business dna playbook: 1-page visual summary of the "business theory of everything (btoe)"
TRANSCRIPT
#1APEX. Dr. Rod King. [email protected] & h;p://businessmodels.ning.com & h;p://twi;er.com/RodKuhnKing
Environment (Problem)
AspiraEons; Impacts
(Accoun'ng)
Enterprise (Solu-on)
How?
What?
Why?
D N A
Business DNA Playbook Visually Document, Analyze, Design, and Present Innova've Ideas, Projects, Models, and Tools
DCMI Loop: Document. Model. Collaborate. Improve.
Job-‐To-‐Get-‐Done (JTGD) or Habit
Build (Product)
Measure (Strategy)
Learn (Vision)
O: OBSERVE (Document) O: ORIENT (Model)
A: ACT (Improve) D: DECIDE (Collaborate)
#1APEX. Dr. Rod King. [email protected] & h;p://businessmodels.ning.com & h;p://twi;er.com/RodKuhnKing
Why?
D N A
Red Ocean DisrupEon (ROD) Strategy: Disrupt Sony Walkman; Discman; Flash MP3 Player; Jukebox
Insanely Great Customer Experience: “Think Different”
Classic iPod Portable Music Player
How?
Listen to music
Build (Product)
Measure (Strategy)
Learn (Vision)
Apple’s Business DNA Playbook for Classic iPod Visually Document, Analyze, Design, and Present Innova've Ideas, Projects, Models, and Tools
DCMI Loop: Document. Model. Collaborate. Improve. Exam
ple
What?
O: OBSERVE (Document) O: ORIENT (Model)
A: ACT (Improve) D: DECIDE (Collaborate)
#1APEX. Dr. Rod King. [email protected] & h;p://businessmodels.ning.com & h;p://twi;er.com/RodKuhnKing
How?
Why?
D N AGoogle Search
General Search Engine
DisrupEve/Sustaining InnovaEon Strategy: Disrupt Yahoo; Overture; Ask; Alta Vista
Mission: “To organize the world's informa'on and make it universally accessible and useful.”
Measure (Strategy)
Learn (Vision)
Business DNA Playbook for the Search Engine of llllll lllll Visually Document, Analyze, Design, and Present Innova've Ideas, Projects, Models, and Tools
DCMI Loop: Document. Model. Collaborate. Improve. Exam
ple
What?
Build (Product)
Get exposure to customers
Find/Get informa-on on topics in the online web
O: OBSERVE (Document) O: ORIENT (Model)
A: ACT (Improve) D: DECIDE (Collaborate)
#1APEX. Dr. Rod King. [email protected] & h;p://businessmodels.ning.com & h;p://twi;er.com/RodKuhnKing
How?
Why?
D N AVisionaryD
Business DNA Search Engine
Red Ocean DisrupEon (ROD) Strategy: Disrupt Google Search, Wikipedia, LinkedIn, and Slideshare
Global Community TransformaEon: “Awesome Customer Experience (ACE) for Every Community”
Build (Product)
Measure (Strategy)
Learn (Vision)
Business DNA Playbook for the Search Engine of VisionaryD Visually Document, Analyze, Design, and Present Innova've Ideas, Projects, Models, and Tools
DCMI Loop: Document. Model. Collaborate. Improve. Exam
ple
What? Get exposure to customers
Get informa-on on businesses, NGOs, markets, and industries
Find/Get/Share informa-on on businesses, NGOs, markets, and industries
O: OBSERVE (Document) O: ORIENT (Model)
A: ACT (Improve) D: DECIDE (Collaborate)
Appendix
#1APEX. Dr. Rod King. [email protected] & h;p://businessmodels.ning.com & h;p://twi;er.com/RodKuhnKing
BUSINESS MODEL (Value Prop.)
PRODUCT (Solu-on)
FINANCE (Value)
PAIN DELIGHT
Product-‐Market Fit
Strategy
MARKET (Problem/Trade-‐off)
D N
A
Business DNA Playbook at Business Model Level Visually Document, Analyze, Design, and Present Innova've Ideas, Projects, Models, and Tools
DCMI Loop: Document. Model. Collaborate. Improve.
Business DNA Model
#1APEX. Dr. Rod King. [email protected] & h;p://businessmodels.ning.com & h;p://twi;er.com/RodKuhnKing
Environment (Problem)
AspiraEons; Impacts
(Key Metrics)
Enterprise (Solu-on)
How?
What?
Why?
Business DNA Playbook for Business Model Innovators Visually Document, Analyze, Design, and Present Innova've Ideas, Projects, Models, and Tools
DCMI Loop: Document. Model. Collaborate. Improve.
Job-‐To-‐Get-‐Done (JTGD) or Habit
O: OBSERVE (Document) O: ORIENT (Model)
A: ACT (Improve) D: DECIDE (Collaborate)
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