business comunication 8337
TRANSCRIPT
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BUSINESSBUSINESS
COMUNICATIONCOMUNICATION
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BUSINESS COMUNICATIONBUSINESS COMUNICATION
y Communication is process of passing information andunderstanding from one person to another.
-by KEITH DAVIS.
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BUSINESS COMMUNICATIONBUSINESS COMMUNICATION
WHAT IS COMMUNICATION
The word communication has a rich history
Comes from the Latin word communicare that entered the English language in thefourteenth and fifteenth century
Difficult to define communication
However communication means
1. Process by which information and feelings are shared by people
through an exchange of verbal and non verbal messages2. The successful transmission of information through a common
system of symbols, signs, behaviour, speech, writing or signals
3. The creation of shared understanding through interaction
among two or more agents
Communication depends on the interpretation of a message by the listener
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BUSINESS COMMUNICATIONBUSINESS COMMUNICATION
BUSINESS COMMUNICATION
An organization is a group of persons constituted to achieve certain specific objectives
Achievement of these objectives largely depends upon proper co-ordination andintegration of human efforts in an organization
This is only possible if there is an effective system of communication
There has to be an exchange of information and sharing of various ideas
The more effective the system of communication, the better is the relationshipbetween workers and the management
Communication is the flow of information and understanding from one person toanother at he same level or at different levels
It is the process which enables management to allocate and supervise the work of theemployees
It integrates the various sub-units of an organization
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BUSINESS COMMUNICATIONBUSINESS COMMUNICATION
There are two types of business activities-internal and external
Internal activities include
1. Maintaining and improving the morale of employees
2. Giving orders to workers
3. Prescribing methods and procedures4. Announcing policies and organizational changes
5. And keeping the management informed
External activities relate to
1. Sale and purchase of goods and services2. Reporting to the government and the shareholders on financial condition and businessoperation
3. And creating a favourable business climate
Every activity, internal or external, leads to some result
Therefore the main purpose of business communication is to obtain some result ie. to
secure an action by the receiver
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BUSINESS COMMUNICATIONBUSINESS COMMUNICATION
BUSINESS COMMUNICATION
The sender expects the receiver to do something on receiving the message
1. Write a cheque
2. Place an order3. Approve an action
4. Send some information etc.
To achieve the purpose the language should be direct, plain, precise and concise
The style should be to draw the attention, arouse interest, create desire, developconviction and to induce action
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BUSINESS COMMUNICATIONBUSINESS COMMUNICATION
BUSINESS COMMUNICATION
The main features that lend business communication a distinct identity of its own areas follows :
1. It deals with various commercial and industrial subjects
2. It is characterized by certain formal elements, such as commercial and technicalvocabulary, the use of graphic and audio-visual aids, and conventional formats
3. It is impartial and objective as extreme care is taken to convey information accurately
and concisely
4. It entails complex writing techniques and procedures
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BUSINESS COMMUNICATIONBUSINESS COMMUNICATION
EFFECTIVE BUSINESS COMMUNICATION
Business communication becomes effective only
1. If the language used is effective
2. The message conveyed is clear
3. And the predetermined objective is achieved
Hence effective business communication can be defined as the use of effective languageto convey a clear business message to achieve a predetermined objective
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BUSINESS COMMUNICATIONBUSINESS COMMUNICATION
CHARACTERISTICS OFBUSINESS COMMUNICATION
A two-way traffic
As communication is an exchange of views, opinions, directions etc. it is a two waytraffic
Messages, directives, opinions etc. are communicated upward as well as downwards Simply talking and writing without regard to the recipients response, is conducive to
misunderstanding
Continuous process
As more often than not it is repeated to achieve the desired results
A short lived process
The process is complete as soon as the communication is received and understood bythe receiver in the right perspective
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BUSINESS COMMUNICATIONBUSINESS COMMUNICATION
CHARACTERISTICS OFBUSINESS COMMUNICATION
Needs proper understanding
Basic objective of conveying a message is a proper understanding of the message bythe other party
Hence it should be simple, clearly worded, precise and concise
Leads to achievement of organizational objective
Effective communication does this by creating a sense of object orientation in the
organization
Dispels misunderstanding
Leads to clear understanding between people and thus builds camaraderie amongpeople
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BUSINESSBUSINESS COMUNCATIONCOMUNCATION
CASE STUDYCASE STUDY
y A major airlines was making heavy financial loses.Till J.C the new CEO,
took over. Within a year the company was making profits again.The first
thing J.C did was to pepare a little red book with the title LETS GET IN
THEREAND FIGHT.The book mentioned in simple terms what the
problem was and how it could be solved.The book was given to all 20,000
employes.Next,J.C began spending half his working time in talking toemployees and spreading his own enthusiasm.The strategy paid off.The
employees, especially the tickets agents, flight attendants and other dealing
with customers realised that it was in their own interest to work the way
J.C wanted them to.
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BUSINESS COMUNCATIONBUSINESS COMUNCATIONPROBLEMS IN DOWNWARD COMUNICATIONPROBLEMS IN DOWNWARD COMUNICATION
y OVER COMMUNICATION
y UNDER COMMUNICATION
y TIME CONSUMING
y LOSS OF INFORMATION
y DISTORTION
y RESISTANCES
y DIFFERENT PRIORITIES
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BUSINESSBUSINESS COMUNICATIONCOMUNICATIONBA
RRIERSBA
RRIERS IN COMMUNICA
TIONIN COMMUNICA
TION
y To get the work done.
y To prepare the workforce for
challenges.
y To tackle misinformation and
suspicion arising out of it.
y Lack of vision and arbitrary.
y Unnecessary information leaks.
y Absence of a feedback
mechanism at subordinate level
leads to frustrationy .
ADVANTAGES y DISADVANTAGES
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THANK YOUTHANK YOU