LicensingOpportunity

BUSINESSCONSULTANCYFORTHEDIGITALAGE

1. ASSESSMENTTo understand fully where a business isheading,we need toanalysewhere it is atthepresenttime.Using the DNAsix® digital assessment toolyoucansimplydiagnosewherethestrengthsand weaknesses lie, based around 6 stepsand20keyareas.This can also be supplemented by a widerange of additional questions designed tohelp you understand exactly how best toconsultwithyourclient.

2.STRATEGYOnceyouhavea360-degreeviewofyourclient,youwillthenbeabletoputtogetheranin-depthdigitalstrategyencompassingallareas of their business including sales, marketing, PR, HR, IT,recruitment, financing, internal communications and productdevelopment.This document will contain a series of practical and realisticrecommendations,bothatamicroandamacrolevel,formingthebasisofanimplementationplan.

3.IMPLEMENTATIONThe final phase of the DNAsix® process involves ensuring that the recommendations areimplementedfullybytheclient’sseniormanagementorleadershipteam.Thismayinvolvefollow-upcallsormeetings.Alternatively,youmaywishtosignupyourclientonamonthlyretainertoensuretheymeettheirstrategicobjectivesandconsistentlyadapttheirbusinesstothechanging,digitalmarketplace.

WhatisDNAsix®?DNAsix®isadigitalcoachingfranchisebusinesssetupin2017.ItaimstoprovidespecialistdigitalsupporttobothSMEsandorganisationswhowanttoembracechangeandengagewithmodernmethodsofcommunications.Itisfoundedonsixbasicprinciples–strategy,culture,content,community,advertisinganddata–whicharethenusedwithinamodel todiagnosewhere thechallengesandopportunities liewithinbusinesses,particularlyarounddigitaltransformation.

We’renowoveradecadeintothesocialmediaanddigitalrevolution.Largebrands,disruptorsandforward-thinkingcompanieshavebeenusingsiteslikeFacebook,Twitter,InstagramandYouTubesuccessfullyforyearsnowtoengagewiththeiraudiences.Yetstubbornlyamajorityoforganisations–bothlargeandsmall-havebeenveryslowinwakinguptothefactthattheworldhasgonedigitalandtherehavebeendrasticchangesinmediaconsumptionbytoday’sincreasinglysocially-savvycustomers.Manybusinessownersareveryconfusedbythisnewdigitallandscape.They don’t know whether to seek help from social media ‘gurus’,marketingconsultants,businesscoachesorsalesprofessionals.Fortunately DNAsix® combines elements of all these disciplines toprovide ambitious and forward-thinking companies with the expertdigitalconsultancytheyneedtocompeteandgrow.

The DNAsix® concept has been honed and developed over many years byfounderDavidTaylorthrougha25-yearcareerincommunications,hundredsoftrainingcoursesandconsultancysessions.

Ithasbeenusedsuccessfullyonavarietyoforganisations,fromsmallcharitiesandSMEstoindependentschools,largecorporatecompanies,localauthoritiesandnationalmemberbodies.

DNAsix®offersfivekeybenefitstobusinesses:

1. Increasedprofits

2. Accesstonewanddiverseaudiences

3. Brandbuilding

4. Reductionincosts

5. Longtermprofitabilityandfuture-proofing

And because it is built around achieving strategic business objectives, it isnaturallygearedtowardsachievingpositiveresults.

WhyDNAsix®?

Serving Sizes

Wecanofferyouanexcellentpackageincluding:

• 5-yearrenewableLicenceFee• AccesstothefullrangeofDNAsix®documentationandmarketing

collateralincludingvideos,exclusiveinfographicsandarticles• ComprehensiveOperationsManual• Thousandsofpoundsworthofhighquality,start-uptraining• Fullsocialmediasupportanddigitaltraining• Regularon-goingmentoring,trainingandsupport• AccesstooneoftheUK’sleadingsocialmediaexperts• Theopportunitytobecomepartofadynamic,forward-thinking

digitalcommunitywithglobalaspirations

TheDNAsix®licensepackage

WhybuyaDNAsix®license?packageThere are thousands of successful creative agencies across the UK.SpecialisinginPR,marketing,appcreationorwebdesigntheysupplyavastnumberoforganisationswithavarietyofservices.

Asthedigitalrevolutionhasunfoldedthough,manycompaniesneedmuchmorethansimplemarketingsupport.Theycanrequireadviceonanythingfrom the creation of socialmedia guidelines and running programmaticadvertisingcampaignstodevelopingadigitalrecruitmentstrategy.

Thiscanproveachallengeforthecreativeagencieswhomayhaveneithertheskillsnortheresourcestoservicethisneed.

