business attraction and retention advisory committee item ...€¦ · mr. george hanus. president...
TRANSCRIPT
GREATER Gl-ITORONTO
-bdquoVraquol^shy
HONOURARY CHAIR
MayorHazel McCallion City of Mississauga
HONOURARV BOARD REPRESENTATIVES
GeorgeAFierheller (Chair Emeritus) President
Four Halls Inc
Mayor Susan Fenneil Cty of Brampton
Kathylee President CEO CECapital
Lawrence M Tanenbaum Chairman amp CEO
Kilmer Van Nostrand Co Limited Chairman of the Board Maple leaf Sports and Entertainment
BOARD OF DIRECTORS
Mayor David Ryan (Co-Chair Public Sector) Cty of Pickering
Michael Ras(Wee-Chair) Vice PresidentPublic Affairs GO Group
George Hanus President CEO
Greater Toronto Marketing Alliance Regional ChairGaryCarr Regional Municipality of Halton Councillor fosh Colle Gty of Toronto John Davidson
Director EconomicDevelopment RegionalMunicipality of Halton
Renato Discenia President amp CEO
Invest Toronto
Don Edmonds Partner PrivateCompany Services PricewaterfiouseCoopers LLP Jim far (Associate Director) Director General amp Senior Trade Commissioner Foreign Affairsand International TradeCanada Paul Green DirectorPublic s Government Affairs and
Customer Ombudsman
Enbridge Gas DistributionInc John Howe
Vice PresidentInvestment Strategyand ProjectEvaluation
Metroinlaquo
Toby Lennox Vice President Corporate Affairsand
Communications GreaterToronto AirportsAuthority
Don Macintosh Partner
Fraser MilnerCasgrain UP Derek Miliar Regional Manager Ian Martin Limited
Lou Milrad Milrad Law Offices
MayorMaralynMorrison Town of Caledon
Mayor Steve Pellegrini Townshipof King
lanet Richards Vice President Sales and Marketing Herman Miller Canada inc
Or Pamela Ritchie DeanFaculty of Business and
Information Technology University of OntarioInstitute of Technology Colin Ross SeniorVicePresidentampManager OfficeLeasing DTZ Barnicke Limited
HECEIVEO
JUN lt- 6 2012
June 21 2012 ECONOMIC DEV amp COMMUNICATIONS
(SWIM)
Mr Dennis Cutajar Commissioner Economic Development ampCommunications City of Brampton 2 Wellington Street West Business Attraction and
Brampton ON L6Y 4R2 Retention Advisory Committee
Dear Mr Cutajar Date Scrfcrrbzf IS Zo(2
2011 marked the Greater Toronto Marketing Alliances (GTMA) bestyear-to-date for securing foreign direct investment (FDI) for the Greater Toronto Area (GTA) As the lead marketing agency and central point ofcontact for prospective international investors looking to locate or expand their business into the GTA this is an accomplishment we are very proud of and sharewith our 91 public-private partners
We invite you to read the enclosed GTMA 2011 Annual Report - Building on Success- to share in our collaborative achievements In 2011 the GTMA increased its total to 88 foreign companies it has helped start operations within the GTA augmenting the job count to 4550 new-direct jobs These new employees added over$400 million to the regions GDP and the companies contributed approximately $6 million in propertytaxes and 2 million sq ft of occupied office and manufacturingspace
As always we appreciate your comments and suggestions
Sincerely
George Hanus President amp CEO
Enclosure
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and CommunicationsbromptoiMo Flower City
June 26 2012
Mr George Hanus President amp CEO
Greater Toronto Marketing Alliance 350 Bay Street suite 120012th Floor Toronto Ontario M5H 2S6
Dear George
Thank you for sending us the impressive GTMA 2011 Annual Report We were very proud to learn that2011 was the GTMAs best year for securing FDI in the GTA marketplace
Your Annual Report is attractive informative and compelling On behalf of the Brampton Economic Development Office please acceptoursincerest congratulations
We wish you and your team on staff and on the Board continued success in 2012 and the years ahead
Yours truly
gt+~ Dennis Cutajar Commissioner Economic Development amp Communications
cc Sohail Saeed Director Economic Development
The Corporation of The City of Brampton
2 Wellington Street West Brampton ON L6Y4R2 T 9058742000 TTY 9058742130
ANNUAL REPORT
m raquoINVESTMENTS INTHEGTA
THROUGH THE GTMA (1999-2011)
ARKADIN INC
ARKADIUM
BUCHANAN GROUP
CENTRO SOLAR AG
CIRCLES
CITIFINANCIAL
COGNIZANT TECH SOLUTIONS
COIN CO INTERNATIONAL PLC
COMPUTER AID INC CREDIT RISK MANAGEMENT
CUSTOM BLDG PRODUCTS CAN
DEALERTIRE
DELTA LIGHT
DIRECT-LINK
ETAP-ON-LINE
FAIRFAX INFO TECHNOLOGY
FIFTH THIRD BANK
FIRST COMMERCIAL BANK
FOSTER MOORE
FRONIUS CANADA
GAMELOFT
HDRDTA
INFORMED CONSULTING LTD
INFOSYS TECHNOLOGIES LTD
INSI TECHNOLOGY INNOVATION
KERRIDGEINC
KOEI INC
LANOGOLD CANADA CO LTD
LISEC ENGINEERING
LITTLE KICKERS
MARTIFER SOLAR
MIRABAUD
OAKATOM CANADA INC
OAOTECH
OLD NAVYTHE GAP
PATNI COMPUTER SYSTEMS
PENNCORP
PLENARY GROUP CANADA
POLARIS SOFTWARE LAB CANADA
NESTLE IT
RATIONAL
SATYAM COMPUTER SERVICES
SDI MEDIA GROUP
SILIKEN RENEWABLE ENERGY
SINOVELWIND
SIRADEL CANADA
SPINTOPIAVISION2HIRE
SUMMER MUSIC CONFERENCE
TANMORAL
TARGET
TECHSPACE (REGUS BUS CENTRES) THE SWANN GROUP
THERAVITAE INC
THOROUGHBRED TECHNOLOGIES
TOSTRADE CANADA INC
TURNER ampTOWNSEND
UBISOFTTORONTO
bull ULINE SHIPPING SUPPLY SPECIALISTS
VOXAR LIMITED
WERECOVERDATA
WIPRO TECHNOLOGIES MARKETING ALLIANCEWRENCH SOLUTIONS
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COMMUNICATION AND COLLABORATION
ENSURE CONTINUED SUCCESS
2011 was the best and most prosperous year for the GTMA to-date in attracting foreign direct investment (FDI) intothe Greater Toronto Area (GTA)
The anchor of the GTMAs success was driven by the launch of our second Corporate Strategic Plan - cover ing 2011 to 2014- a successor to our first plan (2007shy2010) This resulted from a comprehensive consulta tion process with eight of our stakeholder groups and our Board I want to thank our stakeholders and board
membersfortheircommitmentand participation inthe focus groups that ledto the development ofour Corpo rate Strategic Plan
This past year we also expanded the GTMAs mandate reach targeting new international markets and capital izing on emerging opportunities in new sectors while ensuring a continued base of support through partner shipswith multinational corporations
On a personal note this will be my last report as the Chair The GTMA has been my professional home away from home for the past six years I am currently completing my second term as Chair I have been involved at the Board level my entire time with the GTMA a role which was also coupledwith that of CEO for three-and-a-half years Overthat timewe havewitnessed manychanges economical and structural which has resulted in increasing successes We shouldall feel proudof our achievements and our contributions to the economy of the GTA as George Hanus outlines in greater detail within his letter
2011 WAS THE BEST AND MOST PROSPEROUS YEAR FOR THE
GTMATO-DATE IN ATTRACTING FOREIGN DIRECT INVESTMENT
(FDI) INTO THE GREATER TORONTO AREA (GTA) THE ANCHOR OF THE GTMAS SUCCESS WAS DRIVEN BYTHE LAUNCH OF OUR
SECOND CORPORATE STRATEGIC PLAN - COVERING 2011 TO
2014 -A SUCCESSORTO OUR FIRST PLAN (2007- 2010)
Iam very proud ofour staff fortheir hard work andefforts thispastyear particularly with opening and maintaining business relations with Brazil I am grateful to the Mayors and Regional Chairs and to our municipaleconomic development professionals lor their continued support of the GTMAs mandate as well as for the support of the federal government through the Department of Foreign Affairs and Inter national Trade (DFAIT) andtheprovincial government through the Ministry of Economic Development and Innovation (MEDI)
Last but by no means least I want to thank my colleagues the directors and our staff for their tireless effortsthroughoutmytenureThis jobwould havebeen impossible without them
As I complete my term please allow me to wish you all every success in continuing to grow foreign direct investment in the GTA
Sincerely
(iQfkM Lou Milrad
Chair
GTMA 2011 ANNUAL REPORT
AsIlookbackon 20111 characterize itas ayear inwhichwe tookwhatwasworking at theGTMA and madeitworkeven better forourstakeholders our partners and the GreaterTo rontoArea (GTA) Itwasa yearthat sawthe GTMA continu ingto focus itsresources andenergies into itscoremandate building on a proven track record of accomplishments and demonstrating accountability back to our partners 2011 represented our best yearyet forconfirmed foreign direct investments (FDI) with11 international investment projects creatingover1350 newdirect-jobs in the GTA
We have takenaction together withour partners in regional governments businessand academia to build on our past successes When combining our 2011 results to our past investments the GTMA has attracted 88 new international
companies creating 4550 direct-jobs and contributing overS400 million annually to the GDP of the GTA
We recognize that no organization can afford to be complacentThechallengewe undertakeis one which requires us to create a new climate and newcommitment to meet todays competitive environment in attracting new international investors Our 2011-2014 Corporate Strategic Plan outlines our goals and strategies for the next three years Under the plan we brought a new focusand commitment to our FDI effortsadding the food and beveragesector new markets and a newapproach in working with in-market specialists Wereconfident indelivering great investments results going forward
TheGTMA along with its broad networkof stakeholder partners is part of that commitment that builds on the considerable strengthsthat we havein the GTA Thesuccess of the GTMA is basedon a commit ment to the long-term and to team work We continue to seek ways of working with our local partners while reaching out to international intermediaries to strengthen the GTAs profile and position among international investors
Were proud of our continuing partnerships across the region in particular our relationship with the GTA colleges and universities and the expanded Presidents Council in the important role they play in our investment attraction strategy In 2011 wewere pleased to add the University ofToronto McMaster University and DurhamCollege to the PresidentsCouncil
WHEN COMBINING OUR 2011 RESULTSTO OUR PAST
INVESTMENTS THE GTMA HAS ATTRACTED 88 NEW
INTERNATIONAL COMPANIES CREATING 4550
DIRECT-JOBS AND CONTRIBUTING OVER $400 MILLION
ANNUALLY TO THE GDP OF THE GTA
As President amp CEO my activities largelycontinued to be focused in the areas of communication and corporate sustainability With a networkof stakeholdersas largeas ours effectivecommunication isvital in keeping everyoneinformed but also to listen to their needs
Our funding partners continued to show great support for the GTMA in 20111 want to take this opportu nity to thankour regional and municipal plus private sectorpartners the colleges and universities as well as the federal and provincial governments
Together we are makingthe GTA a globalhot spot for foreign direct investment
Sincerely
Ml
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President amp CEO
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TESTIMONIALS
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Thefall luncheon allowedover100attendees with representation from government business andacademia to benefit from MinisterFasts expertise andinsights ontodays global economy andhowforeign direct investment isa keydriver ofitsfuture growth andprosperity The event featuredanational announcement regarding the governments funding for99 Canadian organiza tions and communitiesin orderto attract retain andexpandFDI initiatives
7am delightedto see suchinterest inexploring Brazils vibrant marketfrom oneofCanadas dynamic cityregions asrepresentedbytheGreaterToronto Marketing Alliance TheG TMAs participation ina major localtrade event Futurecom isexactly thetype offorward-looking initiative needed tounderstand Brazilian companies specificneedsandrequirements to ensurea successfulmerger intotheGreater Toronto Areas economy
Ambassador of Canada to BrazilJamaL A Khokhar
bull bull onourabte Ed fast Minister of International trade andMinisterofAsia-Pacific Catevaypar ticipating ina mediascrum at theC IMA Fall i uncheon
Ontario iscommitted tobuilding astrong business climate We welcome the contributions
made bytheGreater Toronto Marketing Alliance to attractinvestment to theprovince
The Honourable Brad Duguid Ontario Minister of Economic Development and Innovation
presenting
GTMA 2011 ANNUAL REPORT
INTER
The GTMAs main mission is to attract foreign direct investment (FDI) into the Greater Toronto Area (GTA) inorder to boost the economy andfoster job creation 2011 proved to be the most successful year-to-date securing 11 international investment projects and creatingover1350 new direct-jobs
2011 NEW INVESTMENTS
COMPANY ORIGIN SECTOR LOCATION | JOBS | Gameloft France ICT (Digital Media) Toronto 205
American United Entertainment United States Film Toronto 150
Arkadium UnitedKingdom ICT (Digital Media) Toronto 20
Martifier Solar Spain EN2 (Solar) Toronto 2
Flo2Cash New Zealand ICT (PS Payments) Toronto 2
Foster Moore New Zealand ICT (Security) Toronto 2
Wrench Solutions India ICT (Engineering Mississauga 2 Software)
Target - Distribution WDL (Warehousing Milton 350 Centre United States Distribution amp
Logistics)
Target shyCanadian Headquarters United States Retail Mississauga 500
Credit Risk Canada BS (Call Centre) Milton 45Management Canada
Wipro India ICT Mississauga 100
Anuga20U- Germany 1 (l-r) GeraldPisanomki VP Business Oevetoprenr Greater Toronto Marketing AWance
bull -d VP ButinenDettlopn-erl Canadat Technology Triangle
CLIENT ACTIVITY
QUARTER CLIENT TYPE TOTAL CONVERSION RATE 2011
emdash I strade
Leads 35 133 55 107 330
Hot Leads 0 7 8 7 22
Prospects 5 7 4 5 21 13 (lead to hot lead or prospect)
2gcv (Hot lead orprospect toNew Investments 5 1 3 2 11 0 newinvestment)
FDI STEPS DEFINED
LEADS - Pre-qualified meetings with a company in a foreign market
HOT LEADS - Pre-qualified meetings with a foreign company in the GTA to introduce them to the services provided by the GTMA
PROSPECTS - Qualified investors that have visited the GTA and received a substantial amount of
direct servicing by the GTMAs private and public sector partners
NEWINVESTMENTS - Investors that have confirmed that they will be opening operations within the GTA
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INTERNATIONAL MARKETS TARGETED bull Europe - Germany andItaly
bull South America - Brazil
bull USA - Arizona California Michigan andTexas
TheGTMAs FDI initiatives are madepossible bythe funding supportfromInvestCanada - Community Initiatives part of the Departmentof Foreign Affairs and International Trade CanadasGlobal Commerce Support Program
JOINT MARKETING PARTNERSHIPS bull Ontario Technology Corridor (OTC)
Weacknowledge thefinancial supportof the GTA regionsmunicipalities throughthe Advanced Manufactur ing Initiativefor enabling the GTMA to take part in the following advanced manufacturingprograms
bull Ontario Cleantech Alliance (OCTA)
bull Ontario Food Cluster (OFC)
bull Ontario Automotive Community Alliance (OACA)
WHERE WE GENERATED LEADS
INITIATIVE j LOCATION I SECTOR EUEC
San Francisco GDC and LosAngeles
SIAL Canada
Windpower2011
Intersolar2011
IFT Food Expo
Management Briefing Seminars
Europe GDCGamescom
Brazil FDI Business Initiative
Sibos2011
Italy FDI Business Initiative
Phoenix AZ
San Francisco and LosAngelesCA
Toronto ON
Anaheim CA
MunichGermany
New Orleans LA
Traverse City Ml
Cologne Germany
Riode Janeiro and Sao Paulo Brazil
Toronto ON
Milan Soncino and Rome IT
EN2 - Cleantech
ICT - DigitalMedia
Agri-Food
EN2-Wind energy
EN2- Solar energy
Agri-Food
Automotive
ICT - Digital Media
ICT EN2Agri-Food
ICTFS - Payments
ICT EN2 Agri-Food
SMI 20U- Toronto Ontario
(hr)BillHarvie Investment Attraction Consulshy tout Ministry cjAgriculture foodandRural
Affairs Barbara Maly Business Development Specialist Agn food0 Innovation Sectors GtyofGuelpti GeraldPisanowski VP Buiiness Development Greater Toronto
I Marketing Alliance Mark Jonker Team tead ofAgriculture ToodandRural
Affairs JohnSwanInvestmentAttractionConshybull sultant Ministry ofAgriculture foodandRura
Affairs Blltlliot VP Business Development Canadas Technology Triangle
I DATES
Jan 31 - Feb 3
Feb28-Mar4
May 11-13
May 22-25
June 8-10
June 11-14
Aug 1-4
Aug 15-17
Sept 19-23
Sept 19-23
Oct 3-7
1 PARTNER Ontario Cleantech Alliance (OCTA)
Ontario Technology Corridor (OTC)
Ontario Food Cluster(OFC)
OCTA
OCTA
OFC
Ontario Automotive CommunityAlliance (OACA)
OTC
GTMA
GTMA
GTMA amp Italian Chamber of Commerceof Ontario (ICCO)
Anuga Cologne Germany Agri-Food Oct 8-12 OFC
Solar Power Dallas TX EN2Solar Energy Oct 17-20 OCTAInternational
bullACHING INVESTORS
Europe is in the forefront as the largest source of the G However South America and Asia are growing rapidly in importance as sources for investment While the high-activity industries are led byICT and energyand environment 2011 witnessedthe agri-food sectorgrowsubstantially
LEADS BY SOURCE
bull MARKETINGINITIATIVES
bull GOVERNMENT
il DIRECT
PRIVATE
LEADS BY INDUSTRY
bull ENERGY amp ENVIRONMENT (EN2)
bull INFORMATIONS COMMUNICATIONS
TECHNOLOGY (ICT)
AGRI-FOOD
OTHER
LEADS BY ORIGIN
1
2011 PROSPECTS BY SOURCE
I GOVERNMENT
I MARKETING INITIATIVES
(FDIATTRACTION amp WEBSITE)
2011 PROSPECTS BY INDUSTRY
bull OTHER (AGRIMFG LIFE SCI
FINANCIAL SERVICES) bull INFORMATIONS COMMUNICATIONS
TECHNOLOGY (ICT)
ENERGY amp ENVIRONMENT (EN2)
2011 PROSPECTS BY ORIGIN
bull EUROPE bull EUROPE
bull NORTH AMERICA bullbull ASIA [UU]NORTH AMERICASOUTH AMERICA
SOUTH AMERICAbull ASIA
AUSTRALIA
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BUILDING RELATIONSHIPS
-AND BUSINESS-INTERNATIONALLY
The GreaterToronto Marketing Alliance (GTMA) inco-operation with its 91 public-private sectorpart nerscontinued to be activethroughout 2011 travellingto develop leads and generating results for the GTA on the international level
For us to be successful in marketingthe GTA and attracting new business to the region its all about relationships Personal relationships For that you have to go abroad says Gerald Pisarzowski Vice President Business Development GTMA
TheGTMA dealt witha total of 330 newinvestment leadsand met with 43 potential investorsresulting in 11 new investments for the GTA in 2011 However in order to build and nurture those all-important personal relationships GTMA representatives paid special attention to two particular international markets Brazil and Italy
BRAZIL REPORT
MayorHazelMcCallion viewing local cuisineat the Municipal Market Sao Paulo Brazil
GTA Presentation to fispal Sao Paulo Brazil September 2077
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A delegation that included GTMA representatives and Mayor Hazel McCallion City of Missis sauga made their way to Brazil a country with one of the fastest-growing economies in the world Forfive days from September19-23split between the cities of Sao Pauloand Curitiba the representa tives spread the word to Brazilian companies about the advantages of locating in the GTA Weknow that many Brazilian businesses are looking to internationalizeand the GTA with its growingeconomy stable business environment and huge market access would be for these companies a great base of operations said Mr Pisarzowski
Business in Brazil isheavily based on relationships and this trip the second in twoyearsbythe GTMA was an opportunity to reinforce contacts that had been established previously Amongtheir activities the delegates attended Futurecom 2011 the largestInformationand CommunicationTechnologies (ICT) industrygathering in Latin America AsMayor McCallion put it Wewanted to secure the interest of the Brazilian ICT industrybecausethat isa growingsector in the countryAnd with the manyadvantages of locating in the GTA to servicethe North American market we found strong interest from many com panies
WE KNOWTHAT MANY BRAZILIAN BUSINESSES ARE
LOOKING TO INTERNATIONALIZE AND THE GTA WITH ITS GROWING ECONOMY STABLE BUSINESS
ENVIRONMENT AND HUGE MARKET ACCESS WOULD
BE FOR THESE COMPANIES A GREAT
BASE OF OPERATIONS
GERALDPISARZOWSKI VPBUSINESS DEVELOPMENTGTMA
CTMA 2011 ANNUAL REPORT
ITALY REPORT
From October 7-9 Tony Romano Director Corporate Affairs GTMA and Corrado Paina Executive Director Italian ChamberofCommerce ofOntario (ICCO) undertook a three-city FDI business initia tivefocused on meeting investment leadswith interests in the NorthAmerican market and the GTA
Rome ItalyOctober 2011- CanadaGTA FDI Business Initiative (l-r)Tony Romano Director Corporate Affairs Greater Toronto Marketing Alliance Sandra Marches
Trade Commissioner Ca nadian Embassy Rome Corrado Paina Executive Director Italian Chamber
of Commerceof Ontario Enrica Bagnolim Director North American Investment Sviluppo laiio Claudio Capenuoli Director International Markets National Confederalion ofSmall and Medium Size Businesses
I I The in-country visitation provided an opportunity to follow-up with calls on existing GTMA Italian investment leads says Mr Romano As well asmeet with officials at theCanadian Embassy 1 in Rome for further discussions on ways to collaborate in identifying and servicing leads from the Italian marketplace The Italy business development initiative provided opportunities to meet with 40 companies through a series of four GTA awareness presentation seminars to Italys lead ing industry associations with their vast membership base of small and medium size enterprises with growing interest in new markets
The presentations were accompanied by 11 one-on-one meetings with companies in the ICT energy and environment andadvanced manufacturing sectors As Mr Romano says The federal and provincial governments pave the way forusby selling the advantages ofCanada andOntario respectively We are then able to operate on a more granular level helping companies with is sues such as due diligence site selection and logistics Both initiatives resulted in confirmed visits to the GTA by several companies and bodes well for investment announcements in the near future
THE FEDERAL AND PROVINCIAL GOVERNMENTS PAVE THE WAY FOR US BY SELLING THE ADVANTAGES OF
CANADA AND ONTARIO RESPECTIVELY WE ARE THEN
ABLETO OPERATEON A MORE GRANULAR LEVEL HELPING COMPANIES WITH ISSUES SUCH AS DUE DILIGENCE SITE SELECTION AND LOGISTICS
TONYG ROMANO DIRECTOR CORPORATE AFFAIRS GTMA
OTHER INITIATIVES IN 2011
In the end the GTMA is a forward-looking organization constantly searching for the next high growth market and industry The two international business initiatives profiled above complement the other 11 lead-generating initiatives that the GTMA participated in during 2011 While in Brazil and Italy the GTMAs focus was on multi-industries within one specific market the other 11 initiatives throughout the US and Europe were industry specific where compa nies from all over the globe were present at conferences and targeted for first contact meetings (seepage 6 fora full listing of GTMAs 2011 FDI initiatives) These travels abroad are a cost-effec tiveway to establish and solidify the business and personalrelationships that are so vital inattract ing ever more companies to invest in the G TA
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artphonestabletsset-top boxesconnected TVs and
consoles They employ over 4000
developers worldw
ide including -since 2011 -
nearly 200 in
the GTA How
theyarrived hereisa
storyofcollaboration
andteam
work
Afterconsidering
threeor four
otherN
orthA
merican
sitesGam
eloft hadbecom
everyinterested
in the
GTAas
the locationfortheirinvestm
ent AsStudioM
