business critical systems
TRANSCRIPT
Business-Critical Systems
York BaurApril 15, 2023
Who is Windermere?
• Real estate brokerage headquartered in Seattle• 6,000 agents• 300 offices– Alaska to Cabo, Colorado to Hawaii
• 40 years old• Strong heritage of sphere marketing• Early adopter of technology
Windermere has 18.2% of Agents
Windermere Dominates
Who is Moxi Works?
• Real estate technology company in Seattle• Created by Windermere Real Estate• Software knowledge, brokerage DNA• 40 brokerage customers• 30,000 agents using our products
57% increase
Amount Windermere Spends on Internet Leads
$0
How Agents Find Business
• Existing sphere• Prospecting• Responding to inbound leads
NAR Average Agent
SphereProspecting / Leads
1%Close Rate
70%Close Rate
Windermere Average Agent
Sphere
Prospecting / Leads1%
Close Rate
70%Close Rate
NAR WindermereHow to Win 12 sides
7 Sphere Leads Converting at 70%
696 New Leads Converting at 1% 60 New Leads Converting at 1%
14 Sphere Leads Converting at 80%
This is Why We Built Moxi Works™
• Make agents great with their existing sphere
• Help them do what they need reach their goals
• Automate everything
• Give you coaching tools to keep them on track
Measurement and Management
• If you can’t measure it, you can’t manage it• Are you avoiding disaster in your business?– What are you measuring?– Look out the windshield– Don’t drive off the cliff avoiding the pothole
• Managers are the key to coaching your agents– Who’s coaching your managers?
Windermere Results• Proven methodology
• 38% GCI improvement from methodology– Three groups:
1. No training2. Training but no reinforcement3. Training and reinforcement
• Record average GCI of $112K per agent in 2014
• 84% adoption of contact database• 2.4M people• Average 400 per agent• 7.3% growth in the last 90 days
• 67% adoption of goal and dashboard
Power Users Earned More Listings
Moxi Works
Power Users Earned More Listings
Listing Sides 2013 2014 Change
Percent Change
Power Users 110 157 47 42.7%
Market Total 38,248 39,507 1,259 3.3%
Net Gain 39.4%
June - December
Power users gained 1 incremental sales side.
Moxi Present Outcome
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Share taken from smaller, poorly-resourced brokerages.
Moxi Present Outcome Units Sold Total Market Windermere Market Share Before 56,531 12,663 22.4 After 66,951 16,403 24.5 Change 10,420 3,740 2.1 Percentage Change 18.4% 29.5% 9.4%
Outcomes:• 2.1 share point gain• 1,406 more transactions in the 6 months• $628m in sales, $18m in GCI• $3.6 million in brokerage revenue
Integrated Sales Productivity System
Brokerage Hub / Intranet
Agent Websites
Brokerage Assets
Neighborhood News
Presentations
Engage
Agent ToolsOffice & Roster
Directory
Document Library
MLS Integration
3rd Party Tools
Email, Tasks & Calendar
Administration
3rd Party Content
Training
Agent Support Goal & Activity
Tracking
Coaching
Manager Dashboard
Lead Management
Content Management
CRM
Contact Database
New Existing
---
Brokerage Hub / Intranet
Agent Websites
Brokerage Assets
Neighborhood News
Presentations
Engage
Agent ToolsOffice & Roster
Directory
Document Library
MLS Integration
3rd Party Tools
Email, Tasks & Calendar
Administration
3rd Party Content
Training
Agent Support Goal & Activity
Tracking
Coaching
Manager Dashboard
Lead Management
Content Management
CRM
Contact Database
New Existing
---
Integrated Sales Productivity System
Business-Critical Systems
York BaurApril 15, 2023