Alternativelyyoumaybeabusinesscoachwithanestablishedbrandbutyouwanttohavethelatestdigitalskillsatyourdisposal.

ThisiswhereaDNAsix®licensecomesin.Usingourtriedandtestedsystem,agenciesandcoacheswillhavetheframeworkwithwhichtoconsultthesecompaniesandifneedsbebringinotherspecialists.

It also enables you to work on a retainer basis with clients, therebyincreasingyourregularmonthlyincome.

TheDNAsix®Team

DavidTaylor:FounderandManagingDirector:

Davidisadigitalbusinessconsultantwithalmost25years’experienceoftheUKmediascenegarneredfromacareerinjournalism,in-housemediarelations,PR,marketing,socialmediatraininganddigitalmanagementconsultancy.Heistheco-authoroftwobooksonsocialmedia-FusionTheNewWayofMarketingandTheBusinessofBeingSocial.Hehasrunhundredsofdigitalandsocialmediatrainingcoursesforover3,500professionalsintheUKaswellasintheUS,France,Switzerland,CyprusandItaly.Unusuallyhehasworkedwithcharitiesandmicro-SMEs,rightuptoglobalmultinationalsincludingBNPParibas,ReckittBenckiserandPwC.Hispassionistohelporganisationsadapt,competeandultimatelyprosperintoday’sincreasinglydigitalworld.HisaimistomakeDNAsix®theworld’sleadingdigitalcoachingcompany.https://www.linkedin.com/in/davidtaylorsocialmedia/

DavidMNoble:FranchiseConsultant:

Davidhasspentthepast27yearsinlicensingandfranchisingbothasafranchisorandalicensee.Overthepast12yearshehasmastermindedseveralcompanyroll-outsintheUK,notablyTexacoFuelssitesandTexacoAutocarebusinesses.HehasworkedwithbothmatureandnewbusinessesintheUKandcanrelatetotheever-changingFranchise&Licencemarketplace.HisconsultancyfirmhasbeeninstrumentalinthegrowthofFranchiseerecruitmentintheUKandhenowbringsthoseskillstoDNAsix®.David’sfocusistoensureDNAsix®findstheverybestFranchiseestooperatewithinahighlymotivatedteamandtohelpthoseprofessionalstobecomesuccessfulinthenetwork.https://www.linkedin.com/in/david-noble-2513b21/

JeffreyRafftree:FranchiseSupportManager:

Jeffisaqualifiedaccountantandhasspentthelast18yearssupportingfranchisors,previouslyinsalesbothrunninghisowncompanyandmanaginglargenationwidesalesteamsforanumberofbluechipcompanies.Hisskillsincluderecruitment,salesandmanagementtrainingandestablishinggrowingnetworksofsalesteams.JeffspecialisesinFranchisesupporthelpingFranchiseesdeveloptheirbusinessthroughmonitoringandmentoringandtoensurethattheysucceedinthisenterprise.https://www.linkedin.com/in/jeff-rafftree-0609a125/

GavinHoward:ITConsultant:

GavinisanAppDeveloperandTransmediaProducer.Hehascreatedinteractivemediaandproductsforawiderangeofclients inmultipleindustriesandsectors.Hewillberunningthewebsite,databaseanddigitalsideofDNAsix®.https://www.linkedin.com/in/gavin-howard-48695512/

TomForbes:Designer:

Tomisadigitaldesignerandfilmmaker.HehascreatedalltheinfographicsforDNAsix®andwillcontinuetocreatehighqualitygraphicsfortheFranchise.https://www.linkedin.com/in/tom-forbes-23b28a96/

DNAsix® founder David Taylor has co-authored two books, both of whichprovide the foundation both for his training programme and the digitalbusinessmodel.Fusionwaspublishedin2011andwasdesignedtogivetheownersofSMEsanunderstandingofmodernmarketing.The Business of Being Social was published in 2013 andwas built aroundtrainingcourseshehadbeenrunningforarangeoforganisations.The second edition was published in 2015 and features a chapter whichexplorestheDNAsix®modelandhowitcanbeimplementedbyabusiness.David also has a large number of articles which cover all aspects of theDNAsix®journeyaswellasthebackgroundtotoday’sdigitallandscape.Thesewillbemadeavailableasanexclusiveebook.

Consultant: MorganBlakeSolutionsLtdChatsworthHouse,NorwichRoadCawstonNorfolkNR104EX.Contact:Jeff07766442434email:jeff@morganblake.co.uk

ContactResources

HeadOffice:DnasixFranchisingLimited26ClarendonWay TunbridgeWells TN25LDContact:David07715485728Email:david@dnasix.comTwitter-@DNAsixglobalFacebook-@DNAsixLinkedIn-linkedin.com/company/dnasix