anager Benjam
inG
oldman
putitWew
ere m
ost impressed
with
thenum
berandquality
ofcollegesanduniversitiesand
knewthe G
TAoffered
an excellent talent pool T
hat combined w
ith generous government incentive program
s had the GTA at or near the top of our list
The initial contact w
as made through O
ntarios Ministry of Econom
ic Developm
ent and Innovation From
therethe GTM
Ain
co-operationw
ithInvestT
orontoprovidedG
ameloftexecutivesw
ithbrief
ings on corporate legal issues HR staffing taxation -
even personal tours of all the relevant GTA
educational institutionsT
hishighlevelof
collaborativeservicing helped
make
Gam
eloftsdecision
easy getting their Toronto studio up and running and allow
ing them to focus on the hard w
ork of aim
ing games W
E W
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RE
SSED
WIT
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E
Arkadium
is
a N
ew
York
City-based
developer publisher
and distributor
of casual social and m
obile electronic games
They create gam
e software for consum
er brands ad agencies casino operators and online gam
ers
After expanding
with
an office
in the
Ukraine
Ark
adiu
m
need
ed
a seco
nd
locatio
n in N
orth
Am
erica An
d th
e se
arc
h
was
on A
ccording to
Daniel
Sennet D
irector of Operations at A
rkadium the search w
as driven by two prim
ary needs For us it was
allabout the availabilityof
relevanttalent andtax
credits hesaysW
ithclose
proximity to
the five universities
andsixcolleges
inthe GTA
theregion
offereda
largeconcentrationofgam
ingand
developer talent especially in the mobile
technologies G
erry Pisarzowski and
his team at the
GTM
A vere a huge help to us introducing us to the deans of several schools and also to potential
partners investors recruiters -even real estate agents reports M
r Sennet
Then there w
ere generous tax credits available through the federal governments SRamp
ED tax
credit program and the O
ntario Interactive Digital M
edia Tax Credit T
hese were m
ore substan tial than w
e found anywhere else says Sennet A
rkadium found the G
TMA
to be instrumental in
helpingthem
choosethe G
TA
As
MrS
ennetsays
Any
servicew
eneeded
was
delivered asseam
lessly as possible They did a lot of research and for us the G
TA w
as a no-bramer
G
ER
RY
PIS
AR
ZO
WS
KI A
ND
HIS
TE
AM
AT
TH
E G
TM
A W
ER
E A
H
UG
E
HE
LP
TO
US
INT
RO
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ST
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HE
DE
AN
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F S
EV
ER
AL
SC
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AN
D A
LS
O T
O P
OT
EN
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S IN
VE
ST
OR
S R
EC
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ITE
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shyE
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AT
E A
GE
NT
S
m
DANIEL SENNET DIRECTOR OF OPERATIONS ARKADIUM
C(A
^Qn ANNlM
L REKRI
13 CIRCLES - CONCIERGE SERVICES HEARD THE GTMA CALLING
The GTMAs investment into companies does not end the moment it is settled - it is vital for business relationships to grow and the GTMA thrives on seeing these companies prosper One of the many examples is Circles a company which has grown to an over 300 employee operation in its seven short years in the GTA
Circles a subsidiary of the French conglomerate Sodexo Inc is the leading provider of concierge and personal assistant services in the US Headquartered in Boston MA their engagement marketingsolutions create deep meaningful connections between companies and their customers and employees - fosteringacquisition reten tion and life-long loyalty for many of the worlds best-known brands
FOR US THE MAIN CRITERIA WAS FINDING THE RIGHT LABOUR WE ALSO WANTED TO BE
CLOSE TO A MAJOR CITY IN A VERY SERVICEshyORIENTED REGION
SUEPRONCO EXECUTIVE DIRECTOR COMPLIANCE SECURITY amp
PRIVACYSITELEADCIRCLES
A view inside CircleBurlingtonofkv
Since 2004 Circles has had offices in the US France the UK Sweden the Benelux and -Burlington Ont When asked why the GTA Sue Pronco Executive Director Compliance Security ampPrivacySite Lead for Circles listed a number of reasons For us the main criteria was finding the right labour We also wanted to beclose to a major city in a very service-oriented region We toured several Canadian and US cities andafter looking at all the factors Burlington and the GTA was the right place for us to be
Ms Pronco cited the GTAs well-educated tech savvy diverse labour pool excellent public transportation network and concentration of service-oriented businesses In order to aid their search the GTMA supplied data and information about the location infrastructure labour market competition and education centres The GTMA wasvery helpful to usWewere really able to hit the ground running says Ms Pronco
The map showcases the regionaleconomic
impact of Circles Solutions Centre in Greater
Burlington Toronto
nIt illustrates
where employees Area live inproximityto reg Circles Sokjnons Center -Burtngton
bull RoaJenceof EmployeesCircles Canadian
headquarters
r bull] l
Brampton i
lUtonltKl- L i i GuHph2 Mississauga
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14
Ml
COMPLEMENTARY PROGRAMS
SUPPORTING THE FDI MANDATE
In order to succeed in itsefforts togenerate new foreign direct investment (FDI) theGTMA knows the importance of remaining on top of key issues and topics critical to international investment attrac tionSharing global views insights and experiences isthe focus of manyof the GTMAs complementary programs As well as an opportunity to engage on a collaborative level with their regional and internationalpartnersand stakeholders
INTERNATIONAL LEADERS BREAKFAST CLUB
MARCH 9 Agri-Food Sector Emerging Priorities of Ontarios Largest Employer within the Global Marketplace The Honourable Carol Mitchell Minister of Agriculture Food amp Rural Affairs Emerald Hills GolfClub Town ofWhitchurch-Stouffville
MARCH 24 The RoleofTransportationinour Regions Prosperity Bruce McCuaig President ampCEO Metrolinx Janet Ecker PresidentToronto FinancialServicesAlliance Joan WidemanVice President Corporate Services LenbrookGroup Seneca College Markham Campus Town ofMarkham
APRIL 26 Hot Sectors HotMarketsEconomic Forecast- Global Study Findings Release StephenMartin Partner Consulting PwC Spence McDonnell Partner TaxPwC Peter Matutat Partner Assurance PwC
AndrewLight VicePresident Consulting PwC Ontario Investment andTrade Centre CityofToronto
JUNE 28 The Business ojWinning Leveraging SportsBranding to Attract Business Robert Hunter Executive Vice-President Venues and Entertainment MLSE
KathyHenderson SeniorVice-President Revenue and MarketingTO2015trade 8MOField CityofToronto
OCTOBER 19 World Overviewof Corporate Foreign Direct Investment (FDI) Cathy DawsonCEO Red Hot Locations UK Ben Engel SeniorConsultant BCI Global Jean-Noel Mermet Managing Director Frenger International Seneca College Newhnam Campus CityofToronto
NOVEMBER 29 Four Nations FourPerspectives Scott Bozek Consul for Commercial Affairs US Consulate General in Toronto
Ambassador Afonso Cardoso Consul General Consul-General of Brazil in Toronto
Jonathan Dart British Consul General Toronto Director General of UKTrade amp In vestment - Canada British Consulate General - Toronto
Preeti Saran Consul General Consulate-General of India
NewCity Hall CityofVaughan
ILBCpresents Four Nations FourPerspectives (l-r) Scott Boiek ConsulforCommercial Affairs Consulate Cene-r i bull bull
ate General Consul-General of India Mayor Ma BevitacquaCityofVaug bull bull iGTI A bull bullbull-bullbull General Consul-General oj Brazil inToronto lonathan Dart BritishConsul General Toronto i of UKTrade poundgt Investn bull General bullbullbullbull
[1
15 GTMA SUPPORTED INDUSTRY SECTOR STRATEGY FORUMS
JANUARY 31 GTMA 2011-2014 StrategicPlan Consultation Session Energy Sector ampInformation andCommunications Technology (ICT) Sector FocusGroups
FEBRUARY 4 GTMA 2011-2014 StrategicPlan Consultation Session Automotive Advanced Manufacturing Sector ampFood Processing Sector FocusGroups
FEBRUARY 7 GTMAs International Digital Media Forum using Ciscos Telepresence
JUNE 5 VerdeXchange GreenMarketmakers Conference 2011
OCTOBER 24 GTMA Fall Luncheon
Featuring the Honourable Ed Fast Minister of International Trade and Minister ofAsia Pacific-Gateway
NOVEMBER 22 Technicity
NOVEMBER 30 GTMAs FoodSector Forumusing CiscosTelePresence
ILBC attendees reo aprivatetpurof 81 field (June 28)
KeynoshyOntarloMii networking at tl
Agriculture Food ampRural Affa sectorfocusedILBC (March bull))
ILBC participants tour a new VIVA bus route
inYork Region (March 24)
GTMA LEADERSHIP EVENTS
APRIL7 GTMA Presents George A FierhellerTribute Dinner
APRIL 14 amp 15 GTMA Board Stakeholder Retreat
SEPTEMBER 28 GTMA AnnualGeneral Meeting Jl
GTMA COLLEGE AND UNIVERSITY INTERNSHIP PROGRAM
CENTENNIAL COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
SENECA COLLEGE
UNIVERSITY OF TORONTO
UNIVERSITY OF TORONTO
UNIVERSITY OF WATERLOO
UNIVERSITY OF WATERLOO
YORK UNIVERSITY
VOLUNTEERS
Laurel Service
Robert Antolin
Kaley Krajnc
Bianca Salentyn Jonathan lee
Nick Kazakoff
Johnny Leung
Azin Rastan
Sharine Said
Matthew Troncone
John lilanchard
Mark Hilbig
Ted Phairojpipat
H r
1
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z I UNIVERSITY OFg ^humber Seneca IE wTORONTO
^^^M UNIVERSITY o WATERLOO
s
INTERNATIONAL LEAD GENERATING16
STRATEGIES PLANNED
The GTMA is committed to staying at the forefront of the foreign direct investment constantly monitoringinternationalmarketsand identifying opportunitiesfor FDI into the GTA
2012 INTERNATIONAL MARKETING PROGRAM
INITIATIVE LOCATION SECTOR
California San Francisco and ICT - Digital Media MarS-9 OTCICT Initiative Los Angeles CA
California Food amp California Agri-Food May2-4 GTMA
Beverage Industry
Animation 8ltVFX Los Angeles CA ICT-Digital Media May7-9 GTMA + Ontario
in LosAngeles
Windpower2012 Atlanta GA EN2 - Wind Energy June 3-6 OCTA
Annual Conference Dallas TX EN2 June 10-14 OCTA8c Exposition (ACE12)
Italy FDI Business Bergamo Milan and Agri-Food EN2 June 25-30 GTMA amp ICCO Initiative Veneto IT amp ICT
Brazil Foodamp Beverage Sao Paulo Brazil Agri-Food June 25 - 28 OFC
LeadGenerating Initiative
Europe GDC Cologne Germany ICT - Digital Media Aug15-17 OTC
GTA EDPIMSA Brazil ICT Oct 8-11 GTMA
SIAL2012 Paris France Agri-Food Oct 21 - 25 OFC
2012 Private Label Chicago IL Agri-Food Nov 11-13 OFC Trade Show
New York City Lead j NevvYorkCity NY ICT Nov 12-14 GTMA Generation Initiative
The honourable Bob Chiaretli Ontario Minister of Infrastructure and MinisterofTransportation presenting the- keynoteaddress at the Roadto Economic Prosperity Investing in Regional Transportation
UructureILBC (April 12)IIBC participants taking part of theRegional
n consultation
forum ledb) 12)
2012 COMPLEMENTARY ACTIVITIES
MARCH 5 ILBC The Big Move The Role of Metrolinx in DurhamRegions Prosperity Bruce McCuaig President 8lt CEO Metrolinx CityofOshawa
I I APRIL 12 ILBC Road to Economic Prosperity Investing in Regional Transportation Infrastructure The Honourable BobChiarelli Ontario Minister of Infrastructure and MinisterofTransportation City ofBurlington
SEPTEMBER 13 GTMA Celebrity GolfTournament - ACelebration ofGTA Communities CityofVaughan SEPTEMBER 26 Annual General Meeting (tbc) OCTOBER 18 ILBC Realities ofGTAs ICT Labour Shortage Peel Region (tbc) NOVEMBER 18 ILBC Mobile Innovation Research City of Toronto (tbc)
J GTMA 2011 ANNUAL REPORT
GTMA PARTNERS 17
We believe in building strong partnerships The GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities thegovernments ofOntario and Canada several not-for-profit organizations and a broad cross section ofprivate-sector corporations Drawing on the expertise and resources ofour partner organizations the GTMA actively promotes the GTA internationally and provides companies with professional assistance in evaluating planning and implementing an expansion or moveinto the GTA
The CTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a grow ing population of over 61 million
COLD LEVEL PARTNERS REGIONAL FUNDING PARTNERS
l|ll|l pound1 copyHermanMiller VliSflroinu PgMlSSiSSAUGA InvestTorohtoCISCO ^NBRIDCB copy ilMiliiiim
II QtoiUOmh GALEDON ^AHaJtonBornicko rur laquolaquo raquobull
copy U BRAMPTON METROLINX OpenText
PRIVATE-SECTOR PARTNERS TSI International GroupInc Town ofWhitby m VoiceMailTel Inc Town of Whitchurch-Stouffvilie
SILVER LEVEL rumRegional Municipality ofYork
CompassCreativeMedia PUBLIC-SECTOR PARTNERS
Dell Canada Town ol Ajax EDUCATIONAL INSTITUTIONSDevencore Realties Corporation
Town of Aurora Centennial College of Applied ArtsCanada Limited Brokerage City of Brampton ampTechnologyEnetStudioz Inc Township of Brock Durham CollegeFraser Milner Casgrain LLP City of Burlington George Brown CollegeGowlings LaFleur Henderson LLP
Town of Caledon Humber Institute ofTechnologyINSIX Media Q
Municipality ofClarington ampAdvanced LearningKilmer Van NostrandCo
Regional Municipality of Durham McMaster UniversityMiller Thomson LLP
Foreign Affairs andInternational Ontario College ol Art ampDesignOntario Power Generation
Trade Canada (DFAIT) Ryerson UniversityPamela Powered Inc Town of East Gwillimbury Seneca College of Applied Arts ampPricewaterhouseCoopers LLP
Town ofGeorgina TechnologyRBC Royal Bank
Regional Municipality ofHalton Sheridan Institute ofTechnologyScotiabank
Town of Halton Hills ampAdvanced Learning BRONZE LEVEL Township of King University ofOntario Institute ^ British Consulate General bullToronto Town of Markham ofTechnology J
European Union Chamber of Town of Milton University ofToronto Commerce in Toronto City of Mississauga York University German Chamber of Industry Town of Newmarket
and Commerce Town of Oakville ON-LINE ALLIANCE
Green andSpiegel Barristers Ontario Ministry of Economic Lette LLP
amp Solicitors Development and Innovation ORION
Hubbell Canada LP City ofOshawa Italian Chamber of Commerce Regional Municipality of Peel ENTREPRENEUR L^of Ontario City of Pickering Canada Competes JP Lauren Town of Richmond Hill Isabella Bertani
Kenneth Caplan andAssociates Township olScugog Chartered Accountant 3)Michael PageCanada Invest Toronto Market2World Communications
Prime Strategies Croup City ofToronto RentZPay Robert Half International Township of Uxbridge Signature Developments Segal amp Partners LLP City ofVaughan
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectors We are proud of the breadth and quality of the leaders who have agreed to serve on our committees and boards Their leadership dedication and guidance have contributed to building the foundation for the continuedsuccessof the GTMA
BOARD OF DIRECTORS
Lou Milrad Councillor Josh Code Paul Green MayorMarolynMorrison (Co-chair Private Sector) City ofToronto Director Public amp Government Region of Peel (Town of Greater Toronto Marketing Affairs and Customer Caledon) Alliance John Davidson Ombudsman
Director Economic Develop Enbridge GasDistribution Inc MayorSteve Pellegrini MayorDavidRyan ment Region of York (Township of (Co-chair Public Sector) Regional Municipality of John Howe King) Region of Durham Halton Vice President Investment
(City of Pickering) CTAEDP Representative Strategy and Project Evaluation Janet Richards Metrolinx Vice President Sales and
Michaels Ras Renato Discenza Marketing (Vice Chair) President amp CEO Toby CD Lennox Herman Miller Canada Inc
Vice President Invest Toronto Vice President Corporate Af Public Affairs CTAEDP Representative fairs and Communications Dr Pamela Ritchie
GCI Group GreaterToronto Airports Dean Faculty of Business and Don Edmonds Authority Information Technology (Chair CTMA Audit Committee) University ofOntario InstituteGeorge AFierheller Partner Private Company Don Macintosh ofTechnology(Chair Emeritus) Services (Chair CTMA Nominating andPresident PricewaterhouseCoopers LLP Governance Committee) Colin RossFour Halls Inc
Partner Senior Vice President t Man-
Jim Feir Eraser Milner Casgrain LLP agerOffice LeasingGeorge Hanus President amp CEO (MsocateDrrector) DTZ Barnicke Limited
Director General and Senior Derek Millar
Trade Vice President GreaterTorontoMarketing Alliance
Commissioner Foreign Affairs Ian Martin Limited
RegionalChairGaryCarr and International Trade Canada
Regional Municipality of Halton
HONOURARY BOARD MEMBERS
Chair Emeritus DrRon Bordessa(Ret) The Hon Frances Lankin William Thorsell (Ret)
George A Fierheller President Four Halls Inc
President Emeritus
University ofOntario Institute ofTechnology
Commissioner
Commission for the Review of
Social Assistance in Ontario
Director 8c CEO
Royal Ontario Museum
RitaTsang
Co-Chairs shy Public Sector
MayorHazel McCallion Region of Peel (City ol Mississauga)
Ann Buller
President and CEO Centennial College of Applied Artsamp Technology
Sheldon Levy President
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner
CEO
Tour EastHolidays
The Rt HonJohn NTurner PCCCQC Partner MillerThomson LLP
n Chairs shy Private Sector
Katherine Lee
President amp CEO
Dr GordonChong(Ret] City ofToronto Transit Infrastructure
Gowling LaFleur Henderson LLP
BWilliam Masson
President
Dr RobertTurner (Ret) President 8 CEO
Sheridan Institute ofTechnology 8lt GE Capital PurdyCrawford Ian Martin Limited Advanced Learning
Lawrence MTanenbaum
Chairman and CEO
CCCounsel Osier Hoskin amp
Dr David Naylor President
Richard EWaugh President 8 CEO
Kilmer Van Nostrand Co Harcourt LLP University ofToronto Scotiabank Limited
Honourary Board
David Crombie
Corporate Director Gordon Nixon
President 8cCEO
DrJeffZabudsky President 8 CEO
Members Anthony S Fell RBC Royal Bank Sheridan Institute ofTechnology amp
David Agnew Corporate Director Philip Olsson Advanced Learning
President MayorSusan Fennell Cnair
SenecaCollege of Applied Arts Region of Peel Liquor Control Board 8lt Technology (City of Brampton) of Ontario
ElyseAllan David Gavsie Hari Panday President amp CEO Chair President 8c CEO General Electric Canada Ontario Civilian Police PanVest CapitalCorporation
John Bitovejr Executive Chairman
Commission
PaulGodfrey Dale E Richmond
President amp CEO
Obelysk President amp CEO Postmedia Network Inc
DERX Inc
19
EXECUTIVE COMMITTEE
pJU] n
Lou Milrad (Chair) Co-chair
Private Sector
Greater Toronto Marketing Alliance
Councillor Josh Colle City ofToronto
Don Edmonds
Partner
Private Company Services PricewaterhouseCoopers LLP
Paul Green
Director
Public ampGovernment Affairs and Customer Ombudsman
Enbridge Gas Distribution Inc
Hetrett (April 14)
AUDIT COMMITTEE
Don Edmonds (Chair) Partner
Private Company Services PricewaterhouseCoopers LLP
CouncillorJosh Colle City ofToronto
George Hanus President 8 CEO
GreaterToronto Marketing Alliance
Don Macintosh Partner
Fraser MilnerCasgrain LLP
Michaels Ras
Vice President
Public Affairs
GCI Group
Dr Pamela Ritchie
Dean
Faculty ofBusiness and Information Technology University ofOntario Institute of Technology
MayorDavid Ryan Co-chair
Public Sector
Region ofDurham (City ofPickering)
ToyliMarfii Assistant Deputy Minister Investment Dittion Ministry offconor-c GeorgeAlierhellerPresident fourHallsInc Development andInnovation addressing theguestsattheCTMA Board Stakeholder partieipathgin thepaneIdscvuiontt the CTMA BoardStakeholder
DerekMillar (Chair) Vice President
Ian Martin Limited
Mayor Marolyn Morrison Region of Peel (Town ofCaledon)
Michael S Ras
Vice President Public Affairs
GCI Group
Retreat April 74)
John Davidson Director
Economic Development Regional Municipality of Halton
CTAEDP Representative
George Hanus President 8c CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
MayorDavid Ryan Co-chair
Public Sector
Region of Durham (City of Pickering)
George Hanus President amp CEO GTMA Board Members (l-r) Doo(dmonds Partner Private Company Serbull
vicesPricewaterhouseCoopers IIPMayor DavidRyan Regionof Durham GreaterToronto Cityof PicketingandPaulCreenDirector Public O Government Affairs and
Customer Ombudsman fnbiidgeCatDistributionslneengagedduingtheMarketing Alliance CTMA Board Stakeholder Retreat (April 14)
NOMINATING AND GOVERNANCE COMMITTEE
DonMacintosh(Chair) Partner
Fraser MilnerCasgrain LLP
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Howe Vice President
Investment Strategy and Project Evaluation Metrolinx
Toby CD Lennox Vice President
CorporateAffairs and Communications
Greater Toronto Airports Authority
Lou Milrad
Co-chair
Private Sector
GreaterToronto Marketing Alliance
Lou Milrad
Co-chair
Private Sector
Greater Toronto Marketing Alliance
MayorDavidRyan Co-chair
Public Sector
Region of Durham (City of Pickering)
Mayor Steve Pellegrini Region ofYork (Township ofKing)
THE GREATERTORONTO MARKETING ALLIANCE (GTMA)
TheGTMA is leadmarketing agency for the GreaterToronto Area (GTA) and the key pointofcontact for foreign direct investment (FDI) inthe GTA
TneCTMA extends its heartfelt appreciation to all its dedicated interns and volunteers vho have greatly helpedadvance the foreign direct investment mandate
Top rowleft - right Caroline Robertson Executive Secretary Er Office ManagerCeraldPisariovsU VicePresident Busi ness Development Michelle Cortei ManagerPro gram DevelopmentJoe Kevens ManagerBusiness DevelopmentFront rowleft - rightCeorgcHanus President O CEO lou MilradChairTonyRomano Director CorporateAffairs
WHO WE ARE
TheGTMA a public-private partnership has served as the key pointof contact forcompaniesexploring various opportunities in the GreaterToronto Area Thepartnership brings together the 29 municipalities and regions in GTA the governments ofOntario andCanada several not-for-profit organizations col leges and universities and a broadcrosssectionof private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionals They also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMA helps facilitate investment in the GTA and ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economyof the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
TheGTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars inactivityto the GTA since 1997 All ofour partnershaveshared in the benefits These returns willcontinue to grow as further investments now in planningand negotiation stages come to fruition
EmasnammEi
350 BayStreet Suite 1200 Toronto ON Canada
M5H 2S6
Tel 4163607320
Fax 4163607331
North America
18004114482
International
18007353280
wwwgreatertorontoorg
askusgreatertorontoorg
- 20120925ba_G1a
- 20120925ba_G1b
-
ampraquo-1 BRAMPTON Economic Development
and CommunicationsbromptoiMo Flower City
June 26 2012
Mr George Hanus President amp CEO
Greater Toronto Marketing Alliance 350 Bay Street suite 120012th Floor Toronto Ontario M5H 2S6
Dear George
Thank you for sending us the impressive GTMA 2011 Annual Report We were very proud to learn that2011 was the GTMAs best year for securing FDI in the GTA marketplace
Your Annual Report is attractive informative and compelling On behalf of the Brampton Economic Development Office please acceptoursincerest congratulations
We wish you and your team on staff and on the Board continued success in 2012 and the years ahead
Yours truly
gt+~ Dennis Cutajar Commissioner Economic Development amp Communications
cc Sohail Saeed Director Economic Development
The Corporation of The City of Brampton
2 Wellington Street West Brampton ON L6Y4R2 T 9058742000 TTY 9058742130
ANNUAL REPORT
m raquoINVESTMENTS INTHEGTA
THROUGH THE GTMA (1999-2011)
ARKADIN INC
ARKADIUM
BUCHANAN GROUP
CENTRO SOLAR AG
CIRCLES
CITIFINANCIAL
COGNIZANT TECH SOLUTIONS
COIN CO INTERNATIONAL PLC
COMPUTER AID INC CREDIT RISK MANAGEMENT
