business calcium manufacturer partnership overview - a proven model for growth
DESCRIPTION
As the eCommerce partner for manufacturers, we believe the world of manufacturing benefits from building a direct relationship with the consumer. Our passion for direct sales channels drives us to deploy capital and resources to build and grow online profit centers.TRANSCRIPT
Online Profit Center
Partnerships
A Proven Model For Growth
© Business Calcium 2011
Who You Are
A Successful Manufacturer who sells products through traditional
channels.
Recognize customers search, shop and decide,
online!
Want online direct channel to grow sales, open new channels
and build brand.
© Business Calcium 2011
Your Current Options
DIY In-house:
- Possible channel conflict
- Must hire online experts
- Fixed cost to hire &
maintain
Consultants:
- No industry expertise
- No long-term
commitment
- Expensive cost over
time
© Business Calcium 2011
Business Calcium
Investment
Business Calcium Partnership
Manufacturer• Focus on Product
• Growing Market-share
Business Calcium• Focus on Traffic & Conversion
• Dedicated Staff
Online Profit CenterIncreased Sales
Higher Profit Margins
Increased Order Value
© Business Calcium 2011
BC Direct Marketing Focus
1. Website Profit Center
Build
Operate
Optimize
2. Online Marketing
SEO
PPC
Social Media
UGC
Blog
User Generated
Content
Online Revenue
© Business Calcium 2011
Experienced Leadership
History of Results
Manufacturer Case Study
Why Business Calcium?
© Business Calcium 2011
David Schulhof, CEO of Business Calcium
“We create online profit
centers, delivering
millions in new revenue
for our partners.”
- David Schulhof
4 companies in 20 years
• Focus on direct response
• Support manufacturers
• $ Millions annual revenue
© Business Calcium 2011
History of Results
1986
• $3MM+ annual sales in 2 years
• Sold to Logitech, Inc.
1989
• $10MM+ annual sales in 5 years
• Sold to Umax, Inc.
1995
• $3MM+ annual sales
• Sold to Viagrafix, Inc.
© Business Calcium 2011
$14MM annual sales
- GOJO Year 1 : $15K
- Year 5 : $1.5MM
Still Growing
Manufacturer Partners include:
© Business Calcium 2011
Case Study: We Take The Cake
Background:- Oprah’s Favorite Thing 2004
- Sales up after Oprah’s mention
- Sales decline after
Oprah.com’s link disappear
Challenges:- Improve Visitor/Sales ratio
- Build organic traffic
- Increase A.O.V.
- Create Sales predictability
- Redesign Profit Center site
© Business Calcium 2011
Business Calcium’s Optimization
Design Enhancements:
• High contrast site design
• Prominent Oprah presence
• List Development Promo
• Inter-page linking
• Product upsell & cross sell
• Better navigation & search bar
• Weekly marketing promotions
© Business Calcium 2011
After Site Launch in 6.9.2011
Results:
• 50% overall conversion
increase
• Organic traffic
increases…steadily
• 5% of visitors sign up for
newsletter
• AOV increase
• Mixed products purchase
increase
© Business Calcium 2011
Typical Timeline
Month 1 2 3 4 5 6
Research
& strategy
Site
construction &
content
management
Sales Program
Launch
Plan our go-
to market
strategyDesign & build
website, Initial sales
begin during month 2
Official website
launch &
promotional selling,
marketing tests &
refinements
Expand marketing
activities
© Business Calcium 2011
Ramp up sales
based on analytics
We Invest Capital and
Resources to Grow
Manufacturer’s Online Direct
Channel and Overall Business,
in Return for Share of Margin.
Eric M. Clare Dir. Partner Development
Phone: (510) 621-7627
e-mail: [email protected]
Contact:
© Business Calcium 2011