• BUSINESS DEVELOPMENT

Lead Generation Thru

Dealers

Secondary Sales thru Retail Project leads

Objective:

The BD team will be responsible for following up on retail project (Individual house up to G+7) leads given by the dealers and to convert into business.

For Whom

SELECTED GOLD \SILVER\STALLION \ UBS DEALERS WHO

WANTS TO GROW AT A HIGHER RATE THAN HIS NORMAL

REQUIED GROWTH RATE

Secondary Sales thru Retail Project

Sales Generation Thru Retail Projects – Service provided to the dealer

BD team will follow up the leads given by the nominated dealers, convert them & generate business for these dealers.

The BD team will be in continuous touch with the Master Painters / Contractors & Key Painters of this dealer for lead generation

The BD team will locate key competitor painters & bring them to our fold

The BDM will do brand promotional presentations in Schools, College, Small Builders / IDs etc and generate leads

The Lead Management Process

Lead given by the Dealer to the Centralized Call center [Site Address, Contact Person, Phone Number ]

 

Call center after primary verification of the lead forwards the lead to the concerned BDM thru the software

  The BDM assigns the lead to the concerned DG for verification  

The DG takes appointment, Visits the lead & does the primary round of discussion He takes the basic information about the site , Gives shade card , product information leaflet, takes competitor activity information, He will do the preview & Sampling  

 

  The BDO visits the lead . He will speak with the key person and try to convert the lead

  

After Primary verification the DG forwards the lead to the BDM. BDM updates the Data from DG Verification report

The Lead Management Process

  The BDO discusses the Product benefit, Delivery Schedule , He coordinates with the Dealer & the key person of the site.

  The BDO enters all these detail in the s/w in the lead follow-up optionIf any special rate is required he enters it in the s/w for RSM approval

  Converted

  

The BDO / DG asks the dealer to send the material to the site

  

The Bill Copy (Dealer to the Contractor / Site) has to be collected by the BDO / DG & keep attached with the Site tracking form) he has to enter the detail of the Original

Quantity of material gone to the site , Inv Number , Date in the s/w also.  

Yes

No

Stop

The Lead Management Process

  1. On receipt of lead drop or Assign the lead to DG / BDO/RSM/DSM 2. Print DG verification report. 3. Update DG verification data from DG verification report

  4. The BDO / BDM follow up with the prospect and updates the lead with collected data and try to convert the lead. 5. Get special sanction if necessary6. Update product quantity estimates / rebates if any.

  Converted

  

7. Update status to ‘Won’ against the Lead. The BDO / DG asks the dealer to send the material to the site

  8. Update the product quantity / Invoice details.9. On completion of project Update as ‘Completed’. Process CN as required.

Yes - Won

Lost

Update status as ‘Lost’. Stop

• Thank You