business cover story - endearing vw bug unveiled - the capital times

8/6/2019 Business Cover Story - Endearing VW Bug Unveiled - The Capital Times

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BEETLECRAWLS

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I 'Endearing' VW bug finally gets public unveiling

MIKE DEVRIESffHE CAPITAL TIMES

A dashboard flower vase isone feature of the new Beetle that har-kens back to its origins.

By Todd R. SvanoeCorresponden t for The Capi tal TimesReviewers have called it a "cartoonish," "endearing," "happy,""funky," "people's car." Finally,the new VW Beetle is in Madison,where locals can judge for themselves..Mary Wick, 49, knows the public unveiling is Thursday. But the

return of the refabbed legend wastoo tantalizing, her tie to this cultural icon too strong. So Tuesdayafter hours, Wick slipped into theZimbrick showroom on StoughtonRoad and claimed the privileges ofa 19-year customer.Wick, one of more than 60 MadIson-buyers who have put moneydown on the Bug, sight unseen, hasfallen hood over wheels in love again."It was beautiful, gorgeous, reallow to the ground, too neat ... better than I expected," she said afterward, like someone who had beenthe first in line.For some, its beloved 60's predecessor was, as Motor Trend magazine put it, "the belovedunderdog," "the four-wheeled definition of cOlli1ter-culture," and thetransportation of choice to "banthe-bomb rallies, flower-powerlove-ins and purple-hazed Jimi

David Parris, 40, has ordered adiesel VW, which gets up to 48miles per gallon. "I love Germancars. The Beetle is a cute car that'salso very practical. I ordered oneloaded with everything. It's an automatic and a turbo diesel, which is

lists for 815,200, is powered by a115-horse 4-cylinder engine andcanies features such as powerassisted steering, NC, 4-wheel discbrakes, power door locks, and ananti-theft system. The new model ismore than a half-ton heavier than


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Bug lover believes in the luck of the BeetleBy Todd Svanoe

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business cover story - endearing vw bug unveiled - the capital times

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