CUSTOM BLDG PRODUCTS CAN
DEALERTIRE
DELTA LIGHT
DIRECT-LINK
ETAP-ON-LINE
FAIRFAX INFO TECHNOLOGY
FIFTH THIRD BANK
FIRST COMMERCIAL BANK
FOSTER MOORE
FRONIUS CANADA
GAMELOFT
HDRDTA
INFORMED CONSULTING LTD
INFOSYS TECHNOLOGIES LTD
INSI TECHNOLOGY INNOVATION
KERRIDGEINC
KOEI INC
LANOGOLD CANADA CO LTD
LISEC ENGINEERING
LITTLE KICKERS
MARTIFER SOLAR
MIRABAUD
OAKATOM CANADA INC
OAOTECH
OLD NAVYTHE GAP
PATNI COMPUTER SYSTEMS
PENNCORP
PLENARY GROUP CANADA
POLARIS SOFTWARE LAB CANADA
NESTLE IT
RATIONAL
SATYAM COMPUTER SERVICES
SDI MEDIA GROUP
SILIKEN RENEWABLE ENERGY
SINOVELWIND
SIRADEL CANADA
SPINTOPIAVISION2HIRE
SUMMER MUSIC CONFERENCE
TANMORAL
TARGET
TECHSPACE (REGUS BUS CENTRES) THE SWANN GROUP
THERAVITAE INC
THOROUGHBRED TECHNOLOGIES
TOSTRADE CANADA INC
TURNER ampTOWNSEND
UBISOFTTORONTO
bull ULINE SHIPPING SUPPLY SPECIALISTS
VOXAR LIMITED
WERECOVERDATA
WIPRO TECHNOLOGIES MARKETING ALLIANCEWRENCH SOLUTIONS
i
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[LJLJ]
m (ULfJ
COMMUNICATION AND COLLABORATION
ENSURE CONTINUED SUCCESS
2011 was the best and most prosperous year for the GTMA to-date in attracting foreign direct investment (FDI) intothe Greater Toronto Area (GTA)
The anchor of the GTMAs success was driven by the launch of our second Corporate Strategic Plan - cover ing 2011 to 2014- a successor to our first plan (2007shy2010) This resulted from a comprehensive consulta tion process with eight of our stakeholder groups and our Board I want to thank our stakeholders and board
membersfortheircommitmentand participation inthe focus groups that ledto the development ofour Corpo rate Strategic Plan
This past year we also expanded the GTMAs mandate reach targeting new international markets and capital izing on emerging opportunities in new sectors while ensuring a continued base of support through partner shipswith multinational corporations
On a personal note this will be my last report as the Chair The GTMA has been my professional home away from home for the past six years I am currently completing my second term as Chair I have been involved at the Board level my entire time with the GTMA a role which was also coupledwith that of CEO for three-and-a-half years Overthat timewe havewitnessed manychanges economical and structural which has resulted in increasing successes We shouldall feel proudof our achievements and our contributions to the economy of the GTA as George Hanus outlines in greater detail within his letter
2011 WAS THE BEST AND MOST PROSPEROUS YEAR FOR THE
GTMATO-DATE IN ATTRACTING FOREIGN DIRECT INVESTMENT
(FDI) INTO THE GREATER TORONTO AREA (GTA) THE ANCHOR OF THE GTMAS SUCCESS WAS DRIVEN BYTHE LAUNCH OF OUR
SECOND CORPORATE STRATEGIC PLAN - COVERING 2011 TO
2014 -A SUCCESSORTO OUR FIRST PLAN (2007- 2010)
Iam very proud ofour staff fortheir hard work andefforts thispastyear particularly with opening and maintaining business relations with Brazil I am grateful to the Mayors and Regional Chairs and to our municipaleconomic development professionals lor their continued support of the GTMAs mandate as well as for the support of the federal government through the Department of Foreign Affairs and Inter national Trade (DFAIT) andtheprovincial government through the Ministry of Economic Development and Innovation (MEDI)
Last but by no means least I want to thank my colleagues the directors and our staff for their tireless effortsthroughoutmytenureThis jobwould havebeen impossible without them
As I complete my term please allow me to wish you all every success in continuing to grow foreign direct investment in the GTA
Sincerely
(iQfkM Lou Milrad
Chair
GTMA 2011 ANNUAL REPORT
AsIlookbackon 20111 characterize itas ayear inwhichwe tookwhatwasworking at theGTMA and madeitworkeven better forourstakeholders our partners and the GreaterTo rontoArea (GTA) Itwasa yearthat sawthe GTMA continu ingto focus itsresources andenergies into itscoremandate building on a proven track record of accomplishments and demonstrating accountability back to our partners 2011 represented our best yearyet forconfirmed foreign direct investments (FDI) with11 international investment projects creatingover1350 newdirect-jobs in the GTA
We have takenaction together withour partners in regional governments businessand academia to build on our past successes When combining our 2011 results to our past investments the GTMA has attracted 88 new international
companies creating 4550 direct-jobs and contributing overS400 million annually to the GDP of the GTA
We recognize that no organization can afford to be complacentThechallengewe undertakeis one which requires us to create a new climate and newcommitment to meet todays competitive environment in attracting new international investors Our 2011-2014 Corporate Strategic Plan outlines our goals and strategies for the next three years Under the plan we brought a new focusand commitment to our FDI effortsadding the food and beveragesector new markets and a newapproach in working with in-market specialists Wereconfident indelivering great investments results going forward
TheGTMA along with its broad networkof stakeholder partners is part of that commitment that builds on the considerable strengthsthat we havein the GTA Thesuccess of the GTMA is basedon a commit ment to the long-term and to team work We continue to seek ways of working with our local partners while reaching out to international intermediaries to strengthen the GTAs profile and position among international investors
Were proud of our continuing partnerships across the region in particular our relationship with the GTA colleges and universities and the expanded Presidents Council in the important role they play in our investment attraction strategy In 2011 wewere pleased to add the University ofToronto McMaster University and DurhamCollege to the PresidentsCouncil
WHEN COMBINING OUR 2011 RESULTSTO OUR PAST
INVESTMENTS THE GTMA HAS ATTRACTED 88 NEW
INTERNATIONAL COMPANIES CREATING 4550
DIRECT-JOBS AND CONTRIBUTING OVER $400 MILLION
ANNUALLY TO THE GDP OF THE GTA
As President amp CEO my activities largelycontinued to be focused in the areas of communication and corporate sustainability With a networkof stakeholdersas largeas ours effectivecommunication isvital in keeping everyoneinformed but also to listen to their needs
Our funding partners continued to show great support for the GTMA in 20111 want to take this opportu nity to thankour regional and municipal plus private sectorpartners the colleges and universities as well as the federal and provincial governments
Together we are makingthe GTA a globalhot spot for foreign direct investment
Sincerely
Ml
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(J^) njLJJ GeorgeHanus
President amp CEO
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TESTIMONIALS
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Thefall luncheon allowedover100attendees with representation from government business andacademia to benefit from MinisterFasts expertise andinsights ontodays global economy andhowforeign direct investment isa keydriver ofitsfuture growth andprosperity The event featuredanational announcement regarding the governments funding for99 Canadian organiza tions and communitiesin orderto attract retain andexpandFDI initiatives
7am delightedto see suchinterest inexploring Brazils vibrant marketfrom oneofCanadas dynamic cityregions asrepresentedbytheGreaterToronto Marketing Alliance TheG TMAs participation ina major localtrade event Futurecom isexactly thetype offorward-looking initiative needed tounderstand Brazilian companies specificneedsandrequirements to ensurea successfulmerger intotheGreater Toronto Areas economy
Ambassador of Canada to BrazilJamaL A Khokhar
bull bull onourabte Ed fast Minister of International trade andMinisterofAsia-Pacific Catevaypar ticipating ina mediascrum at theC IMA Fall i uncheon
Ontario iscommitted tobuilding astrong business climate We welcome the contributions
made bytheGreater Toronto Marketing Alliance to attractinvestment to theprovince
The Honourable Brad Duguid Ontario Minister of Economic Development and Innovation
presenting
GTMA 2011 ANNUAL REPORT
INTER
The GTMAs main mission is to attract foreign direct investment (FDI) into the Greater Toronto Area (GTA) inorder to boost the economy andfoster job creation 2011 proved to be the most successful year-to-date securing 11 international investment projects and creatingover1350 new direct-jobs
2011 NEW INVESTMENTS
COMPANY ORIGIN SECTOR LOCATION | JOBS | Gameloft France ICT (Digital Media) Toronto 205
American United Entertainment United States Film Toronto 150
Arkadium UnitedKingdom ICT (Digital Media) Toronto 20
Martifier Solar Spain EN2 (Solar) Toronto 2
Flo2Cash New Zealand ICT (PS Payments) Toronto 2
Foster Moore New Zealand ICT (Security) Toronto 2
Wrench Solutions India ICT (Engineering Mississauga 2 Software)
Target - Distribution WDL (Warehousing Milton 350 Centre United States Distribution amp
Logistics)
Target shyCanadian Headquarters United States Retail Mississauga 500
Credit Risk Canada BS (Call Centre) Milton 45Management Canada
Wipro India ICT Mississauga 100
Anuga20U- Germany 1 (l-r) GeraldPisanomki VP Business Oevetoprenr Greater Toronto Marketing AWance
bull -d VP ButinenDettlopn-erl Canadat Technology Triangle
CLIENT ACTIVITY
QUARTER CLIENT TYPE TOTAL CONVERSION RATE 2011
emdash I strade
Leads 35 133 55 107 330
Hot Leads 0 7 8 7 22
Prospects 5 7 4 5 21 13 (lead to hot lead or prospect)
2gcv (Hot lead orprospect toNew Investments 5 1 3 2 11 0 newinvestment)
FDI STEPS DEFINED
LEADS - Pre-qualified meetings with a company in a foreign market
HOT LEADS - Pre-qualified meetings with a foreign company in the GTA to introduce them to the services provided by the GTMA
PROSPECTS - Qualified investors that have visited the GTA and received a substantial amount of
direct servicing by the GTMAs private and public sector partners
NEWINVESTMENTS - Investors that have confirmed that they will be opening operations within the GTA
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INTERNATIONAL MARKETS TARGETED bull Europe - Germany andItaly
bull South America - Brazil
bull USA - Arizona California Michigan andTexas
TheGTMAs FDI initiatives are madepossible bythe funding supportfromInvestCanada - Community Initiatives part of the Departmentof Foreign Affairs and International Trade CanadasGlobal Commerce Support Program
JOINT MARKETING PARTNERSHIPS bull Ontario Technology Corridor (OTC)
Weacknowledge thefinancial supportof the GTA regionsmunicipalities throughthe Advanced Manufactur ing Initiativefor enabling the GTMA to take part in the following advanced manufacturingprograms
bull Ontario Cleantech Alliance (OCTA)
bull Ontario Food Cluster (OFC)
bull Ontario Automotive Community Alliance (OACA)
WHERE WE GENERATED LEADS
INITIATIVE j LOCATION I SECTOR EUEC
San Francisco GDC and LosAngeles
SIAL Canada
Windpower2011
Intersolar2011
IFT Food Expo
Management Briefing Seminars
Europe GDCGamescom
Brazil FDI Business Initiative
Sibos2011
Italy FDI Business Initiative
Phoenix AZ
San Francisco and LosAngelesCA
Toronto ON
Anaheim CA
MunichGermany
New Orleans LA
Traverse City Ml
Cologne Germany
Riode Janeiro and Sao Paulo Brazil
Toronto ON
Milan Soncino and Rome IT
EN2 - Cleantech
ICT - DigitalMedia
Agri-Food
EN2-Wind energy
EN2- Solar energy
Agri-Food
Automotive
ICT - Digital Media
ICT EN2Agri-Food
ICTFS - Payments
ICT EN2 Agri-Food
SMI 20U- Toronto Ontario
(hr)BillHarvie Investment Attraction Consulshy tout Ministry cjAgriculture foodandRural
Affairs Barbara Maly Business Development Specialist Agn food0 Innovation Sectors GtyofGuelpti GeraldPisanowski VP Buiiness Development Greater Toronto
I Marketing Alliance Mark Jonker Team tead ofAgriculture ToodandRural
Affairs JohnSwanInvestmentAttractionConshybull sultant Ministry ofAgriculture foodandRura
Affairs Blltlliot VP Business Development Canadas Technology Triangle
I DATES
Jan 31 - Feb 3
Feb28-Mar4
May 11-13
May 22-25
June 8-10
June 11-14
Aug 1-4
Aug 15-17
Sept 19-23
Sept 19-23
Oct 3-7
1 PARTNER Ontario Cleantech Alliance (OCTA)
Ontario Technology Corridor (OTC)
Ontario Food Cluster(OFC)
OCTA
OCTA
OFC
Ontario Automotive CommunityAlliance (OACA)
OTC
GTMA
GTMA
GTMA amp Italian Chamber of Commerceof Ontario (ICCO)
Anuga Cologne Germany Agri-Food Oct 8-12 OFC
Solar Power Dallas TX EN2Solar Energy Oct 17-20 OCTAInternational
bullACHING INVESTORS
Europe is in the forefront as the largest source of the G However South America and Asia are growing rapidly in importance as sources for investment While the high-activity industries are led byICT and energyand environment 2011 witnessedthe agri-food sectorgrowsubstantially
LEADS BY SOURCE
bull MARKETINGINITIATIVES
bull GOVERNMENT
il DIRECT
PRIVATE
LEADS BY INDUSTRY
bull ENERGY amp ENVIRONMENT (EN2)
bull INFORMATIONS COMMUNICATIONS
TECHNOLOGY (ICT)
AGRI-FOOD
OTHER
LEADS BY ORIGIN
1
2011 PROSPECTS BY SOURCE
I GOVERNMENT
I MARKETING INITIATIVES
(FDIATTRACTION amp WEBSITE)
2011 PROSPECTS BY INDUSTRY
bull OTHER (AGRIMFG LIFE SCI
FINANCIAL SERVICES) bull INFORMATIONS COMMUNICATIONS
TECHNOLOGY (ICT)
ENERGY amp ENVIRONMENT (EN2)
2011 PROSPECTS BY ORIGIN
bull EUROPE bull EUROPE
bull NORTH AMERICA bullbull ASIA [UU]NORTH AMERICASOUTH AMERICA
SOUTH AMERICAbull ASIA
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BUILDING RELATIONSHIPS
-AND BUSINESS-INTERNATIONALLY
The GreaterToronto Marketing Alliance (GTMA) inco-operation with its 91 public-private sectorpart nerscontinued to be activethroughout 2011 travellingto develop leads and generating results for the GTA on the international level
For us to be successful in marketingthe GTA and attracting new business to the region its all about relationships Personal relationships For that you have to go abroad says Gerald Pisarzowski Vice President Business Development GTMA
TheGTMA dealt witha total of 330 newinvestment leadsand met with 43 potential investorsresulting in 11 new investments for the GTA in 2011 However in order to build and nurture those all-important personal relationships GTMA representatives paid special attention to two particular international markets Brazil and Italy
BRAZIL REPORT
MayorHazelMcCallion viewing local cuisineat the Municipal Market Sao Paulo Brazil
GTA Presentation to fispal Sao Paulo Brazil September 2077
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A delegation that included GTMA representatives and Mayor Hazel McCallion City of Missis sauga made their way to Brazil a country with one of the fastest-growing economies in the world Forfive days from September19-23split between the cities of Sao Pauloand Curitiba the representa tives spread the word to Brazilian companies about the advantages of locating in the GTA Weknow that many Brazilian businesses are looking to internationalizeand the GTA with its growingeconomy stable business environment and huge market access would be for these companies a great base of operations said Mr Pisarzowski
Business in Brazil isheavily based on relationships and this trip the second in twoyearsbythe GTMA was an opportunity to reinforce contacts that had been established previously Amongtheir activities the delegates attended Futurecom 2011 the largestInformationand CommunicationTechnologies (ICT) industrygathering in Latin America AsMayor McCallion put it Wewanted to secure the interest of the Brazilian ICT industrybecausethat isa growingsector in the countryAnd with the manyadvantages of locating in the GTA to servicethe North American market we found strong interest from many com panies
WE KNOWTHAT MANY BRAZILIAN BUSINESSES ARE
LOOKING TO INTERNATIONALIZE AND THE GTA WITH ITS GROWING ECONOMY STABLE BUSINESS
ENVIRONMENT AND HUGE MARKET ACCESS WOULD
BE FOR THESE COMPANIES A GREAT
BASE OF OPERATIONS
GERALDPISARZOWSKI VPBUSINESS DEVELOPMENTGTMA
CTMA 2011 ANNUAL REPORT
ITALY REPORT
From October 7-9 Tony Romano Director Corporate Affairs GTMA and Corrado Paina Executive Director Italian ChamberofCommerce ofOntario (ICCO) undertook a three-city FDI business initia tivefocused on meeting investment leadswith interests in the NorthAmerican market and the GTA
Rome ItalyOctober 2011- CanadaGTA FDI Business Initiative (l-r)Tony Romano Director Corporate Affairs Greater Toronto Marketing Alliance Sandra Marches
Trade Commissioner Ca nadian Embassy Rome Corrado Paina Executive Director Italian Chamber
of Commerceof Ontario Enrica Bagnolim Director North American Investment Sviluppo laiio Claudio Capenuoli Director International Markets National Confederalion ofSmall and Medium Size Businesses
I I The in-country visitation provided an opportunity to follow-up with calls on existing GTMA Italian investment leads says Mr Romano As well asmeet with officials at theCanadian Embassy 1 in Rome for further discussions on ways to collaborate in identifying and servicing leads from the Italian marketplace The Italy business development initiative provided opportunities to meet with 40 companies through a series of four GTA awareness presentation seminars to Italys lead ing industry associations with their vast membership base of small and medium size enterprises with growing interest in new markets
The presentations were accompanied by 11 one-on-one meetings with companies in the ICT energy and environment andadvanced manufacturing sectors As Mr Romano says The federal and provincial governments pave the way forusby selling the advantages ofCanada andOntario respectively We are then able to operate on a more granular level helping companies with is sues such as due diligence site selection and logistics Both initiatives resulted in confirmed visits to the GTA by several companies and bodes well for investment announcements in the near future
THE FEDERAL AND PROVINCIAL GOVERNMENTS PAVE THE WAY FOR US BY SELLING THE ADVANTAGES OF
CANADA AND ONTARIO RESPECTIVELY WE ARE THEN
ABLETO OPERATEON A MORE GRANULAR LEVEL HELPING COMPANIES WITH ISSUES SUCH AS DUE DILIGENCE SITE SELECTION AND LOGISTICS
TONYG ROMANO DIRECTOR CORPORATE AFFAIRS GTMA
OTHER INITIATIVES IN 2011
In the end the GTMA is a forward-looking organization constantly searching for the next high growth market and industry The two international business initiatives profiled above complement the other 11 lead-generating initiatives that the GTMA participated in during 2011 While in Brazil and Italy the GTMAs focus was on multi-industries within one specific market the other 11 initiatives throughout the US and Europe were industry specific where compa nies from all over the globe were present at conferences and targeted for first contact meetings (seepage 6 fora full listing of GTMAs 2011 FDI initiatives) These travels abroad are a cost-effec tiveway to establish and solidify the business and personalrelationships that are so vital inattract ing ever more companies to invest in the G TA
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13 CIRCLES - CONCIERGE SERVICES HEARD THE GTMA CALLING
The GTMAs investment into companies does not end the moment it is settled - it is vital for business relationships to grow and the GTMA thrives on seeing these companies prosper One of the many examples is Circles a company which has grown to an over 300 employee operation in its seven short years in the GTA
Circles a subsidiary of the French conglomerate Sodexo Inc is the leading provider of concierge and personal assistant services in the US Headquartered in Boston MA their engagement marketingsolutions create deep meaningful connections between companies and their customers and employees - fosteringacquisition reten tion and life-long loyalty for many of the worlds best-known brands
FOR US THE MAIN CRITERIA WAS FINDING THE RIGHT LABOUR WE ALSO WANTED TO BE
CLOSE TO A MAJOR CITY IN A VERY SERVICEshyORIENTED REGION
SUEPRONCO EXECUTIVE DIRECTOR COMPLIANCE SECURITY amp
PRIVACYSITELEADCIRCLES
A view inside CircleBurlingtonofkv
Since 2004 Circles has had offices in the US France the UK Sweden the Benelux and -Burlington Ont When asked why the GTA Sue Pronco Executive Director Compliance Security ampPrivacySite Lead for Circles listed a number of reasons For us the main criteria was finding the right labour We also wanted to beclose to a major city in a very service-oriented region We toured several Canadian and US cities andafter looking at all the factors Burlington and the GTA was the right place for us to be
Ms Pronco cited the GTAs well-educated tech savvy diverse labour pool excellent public transportation network and concentration of service-oriented businesses In order to aid their search the GTMA supplied data and information about the location infrastructure labour market competition and education centres The GTMA wasvery helpful to usWewere really able to hit the ground running says Ms Pronco
The map showcases the regionaleconomic
impact of Circles Solutions Centre in Greater
Burlington Toronto
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COMPLEMENTARY PROGRAMS
SUPPORTING THE FDI MANDATE
In order to succeed in itsefforts togenerate new foreign direct investment (FDI) theGTMA knows the importance of remaining on top of key issues and topics critical to international investment attrac tionSharing global views insights and experiences isthe focus of manyof the GTMAs complementary programs As well as an opportunity to engage on a collaborative level with their regional and internationalpartnersand stakeholders
INTERNATIONAL LEADERS BREAKFAST CLUB
MARCH 9 Agri-Food Sector Emerging Priorities of Ontarios Largest Employer within the Global Marketplace The Honourable Carol Mitchell Minister of Agriculture Food amp Rural Affairs Emerald Hills GolfClub Town ofWhitchurch-Stouffville
MARCH 24 The RoleofTransportationinour Regions Prosperity Bruce McCuaig President ampCEO Metrolinx Janet Ecker PresidentToronto FinancialServicesAlliance Joan WidemanVice President Corporate Services LenbrookGroup Seneca College Markham Campus Town ofMarkham
APRIL 26 Hot Sectors HotMarketsEconomic Forecast- Global Study Findings Release StephenMartin Partner Consulting PwC Spence McDonnell Partner TaxPwC Peter Matutat Partner Assurance PwC
AndrewLight VicePresident Consulting PwC Ontario Investment andTrade Centre CityofToronto
JUNE 28 The Business ojWinning Leveraging SportsBranding to Attract Business Robert Hunter Executive Vice-President Venues and Entertainment MLSE
KathyHenderson SeniorVice-President Revenue and MarketingTO2015trade 8MOField CityofToronto
OCTOBER 19 World Overviewof Corporate Foreign Direct Investment (FDI) Cathy DawsonCEO Red Hot Locations UK Ben Engel SeniorConsultant BCI Global Jean-Noel Mermet Managing Director Frenger International Seneca College Newhnam Campus CityofToronto
NOVEMBER 29 Four Nations FourPerspectives Scott Bozek Consul for Commercial Affairs US Consulate General in Toronto
Ambassador Afonso Cardoso Consul General Consul-General of Brazil in Toronto
Jonathan Dart British Consul General Toronto Director General of UKTrade amp In vestment - Canada British Consulate General - Toronto
Preeti Saran Consul General Consulate-General of India
NewCity Hall CityofVaughan
ILBCpresents Four Nations FourPerspectives (l-r) Scott Boiek ConsulforCommercial Affairs Consulate Cene-r i bull bull
ate General Consul-General of India Mayor Ma BevitacquaCityofVaug bull bull iGTI A bull bullbull-bullbull General Consul-General oj Brazil inToronto lonathan Dart BritishConsul General Toronto i of UKTrade poundgt Investn bull General bullbullbullbull
