business benefits of drupal 8: empower digital innovation with the newest version of drupal
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Business Benefits of Drupal 8Empower Digital Innovation with the Newest Version of Drupal
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David [email protected]
Sr. Director, Digital ExperienceAcquia
Today’s Team
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Dave [email protected]
Partner, Client ServicesMediacurrent
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● The age of the customer● Advancements in Drupal 8● Security and Performance enhancements in D8● D8 for Digital Marketers● D8 for Accessibility● When to migrate to D8
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Agenda
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Mediacurrent helps organizations build highly impactful, elegantly designed
Drupal websites that achieve the strategic results they need.
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Acquia provides the leading cloud platform for building, delivering and
optimizing digital experiences.
The Acquia Platform
Convert audiences with next gen analytics and personalization solutions for marketers
Launch and manage sites efficiently on the resilient andsecure cloud that DevOps love
Create high quality applications faster with continuous integration tools web developers need
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The World Has Changed
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Digital Has Changed How The World...
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Educates Assembles Heals
Entertains Communicates Buys
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What Will It Take to Succeed?
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Embrace all things digital to drive a great customer experience
“How can you keep up with empowered customers? Be more digital. Your customers, your channels, and your competitors are digital. The future of your business is digital.”
-Forrester Research
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Drupal and the Art of the Possible
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Drupal enables you to innovate in a hypercompetitive world.
Drupal helps you deliver faster, better, in a fast moving digital-first world.
Drupal scales as your requirements and digital vision expands.
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Drupal by the numbers
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D8 Releases Nov .19!
Get ready for the biggest release in WCM history● Attend a global launch party● Try D8 on Acquia Cloud Free● Plan your D8 projects now
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Great Additions in D8 for Business Users
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Fun. Fast. Beautiful Authoring in D8
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Reimagined content authoring experience● In-line, in-context on page
editing● WYSIWYG editor● Focus on ease of use
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D8 is Fully Responsive
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100% mobile first WCM for a post-browser world● Fully responsive UI in D8● Manage content using any
device● Preview & publish content
on any screen
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Flexible Content Delivery to Any Channel
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Content delivery to any device or screen● RESTful API● Deliver content as a service
to any device, channel● Pull content into D8 sites
and applications easily● Content back-end, flexible
front-end design & delivery
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Translations & Localization to Go Global
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D8 built from the ground up to support any language● D8 user interface translated
into nearly 100 languages to support global users
● Built-in capabilities to manage translations
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Marketing Tech Integrations for Flexibility
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Integrate best-of-breed marketing tech with D8● Architected for easy
integration with your tools● Use D8 as foundation for
your digital experience ecosystem
● Marketing automation, email marketing, CRM, etc.
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SECURITY
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Drupal 8 Security Advancements
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DrupalProprietary
VS
Model naturally generates more vulnerabilities and less testing
Patches and bug fixes happen instantaneously
Huge dependency on a small team with limited capacity
Security patches are cumbersome and lengthy
10,000s of developers and “extra eyes” + a dedicated Security team
Drupal provides Security through transparency, speed, & agility
Proprietary CMSs will ignore known exploits (no
accountability)
Widely adopted with industries who place a huge emphasis on security (federal gov’t agencies and higher ed institutions)
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source: pcworld.com
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DIGITAL PRESENCE
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Drupal 8 for Digital Strategy Management
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DrupalProprietary
VS
Less innovation and ability to stay on the cutting edge
Long term investment in your digital presence (ability to scale and evolve)
Licensing fees and high vendor dependency
Proprietary systems allow for less customization and a more
cumbersome third party integration process
SEO friendly CMS for marketers (mobile responsive, focus on performance/speed, many SEO best practices built in)
Open-source technology naturally provides flexibility to solve business problems
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YOUR WEB PRESENCE
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source: searchengineland.com
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ACCESSIBILITY
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Drupal 8 for Accessibility
Inflexible, barriers to implementing a work-around for
an accessibility issues
All features conform with the World Wide Web Consortium (W3C) guidelines: WCAG 2.0 and ATAG 2.0
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DrupalProprietary
VSInfrequent releases mean no instant fix
Lack of accountability to quickly address issues
Updates and adjustments can be introduced quickly, without waiting for new versions
Overall community commitment to accessibility
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READINESS
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Key Considerations
● Which version of Drupal are you currently on?
● Core, Contrib, and Custom Modules
● How does your digital presence align with your overall business goals?
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Currently Using Drupal
● Open-source is no longer a trend
● Innovation and agility
● Total cost of ownership (no recurring licensing fees)
Considering Using Drupal
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● Considers your long term, strategic business goals
● Starts your project off right with Discovery
● Gives you the best value for your investment
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Reap the Biggest Benefit of Drupal 8 by Choosing the Right Partner
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The challenge of being an early adopter can be that the technology isn’t 100% complete during implementation. Manhattan Associates trusts Mediacurrent to overcome and mitigate these risks because of our track record during the 4+ year relationship. This allows cutting edge companies like Manhattan Associates to stay ahead of competitors and on the forefront of Drupal technology.
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Acquia Lightning: Foundation for D8
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@Mediacurrent Mediacurrent.com
DRUPAL 8 RESOURCES
slideshare.net/mediacurrent@Acquia Acquia.comslideshare.net/acquia
www.mediacurrent.com/drupal8 www.acquia.com/drupal-8