Coca ColaIdentify the ads used for the other items

How have you seen these products marketed otherwise?

MARKETING STRATEGIES

Marketing strategies in use today include:

Digital signageKiosksBroadcastingInternet marketingIn-store demonstrationsWord-of-mouth

MARKETING STRATEGIES

Digital MarketingPrintingPublishing

Name some others that you have seen in use:

MARKETING STRATEGIES

http://marketing.about.com/od/marketing basics/a/smmktgbasics.htm

http://www.clickmediaintl.com/services.html

MARKETING STRATEGIES

USE OF MARKETING STRATEGIES

RESULTS OF STUDENT POLL

During a one week period, how often have you seen any of the various marketing strategies used:

Students polled:

Broadcasting 6 Digital marketing 7 In-Store Demonstration 3 Internet marketing 5 Point of sale 8Printing 5 Publication 12 Word-of-mouth 10

Use of Microsoft Excel by students to create

graphs/charts1 2 3 4 5 6 7 8

0

2

4

6

8

10

12

Series1

MARKETING STRATEGIES

A look at the effectiveness of the use of marketing strategies by businesses today:

http://en.wikipedia.org/wiki/Marketing_effectiveness

MARKETING STRATEGIES

CLOSUREWhat have you learnt about the use and effectiveness of marketing strategies today?

ASSESSMENT

ASSESSMENT

Define the term “marketing strategies”.

(2marks)

List FOUR marketing strategies with which you are familiar. (4 marks)

For any TWO of strategies listed above, determine how it can best be used to promote a product of your choice.

(6 marks)

How popular is the use of in-store marketing in Trinidad and Tobago?

(3 marks)

ASSESSMENT

S.M. Jaleel just introduced a new FRUTA drink which they hope to export to the United States and Europe in January 2011, which of the marketing strategies would you recommend they use, and why?

(5 marks)