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15 GTMA SUPPORTED INDUSTRY SECTOR STRATEGY FORUMS
JANUARY 31 GTMA 2011-2014 StrategicPlan Consultation Session Energy Sector ampInformation andCommunications Technology (ICT) Sector FocusGroups
FEBRUARY 4 GTMA 2011-2014 StrategicPlan Consultation Session Automotive Advanced Manufacturing Sector ampFood Processing Sector FocusGroups
FEBRUARY 7 GTMAs International Digital Media Forum using Ciscos Telepresence
JUNE 5 VerdeXchange GreenMarketmakers Conference 2011
OCTOBER 24 GTMA Fall Luncheon
Featuring the Honourable Ed Fast Minister of International Trade and Minister ofAsia Pacific-Gateway
NOVEMBER 22 Technicity
NOVEMBER 30 GTMAs FoodSector Forumusing CiscosTelePresence
ILBC attendees reo aprivatetpurof 81 field (June 28)
KeynoshyOntarloMii networking at tl
Agriculture Food ampRural Affa sectorfocusedILBC (March bull))
ILBC participants tour a new VIVA bus route
inYork Region (March 24)
GTMA LEADERSHIP EVENTS
APRIL7 GTMA Presents George A FierhellerTribute Dinner
APRIL 14 amp 15 GTMA Board Stakeholder Retreat
SEPTEMBER 28 GTMA AnnualGeneral Meeting Jl
GTMA COLLEGE AND UNIVERSITY INTERNSHIP PROGRAM
CENTENNIAL COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
SENECA COLLEGE
UNIVERSITY OF TORONTO
UNIVERSITY OF TORONTO
UNIVERSITY OF WATERLOO
UNIVERSITY OF WATERLOO
YORK UNIVERSITY
VOLUNTEERS
Laurel Service
Robert Antolin
Kaley Krajnc
Bianca Salentyn Jonathan lee
Nick Kazakoff
Johnny Leung
Azin Rastan
Sharine Said
Matthew Troncone
John lilanchard
Mark Hilbig
Ted Phairojpipat
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INTERNATIONAL LEAD GENERATING16
STRATEGIES PLANNED
The GTMA is committed to staying at the forefront of the foreign direct investment constantly monitoringinternationalmarketsand identifying opportunitiesfor FDI into the GTA
2012 INTERNATIONAL MARKETING PROGRAM
INITIATIVE LOCATION SECTOR
California San Francisco and ICT - Digital Media MarS-9 OTCICT Initiative Los Angeles CA
California Food amp California Agri-Food May2-4 GTMA
Beverage Industry
Animation 8ltVFX Los Angeles CA ICT-Digital Media May7-9 GTMA + Ontario
in LosAngeles
Windpower2012 Atlanta GA EN2 - Wind Energy June 3-6 OCTA
Annual Conference Dallas TX EN2 June 10-14 OCTA8c Exposition (ACE12)
Italy FDI Business Bergamo Milan and Agri-Food EN2 June 25-30 GTMA amp ICCO Initiative Veneto IT amp ICT
Brazil Foodamp Beverage Sao Paulo Brazil Agri-Food June 25 - 28 OFC
LeadGenerating Initiative
Europe GDC Cologne Germany ICT - Digital Media Aug15-17 OTC
GTA EDPIMSA Brazil ICT Oct 8-11 GTMA
SIAL2012 Paris France Agri-Food Oct 21 - 25 OFC
2012 Private Label Chicago IL Agri-Food Nov 11-13 OFC Trade Show
New York City Lead j NevvYorkCity NY ICT Nov 12-14 GTMA Generation Initiative
The honourable Bob Chiaretli Ontario Minister of Infrastructure and MinisterofTransportation presenting the- keynoteaddress at the Roadto Economic Prosperity Investing in Regional Transportation
UructureILBC (April 12)IIBC participants taking part of theRegional
n consultation
forum ledb) 12)
2012 COMPLEMENTARY ACTIVITIES
MARCH 5 ILBC The Big Move The Role of Metrolinx in DurhamRegions Prosperity Bruce McCuaig President 8lt CEO Metrolinx CityofOshawa
I I APRIL 12 ILBC Road to Economic Prosperity Investing in Regional Transportation Infrastructure The Honourable BobChiarelli Ontario Minister of Infrastructure and MinisterofTransportation City ofBurlington
SEPTEMBER 13 GTMA Celebrity GolfTournament - ACelebration ofGTA Communities CityofVaughan SEPTEMBER 26 Annual General Meeting (tbc) OCTOBER 18 ILBC Realities ofGTAs ICT Labour Shortage Peel Region (tbc) NOVEMBER 18 ILBC Mobile Innovation Research City of Toronto (tbc)
J GTMA 2011 ANNUAL REPORT
GTMA PARTNERS 17
We believe in building strong partnerships The GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities thegovernments ofOntario and Canada several not-for-profit organizations and a broad cross section ofprivate-sector corporations Drawing on the expertise and resources ofour partner organizations the GTMA actively promotes the GTA internationally and provides companies with professional assistance in evaluating planning and implementing an expansion or moveinto the GTA
The CTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a grow ing population of over 61 million
COLD LEVEL PARTNERS REGIONAL FUNDING PARTNERS
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PRIVATE-SECTOR PARTNERS TSI International GroupInc Town ofWhitby m VoiceMailTel Inc Town of Whitchurch-Stouffvilie
SILVER LEVEL rumRegional Municipality ofYork
CompassCreativeMedia PUBLIC-SECTOR PARTNERS
Dell Canada Town ol Ajax EDUCATIONAL INSTITUTIONSDevencore Realties Corporation
Town of Aurora Centennial College of Applied ArtsCanada Limited Brokerage City of Brampton ampTechnologyEnetStudioz Inc Township of Brock Durham CollegeFraser Milner Casgrain LLP City of Burlington George Brown CollegeGowlings LaFleur Henderson LLP
Town of Caledon Humber Institute ofTechnologyINSIX Media Q
Municipality ofClarington ampAdvanced LearningKilmer Van NostrandCo
Regional Municipality of Durham McMaster UniversityMiller Thomson LLP
Foreign Affairs andInternational Ontario College ol Art ampDesignOntario Power Generation
Trade Canada (DFAIT) Ryerson UniversityPamela Powered Inc Town of East Gwillimbury Seneca College of Applied Arts ampPricewaterhouseCoopers LLP
Town ofGeorgina TechnologyRBC Royal Bank
Regional Municipality ofHalton Sheridan Institute ofTechnologyScotiabank
Town of Halton Hills ampAdvanced Learning BRONZE LEVEL Township of King University ofOntario Institute ^ British Consulate General bullToronto Town of Markham ofTechnology J
European Union Chamber of Town of Milton University ofToronto Commerce in Toronto City of Mississauga York University German Chamber of Industry Town of Newmarket
and Commerce Town of Oakville ON-LINE ALLIANCE
Green andSpiegel Barristers Ontario Ministry of Economic Lette LLP
amp Solicitors Development and Innovation ORION
Hubbell Canada LP City ofOshawa Italian Chamber of Commerce Regional Municipality of Peel ENTREPRENEUR L^of Ontario City of Pickering Canada Competes JP Lauren Town of Richmond Hill Isabella Bertani
Kenneth Caplan andAssociates Township olScugog Chartered Accountant 3)Michael PageCanada Invest Toronto Market2World Communications
Prime Strategies Croup City ofToronto RentZPay Robert Half International Township of Uxbridge Signature Developments Segal amp Partners LLP City ofVaughan
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectors We are proud of the breadth and quality of the leaders who have agreed to serve on our committees and boards Their leadership dedication and guidance have contributed to building the foundation for the continuedsuccessof the GTMA
BOARD OF DIRECTORS
Lou Milrad Councillor Josh Code Paul Green MayorMarolynMorrison (Co-chair Private Sector) City ofToronto Director Public amp Government Region of Peel (Town of Greater Toronto Marketing Affairs and Customer Caledon) Alliance John Davidson Ombudsman
Director Economic Develop Enbridge GasDistribution Inc MayorSteve Pellegrini MayorDavidRyan ment Region of York (Township of (Co-chair Public Sector) Regional Municipality of John Howe King) Region of Durham Halton Vice President Investment
(City of Pickering) CTAEDP Representative Strategy and Project Evaluation Janet Richards Metrolinx Vice President Sales and
Michaels Ras Renato Discenza Marketing (Vice Chair) President amp CEO Toby CD Lennox Herman Miller Canada Inc
Vice President Invest Toronto Vice President Corporate Af Public Affairs CTAEDP Representative fairs and Communications Dr Pamela Ritchie
GCI Group GreaterToronto Airports Dean Faculty of Business and Don Edmonds Authority Information Technology (Chair CTMA Audit Committee) University ofOntario InstituteGeorge AFierheller Partner Private Company Don Macintosh ofTechnology(Chair Emeritus) Services (Chair CTMA Nominating andPresident PricewaterhouseCoopers LLP Governance Committee) Colin RossFour Halls Inc
Partner Senior Vice President t Man-
Jim Feir Eraser Milner Casgrain LLP agerOffice LeasingGeorge Hanus President amp CEO (MsocateDrrector) DTZ Barnicke Limited
Director General and Senior Derek Millar
Trade Vice President GreaterTorontoMarketing Alliance
Commissioner Foreign Affairs Ian Martin Limited
RegionalChairGaryCarr and International Trade Canada
Regional Municipality of Halton
HONOURARY BOARD MEMBERS
Chair Emeritus DrRon Bordessa(Ret) The Hon Frances Lankin William Thorsell (Ret)
George A Fierheller President Four Halls Inc
President Emeritus
University ofOntario Institute ofTechnology
Commissioner
Commission for the Review of
Social Assistance in Ontario
Director 8c CEO
Royal Ontario Museum
RitaTsang
Co-Chairs shy Public Sector
MayorHazel McCallion Region of Peel (City ol Mississauga)
Ann Buller
President and CEO Centennial College of Applied Artsamp Technology
Sheldon Levy President
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner
CEO
Tour EastHolidays
The Rt HonJohn NTurner PCCCQC Partner MillerThomson LLP
n Chairs shy Private Sector
Katherine Lee
President amp CEO
Dr GordonChong(Ret] City ofToronto Transit Infrastructure
Gowling LaFleur Henderson LLP
BWilliam Masson
President
Dr RobertTurner (Ret) President 8 CEO
Sheridan Institute ofTechnology 8lt GE Capital PurdyCrawford Ian Martin Limited Advanced Learning
Lawrence MTanenbaum
Chairman and CEO
CCCounsel Osier Hoskin amp
Dr David Naylor President
Richard EWaugh President 8 CEO
Kilmer Van Nostrand Co Harcourt LLP University ofToronto Scotiabank Limited
Honourary Board
David Crombie
Corporate Director Gordon Nixon
President 8cCEO
DrJeffZabudsky President 8 CEO
Members Anthony S Fell RBC Royal Bank Sheridan Institute ofTechnology amp
David Agnew Corporate Director Philip Olsson Advanced Learning
President MayorSusan Fennell Cnair
SenecaCollege of Applied Arts Region of Peel Liquor Control Board 8lt Technology (City of Brampton) of Ontario
ElyseAllan David Gavsie Hari Panday President amp CEO Chair President 8c CEO General Electric Canada Ontario Civilian Police PanVest CapitalCorporation
John Bitovejr Executive Chairman
Commission
PaulGodfrey Dale E Richmond
President amp CEO
Obelysk President amp CEO Postmedia Network Inc
DERX Inc
19
EXECUTIVE COMMITTEE
pJU] n
Lou Milrad (Chair) Co-chair
Private Sector
Greater Toronto Marketing Alliance
Councillor Josh Colle City ofToronto
Don Edmonds
Partner
Private Company Services PricewaterhouseCoopers LLP
Paul Green
Director
Public ampGovernment Affairs and Customer Ombudsman
Enbridge Gas Distribution Inc
Hetrett (April 14)
AUDIT COMMITTEE
Don Edmonds (Chair) Partner
Private Company Services PricewaterhouseCoopers LLP
CouncillorJosh Colle City ofToronto
George Hanus President 8 CEO
GreaterToronto Marketing Alliance
Don Macintosh Partner
Fraser MilnerCasgrain LLP
Michaels Ras
Vice President
Public Affairs
GCI Group
Dr Pamela Ritchie
Dean
Faculty ofBusiness and Information Technology University ofOntario Institute of Technology
MayorDavid Ryan Co-chair
Public Sector
Region ofDurham (City ofPickering)
ToyliMarfii Assistant Deputy Minister Investment Dittion Ministry offconor-c GeorgeAlierhellerPresident fourHallsInc Development andInnovation addressing theguestsattheCTMA Board Stakeholder partieipathgin thepaneIdscvuiontt the CTMA BoardStakeholder
DerekMillar (Chair) Vice President
Ian Martin Limited
Mayor Marolyn Morrison Region of Peel (Town ofCaledon)
Michael S Ras
Vice President Public Affairs
GCI Group
Retreat April 74)
John Davidson Director
Economic Development Regional Municipality of Halton
CTAEDP Representative
George Hanus President 8c CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
MayorDavid Ryan Co-chair
Public Sector
Region of Durham (City of Pickering)
George Hanus President amp CEO GTMA Board Members (l-r) Doo(dmonds Partner Private Company Serbull
vicesPricewaterhouseCoopers IIPMayor DavidRyan Regionof Durham GreaterToronto Cityof PicketingandPaulCreenDirector Public O Government Affairs and
Customer Ombudsman fnbiidgeCatDistributionslneengagedduingtheMarketing Alliance CTMA Board Stakeholder Retreat (April 14)
NOMINATING AND GOVERNANCE COMMITTEE
DonMacintosh(Chair) Partner
Fraser MilnerCasgrain LLP
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Howe Vice President
Investment Strategy and Project Evaluation Metrolinx
Toby CD Lennox Vice President
CorporateAffairs and Communications
Greater Toronto Airports Authority
Lou Milrad
Co-chair
Private Sector
GreaterToronto Marketing Alliance
Lou Milrad
Co-chair
Private Sector
Greater Toronto Marketing Alliance
MayorDavidRyan Co-chair
Public Sector
Region of Durham (City of Pickering)
Mayor Steve Pellegrini Region ofYork (Township ofKing)
THE GREATERTORONTO MARKETING ALLIANCE (GTMA)
TheGTMA is leadmarketing agency for the GreaterToronto Area (GTA) and the key pointofcontact for foreign direct investment (FDI) inthe GTA
TneCTMA extends its heartfelt appreciation to all its dedicated interns and volunteers vho have greatly helpedadvance the foreign direct investment mandate
Top rowleft - right Caroline Robertson Executive Secretary Er Office ManagerCeraldPisariovsU VicePresident Busi ness Development Michelle Cortei ManagerPro gram DevelopmentJoe Kevens ManagerBusiness DevelopmentFront rowleft - rightCeorgcHanus President O CEO lou MilradChairTonyRomano Director CorporateAffairs
WHO WE ARE
TheGTMA a public-private partnership has served as the key pointof contact forcompaniesexploring various opportunities in the GreaterToronto Area Thepartnership brings together the 29 municipalities and regions in GTA the governments ofOntario andCanada several not-for-profit organizations col leges and universities and a broadcrosssectionof private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionals They also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMA helps facilitate investment in the GTA and ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economyof the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
TheGTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars inactivityto the GTA since 1997 All ofour partnershaveshared in the benefits These returns willcontinue to grow as further investments now in planningand negotiation stages come to fruition
EmasnammEi
350 BayStreet Suite 1200 Toronto ON Canada
M5H 2S6
Tel 4163607320
Fax 4163607331
North America
18004114482
International
18007353280
wwwgreatertorontoorg
askusgreatertorontoorg
- 20120925ba_G1a
- 20120925ba_G1b
-
ANNUAL REPORT
m raquoINVESTMENTS INTHEGTA
THROUGH THE GTMA (1999-2011)
ARKADIN INC
ARKADIUM
BUCHANAN GROUP
CENTRO SOLAR AG
CIRCLES
CITIFINANCIAL
COGNIZANT TECH SOLUTIONS
COIN CO INTERNATIONAL PLC
COMPUTER AID INC CREDIT RISK MANAGEMENT
CUSTOM BLDG PRODUCTS CAN
DEALERTIRE
DELTA LIGHT
DIRECT-LINK
ETAP-ON-LINE
FAIRFAX INFO TECHNOLOGY
FIFTH THIRD BANK
FIRST COMMERCIAL BANK
FOSTER MOORE
FRONIUS CANADA
GAMELOFT
HDRDTA
INFORMED CONSULTING LTD
INFOSYS TECHNOLOGIES LTD
INSI TECHNOLOGY INNOVATION
KERRIDGEINC
KOEI INC
LANOGOLD CANADA CO LTD
LISEC ENGINEERING
LITTLE KICKERS
MARTIFER SOLAR
MIRABAUD
OAKATOM CANADA INC
OAOTECH
OLD NAVYTHE GAP
PATNI COMPUTER SYSTEMS
PENNCORP
PLENARY GROUP CANADA
POLARIS SOFTWARE LAB CANADA
NESTLE IT
RATIONAL
SATYAM COMPUTER SERVICES
SDI MEDIA GROUP
SILIKEN RENEWABLE ENERGY
SINOVELWIND
SIRADEL CANADA
SPINTOPIAVISION2HIRE
SUMMER MUSIC CONFERENCE
TANMORAL
TARGET
TECHSPACE (REGUS BUS CENTRES) THE SWANN GROUP
THERAVITAE INC
THOROUGHBRED TECHNOLOGIES
TOSTRADE CANADA INC
TURNER ampTOWNSEND
UBISOFTTORONTO
bull ULINE SHIPPING SUPPLY SPECIALISTS
VOXAR LIMITED
WERECOVERDATA
WIPRO TECHNOLOGIES MARKETING ALLIANCEWRENCH SOLUTIONS
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COMMUNICATION AND COLLABORATION
ENSURE CONTINUED SUCCESS
2011 was the best and most prosperous year for the GTMA to-date in attracting foreign direct investment (FDI) intothe Greater Toronto Area (GTA)
The anchor of the GTMAs success was driven by the launch of our second Corporate Strategic Plan - cover ing 2011 to 2014- a successor to our first plan (2007shy2010) This resulted from a comprehensive consulta tion process with eight of our stakeholder groups and our Board I want to thank our stakeholders and board
membersfortheircommitmentand participation inthe focus groups that ledto the development ofour Corpo rate Strategic Plan
This past year we also expanded the GTMAs mandate reach targeting new international markets and capital izing on emerging opportunities in new sectors while ensuring a continued base of support through partner shipswith multinational corporations
On a personal note this will be my last report as the Chair The GTMA has been my professional home away from home for the past six years I am currently completing my second term as Chair I have been involved at the Board level my entire time with the GTMA a role which was also coupledwith that of CEO for three-and-a-half years Overthat timewe havewitnessed manychanges economical and structural which has resulted in increasing successes We shouldall feel proudof our achievements and our contributions to the economy of the GTA as George Hanus outlines in greater detail within his letter
2011 WAS THE BEST AND MOST PROSPEROUS YEAR FOR THE
GTMATO-DATE IN ATTRACTING FOREIGN DIRECT INVESTMENT
(FDI) INTO THE GREATER TORONTO AREA (GTA) THE ANCHOR OF THE GTMAS SUCCESS WAS DRIVEN BYTHE LAUNCH OF OUR
SECOND CORPORATE STRATEGIC PLAN - COVERING 2011 TO
2014 -A SUCCESSORTO OUR FIRST PLAN (2007- 2010)
Iam very proud ofour staff fortheir hard work andefforts thispastyear particularly with opening and maintaining business relations with Brazil I am grateful to the Mayors and Regional Chairs and to our municipaleconomic development professionals lor their continued support of the GTMAs mandate as well as for the support of the federal government through the Department of Foreign Affairs and Inter national Trade (DFAIT) andtheprovincial government through the Ministry of Economic Development and Innovation (MEDI)
Last but by no means least I want to thank my colleagues the directors and our staff for their tireless effortsthroughoutmytenureThis jobwould havebeen impossible without them
As I complete my term please allow me to wish you all every success in continuing to grow foreign direct investment in the GTA
Sincerely
(iQfkM Lou Milrad
Chair
GTMA 2011 ANNUAL REPORT
AsIlookbackon 20111 characterize itas ayear inwhichwe tookwhatwasworking at theGTMA and madeitworkeven better forourstakeholders our partners and the GreaterTo rontoArea (GTA) Itwasa yearthat sawthe GTMA continu ingto focus itsresources andenergies into itscoremandate building on a proven track record of accomplishments and demonstrating accountability back to our partners 2011 represented our best yearyet forconfirmed foreign direct investments (FDI) with11 international investment projects creatingover1350 newdirect-jobs in the GTA
We have takenaction together withour partners in regional governments businessand academia to build on our past successes When combining our 2011 results to our past investments the GTMA has attracted 88 new international
companies creating 4550 direct-jobs and contributing overS400 million annually to the GDP of the GTA
We recognize that no organization can afford to be complacentThechallengewe undertakeis one which requires us to create a new climate and newcommitment to meet todays competitive environment in attracting new international investors Our 2011-2014 Corporate Strategic Plan outlines our goals and strategies for the next three years Under the plan we brought a new focusand commitment to our FDI effortsadding the food and beveragesector new markets and a newapproach in working with in-market specialists Wereconfident indelivering great investments results going forward
TheGTMA along with its broad networkof stakeholder partners is part of that commitment that builds on the considerable strengthsthat we havein the GTA Thesuccess of the GTMA is basedon a commit ment to the long-term and to team work We continue to seek ways of working with our local partners while reaching out to international intermediaries to strengthen the GTAs profile and position among international investors
Were proud of our continuing partnerships across the region in particular our relationship with the GTA colleges and universities and the expanded Presidents Council in the important role they play in our investment attraction strategy In 2011 wewere pleased to add the University ofToronto McMaster University and DurhamCollege to the PresidentsCouncil
WHEN COMBINING OUR 2011 RESULTSTO OUR PAST
INVESTMENTS THE GTMA HAS ATTRACTED 88 NEW
INTERNATIONAL COMPANIES CREATING 4550
DIRECT-JOBS AND CONTRIBUTING OVER $400 MILLION
ANNUALLY TO THE GDP OF THE GTA
As President amp CEO my activities largelycontinued to be focused in the areas of communication and corporate sustainability With a networkof stakeholdersas largeas ours effectivecommunication isvital in keeping everyoneinformed but also to listen to their needs
Our funding partners continued to show great support for the GTMA in 20111 want to take this opportu nity to thankour regional and municipal plus private sectorpartners the colleges and universities as well as the federal and provincial governments
Together we are makingthe GTA a globalhot spot for foreign direct investment
Sincerely
Ml
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President amp CEO
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TESTIMONIALS
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Thefall luncheon allowedover100attendees with representation from government business andacademia to benefit from MinisterFasts expertise andinsights ontodays global economy andhowforeign direct investment isa keydriver ofitsfuture growth andprosperity The event featuredanational announcement regarding the governments funding for99 Canadian organiza tions and communitiesin orderto attract retain andexpandFDI initiatives
7am delightedto see suchinterest inexploring Brazils vibrant marketfrom oneofCanadas dynamic cityregions asrepresentedbytheGreaterToronto Marketing Alliance TheG TMAs participation ina major localtrade event Futurecom isexactly thetype offorward-looking initiative needed tounderstand Brazilian companies specificneedsandrequirements to ensurea successfulmerger intotheGreater Toronto Areas economy
Ambassador of Canada to BrazilJamaL A Khokhar
bull bull onourabte Ed fast Minister of International trade andMinisterofAsia-Pacific Catevaypar ticipating ina mediascrum at theC IMA Fall i uncheon
Ontario iscommitted tobuilding astrong business climate We welcome the contributions
made bytheGreater Toronto Marketing Alliance to attractinvestment to theprovince
The Honourable Brad Duguid Ontario Minister of Economic Development and Innovation
presenting
GTMA 2011 ANNUAL REPORT
INTER
The GTMAs main mission is to attract foreign direct investment (FDI) into the Greater Toronto Area (GTA) inorder to boost the economy andfoster job creation 2011 proved to be the most successful year-to-date securing 11 international investment projects and creatingover1350 new direct-jobs
2011 NEW INVESTMENTS
COMPANY ORIGIN SECTOR LOCATION | JOBS | Gameloft France ICT (Digital Media) Toronto 205
American United Entertainment United States Film Toronto 150
Arkadium UnitedKingdom ICT (Digital Media) Toronto 20
Martifier Solar Spain EN2 (Solar) Toronto 2
Flo2Cash New Zealand ICT (PS Payments) Toronto 2
Foster Moore New Zealand ICT (Security) Toronto 2
Wrench Solutions India ICT (Engineering Mississauga 2 Software)
Target - Distribution WDL (Warehousing Milton 350 Centre United States Distribution amp
Logistics)
Target shyCanadian Headquarters United States Retail Mississauga 500
Credit Risk Canada BS (Call Centre) Milton 45Management Canada
Wipro India ICT Mississauga 100
Anuga20U- Germany 1 (l-r) GeraldPisanomki VP Business Oevetoprenr Greater Toronto Marketing AWance
bull -d VP ButinenDettlopn-erl Canadat Technology Triangle
CLIENT ACTIVITY
QUARTER CLIENT TYPE TOTAL CONVERSION RATE 2011
emdash I strade
Leads 35 133 55 107 330
Hot Leads 0 7 8 7 22
Prospects 5 7 4 5 21 13 (lead to hot lead or prospect)
2gcv (Hot lead orprospect toNew Investments 5 1 3 2 11 0 newinvestment)
FDI STEPS DEFINED
LEADS - Pre-qualified meetings with a company in a foreign market
HOT LEADS - Pre-qualified meetings with a foreign company in the GTA to introduce them to the services provided by the GTMA
PROSPECTS - Qualified investors that have visited the GTA and received a substantial amount of
direct servicing by the GTMAs private and public sector partners
NEWINVESTMENTS - Investors that have confirmed that they will be opening operations within the GTA
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INTERNATIONAL MARKETS TARGETED bull Europe - Germany andItaly
bull South America - Brazil
bull USA - Arizona California Michigan andTexas
TheGTMAs FDI initiatives are madepossible bythe funding supportfromInvestCanada - Community Initiatives part of the Departmentof Foreign Affairs and International Trade CanadasGlobal Commerce Support Program
JOINT MARKETING PARTNERSHIPS bull Ontario Technology Corridor (OTC)
Weacknowledge thefinancial supportof the GTA regionsmunicipalities throughthe Advanced Manufactur ing Initiativefor enabling the GTMA to take part in the following advanced manufacturingprograms
bull Ontario Cleantech Alliance (OCTA)
bull Ontario Food Cluster (OFC)
bull Ontario Automotive Community Alliance (OACA)
WHERE WE GENERATED LEADS
INITIATIVE j LOCATION I SECTOR EUEC
San Francisco GDC and LosAngeles
SIAL Canada
Windpower2011
Intersolar2011
IFT Food Expo
Management Briefing Seminars
Europe GDCGamescom
Brazil FDI Business Initiative
Sibos2011
Italy FDI Business Initiative
Phoenix AZ
San Francisco and LosAngelesCA
Toronto ON
Anaheim CA
MunichGermany
New Orleans LA
Traverse City Ml
Cologne Germany
Riode Janeiro and Sao Paulo Brazil
Toronto ON
Milan Soncino and Rome IT
EN2 - Cleantech
ICT - DigitalMedia
Agri-Food
EN2-Wind energy
EN2- Solar energy
Agri-Food
Automotive
ICT - Digital Media
ICT EN2Agri-Food
ICTFS - Payments
ICT EN2 Agri-Food
SMI 20U- Toronto Ontario
(hr)BillHarvie Investment Attraction Consulshy tout Ministry cjAgriculture foodandRural
Affairs Barbara Maly Business Development Specialist Agn food0 Innovation Sectors GtyofGuelpti GeraldPisanowski VP Buiiness Development Greater Toronto
I Marketing Alliance Mark Jonker Team tead ofAgriculture ToodandRural
Affairs JohnSwanInvestmentAttractionConshybull sultant Ministry ofAgriculture foodandRura
Affairs Blltlliot VP Business Development Canadas Technology Triangle
I DATES
Jan 31 - Feb 3
Feb28-Mar4
May 11-13
May 22-25
June 8-10
June 11-14
Aug 1-4
Aug 15-17
Sept 19-23
Sept 19-23
Oct 3-7
1 PARTNER Ontario Cleantech Alliance (OCTA)
Ontario Technology Corridor (OTC)
Ontario Food Cluster(OFC)
OCTA
OCTA
OFC
Ontario Automotive CommunityAlliance (OACA)
OTC
GTMA
GTMA
GTMA amp Italian Chamber of Commerceof Ontario (ICCO)
Anuga Cologne Germany Agri-Food Oct 8-12 OFC
Solar Power Dallas TX EN2Solar Energy Oct 17-20 OCTAInternational
bullACHING INVESTORS
Europe is in the forefront as the largest source of the G However South America and Asia are growing rapidly in importance as sources for investment While the high-activity industries are led byICT and energyand environment 2011 witnessedthe agri-food sectorgrowsubstantially
LEADS BY SOURCE
bull MARKETINGINITIATIVES
bull GOVERNMENT
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PRIVATE
LEADS BY INDUSTRY
bull ENERGY amp ENVIRONMENT (EN2)
bull INFORMATIONS COMMUNICATIONS
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OTHER
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1
2011 PROSPECTS BY SOURCE
I GOVERNMENT
I MARKETING INITIATIVES
(FDIATTRACTION amp WEBSITE)
2011 PROSPECTS BY INDUSTRY
bull OTHER (AGRIMFG LIFE SCI
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ENERGY amp ENVIRONMENT (EN2)
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The GreaterToronto Marketing Alliance (GTMA) inco-operation with its 91 public-private sectorpart nerscontinued to be activethroughout 2011 travellingto develop leads and generating results for the GTA on the international level
For us to be successful in marketingthe GTA and attracting new business to the region its all about relationships Personal relationships For that you have to go abroad says Gerald Pisarzowski Vice President Business Development GTMA
TheGTMA dealt witha total of 330 newinvestment leadsand met with 43 potential investorsresulting in 11 new investments for the GTA in 2011 However in order to build and nurture those all-important personal relationships GTMA representatives paid special attention to two particular international markets Brazil and Italy
BRAZIL REPORT
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A delegation that included GTMA representatives and Mayor Hazel McCallion City of Missis sauga made their way to Brazil a country with one of the fastest-growing economies in the world Forfive days from September19-23split between the cities of Sao Pauloand Curitiba the representa tives spread the word to Brazilian companies about the advantages of locating in the GTA Weknow that many Brazilian businesses are looking to internationalizeand the GTA with its growingeconomy stable business environment and huge market access would be for these companies a great base of operations said Mr Pisarzowski
Business in Brazil isheavily based on relationships and this trip the second in twoyearsbythe GTMA was an opportunity to reinforce contacts that had been established previously Amongtheir activities the delegates attended Futurecom 2011 the largestInformationand CommunicationTechnologies (ICT) industrygathering in Latin America AsMayor McCallion put it Wewanted to secure the interest of the Brazilian ICT industrybecausethat isa growingsector in the countryAnd with the manyadvantages of locating in the GTA to servicethe North American market we found strong interest from many com panies
WE KNOWTHAT MANY BRAZILIAN BUSINESSES ARE
LOOKING TO INTERNATIONALIZE AND THE GTA WITH ITS GROWING ECONOMY STABLE BUSINESS
ENVIRONMENT AND HUGE MARKET ACCESS WOULD
BE FOR THESE COMPANIES A GREAT
BASE OF OPERATIONS
GERALDPISARZOWSKI VPBUSINESS DEVELOPMENTGTMA
CTMA 2011 ANNUAL REPORT
ITALY REPORT
From October 7-9 Tony Romano Director Corporate Affairs GTMA and Corrado Paina Executive Director Italian ChamberofCommerce ofOntario (ICCO) undertook a three-city FDI business initia tivefocused on meeting investment leadswith interests in the NorthAmerican market and the GTA
Rome ItalyOctober 2011- CanadaGTA FDI Business Initiative (l-r)Tony Romano Director Corporate Affairs Greater Toronto Marketing Alliance Sandra Marches
Trade Commissioner Ca nadian Embassy Rome Corrado Paina Executive Director Italian Chamber
of Commerceof Ontario Enrica Bagnolim Director North American Investment Sviluppo laiio Claudio Capenuoli Director International Markets National Confederalion ofSmall and Medium Size Businesses
I I The in-country visitation provided an opportunity to follow-up with calls on existing GTMA Italian investment leads says Mr Romano As well asmeet with officials at theCanadian Embassy 1 in Rome for further discussions on ways to collaborate in identifying and servicing leads from the Italian marketplace The Italy business development initiative provided opportunities to meet with 40 companies through a series of four GTA awareness presentation seminars to Italys lead ing industry associations with their vast membership base of small and medium size enterprises with growing interest in new markets
The presentations were accompanied by 11 one-on-one meetings with companies in the ICT energy and environment andadvanced manufacturing sectors As Mr Romano says The federal and provincial governments pave the way forusby selling the advantages ofCanada andOntario respectively We are then able to operate on a more granular level helping companies with is sues such as due diligence site selection and logistics Both initiatives resulted in confirmed visits to the GTA by several companies and bodes well for investment announcements in the near future
THE FEDERAL AND PROVINCIAL GOVERNMENTS PAVE THE WAY FOR US BY SELLING THE ADVANTAGES OF
CANADA AND ONTARIO RESPECTIVELY WE ARE THEN
ABLETO OPERATEON A MORE GRANULAR LEVEL HELPING COMPANIES WITH ISSUES SUCH AS DUE DILIGENCE SITE SELECTION AND LOGISTICS
TONYG ROMANO DIRECTOR CORPORATE AFFAIRS GTMA
OTHER INITIATIVES IN 2011
In the end the GTMA is a forward-looking organization constantly searching for the next high growth market and industry The two international business initiatives profiled above complement the other 11 lead-generating initiatives that the GTMA participated in during 2011 While in Brazil and Italy the GTMAs focus was on multi-industries within one specific market the other 11 initiatives throughout the US and Europe were industry specific where compa nies from all over the globe were present at conferences and targeted for first contact meetings (seepage 6 fora full listing of GTMAs 2011 FDI initiatives) These travels abroad are a cost-effec tiveway to establish and solidify the business and personalrelationships that are so vital inattract ing ever more companies to invest in the G TA
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13 CIRCLES - CONCIERGE SERVICES HEARD THE GTMA CALLING
The GTMAs investment into companies does not end the moment it is settled - it is vital for business relationships to grow and the GTMA thrives on seeing these companies prosper One of the many examples is Circles a company which has grown to an over 300 employee operation in its seven short years in the GTA
Circles a subsidiary of the French conglomerate Sodexo Inc is the leading provider of concierge and personal assistant services in the US Headquartered in Boston MA their engagement marketingsolutions create deep meaningful connections between companies and their customers and employees - fosteringacquisition reten tion and life-long loyalty for many of the worlds best-known brands
FOR US THE MAIN CRITERIA WAS FINDING THE RIGHT LABOUR WE ALSO WANTED TO BE
CLOSE TO A MAJOR CITY IN A VERY SERVICEshyORIENTED REGION
SUEPRONCO EXECUTIVE DIRECTOR COMPLIANCE SECURITY amp
PRIVACYSITELEADCIRCLES
A view inside CircleBurlingtonofkv
Since 2004 Circles has had offices in the US France the UK Sweden the Benelux and -Burlington Ont When asked why the GTA Sue Pronco Executive Director Compliance Security ampPrivacySite Lead for Circles listed a number of reasons For us the main criteria was finding the right labour We also wanted to beclose to a major city in a very service-oriented region We toured several Canadian and US cities andafter looking at all the factors Burlington and the GTA was the right place for us to be
Ms Pronco cited the GTAs well-educated tech savvy diverse labour pool excellent public transportation network and concentration of service-oriented businesses In order to aid their search the GTMA supplied data and information about the location infrastructure labour market competition and education centres The GTMA wasvery helpful to usWewere really able to hit the ground running says Ms Pronco
The map showcases the regionaleconomic
impact of Circles Solutions Centre in Greater
Burlington Toronto
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COMPLEMENTARY PROGRAMS
SUPPORTING THE FDI MANDATE
In order to succeed in itsefforts togenerate new foreign direct investment (FDI) theGTMA knows the importance of remaining on top of key issues and topics critical to international investment attrac tionSharing global views insights and experiences isthe focus of manyof the GTMAs complementary programs As well as an opportunity to engage on a collaborative level with their regional and internationalpartnersand stakeholders
INTERNATIONAL LEADERS BREAKFAST CLUB
MARCH 9 Agri-Food Sector Emerging Priorities of Ontarios Largest Employer within the Global Marketplace The Honourable Carol Mitchell Minister of Agriculture Food amp Rural Affairs Emerald Hills GolfClub Town ofWhitchurch-Stouffville
MARCH 24 The RoleofTransportationinour Regions Prosperity Bruce McCuaig President ampCEO Metrolinx Janet Ecker PresidentToronto FinancialServicesAlliance Joan WidemanVice President Corporate Services LenbrookGroup Seneca College Markham Campus Town ofMarkham
APRIL 26 Hot Sectors HotMarketsEconomic Forecast- Global Study Findings Release StephenMartin Partner Consulting PwC Spence McDonnell Partner TaxPwC Peter Matutat Partner Assurance PwC
AndrewLight VicePresident Consulting PwC Ontario Investment andTrade Centre CityofToronto
JUNE 28 The Business ojWinning Leveraging SportsBranding to Attract Business Robert Hunter Executive Vice-President Venues and Entertainment MLSE
KathyHenderson SeniorVice-President Revenue and MarketingTO2015trade 8MOField CityofToronto
OCTOBER 19 World Overviewof Corporate Foreign Direct Investment (FDI) Cathy DawsonCEO Red Hot Locations UK Ben Engel SeniorConsultant BCI Global Jean-Noel Mermet Managing Director Frenger International Seneca College Newhnam Campus CityofToronto
NOVEMBER 29 Four Nations FourPerspectives Scott Bozek Consul for Commercial Affairs US Consulate General in Toronto
Ambassador Afonso Cardoso Consul General Consul-General of Brazil in Toronto
Jonathan Dart British Consul General Toronto Director General of UKTrade amp In vestment - Canada British Consulate General - Toronto
Preeti Saran Consul General Consulate-General of India
NewCity Hall CityofVaughan
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15 GTMA SUPPORTED INDUSTRY SECTOR STRATEGY FORUMS
JANUARY 31 GTMA 2011-2014 StrategicPlan Consultation Session Energy Sector ampInformation andCommunications Technology (ICT) Sector FocusGroups
FEBRUARY 4 GTMA 2011-2014 StrategicPlan Consultation Session Automotive Advanced Manufacturing Sector ampFood Processing Sector FocusGroups
FEBRUARY 7 GTMAs International Digital Media Forum using Ciscos Telepresence
JUNE 5 VerdeXchange GreenMarketmakers Conference 2011
OCTOBER 24 GTMA Fall Luncheon
Featuring the Honourable Ed Fast Minister of International Trade and Minister ofAsia Pacific-Gateway
NOVEMBER 22 Technicity
NOVEMBER 30 GTMAs FoodSector Forumusing CiscosTelePresence
ILBC attendees reo aprivatetpurof 81 field (June 28)
KeynoshyOntarloMii networking at tl
Agriculture Food ampRural Affa sectorfocusedILBC (March bull))
ILBC participants tour a new VIVA bus route
inYork Region (March 24)
GTMA LEADERSHIP EVENTS
APRIL7 GTMA Presents George A FierhellerTribute Dinner
APRIL 14 amp 15 GTMA Board Stakeholder Retreat
SEPTEMBER 28 GTMA AnnualGeneral Meeting Jl
GTMA COLLEGE AND UNIVERSITY INTERNSHIP PROGRAM
CENTENNIAL COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
SENECA COLLEGE
UNIVERSITY OF TORONTO
UNIVERSITY OF TORONTO
UNIVERSITY OF WATERLOO
UNIVERSITY OF WATERLOO
YORK UNIVERSITY
VOLUNTEERS
Laurel Service
Robert Antolin
Kaley Krajnc
Bianca Salentyn Jonathan lee
Nick Kazakoff
Johnny Leung
Azin Rastan
Sharine Said
Matthew Troncone
John lilanchard
Mark Hilbig
Ted Phairojpipat
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INTERNATIONAL LEAD GENERATING16
STRATEGIES PLANNED
The GTMA is committed to staying at the forefront of the foreign direct investment constantly monitoringinternationalmarketsand identifying opportunitiesfor FDI into the GTA
2012 INTERNATIONAL MARKETING PROGRAM
INITIATIVE LOCATION SECTOR
California San Francisco and ICT - Digital Media MarS-9 OTCICT Initiative Los Angeles CA
California Food amp California Agri-Food May2-4 GTMA
Beverage Industry
Animation 8ltVFX Los Angeles CA ICT-Digital Media May7-9 GTMA + Ontario
in LosAngeles
Windpower2012 Atlanta GA EN2 - Wind Energy June 3-6 OCTA
Annual Conference Dallas TX EN2 June 10-14 OCTA8c Exposition (ACE12)
Italy FDI Business Bergamo Milan and Agri-Food EN2 June 25-30 GTMA amp ICCO Initiative Veneto IT amp ICT
Brazil Foodamp Beverage Sao Paulo Brazil Agri-Food June 25 - 28 OFC
LeadGenerating Initiative
Europe GDC Cologne Germany ICT - Digital Media Aug15-17 OTC
GTA EDPIMSA Brazil ICT Oct 8-11 GTMA
SIAL2012 Paris France Agri-Food Oct 21 - 25 OFC
2012 Private Label Chicago IL Agri-Food Nov 11-13 OFC Trade Show
New York City Lead j NevvYorkCity NY ICT Nov 12-14 GTMA Generation Initiative
The honourable Bob Chiaretli Ontario Minister of Infrastructure and MinisterofTransportation presenting the- keynoteaddress at the Roadto Economic Prosperity Investing in Regional Transportation
UructureILBC (April 12)IIBC participants taking part of theRegional
n consultation
forum ledb) 12)
2012 COMPLEMENTARY ACTIVITIES
MARCH 5 ILBC The Big Move The Role of Metrolinx in DurhamRegions Prosperity Bruce McCuaig President 8lt CEO Metrolinx CityofOshawa
I I APRIL 12 ILBC Road to Economic Prosperity Investing in Regional Transportation Infrastructure The Honourable BobChiarelli Ontario Minister of Infrastructure and MinisterofTransportation City ofBurlington
SEPTEMBER 13 GTMA Celebrity GolfTournament - ACelebration ofGTA Communities CityofVaughan SEPTEMBER 26 Annual General Meeting (tbc) OCTOBER 18 ILBC Realities ofGTAs ICT Labour Shortage Peel Region (tbc) NOVEMBER 18 ILBC Mobile Innovation Research City of Toronto (tbc)
J GTMA 2011 ANNUAL REPORT
GTMA PARTNERS 17
We believe in building strong partnerships The GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities thegovernments ofOntario and Canada several not-for-profit organizations and a broad cross section ofprivate-sector corporations Drawing on the expertise and resources ofour partner organizations the GTMA actively promotes the GTA internationally and provides companies with professional assistance in evaluating planning and implementing an expansion or moveinto the GTA
The CTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a grow ing population of over 61 million
COLD LEVEL PARTNERS REGIONAL FUNDING PARTNERS
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PRIVATE-SECTOR PARTNERS TSI International GroupInc Town ofWhitby m VoiceMailTel Inc Town of Whitchurch-Stouffvilie
SILVER LEVEL rumRegional Municipality ofYork
CompassCreativeMedia PUBLIC-SECTOR PARTNERS
Dell Canada Town ol Ajax EDUCATIONAL INSTITUTIONSDevencore Realties Corporation
Town of Aurora Centennial College of Applied ArtsCanada Limited Brokerage City of Brampton ampTechnologyEnetStudioz Inc Township of Brock Durham CollegeFraser Milner Casgrain LLP City of Burlington George Brown CollegeGowlings LaFleur Henderson LLP
Town of Caledon Humber Institute ofTechnologyINSIX Media Q
Municipality ofClarington ampAdvanced LearningKilmer Van NostrandCo
Regional Municipality of Durham McMaster UniversityMiller Thomson LLP
Foreign Affairs andInternational Ontario College ol Art ampDesignOntario Power Generation
Trade Canada (DFAIT) Ryerson UniversityPamela Powered Inc Town of East Gwillimbury Seneca College of Applied Arts ampPricewaterhouseCoopers LLP
Town ofGeorgina TechnologyRBC Royal Bank
Regional Municipality ofHalton Sheridan Institute ofTechnologyScotiabank
Town of Halton Hills ampAdvanced Learning BRONZE LEVEL Township of King University ofOntario Institute ^ British Consulate General bullToronto Town of Markham ofTechnology J
European Union Chamber of Town of Milton University ofToronto Commerce in Toronto City of Mississauga York University German Chamber of Industry Town of Newmarket
and Commerce Town of Oakville ON-LINE ALLIANCE
Green andSpiegel Barristers Ontario Ministry of Economic Lette LLP
amp Solicitors Development and Innovation ORION
Hubbell Canada LP City ofOshawa Italian Chamber of Commerce Regional Municipality of Peel ENTREPRENEUR L^of Ontario City of Pickering Canada Competes JP Lauren Town of Richmond Hill Isabella Bertani
Kenneth Caplan andAssociates Township olScugog Chartered Accountant 3)Michael PageCanada Invest Toronto Market2World Communications
Prime Strategies Croup City ofToronto RentZPay Robert Half International Township of Uxbridge Signature Developments Segal amp Partners LLP City ofVaughan
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectors We are proud of the breadth and quality of the leaders who have agreed to serve on our committees and boards Their leadership dedication and guidance have contributed to building the foundation for the continuedsuccessof the GTMA
BOARD OF DIRECTORS
Lou Milrad Councillor Josh Code Paul Green MayorMarolynMorrison (Co-chair Private Sector) City ofToronto Director Public amp Government Region of Peel (Town of Greater Toronto Marketing Affairs and Customer Caledon) Alliance John Davidson Ombudsman
Director Economic Develop Enbridge GasDistribution Inc MayorSteve Pellegrini MayorDavidRyan ment Region of York (Township of (Co-chair Public Sector) Regional Municipality of John Howe King) Region of Durham Halton Vice President Investment
(City of Pickering) CTAEDP Representative Strategy and Project Evaluation Janet Richards Metrolinx Vice President Sales and
Michaels Ras Renato Discenza Marketing (Vice Chair) President amp CEO Toby CD Lennox Herman Miller Canada Inc
Vice President Invest Toronto Vice President Corporate Af Public Affairs CTAEDP Representative fairs and Communications Dr Pamela Ritchie
GCI Group GreaterToronto Airports Dean Faculty of Business and Don Edmonds Authority Information Technology (Chair CTMA Audit Committee) University ofOntario InstituteGeorge AFierheller Partner Private Company Don Macintosh ofTechnology(Chair Emeritus) Services (Chair CTMA Nominating andPresident PricewaterhouseCoopers LLP Governance Committee) Colin RossFour Halls Inc
Partner Senior Vice President t Man-
Jim Feir Eraser Milner Casgrain LLP agerOffice LeasingGeorge Hanus President amp CEO (MsocateDrrector) DTZ Barnicke Limited
Director General and Senior Derek Millar
Trade Vice President GreaterTorontoMarketing Alliance
Commissioner Foreign Affairs Ian Martin Limited
RegionalChairGaryCarr and International Trade Canada
Regional Municipality of Halton
HONOURARY BOARD MEMBERS
Chair Emeritus DrRon Bordessa(Ret) The Hon Frances Lankin William Thorsell (Ret)
George A Fierheller President Four Halls Inc
President Emeritus
University ofOntario Institute ofTechnology
Commissioner
Commission for the Review of
Social Assistance in Ontario
Director 8c CEO
Royal Ontario Museum
RitaTsang
Co-Chairs shy Public Sector
MayorHazel McCallion Region of Peel (City ol Mississauga)
Ann Buller
President and CEO Centennial College of Applied Artsamp Technology
Sheldon Levy President
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner
CEO
Tour EastHolidays
The Rt HonJohn NTurner PCCCQC Partner MillerThomson LLP
n Chairs shy Private Sector
Katherine Lee
President amp CEO
Dr GordonChong(Ret] City ofToronto Transit Infrastructure
Gowling LaFleur Henderson LLP
BWilliam Masson
President
Dr RobertTurner (Ret) President 8 CEO
Sheridan Institute ofTechnology 8lt GE Capital PurdyCrawford Ian Martin Limited Advanced Learning
Lawrence MTanenbaum
Chairman and CEO
CCCounsel Osier Hoskin amp
Dr David Naylor President
Richard EWaugh President 8 CEO
Kilmer Van Nostrand Co Harcourt LLP University ofToronto Scotiabank Limited
Honourary Board
David Crombie
Corporate Director Gordon Nixon
President 8cCEO
DrJeffZabudsky President 8 CEO
Members Anthony S Fell RBC Royal Bank Sheridan Institute ofTechnology amp
David Agnew Corporate Director Philip Olsson Advanced Learning
President MayorSusan Fennell Cnair
SenecaCollege of Applied Arts Region of Peel Liquor Control Board 8lt Technology (City of Brampton) of Ontario
ElyseAllan David Gavsie Hari Panday President amp CEO Chair President 8c CEO General Electric Canada Ontario Civilian Police PanVest CapitalCorporation
John Bitovejr Executive Chairman
Commission
PaulGodfrey Dale E Richmond
President amp CEO
Obelysk President amp CEO Postmedia Network Inc
DERX Inc
19
EXECUTIVE COMMITTEE
pJU] n
Lou Milrad (Chair) Co-chair
Private Sector
Greater Toronto Marketing Alliance
Councillor Josh Colle City ofToronto
Don Edmonds
Partner
Private Company Services PricewaterhouseCoopers LLP
Paul Green
Director
Public ampGovernment Affairs and Customer Ombudsman
Enbridge Gas Distribution Inc
Hetrett (April 14)
AUDIT COMMITTEE
Don Edmonds (Chair) Partner
Private Company Services PricewaterhouseCoopers LLP
CouncillorJosh Colle City ofToronto
George Hanus President 8 CEO
GreaterToronto Marketing Alliance
Don Macintosh Partner
Fraser MilnerCasgrain LLP
Michaels Ras
Vice President
Public Affairs
GCI Group
Dr Pamela Ritchie
Dean
Faculty ofBusiness and Information Technology University ofOntario Institute of Technology
MayorDavid Ryan Co-chair
Public Sector
Region ofDurham (City ofPickering)
ToyliMarfii Assistant Deputy Minister Investment Dittion Ministry offconor-c GeorgeAlierhellerPresident fourHallsInc Development andInnovation addressing theguestsattheCTMA Board Stakeholder partieipathgin thepaneIdscvuiontt the CTMA BoardStakeholder
DerekMillar (Chair) Vice President
Ian Martin Limited
Mayor Marolyn Morrison Region of Peel (Town ofCaledon)
Michael S Ras
Vice President Public Affairs
GCI Group
Retreat April 74)
John Davidson Director
Economic Development Regional Municipality of Halton
CTAEDP Representative
George Hanus President 8c CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
MayorDavid Ryan Co-chair
Public Sector
Region of Durham (City of Pickering)
George Hanus President amp CEO GTMA Board Members (l-r) Doo(dmonds Partner Private Company Serbull
vicesPricewaterhouseCoopers IIPMayor DavidRyan Regionof Durham GreaterToronto Cityof PicketingandPaulCreenDirector Public O Government Affairs and
Customer Ombudsman fnbiidgeCatDistributionslneengagedduingtheMarketing Alliance CTMA Board Stakeholder Retreat (April 14)
NOMINATING AND GOVERNANCE COMMITTEE
DonMacintosh(Chair) Partner
Fraser MilnerCasgrain LLP
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Howe Vice President
Investment Strategy and Project Evaluation Metrolinx
Toby CD Lennox Vice President
CorporateAffairs and Communications
Greater Toronto Airports Authority
Lou Milrad
Co-chair
Private Sector
GreaterToronto Marketing Alliance
Lou Milrad
Co-chair
Private Sector
Greater Toronto Marketing Alliance
MayorDavidRyan Co-chair
Public Sector
Region of Durham (City of Pickering)
Mayor Steve Pellegrini Region ofYork (Township ofKing)
THE GREATERTORONTO MARKETING ALLIANCE (GTMA)
TheGTMA is leadmarketing agency for the GreaterToronto Area (GTA) and the key pointofcontact for foreign direct investment (FDI) inthe GTA
TneCTMA extends its heartfelt appreciation to all its dedicated interns and volunteers vho have greatly helpedadvance the foreign direct investment mandate
Top rowleft - right Caroline Robertson Executive Secretary Er Office ManagerCeraldPisariovsU VicePresident Busi ness Development Michelle Cortei ManagerPro gram DevelopmentJoe Kevens ManagerBusiness DevelopmentFront rowleft - rightCeorgcHanus President O CEO lou MilradChairTonyRomano Director CorporateAffairs
WHO WE ARE
TheGTMA a public-private partnership has served as the key pointof contact forcompaniesexploring various opportunities in the GreaterToronto Area Thepartnership brings together the 29 municipalities and regions in GTA the governments ofOntario andCanada several not-for-profit organizations col leges and universities and a broadcrosssectionof private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionals They also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMA helps facilitate investment in the GTA and ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economyof the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
TheGTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars inactivityto the GTA since 1997 All ofour partnershaveshared in the benefits These returns willcontinue to grow as further investments now in planningand negotiation stages come to fruition
EmasnammEi
350 BayStreet Suite 1200 Toronto ON Canada
M5H 2S6
Tel 4163607320
Fax 4163607331
North America
18004114482
International
18007353280
wwwgreatertorontoorg
askusgreatertorontoorg
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COMMUNICATION AND COLLABORATION
ENSURE CONTINUED SUCCESS
2011 was the best and most prosperous year for the GTMA to-date in attracting foreign direct investment (FDI) intothe Greater Toronto Area (GTA)
The anchor of the GTMAs success was driven by the launch of our second Corporate Strategic Plan - cover ing 2011 to 2014- a successor to our first plan (2007shy2010) This resulted from a comprehensive consulta tion process with eight of our stakeholder groups and our Board I want to thank our stakeholders and board
membersfortheircommitmentand participation inthe focus groups that ledto the development ofour Corpo rate Strategic Plan
This past year we also expanded the GTMAs mandate reach targeting new international markets and capital izing on emerging opportunities in new sectors while ensuring a continued base of support through partner shipswith multinational corporations
On a personal note this will be my last report as the Chair The GTMA has been my professional home away from home for the past six years I am currently completing my second term as Chair I have been involved at the Board level my entire time with the GTMA a role which was also coupledwith that of CEO for three-and-a-half years Overthat timewe havewitnessed manychanges economical and structural which has resulted in increasing successes We shouldall feel proudof our achievements and our contributions to the economy of the GTA as George Hanus outlines in greater detail within his letter
2011 WAS THE BEST AND MOST PROSPEROUS YEAR FOR THE
GTMATO-DATE IN ATTRACTING FOREIGN DIRECT INVESTMENT
(FDI) INTO THE GREATER TORONTO AREA (GTA) THE ANCHOR OF THE GTMAS SUCCESS WAS DRIVEN BYTHE LAUNCH OF OUR
SECOND CORPORATE STRATEGIC PLAN - COVERING 2011 TO
2014 -A SUCCESSORTO OUR FIRST PLAN (2007- 2010)
Iam very proud ofour staff fortheir hard work andefforts thispastyear particularly with opening and maintaining business relations with Brazil I am grateful to the Mayors and Regional Chairs and to our municipaleconomic development professionals lor their continued support of the GTMAs mandate as well as for the support of the federal government through the Department of Foreign Affairs and Inter national Trade (DFAIT) andtheprovincial government through the Ministry of Economic Development and Innovation (MEDI)
Last but by no means least I want to thank my colleagues the directors and our staff for their tireless effortsthroughoutmytenureThis jobwould havebeen impossible without them
As I complete my term please allow me to wish you all every success in continuing to grow foreign direct investment in the GTA
Sincerely
(iQfkM Lou Milrad
Chair
GTMA 2011 ANNUAL REPORT
AsIlookbackon 20111 characterize itas ayear inwhichwe tookwhatwasworking at theGTMA and madeitworkeven better forourstakeholders our partners and the GreaterTo rontoArea (GTA) Itwasa yearthat sawthe GTMA continu ingto focus itsresources andenergies into itscoremandate building on a proven track record of accomplishments and demonstrating accountability back to our partners 2011 represented our best yearyet forconfirmed foreign direct investments (FDI) with11 international investment projects creatingover1350 newdirect-jobs in the GTA
We have takenaction together withour partners in regional governments businessand academia to build on our past successes When combining our 2011 results to our past investments the GTMA has attracted 88 new international
companies creating 4550 direct-jobs and contributing overS400 million annually to the GDP of the GTA
We recognize that no organization can afford to be complacentThechallengewe undertakeis one which requires us to create a new climate and newcommitment to meet todays competitive environment in attracting new international investors Our 2011-2014 Corporate Strategic Plan outlines our goals and strategies for the next three years Under the plan we brought a new focusand commitment to our FDI effortsadding the food and beveragesector new markets and a newapproach in working with in-market specialists Wereconfident indelivering great investments results going forward
TheGTMA along with its broad networkof stakeholder partners is part of that commitment that builds on the considerable strengthsthat we havein the GTA Thesuccess of the GTMA is basedon a commit ment to the long-term and to team work We continue to seek ways of working with our local partners while reaching out to international intermediaries to strengthen the GTAs profile and position among international investors
Were proud of our continuing partnerships across the region in particular our relationship with the GTA colleges and universities and the expanded Presidents Council in the important role they play in our investment attraction strategy In 2011 wewere pleased to add the University ofToronto McMaster University and DurhamCollege to the PresidentsCouncil
WHEN COMBINING OUR 2011 RESULTSTO OUR PAST
INVESTMENTS THE GTMA HAS ATTRACTED 88 NEW
INTERNATIONAL COMPANIES CREATING 4550
DIRECT-JOBS AND CONTRIBUTING OVER $400 MILLION
ANNUALLY TO THE GDP OF THE GTA
As President amp CEO my activities largelycontinued to be focused in the areas of communication and corporate sustainability With a networkof stakeholdersas largeas ours effectivecommunication isvital in keeping everyoneinformed but also to listen to their needs
Our funding partners continued to show great support for the GTMA in 20111 want to take this opportu nity to thankour regional and municipal plus private sectorpartners the colleges and universities as well as the federal and provincial governments
Together we are makingthe GTA a globalhot spot for foreign direct investment
Sincerely
Ml
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President amp CEO
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TESTIMONIALS
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Thefall luncheon allowedover100attendees with representation from government business andacademia to benefit from MinisterFasts expertise andinsights ontodays global economy andhowforeign direct investment isa keydriver ofitsfuture growth andprosperity The event featuredanational announcement regarding the governments funding for99 Canadian organiza tions and communitiesin orderto attract retain andexpandFDI initiatives
7am delightedto see suchinterest inexploring Brazils vibrant marketfrom oneofCanadas dynamic cityregions asrepresentedbytheGreaterToronto Marketing Alliance TheG TMAs participation ina major localtrade event Futurecom isexactly thetype offorward-looking initiative needed tounderstand Brazilian companies specificneedsandrequirements to ensurea successfulmerger intotheGreater Toronto Areas economy
Ambassador of Canada to BrazilJamaL A Khokhar
bull bull onourabte Ed fast Minister of International trade andMinisterofAsia-Pacific Catevaypar ticipating ina mediascrum at theC IMA Fall i uncheon
Ontario iscommitted tobuilding astrong business climate We welcome the contributions
made bytheGreater Toronto Marketing Alliance to attractinvestment to theprovince
The Honourable Brad Duguid Ontario Minister of Economic Development and Innovation
presenting
GTMA 2011 ANNUAL REPORT
INTER
The GTMAs main mission is to attract foreign direct investment (FDI) into the Greater Toronto Area (GTA) inorder to boost the economy andfoster job creation 2011 proved to be the most successful year-to-date securing 11 international investment projects and creatingover1350 new direct-jobs
2011 NEW INVESTMENTS
COMPANY ORIGIN SECTOR LOCATION | JOBS | Gameloft France ICT (Digital Media) Toronto 205
American United Entertainment United States Film Toronto 150
Arkadium UnitedKingdom ICT (Digital Media) Toronto 20
Martifier Solar Spain EN2 (Solar) Toronto 2
Flo2Cash New Zealand ICT (PS Payments) Toronto 2
Foster Moore New Zealand ICT (Security) Toronto 2
Wrench Solutions India ICT (Engineering Mississauga 2 Software)
Target - Distribution WDL (Warehousing Milton 350 Centre United States Distribution amp
Logistics)
Target shyCanadian Headquarters United States Retail Mississauga 500
Credit Risk Canada BS (Call Centre) Milton 45Management Canada
Wipro India ICT Mississauga 100
Anuga20U- Germany 1 (l-r) GeraldPisanomki VP Business Oevetoprenr Greater Toronto Marketing AWance
bull -d VP ButinenDettlopn-erl Canadat Technology Triangle
CLIENT ACTIVITY
QUARTER CLIENT TYPE TOTAL CONVERSION RATE 2011
emdash I strade
Leads 35 133 55 107 330
Hot Leads 0 7 8 7 22
Prospects 5 7 4 5 21 13 (lead to hot lead or prospect)
2gcv (Hot lead orprospect toNew Investments 5 1 3 2 11 0 newinvestment)
FDI STEPS DEFINED
LEADS - Pre-qualified meetings with a company in a foreign market
HOT LEADS - Pre-qualified meetings with a foreign company in the GTA to introduce them to the services provided by the GTMA
PROSPECTS - Qualified investors that have visited the GTA and received a substantial amount of
direct servicing by the GTMAs private and public sector partners
NEWINVESTMENTS - Investors that have confirmed that they will be opening operations within the GTA
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INTERNATIONAL MARKETS TARGETED bull Europe - Germany andItaly
bull South America - Brazil
bull USA - Arizona California Michigan andTexas
TheGTMAs FDI initiatives are madepossible bythe funding supportfromInvestCanada - Community Initiatives part of the Departmentof Foreign Affairs and International Trade CanadasGlobal Commerce Support Program
JOINT MARKETING PARTNERSHIPS bull Ontario Technology Corridor (OTC)
Weacknowledge thefinancial supportof the GTA regionsmunicipalities throughthe Advanced Manufactur ing Initiativefor enabling the GTMA to take part in the following advanced manufacturingprograms
bull Ontario Cleantech Alliance (OCTA)
bull Ontario Food Cluster (OFC)
bull Ontario Automotive Community Alliance (OACA)
WHERE WE GENERATED LEADS
INITIATIVE j LOCATION I SECTOR EUEC
San Francisco GDC and LosAngeles
SIAL Canada
Windpower2011
Intersolar2011
IFT Food Expo
Management Briefing Seminars
Europe GDCGamescom
Brazil FDI Business Initiative
Sibos2011
Italy FDI Business Initiative
Phoenix AZ
San Francisco and LosAngelesCA
Toronto ON
Anaheim CA
MunichGermany
New Orleans LA
Traverse City Ml
Cologne Germany
Riode Janeiro and Sao Paulo Brazil
Toronto ON
Milan Soncino and Rome IT
EN2 - Cleantech
ICT - DigitalMedia
Agri-Food
EN2-Wind energy
EN2- Solar energy
Agri-Food
Automotive
ICT - Digital Media
ICT EN2Agri-Food
ICTFS - Payments
ICT EN2 Agri-Food
SMI 20U- Toronto Ontario
(hr)BillHarvie Investment Attraction Consulshy tout Ministry cjAgriculture foodandRural
Affairs Barbara Maly Business Development Specialist Agn food0 Innovation Sectors GtyofGuelpti GeraldPisanowski VP Buiiness Development Greater Toronto
I Marketing Alliance Mark Jonker Team tead ofAgriculture ToodandRural
Affairs JohnSwanInvestmentAttractionConshybull sultant Ministry ofAgriculture foodandRura
Affairs Blltlliot VP Business Development Canadas Technology Triangle
I DATES
Jan 31 - Feb 3
Feb28-Mar4
May 11-13
May 22-25
June 8-10
June 11-14
Aug 1-4
Aug 15-17
Sept 19-23
Sept 19-23
Oct 3-7
1 PARTNER Ontario Cleantech Alliance (OCTA)
Ontario Technology Corridor (OTC)
Ontario Food Cluster(OFC)
OCTA
OCTA
OFC
Ontario Automotive CommunityAlliance (OACA)
OTC
GTMA
GTMA
GTMA amp Italian Chamber of Commerceof Ontario (ICCO)
Anuga Cologne Germany Agri-Food Oct 8-12 OFC
Solar Power Dallas TX EN2Solar Energy Oct 17-20 OCTAInternational
bullACHING INVESTORS
Europe is in the forefront as the largest source of the G However South America and Asia are growing rapidly in importance as sources for investment While the high-activity industries are led byICT and energyand environment 2011 witnessedthe agri-food sectorgrowsubstantially
LEADS BY SOURCE
bull MARKETINGINITIATIVES
bull GOVERNMENT
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PRIVATE
LEADS BY INDUSTRY
bull ENERGY amp ENVIRONMENT (EN2)
bull INFORMATIONS COMMUNICATIONS
TECHNOLOGY (ICT)
AGRI-FOOD
OTHER
LEADS BY ORIGIN
1
2011 PROSPECTS BY SOURCE
I GOVERNMENT
I MARKETING INITIATIVES
(FDIATTRACTION amp WEBSITE)
2011 PROSPECTS BY INDUSTRY
bull OTHER (AGRIMFG LIFE SCI
FINANCIAL SERVICES) bull INFORMATIONS COMMUNICATIONS
TECHNOLOGY (ICT)
ENERGY amp ENVIRONMENT (EN2)
2011 PROSPECTS BY ORIGIN
bull EUROPE bull EUROPE
bull NORTH AMERICA bullbull ASIA [UU]NORTH AMERICASOUTH AMERICA
SOUTH AMERICAbull ASIA
AUSTRALIA
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BUILDING RELATIONSHIPS
-AND BUSINESS-INTERNATIONALLY
The GreaterToronto Marketing Alliance (GTMA) inco-operation with its 91 public-private sectorpart nerscontinued to be activethroughout 2011 travellingto develop leads and generating results for the GTA on the international level
For us to be successful in marketingthe GTA and attracting new business to the region its all about relationships Personal relationships For that you have to go abroad says Gerald Pisarzowski Vice President Business Development GTMA
TheGTMA dealt witha total of 330 newinvestment leadsand met with 43 potential investorsresulting in 11 new investments for the GTA in 2011 However in order to build and nurture those all-important personal relationships GTMA representatives paid special attention to two particular international markets Brazil and Italy
BRAZIL REPORT
MayorHazelMcCallion viewing local cuisineat the Municipal Market Sao Paulo Brazil
GTA Presentation to fispal Sao Paulo Brazil September 2077
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A delegation that included GTMA representatives and Mayor Hazel McCallion City of Missis sauga made their way to Brazil a country with one of the fastest-growing economies in the world Forfive days from September19-23split between the cities of Sao Pauloand Curitiba the representa tives spread the word to Brazilian companies about the advantages of locating in the GTA Weknow that many Brazilian businesses are looking to internationalizeand the GTA with its growingeconomy stable business environment and huge market access would be for these companies a great base of operations said Mr Pisarzowski
Business in Brazil isheavily based on relationships and this trip the second in twoyearsbythe GTMA was an opportunity to reinforce contacts that had been established previously Amongtheir activities the delegates attended Futurecom 2011 the largestInformationand CommunicationTechnologies (ICT) industrygathering in Latin America AsMayor McCallion put it Wewanted to secure the interest of the Brazilian ICT industrybecausethat isa growingsector in the countryAnd with the manyadvantages of locating in the GTA to servicethe North American market we found strong interest from many com panies
WE KNOWTHAT MANY BRAZILIAN BUSINESSES ARE
LOOKING TO INTERNATIONALIZE AND THE GTA WITH ITS GROWING ECONOMY STABLE BUSINESS
ENVIRONMENT AND HUGE MARKET ACCESS WOULD
BE FOR THESE COMPANIES A GREAT
BASE OF OPERATIONS
GERALDPISARZOWSKI VPBUSINESS DEVELOPMENTGTMA
CTMA 2011 ANNUAL REPORT
ITALY REPORT
From October 7-9 Tony Romano Director Corporate Affairs GTMA and Corrado Paina Executive Director Italian ChamberofCommerce ofOntario (ICCO) undertook a three-city FDI business initia tivefocused on meeting investment leadswith interests in the NorthAmerican market and the GTA
Rome ItalyOctober 2011- CanadaGTA FDI Business Initiative (l-r)Tony Romano Director Corporate Affairs Greater Toronto Marketing Alliance Sandra Marches
Trade Commissioner Ca nadian Embassy Rome Corrado Paina Executive Director Italian Chamber
of Commerceof Ontario Enrica Bagnolim Director North American Investment Sviluppo laiio Claudio Capenuoli Director International Markets National Confederalion ofSmall and Medium Size Businesses
I I The in-country visitation provided an opportunity to follow-up with calls on existing GTMA Italian investment leads says Mr Romano As well asmeet with officials at theCanadian Embassy 1 in Rome for further discussions on ways to collaborate in identifying and servicing leads from the Italian marketplace The Italy business development initiative provided opportunities to meet with 40 companies through a series of four GTA awareness presentation seminars to Italys lead ing industry associations with their vast membership base of small and medium size enterprises with growing interest in new markets
The presentations were accompanied by 11 one-on-one meetings with companies in the ICT energy and environment andadvanced manufacturing sectors As Mr Romano says The federal and provincial governments pave the way forusby selling the advantages ofCanada andOntario respectively We are then able to operate on a more granular level helping companies with is sues such as due diligence site selection and logistics Both initiatives resulted in confirmed visits to the GTA by several companies and bodes well for investment announcements in the near future
THE FEDERAL AND PROVINCIAL GOVERNMENTS PAVE THE WAY FOR US BY SELLING THE ADVANTAGES OF
CANADA AND ONTARIO RESPECTIVELY WE ARE THEN
ABLETO OPERATEON A MORE GRANULAR LEVEL HELPING COMPANIES WITH ISSUES SUCH AS DUE DILIGENCE SITE SELECTION AND LOGISTICS
TONYG ROMANO DIRECTOR CORPORATE AFFAIRS GTMA
OTHER INITIATIVES IN 2011
In the end the GTMA is a forward-looking organization constantly searching for the next high growth market and industry The two international business initiatives profiled above complement the other 11 lead-generating initiatives that the GTMA participated in during 2011 While in Brazil and Italy the GTMAs focus was on multi-industries within one specific market the other 11 initiatives throughout the US and Europe were industry specific where compa nies from all over the globe were present at conferences and targeted for first contact meetings (seepage 6 fora full listing of GTMAs 2011 FDI initiatives) These travels abroad are a cost-effec tiveway to establish and solidify the business and personalrelationships that are so vital inattract ing ever more companies to invest in the G TA
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13 CIRCLES - CONCIERGE SERVICES HEARD THE GTMA CALLING
The GTMAs investment into companies does not end the moment it is settled - it is vital for business relationships to grow and the GTMA thrives on seeing these companies prosper One of the many examples is Circles a company which has grown to an over 300 employee operation in its seven short years in the GTA
Circles a subsidiary of the French conglomerate Sodexo Inc is the leading provider of concierge and personal assistant services in the US Headquartered in Boston MA their engagement marketingsolutions create deep meaningful connections between companies and their customers and employees - fosteringacquisition reten tion and life-long loyalty for many of the worlds best-known brands
FOR US THE MAIN CRITERIA WAS FINDING THE RIGHT LABOUR WE ALSO WANTED TO BE
CLOSE TO A MAJOR CITY IN A VERY SERVICEshyORIENTED REGION
SUEPRONCO EXECUTIVE DIRECTOR COMPLIANCE SECURITY amp
PRIVACYSITELEADCIRCLES
A view inside CircleBurlingtonofkv
Since 2004 Circles has had offices in the US France the UK Sweden the Benelux and -Burlington Ont When asked why the GTA Sue Pronco Executive Director Compliance Security ampPrivacySite Lead for Circles listed a number of reasons For us the main criteria was finding the right labour We also wanted to beclose to a major city in a very service-oriented region We toured several Canadian and US cities andafter looking at all the factors Burlington and the GTA was the right place for us to be
Ms Pronco cited the GTAs well-educated tech savvy diverse labour pool excellent public transportation network and concentration of service-oriented businesses In order to aid their search the GTMA supplied data and information about the location infrastructure labour market competition and education centres The GTMA wasvery helpful to usWewere really able to hit the ground running says Ms Pronco
The map showcases the regionaleconomic
impact of Circles Solutions Centre in Greater
Burlington Toronto
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COMPLEMENTARY PROGRAMS
SUPPORTING THE FDI MANDATE
In order to succeed in itsefforts togenerate new foreign direct investment (FDI) theGTMA knows the importance of remaining on top of key issues and topics critical to international investment attrac tionSharing global views insights and experiences isthe focus of manyof the GTMAs complementary programs As well as an opportunity to engage on a collaborative level with their regional and internationalpartnersand stakeholders
INTERNATIONAL LEADERS BREAKFAST CLUB
MARCH 9 Agri-Food Sector Emerging Priorities of Ontarios Largest Employer within the Global Marketplace The Honourable Carol Mitchell Minister of Agriculture Food amp Rural Affairs Emerald Hills GolfClub Town ofWhitchurch-Stouffville
MARCH 24 The RoleofTransportationinour Regions Prosperity Bruce McCuaig President ampCEO Metrolinx Janet Ecker PresidentToronto FinancialServicesAlliance Joan WidemanVice President Corporate Services LenbrookGroup Seneca College Markham Campus Town ofMarkham
APRIL 26 Hot Sectors HotMarketsEconomic Forecast- Global Study Findings Release StephenMartin Partner Consulting PwC Spence McDonnell Partner TaxPwC Peter Matutat Partner Assurance PwC
AndrewLight VicePresident Consulting PwC Ontario Investment andTrade Centre CityofToronto
JUNE 28 The Business ojWinning Leveraging SportsBranding to Attract Business Robert Hunter Executive Vice-President Venues and Entertainment MLSE
KathyHenderson SeniorVice-President Revenue and MarketingTO2015trade 8MOField CityofToronto
OCTOBER 19 World Overviewof Corporate Foreign Direct Investment (FDI) Cathy DawsonCEO Red Hot Locations UK Ben Engel SeniorConsultant BCI Global Jean-Noel Mermet Managing Director Frenger International Seneca College Newhnam Campus CityofToronto
NOVEMBER 29 Four Nations FourPerspectives Scott Bozek Consul for Commercial Affairs US Consulate General in Toronto
Ambassador Afonso Cardoso Consul General Consul-General of Brazil in Toronto
Jonathan Dart British Consul General Toronto Director General of UKTrade amp In vestment - Canada British Consulate General - Toronto
Preeti Saran Consul General Consulate-General of India
NewCity Hall CityofVaughan
ILBCpresents Four Nations FourPerspectives (l-r) Scott Boiek ConsulforCommercial Affairs Consulate Cene-r i bull bull
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15 GTMA SUPPORTED INDUSTRY SECTOR STRATEGY FORUMS
JANUARY 31 GTMA 2011-2014 StrategicPlan Consultation Session Energy Sector ampInformation andCommunications Technology (ICT) Sector FocusGroups
FEBRUARY 4 GTMA 2011-2014 StrategicPlan Consultation Session Automotive Advanced Manufacturing Sector ampFood Processing Sector FocusGroups
FEBRUARY 7 GTMAs International Digital Media Forum using Ciscos Telepresence
JUNE 5 VerdeXchange GreenMarketmakers Conference 2011
OCTOBER 24 GTMA Fall Luncheon
Featuring the Honourable Ed Fast Minister of International Trade and Minister ofAsia Pacific-Gateway
NOVEMBER 22 Technicity
NOVEMBER 30 GTMAs FoodSector Forumusing CiscosTelePresence
ILBC attendees reo aprivatetpurof 81 field (June 28)
KeynoshyOntarloMii networking at tl
Agriculture Food ampRural Affa sectorfocusedILBC (March bull))
ILBC participants tour a new VIVA bus route
inYork Region (March 24)
GTMA LEADERSHIP EVENTS
APRIL7 GTMA Presents George A FierhellerTribute Dinner
APRIL 14 amp 15 GTMA Board Stakeholder Retreat
SEPTEMBER 28 GTMA AnnualGeneral Meeting Jl
GTMA COLLEGE AND UNIVERSITY INTERNSHIP PROGRAM
CENTENNIAL COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
SENECA COLLEGE
UNIVERSITY OF TORONTO
UNIVERSITY OF TORONTO
UNIVERSITY OF WATERLOO
UNIVERSITY OF WATERLOO
YORK UNIVERSITY
VOLUNTEERS
Laurel Service
Robert Antolin
Kaley Krajnc
Bianca Salentyn Jonathan lee
Nick Kazakoff
Johnny Leung
Azin Rastan
Sharine Said
Matthew Troncone
John lilanchard
Mark Hilbig
Ted Phairojpipat
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INTERNATIONAL LEAD GENERATING16
STRATEGIES PLANNED
The GTMA is committed to staying at the forefront of the foreign direct investment constantly monitoringinternationalmarketsand identifying opportunitiesfor FDI into the GTA
2012 INTERNATIONAL MARKETING PROGRAM
INITIATIVE LOCATION SECTOR
California San Francisco and ICT - Digital Media MarS-9 OTCICT Initiative Los Angeles CA
California Food amp California Agri-Food May2-4 GTMA
Beverage Industry
Animation 8ltVFX Los Angeles CA ICT-Digital Media May7-9 GTMA + Ontario
in LosAngeles
Windpower2012 Atlanta GA EN2 - Wind Energy June 3-6 OCTA
Annual Conference Dallas TX EN2 June 10-14 OCTA8c Exposition (ACE12)
Italy FDI Business Bergamo Milan and Agri-Food EN2 June 25-30 GTMA amp ICCO Initiative Veneto IT amp ICT
Brazil Foodamp Beverage Sao Paulo Brazil Agri-Food June 25 - 28 OFC
LeadGenerating Initiative
Europe GDC Cologne Germany ICT - Digital Media Aug15-17 OTC
GTA EDPIMSA Brazil ICT Oct 8-11 GTMA
SIAL2012 Paris France Agri-Food Oct 21 - 25 OFC
2012 Private Label Chicago IL Agri-Food Nov 11-13 OFC Trade Show
New York City Lead j NevvYorkCity NY ICT Nov 12-14 GTMA Generation Initiative
The honourable Bob Chiaretli Ontario Minister of Infrastructure and MinisterofTransportation presenting the- keynoteaddress at the Roadto Economic Prosperity Investing in Regional Transportation
UructureILBC (April 12)IIBC participants taking part of theRegional
n consultation
forum ledb) 12)
2012 COMPLEMENTARY ACTIVITIES
MARCH 5 ILBC The Big Move The Role of Metrolinx in DurhamRegions Prosperity Bruce McCuaig President 8lt CEO Metrolinx CityofOshawa
I I APRIL 12 ILBC Road to Economic Prosperity Investing in Regional Transportation Infrastructure The Honourable BobChiarelli Ontario Minister of Infrastructure and MinisterofTransportation City ofBurlington
SEPTEMBER 13 GTMA Celebrity GolfTournament - ACelebration ofGTA Communities CityofVaughan SEPTEMBER 26 Annual General Meeting (tbc) OCTOBER 18 ILBC Realities ofGTAs ICT Labour Shortage Peel Region (tbc) NOVEMBER 18 ILBC Mobile Innovation Research City of Toronto (tbc)
J GTMA 2011 ANNUAL REPORT
GTMA PARTNERS 17
We believe in building strong partnerships The GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities thegovernments ofOntario and Canada several not-for-profit organizations and a broad cross section ofprivate-sector corporations Drawing on the expertise and resources ofour partner organizations the GTMA actively promotes the GTA internationally and provides companies with professional assistance in evaluating planning and implementing an expansion or moveinto the GTA
The CTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a grow ing population of over 61 million
COLD LEVEL PARTNERS REGIONAL FUNDING PARTNERS
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PRIVATE-SECTOR PARTNERS TSI International GroupInc Town ofWhitby m VoiceMailTel Inc Town of Whitchurch-Stouffvilie
SILVER LEVEL rumRegional Municipality ofYork
CompassCreativeMedia PUBLIC-SECTOR PARTNERS
Dell Canada Town ol Ajax EDUCATIONAL INSTITUTIONSDevencore Realties Corporation
Town of Aurora Centennial College of Applied ArtsCanada Limited Brokerage City of Brampton ampTechnologyEnetStudioz Inc Township of Brock Durham CollegeFraser Milner Casgrain LLP City of Burlington George Brown CollegeGowlings LaFleur Henderson LLP
Town of Caledon Humber Institute ofTechnologyINSIX Media Q
Municipality ofClarington ampAdvanced LearningKilmer Van NostrandCo
Regional Municipality of Durham McMaster UniversityMiller Thomson LLP
Foreign Affairs andInternational Ontario College ol Art ampDesignOntario Power Generation
Trade Canada (DFAIT) Ryerson UniversityPamela Powered Inc Town of East Gwillimbury Seneca College of Applied Arts ampPricewaterhouseCoopers LLP
Town ofGeorgina TechnologyRBC Royal Bank
Regional Municipality ofHalton Sheridan Institute ofTechnologyScotiabank
Town of Halton Hills ampAdvanced Learning BRONZE LEVEL Township of King University ofOntario Institute ^ British Consulate General bullToronto Town of Markham ofTechnology J
European Union Chamber of Town of Milton University ofToronto Commerce in Toronto City of Mississauga York University German Chamber of Industry Town of Newmarket
and Commerce Town of Oakville ON-LINE ALLIANCE
Green andSpiegel Barristers Ontario Ministry of Economic Lette LLP
amp Solicitors Development and Innovation ORION
Hubbell Canada LP City ofOshawa Italian Chamber of Commerce Regional Municipality of Peel ENTREPRENEUR L^of Ontario City of Pickering Canada Competes JP Lauren Town of Richmond Hill Isabella Bertani
Kenneth Caplan andAssociates Township olScugog Chartered Accountant 3)Michael PageCanada Invest Toronto Market2World Communications
Prime Strategies Croup City ofToronto RentZPay Robert Half International Township of Uxbridge Signature Developments Segal amp Partners LLP City ofVaughan
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectors We are proud of the breadth and quality of the leaders who have agreed to serve on our committees and boards Their leadership dedication and guidance have contributed to building the foundation for the continuedsuccessof the GTMA
BOARD OF DIRECTORS
Lou Milrad Councillor Josh Code Paul Green MayorMarolynMorrison (Co-chair Private Sector) City ofToronto Director Public amp Government Region of Peel (Town of Greater Toronto Marketing Affairs and Customer Caledon) Alliance John Davidson Ombudsman
Director Economic Develop Enbridge GasDistribution Inc MayorSteve Pellegrini MayorDavidRyan ment Region of York (Township of (Co-chair Public Sector) Regional Municipality of John Howe King) Region of Durham Halton Vice President Investment
(City of Pickering) CTAEDP Representative Strategy and Project Evaluation Janet Richards Metrolinx Vice President Sales and
Michaels Ras Renato Discenza Marketing (Vice Chair) President amp CEO Toby CD Lennox Herman Miller Canada Inc
Vice President Invest Toronto Vice President Corporate Af Public Affairs CTAEDP Representative fairs and Communications Dr Pamela Ritchie
GCI Group GreaterToronto Airports Dean Faculty of Business and Don Edmonds Authority Information Technology (Chair CTMA Audit Committee) University ofOntario InstituteGeorge AFierheller Partner Private Company Don Macintosh ofTechnology(Chair Emeritus) Services (Chair CTMA Nominating andPresident PricewaterhouseCoopers LLP Governance Committee) Colin RossFour Halls Inc
Partner Senior Vice President t Man-
Jim Feir Eraser Milner Casgrain LLP agerOffice LeasingGeorge Hanus President amp CEO (MsocateDrrector) DTZ Barnicke Limited
Director General and Senior Derek Millar
Trade Vice President GreaterTorontoMarketing Alliance
Commissioner Foreign Affairs Ian Martin Limited
RegionalChairGaryCarr and International Trade Canada
Regional Municipality of Halton
HONOURARY BOARD MEMBERS
Chair Emeritus DrRon Bordessa(Ret) The Hon Frances Lankin William Thorsell (Ret)
George A Fierheller President Four Halls Inc
President Emeritus
University ofOntario Institute ofTechnology
Commissioner
Commission for the Review of
Social Assistance in Ontario
Director 8c CEO
Royal Ontario Museum
RitaTsang
Co-Chairs shy Public Sector
MayorHazel McCallion Region of Peel (City ol Mississauga)
Ann Buller
President and CEO Centennial College of Applied Artsamp Technology
Sheldon Levy President
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner
CEO
Tour EastHolidays
The Rt HonJohn NTurner PCCCQC Partner MillerThomson LLP
n Chairs shy Private Sector
Katherine Lee
President amp CEO
Dr GordonChong(Ret] City ofToronto Transit Infrastructure
Gowling LaFleur Henderson LLP
BWilliam Masson
President
Dr RobertTurner (Ret) President 8 CEO
Sheridan Institute ofTechnology 8lt GE Capital PurdyCrawford Ian Martin Limited Advanced Learning
Lawrence MTanenbaum
Chairman and CEO
CCCounsel Osier Hoskin amp
Dr David Naylor President
Richard EWaugh President 8 CEO
Kilmer Van Nostrand Co Harcourt LLP University ofToronto Scotiabank Limited
Honourary Board
David Crombie
Corporate Director Gordon Nixon
President 8cCEO
DrJeffZabudsky President 8 CEO
Members Anthony S Fell RBC Royal Bank Sheridan Institute ofTechnology amp
David Agnew Corporate Director Philip Olsson Advanced Learning
President MayorSusan Fennell Cnair
SenecaCollege of Applied Arts Region of Peel Liquor Control Board 8lt Technology (City of Brampton) of Ontario
ElyseAllan David Gavsie Hari Panday President amp CEO Chair President 8c CEO General Electric Canada Ontario Civilian Police PanVest CapitalCorporation
John Bitovejr Executive Chairman
Commission
PaulGodfrey Dale E Richmond
President amp CEO
Obelysk President amp CEO Postmedia Network Inc
DERX Inc
19
EXECUTIVE COMMITTEE
pJU] n
Lou Milrad (Chair) Co-chair
Private Sector
Greater Toronto Marketing Alliance
Councillor Josh Colle City ofToronto
Don Edmonds
Partner
Private Company Services PricewaterhouseCoopers LLP
Paul Green
Director
Public ampGovernment Affairs and Customer Ombudsman
Enbridge Gas Distribution Inc
Hetrett (April 14)
AUDIT COMMITTEE
Don Edmonds (Chair) Partner
Private Company Services PricewaterhouseCoopers LLP
CouncillorJosh Colle City ofToronto
George Hanus President 8 CEO
GreaterToronto Marketing Alliance
Don Macintosh Partner
Fraser MilnerCasgrain LLP
Michaels Ras
Vice President
Public Affairs
GCI Group
Dr Pamela Ritchie
Dean
Faculty ofBusiness and Information Technology University ofOntario Institute of Technology
MayorDavid Ryan Co-chair
Public Sector
Region ofDurham (City ofPickering)
ToyliMarfii Assistant Deputy Minister Investment Dittion Ministry offconor-c GeorgeAlierhellerPresident fourHallsInc Development andInnovation addressing theguestsattheCTMA Board Stakeholder partieipathgin thepaneIdscvuiontt the CTMA BoardStakeholder
DerekMillar (Chair) Vice President
Ian Martin Limited
Mayor Marolyn Morrison Region of Peel (Town ofCaledon)
Michael S Ras
Vice President Public Affairs
GCI Group
Retreat April 74)
John Davidson Director
Economic Development Regional Municipality of Halton
CTAEDP Representative
George Hanus President 8c CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
MayorDavid Ryan Co-chair
Public Sector
Region of Durham (City of Pickering)
George Hanus President amp CEO GTMA Board Members (l-r) Doo(dmonds Partner Private Company Serbull
vicesPricewaterhouseCoopers IIPMayor DavidRyan Regionof Durham GreaterToronto Cityof PicketingandPaulCreenDirector Public O Government Affairs and
Customer Ombudsman fnbiidgeCatDistributionslneengagedduingtheMarketing Alliance CTMA Board Stakeholder Retreat (April 14)
NOMINATING AND GOVERNANCE COMMITTEE
DonMacintosh(Chair) Partner
Fraser MilnerCasgrain LLP
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Howe Vice President
Investment Strategy and Project Evaluation Metrolinx
Toby CD Lennox Vice President
CorporateAffairs and Communications
Greater Toronto Airports Authority
Lou Milrad
Co-chair
Private Sector
GreaterToronto Marketing Alliance
Lou Milrad
Co-chair
Private Sector
Greater Toronto Marketing Alliance
MayorDavidRyan Co-chair
Public Sector
Region of Durham (City of Pickering)
Mayor Steve Pellegrini Region ofYork (Township ofKing)
THE GREATERTORONTO MARKETING ALLIANCE (GTMA)
TheGTMA is leadmarketing agency for the GreaterToronto Area (GTA) and the key pointofcontact for foreign direct investment (FDI) inthe GTA
TneCTMA extends its heartfelt appreciation to all its dedicated interns and volunteers vho have greatly helpedadvance the foreign direct investment mandate
Top rowleft - right Caroline Robertson Executive Secretary Er Office ManagerCeraldPisariovsU VicePresident Busi ness Development Michelle Cortei ManagerPro gram DevelopmentJoe Kevens ManagerBusiness DevelopmentFront rowleft - rightCeorgcHanus President O CEO lou MilradChairTonyRomano Director CorporateAffairs
WHO WE ARE
TheGTMA a public-private partnership has served as the key pointof contact forcompaniesexploring various opportunities in the GreaterToronto Area Thepartnership brings together the 29 municipalities and regions in GTA the governments ofOntario andCanada several not-for-profit organizations col leges and universities and a broadcrosssectionof private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionals They also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMA helps facilitate investment in the GTA and ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economyof the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
TheGTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars inactivityto the GTA since 1997 All ofour partnershaveshared in the benefits These returns willcontinue to grow as further investments now in planningand negotiation stages come to fruition
EmasnammEi
350 BayStreet Suite 1200 Toronto ON Canada
M5H 2S6
Tel 4163607320
Fax 4163607331
North America
18004114482
International
18007353280
wwwgreatertorontoorg
askusgreatertorontoorg
- 20120925ba_G1a
- 20120925ba_G1b
-
AsIlookbackon 20111 characterize itas ayear inwhichwe tookwhatwasworking at theGTMA and madeitworkeven better forourstakeholders our partners and the GreaterTo rontoArea (GTA) Itwasa yearthat sawthe GTMA continu ingto focus itsresources andenergies into itscoremandate building on a proven track record of accomplishments and demonstrating accountability back to our partners 2011 represented our best yearyet forconfirmed foreign direct investments (FDI) with11 international investment projects creatingover1350 newdirect-jobs in the GTA
We have takenaction together withour partners in regional governments businessand academia to build on our past successes When combining our 2011 results to our past investments the GTMA has attracted 88 new international
companies creating 4550 direct-jobs and contributing overS400 million annually to the GDP of the GTA
We recognize that no organization can afford to be complacentThechallengewe undertakeis one which requires us to create a new climate and newcommitment to meet todays competitive environment in attracting new international investors Our 2011-2014 Corporate Strategic Plan outlines our goals and strategies for the next three years Under the plan we brought a new focusand commitment to our FDI effortsadding the food and beveragesector new markets and a newapproach in working with in-market specialists Wereconfident indelivering great investments results going forward
TheGTMA along with its broad networkof stakeholder partners is part of that commitment that builds on the considerable strengthsthat we havein the GTA Thesuccess of the GTMA is basedon a commit ment to the long-term and to team work We continue to seek ways of working with our local partners while reaching out to international intermediaries to strengthen the GTAs profile and position among international investors
Were proud of our continuing partnerships across the region in particular our relationship with the GTA colleges and universities and the expanded Presidents Council in the important role they play in our investment attraction strategy In 2011 wewere pleased to add the University ofToronto McMaster University and DurhamCollege to the PresidentsCouncil
WHEN COMBINING OUR 2011 RESULTSTO OUR PAST
INVESTMENTS THE GTMA HAS ATTRACTED 88 NEW
INTERNATIONAL COMPANIES CREATING 4550
DIRECT-JOBS AND CONTRIBUTING OVER $400 MILLION
ANNUALLY TO THE GDP OF THE GTA
As President amp CEO my activities largelycontinued to be focused in the areas of communication and corporate sustainability With a networkof stakeholdersas largeas ours effectivecommunication isvital in keeping everyoneinformed but also to listen to their needs
Our funding partners continued to show great support for the GTMA in 20111 want to take this opportu nity to thankour regional and municipal plus private sectorpartners the colleges and universities as well as the federal and provincial governments
Together we are makingthe GTA a globalhot spot for foreign direct investment
Sincerely
Ml
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President amp CEO
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TESTIMONIALS
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Thefall luncheon allowedover100attendees with representation from government business andacademia to benefit from MinisterFasts expertise andinsights ontodays global economy andhowforeign direct investment isa keydriver ofitsfuture growth andprosperity The event featuredanational announcement regarding the governments funding for99 Canadian organiza tions and communitiesin orderto attract retain andexpandFDI initiatives
7am delightedto see suchinterest inexploring Brazils vibrant marketfrom oneofCanadas dynamic cityregions asrepresentedbytheGreaterToronto Marketing Alliance TheG TMAs participation ina major localtrade event Futurecom isexactly thetype offorward-looking initiative needed tounderstand Brazilian companies specificneedsandrequirements to ensurea successfulmerger intotheGreater Toronto Areas economy
Ambassador of Canada to BrazilJamaL A Khokhar
bull bull onourabte Ed fast Minister of International trade andMinisterofAsia-Pacific Catevaypar ticipating ina mediascrum at theC IMA Fall i uncheon
Ontario iscommitted tobuilding astrong business climate We welcome the contributions
made bytheGreater Toronto Marketing Alliance to attractinvestment to theprovince
The Honourable Brad Duguid Ontario Minister of Economic Development and Innovation
presenting
GTMA 2011 ANNUAL REPORT
INTER
The GTMAs main mission is to attract foreign direct investment (FDI) into the Greater Toronto Area (GTA) inorder to boost the economy andfoster job creation 2011 proved to be the most successful year-to-date securing 11 international investment projects and creatingover1350 new direct-jobs
2011 NEW INVESTMENTS
COMPANY ORIGIN SECTOR LOCATION | JOBS | Gameloft France ICT (Digital Media) Toronto 205
American United Entertainment United States Film Toronto 150
Arkadium UnitedKingdom ICT (Digital Media) Toronto 20
Martifier Solar Spain EN2 (Solar) Toronto 2
Flo2Cash New Zealand ICT (PS Payments) Toronto 2
Foster Moore New Zealand ICT (Security) Toronto 2
Wrench Solutions India ICT (Engineering Mississauga 2 Software)
Target - Distribution WDL (Warehousing Milton 350 Centre United States Distribution amp
Logistics)
Target shyCanadian Headquarters United States Retail Mississauga 500
Credit Risk Canada BS (Call Centre) Milton 45Management Canada
Wipro India ICT Mississauga 100
Anuga20U- Germany 1 (l-r) GeraldPisanomki VP Business Oevetoprenr Greater Toronto Marketing AWance
bull -d VP ButinenDettlopn-erl Canadat Technology Triangle
CLIENT ACTIVITY
QUARTER CLIENT TYPE TOTAL CONVERSION RATE 2011
emdash I strade
Leads 35 133 55 107 330
Hot Leads 0 7 8 7 22
Prospects 5 7 4 5 21 13 (lead to hot lead or prospect)
2gcv (Hot lead orprospect toNew Investments 5 1 3 2 11 0 newinvestment)
FDI STEPS DEFINED
LEADS - Pre-qualified meetings with a company in a foreign market
HOT LEADS - Pre-qualified meetings with a foreign company in the GTA to introduce them to the services provided by the GTMA
PROSPECTS - Qualified investors that have visited the GTA and received a substantial amount of
direct servicing by the GTMAs private and public sector partners
NEWINVESTMENTS - Investors that have confirmed that they will be opening operations within the GTA
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INTERNATIONAL MARKETS TARGETED bull Europe - Germany andItaly
bull South America - Brazil
bull USA - Arizona California Michigan andTexas
TheGTMAs FDI initiatives are madepossible bythe funding supportfromInvestCanada - Community Initiatives part of the Departmentof Foreign Affairs and International Trade CanadasGlobal Commerce Support Program
JOINT MARKETING PARTNERSHIPS bull Ontario Technology Corridor (OTC)
Weacknowledge thefinancial supportof the GTA regionsmunicipalities throughthe Advanced Manufactur ing Initiativefor enabling the GTMA to take part in the following advanced manufacturingprograms
bull Ontario Cleantech Alliance (OCTA)
bull Ontario Food Cluster (OFC)
bull Ontario Automotive Community Alliance (OACA)
WHERE WE GENERATED LEADS
INITIATIVE j LOCATION I SECTOR EUEC
San Francisco GDC and LosAngeles
SIAL Canada
Windpower2011
Intersolar2011
IFT Food Expo
Management Briefing Seminars
Europe GDCGamescom
Brazil FDI Business Initiative
Sibos2011
Italy FDI Business Initiative
Phoenix AZ
San Francisco and LosAngelesCA
Toronto ON
Anaheim CA
MunichGermany
New Orleans LA
Traverse City Ml
Cologne Germany
Riode Janeiro and Sao Paulo Brazil
Toronto ON
Milan Soncino and Rome IT
EN2 - Cleantech
ICT - DigitalMedia
Agri-Food
EN2-Wind energy
EN2- Solar energy
Agri-Food
Automotive
ICT - Digital Media
ICT EN2Agri-Food
ICTFS - Payments
ICT EN2 Agri-Food
SMI 20U- Toronto Ontario
(hr)BillHarvie Investment Attraction Consulshy tout Ministry cjAgriculture foodandRural
Affairs Barbara Maly Business Development Specialist Agn food0 Innovation Sectors GtyofGuelpti GeraldPisanowski VP Buiiness Development Greater Toronto
I Marketing Alliance Mark Jonker Team tead ofAgriculture ToodandRural
Affairs JohnSwanInvestmentAttractionConshybull sultant Ministry ofAgriculture foodandRura
Affairs Blltlliot VP Business Development Canadas Technology Triangle
I DATES
Jan 31 - Feb 3
Feb28-Mar4
May 11-13
May 22-25
June 8-10
June 11-14
Aug 1-4
Aug 15-17
Sept 19-23
Sept 19-23
Oct 3-7
1 PARTNER Ontario Cleantech Alliance (OCTA)
Ontario Technology Corridor (OTC)
Ontario Food Cluster(OFC)
OCTA
OCTA
OFC
Ontario Automotive CommunityAlliance (OACA)
OTC
GTMA
GTMA
GTMA amp Italian Chamber of Commerceof Ontario (ICCO)
Anuga Cologne Germany Agri-Food Oct 8-12 OFC
Solar Power Dallas TX EN2Solar Energy Oct 17-20 OCTAInternational
bullACHING INVESTORS
Europe is in the forefront as the largest source of the G However South America and Asia are growing rapidly in importance as sources for investment While the high-activity industries are led byICT and energyand environment 2011 witnessedthe agri-food sectorgrowsubstantially
LEADS BY SOURCE
bull MARKETINGINITIATIVES
bull GOVERNMENT
il DIRECT
PRIVATE
LEADS BY INDUSTRY
bull ENERGY amp ENVIRONMENT (EN2)
bull INFORMATIONS COMMUNICATIONS
TECHNOLOGY (ICT)
AGRI-FOOD
OTHER
LEADS BY ORIGIN
1
2011 PROSPECTS BY SOURCE
I GOVERNMENT
I MARKETING INITIATIVES
(FDIATTRACTION amp WEBSITE)
2011 PROSPECTS BY INDUSTRY
bull OTHER (AGRIMFG LIFE SCI
FINANCIAL SERVICES) bull INFORMATIONS COMMUNICATIONS
TECHNOLOGY (ICT)
ENERGY amp ENVIRONMENT (EN2)
2011 PROSPECTS BY ORIGIN
bull EUROPE bull EUROPE
bull NORTH AMERICA bullbull ASIA [UU]NORTH AMERICASOUTH AMERICA
SOUTH AMERICAbull ASIA
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BUILDING RELATIONSHIPS
-AND BUSINESS-INTERNATIONALLY
The GreaterToronto Marketing Alliance (GTMA) inco-operation with its 91 public-private sectorpart nerscontinued to be activethroughout 2011 travellingto develop leads and generating results for the GTA on the international level
For us to be successful in marketingthe GTA and attracting new business to the region its all about relationships Personal relationships For that you have to go abroad says Gerald Pisarzowski Vice President Business Development GTMA
TheGTMA dealt witha total of 330 newinvestment leadsand met with 43 potential investorsresulting in 11 new investments for the GTA in 2011 However in order to build and nurture those all-important personal relationships GTMA representatives paid special attention to two particular international markets Brazil and Italy
BRAZIL REPORT
MayorHazelMcCallion viewing local cuisineat the Municipal Market Sao Paulo Brazil
GTA Presentation to fispal Sao Paulo Brazil September 2077
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A delegation that included GTMA representatives and Mayor Hazel McCallion City of Missis sauga made their way to Brazil a country with one of the fastest-growing economies in the world Forfive days from September19-23split between the cities of Sao Pauloand Curitiba the representa tives spread the word to Brazilian companies about the advantages of locating in the GTA Weknow that many Brazilian businesses are looking to internationalizeand the GTA with its growingeconomy stable business environment and huge market access would be for these companies a great base of operations said Mr Pisarzowski
Business in Brazil isheavily based on relationships and this trip the second in twoyearsbythe GTMA was an opportunity to reinforce contacts that had been established previously Amongtheir activities the delegates attended Futurecom 2011 the largestInformationand CommunicationTechnologies (ICT) industrygathering in Latin America AsMayor McCallion put it Wewanted to secure the interest of the Brazilian ICT industrybecausethat isa growingsector in the countryAnd with the manyadvantages of locating in the GTA to servicethe North American market we found strong interest from many com panies
WE KNOWTHAT MANY BRAZILIAN BUSINESSES ARE
LOOKING TO INTERNATIONALIZE AND THE GTA WITH ITS GROWING ECONOMY STABLE BUSINESS
ENVIRONMENT AND HUGE MARKET ACCESS WOULD
BE FOR THESE COMPANIES A GREAT
BASE OF OPERATIONS
GERALDPISARZOWSKI VPBUSINESS DEVELOPMENTGTMA
CTMA 2011 ANNUAL REPORT
ITALY REPORT
From October 7-9 Tony Romano Director Corporate Affairs GTMA and Corrado Paina Executive Director Italian ChamberofCommerce ofOntario (ICCO) undertook a three-city FDI business initia tivefocused on meeting investment leadswith interests in the NorthAmerican market and the GTA
Rome ItalyOctober 2011- CanadaGTA FDI Business Initiative (l-r)Tony Romano Director Corporate Affairs Greater Toronto Marketing Alliance Sandra Marches
Trade Commissioner Ca nadian Embassy Rome Corrado Paina Executive Director Italian Chamber
of Commerceof Ontario Enrica Bagnolim Director North American Investment Sviluppo laiio Claudio Capenuoli Director International Markets National Confederalion ofSmall and Medium Size Businesses
I I The in-country visitation provided an opportunity to follow-up with calls on existing GTMA Italian investment leads says Mr Romano As well asmeet with officials at theCanadian Embassy 1 in Rome for further discussions on ways to collaborate in identifying and servicing leads from the Italian marketplace The Italy business development initiative provided opportunities to meet with 40 companies through a series of four GTA awareness presentation seminars to Italys lead ing industry associations with their vast membership base of small and medium size enterprises with growing interest in new markets
The presentations were accompanied by 11 one-on-one meetings with companies in the ICT energy and environment andadvanced manufacturing sectors As Mr Romano says The federal and provincial governments pave the way forusby selling the advantages ofCanada andOntario respectively We are then able to operate on a more granular level helping companies with is sues such as due diligence site selection and logistics Both initiatives resulted in confirmed visits to the GTA by several companies and bodes well for investment announcements in the near future
THE FEDERAL AND PROVINCIAL GOVERNMENTS PAVE THE WAY FOR US BY SELLING THE ADVANTAGES OF
CANADA AND ONTARIO RESPECTIVELY WE ARE THEN
ABLETO OPERATEON A MORE GRANULAR LEVEL HELPING COMPANIES WITH ISSUES SUCH AS DUE DILIGENCE SITE SELECTION AND LOGISTICS
TONYG ROMANO DIRECTOR CORPORATE AFFAIRS GTMA
OTHER INITIATIVES IN 2011
In the end the GTMA is a forward-looking organization constantly searching for the next high growth market and industry The two international business initiatives profiled above complement the other 11 lead-generating initiatives that the GTMA participated in during 2011 While in Brazil and Italy the GTMAs focus was on multi-industries within one specific market the other 11 initiatives throughout the US and Europe were industry specific where compa nies from all over the globe were present at conferences and targeted for first contact meetings (seepage 6 fora full listing of GTMAs 2011 FDI initiatives) These travels abroad are a cost-effec tiveway to establish and solidify the business and personalrelationships that are so vital inattract ing ever more companies to invest in the G TA
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13 CIRCLES - CONCIERGE SERVICES HEARD THE GTMA CALLING
The GTMAs investment into companies does not end the moment it is settled - it is vital for business relationships to grow and the GTMA thrives on seeing these companies prosper One of the many examples is Circles a company which has grown to an over 300 employee operation in its seven short years in the GTA
Circles a subsidiary of the French conglomerate Sodexo Inc is the leading provider of concierge and personal assistant services in the US Headquartered in Boston MA their engagement marketingsolutions create deep meaningful connections between companies and their customers and employees - fosteringacquisition reten tion and life-long loyalty for many of the worlds best-known brands
FOR US THE MAIN CRITERIA WAS FINDING THE RIGHT LABOUR WE ALSO WANTED TO BE
CLOSE TO A MAJOR CITY IN A VERY SERVICEshyORIENTED REGION
SUEPRONCO EXECUTIVE DIRECTOR COMPLIANCE SECURITY amp
PRIVACYSITELEADCIRCLES
A view inside CircleBurlingtonofkv
Since 2004 Circles has had offices in the US France the UK Sweden the Benelux and -Burlington Ont When asked why the GTA Sue Pronco Executive Director Compliance Security ampPrivacySite Lead for Circles listed a number of reasons For us the main criteria was finding the right labour We also wanted to beclose to a major city in a very service-oriented region We toured several Canadian and US cities andafter looking at all the factors Burlington and the GTA was the right place for us to be
Ms Pronco cited the GTAs well-educated tech savvy diverse labour pool excellent public transportation network and concentration of service-oriented businesses In order to aid their search the GTMA supplied data and information about the location infrastructure labour market competition and education centres The GTMA wasvery helpful to usWewere really able to hit the ground running says Ms Pronco
The map showcases the regionaleconomic
impact of Circles Solutions Centre in Greater
Burlington Toronto
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COMPLEMENTARY PROGRAMS
SUPPORTING THE FDI MANDATE
In order to succeed in itsefforts togenerate new foreign direct investment (FDI) theGTMA knows the importance of remaining on top of key issues and topics critical to international investment attrac tionSharing global views insights and experiences isthe focus of manyof the GTMAs complementary programs As well as an opportunity to engage on a collaborative level with their regional and internationalpartnersand stakeholders
INTERNATIONAL LEADERS BREAKFAST CLUB
MARCH 9 Agri-Food Sector Emerging Priorities of Ontarios Largest Employer within the Global Marketplace The Honourable Carol Mitchell Minister of Agriculture Food amp Rural Affairs Emerald Hills GolfClub Town ofWhitchurch-Stouffville
MARCH 24 The RoleofTransportationinour Regions Prosperity Bruce McCuaig President ampCEO Metrolinx Janet Ecker PresidentToronto FinancialServicesAlliance Joan WidemanVice President Corporate Services LenbrookGroup Seneca College Markham Campus Town ofMarkham
APRIL 26 Hot Sectors HotMarketsEconomic Forecast- Global Study Findings Release StephenMartin Partner Consulting PwC Spence McDonnell Partner TaxPwC Peter Matutat Partner Assurance PwC
AndrewLight VicePresident Consulting PwC Ontario Investment andTrade Centre CityofToronto
JUNE 28 The Business ojWinning Leveraging SportsBranding to Attract Business Robert Hunter Executive Vice-President Venues and Entertainment MLSE
KathyHenderson SeniorVice-President Revenue and MarketingTO2015trade 8MOField CityofToronto
OCTOBER 19 World Overviewof Corporate Foreign Direct Investment (FDI) Cathy DawsonCEO Red Hot Locations UK Ben Engel SeniorConsultant BCI Global Jean-Noel Mermet Managing Director Frenger International Seneca College Newhnam Campus CityofToronto
NOVEMBER 29 Four Nations FourPerspectives Scott Bozek Consul for Commercial Affairs US Consulate General in Toronto
Ambassador Afonso Cardoso Consul General Consul-General of Brazil in Toronto
Jonathan Dart British Consul General Toronto Director General of UKTrade amp In vestment - Canada British Consulate General - Toronto
Preeti Saran Consul General Consulate-General of India
NewCity Hall CityofVaughan
ILBCpresents Four Nations FourPerspectives (l-r) Scott Boiek ConsulforCommercial Affairs Consulate Cene-r i bull bull
ate General Consul-General of India Mayor Ma BevitacquaCityofVaug bull bull iGTI A bull bullbull-bullbull General Consul-General oj Brazil inToronto lonathan Dart BritishConsul General Toronto i of UKTrade poundgt Investn bull General bullbullbullbull
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15 GTMA SUPPORTED INDUSTRY SECTOR STRATEGY FORUMS
JANUARY 31 GTMA 2011-2014 StrategicPlan Consultation Session Energy Sector ampInformation andCommunications Technology (ICT) Sector FocusGroups
FEBRUARY 4 GTMA 2011-2014 StrategicPlan Consultation Session Automotive Advanced Manufacturing Sector ampFood Processing Sector FocusGroups
FEBRUARY 7 GTMAs International Digital Media Forum using Ciscos Telepresence
JUNE 5 VerdeXchange GreenMarketmakers Conference 2011
OCTOBER 24 GTMA Fall Luncheon
Featuring the Honourable Ed Fast Minister of International Trade and Minister ofAsia Pacific-Gateway
NOVEMBER 22 Technicity
NOVEMBER 30 GTMAs FoodSector Forumusing CiscosTelePresence
ILBC attendees reo aprivatetpurof 81 field (June 28)
KeynoshyOntarloMii networking at tl
Agriculture Food ampRural Affa sectorfocusedILBC (March bull))
ILBC participants tour a new VIVA bus route
inYork Region (March 24)
GTMA LEADERSHIP EVENTS
APRIL7 GTMA Presents George A FierhellerTribute Dinner
APRIL 14 amp 15 GTMA Board Stakeholder Retreat
SEPTEMBER 28 GTMA AnnualGeneral Meeting Jl
GTMA COLLEGE AND UNIVERSITY INTERNSHIP PROGRAM
CENTENNIAL COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
SENECA COLLEGE
UNIVERSITY OF TORONTO
UNIVERSITY OF TORONTO
UNIVERSITY OF WATERLOO
UNIVERSITY OF WATERLOO
YORK UNIVERSITY
VOLUNTEERS
Laurel Service
Robert Antolin
Kaley Krajnc
Bianca Salentyn Jonathan lee
Nick Kazakoff
Johnny Leung
Azin Rastan
Sharine Said
Matthew Troncone
John lilanchard
Mark Hilbig
Ted Phairojpipat
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INTERNATIONAL LEAD GENERATING16
STRATEGIES PLANNED
The GTMA is committed to staying at the forefront of the foreign direct investment constantly monitoringinternationalmarketsand identifying opportunitiesfor FDI into the GTA
2012 INTERNATIONAL MARKETING PROGRAM
INITIATIVE LOCATION SECTOR
California San Francisco and ICT - Digital Media MarS-9 OTCICT Initiative Los Angeles CA
California Food amp California Agri-Food May2-4 GTMA
Beverage Industry
Animation 8ltVFX Los Angeles CA ICT-Digital Media May7-9 GTMA + Ontario
in LosAngeles
Windpower2012 Atlanta GA EN2 - Wind Energy June 3-6 OCTA
Annual Conference Dallas TX EN2 June 10-14 OCTA8c Exposition (ACE12)
Italy FDI Business Bergamo Milan and Agri-Food EN2 June 25-30 GTMA amp ICCO Initiative Veneto IT amp ICT
Brazil Foodamp Beverage Sao Paulo Brazil Agri-Food June 25 - 28 OFC
LeadGenerating Initiative
Europe GDC Cologne Germany ICT - Digital Media Aug15-17 OTC
GTA EDPIMSA Brazil ICT Oct 8-11 GTMA
SIAL2012 Paris France Agri-Food Oct 21 - 25 OFC
2012 Private Label Chicago IL Agri-Food Nov 11-13 OFC Trade Show
New York City Lead j NevvYorkCity NY ICT Nov 12-14 GTMA Generation Initiative
The honourable Bob Chiaretli Ontario Minister of Infrastructure and MinisterofTransportation presenting the- keynoteaddress at the Roadto Economic Prosperity Investing in Regional Transportation
UructureILBC (April 12)IIBC participants taking part of theRegional
n consultation
forum ledb) 12)
2012 COMPLEMENTARY ACTIVITIES
MARCH 5 ILBC The Big Move The Role of Metrolinx in DurhamRegions Prosperity Bruce McCuaig President 8lt CEO Metrolinx CityofOshawa
I I APRIL 12 ILBC Road to Economic Prosperity Investing in Regional Transportation Infrastructure The Honourable BobChiarelli Ontario Minister of Infrastructure and MinisterofTransportation City ofBurlington
SEPTEMBER 13 GTMA Celebrity GolfTournament - ACelebration ofGTA Communities CityofVaughan SEPTEMBER 26 Annual General Meeting (tbc) OCTOBER 18 ILBC Realities ofGTAs ICT Labour Shortage Peel Region (tbc) NOVEMBER 18 ILBC Mobile Innovation Research City of Toronto (tbc)
J GTMA 2011 ANNUAL REPORT
GTMA PARTNERS 17
We believe in building strong partnerships The GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities thegovernments ofOntario and Canada several not-for-profit organizations and a broad cross section ofprivate-sector corporations Drawing on the expertise and resources ofour partner organizations the GTMA actively promotes the GTA internationally and provides companies with professional assistance in evaluating planning and implementing an expansion or moveinto the GTA
The CTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a grow ing population of over 61 million
COLD LEVEL PARTNERS REGIONAL FUNDING PARTNERS
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PRIVATE-SECTOR PARTNERS TSI International GroupInc Town ofWhitby m VoiceMailTel Inc Town of Whitchurch-Stouffvilie
SILVER LEVEL rumRegional Municipality ofYork
CompassCreativeMedia PUBLIC-SECTOR PARTNERS
Dell Canada Town ol Ajax EDUCATIONAL INSTITUTIONSDevencore Realties Corporation
Town of Aurora Centennial College of Applied ArtsCanada Limited Brokerage City of Brampton ampTechnologyEnetStudioz Inc Township of Brock Durham CollegeFraser Milner Casgrain LLP City of Burlington George Brown CollegeGowlings LaFleur Henderson LLP
Town of Caledon Humber Institute ofTechnologyINSIX Media Q
Municipality ofClarington ampAdvanced LearningKilmer Van NostrandCo
Regional Municipality of Durham McMaster UniversityMiller Thomson LLP
Foreign Affairs andInternational Ontario College ol Art ampDesignOntario Power Generation
Trade Canada (DFAIT) Ryerson UniversityPamela Powered Inc Town of East Gwillimbury Seneca College of Applied Arts ampPricewaterhouseCoopers LLP
Town ofGeorgina TechnologyRBC Royal Bank
Regional Municipality ofHalton Sheridan Institute ofTechnologyScotiabank
Town of Halton Hills ampAdvanced Learning BRONZE LEVEL Township of King University ofOntario Institute ^ British Consulate General bullToronto Town of Markham ofTechnology J
European Union Chamber of Town of Milton University ofToronto Commerce in Toronto City of Mississauga York University German Chamber of Industry Town of Newmarket
and Commerce Town of Oakville ON-LINE ALLIANCE
Green andSpiegel Barristers Ontario Ministry of Economic Lette LLP
amp Solicitors Development and Innovation ORION
Hubbell Canada LP City ofOshawa Italian Chamber of Commerce Regional Municipality of Peel ENTREPRENEUR L^of Ontario City of Pickering Canada Competes JP Lauren Town of Richmond Hill Isabella Bertani
Kenneth Caplan andAssociates Township olScugog Chartered Accountant 3)Michael PageCanada Invest Toronto Market2World Communications
Prime Strategies Croup City ofToronto RentZPay Robert Half International Township of Uxbridge Signature Developments Segal amp Partners LLP City ofVaughan
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectors We are proud of the breadth and quality of the leaders who have agreed to serve on our committees and boards Their leadership dedication and guidance have contributed to building the foundation for the continuedsuccessof the GTMA
BOARD OF DIRECTORS
Lou Milrad Councillor Josh Code Paul Green MayorMarolynMorrison (Co-chair Private Sector) City ofToronto Director Public amp Government Region of Peel (Town of Greater Toronto Marketing Affairs and Customer Caledon) Alliance John Davidson Ombudsman
Director Economic Develop Enbridge GasDistribution Inc MayorSteve Pellegrini MayorDavidRyan ment Region of York (Township of (Co-chair Public Sector) Regional Municipality of John Howe King) Region of Durham Halton Vice President Investment
(City of Pickering) CTAEDP Representative Strategy and Project Evaluation Janet Richards Metrolinx Vice President Sales and
Michaels Ras Renato Discenza Marketing (Vice Chair) President amp CEO Toby CD Lennox Herman Miller Canada Inc
Vice President Invest Toronto Vice President Corporate Af Public Affairs CTAEDP Representative fairs and Communications Dr Pamela Ritchie
GCI Group GreaterToronto Airports Dean Faculty of Business and Don Edmonds Authority Information Technology (Chair CTMA Audit Committee) University ofOntario InstituteGeorge AFierheller Partner Private Company Don Macintosh ofTechnology(Chair Emeritus) Services (Chair CTMA Nominating andPresident PricewaterhouseCoopers LLP Governance Committee) Colin RossFour Halls Inc
Partner Senior Vice President t Man-
Jim Feir Eraser Milner Casgrain LLP agerOffice LeasingGeorge Hanus President amp CEO (MsocateDrrector) DTZ Barnicke Limited
Director General and Senior Derek Millar
Trade Vice President GreaterTorontoMarketing Alliance
Commissioner Foreign Affairs Ian Martin Limited
RegionalChairGaryCarr and International Trade Canada
Regional Municipality of Halton
HONOURARY BOARD MEMBERS
Chair Emeritus DrRon Bordessa(Ret) The Hon Frances Lankin William Thorsell (Ret)
George A Fierheller President Four Halls Inc
President Emeritus
University ofOntario Institute ofTechnology
Commissioner
Commission for the Review of
Social Assistance in Ontario
Director 8c CEO
Royal Ontario Museum
RitaTsang
Co-Chairs shy Public Sector
MayorHazel McCallion Region of Peel (City ol Mississauga)
Ann Buller
President and CEO Centennial College of Applied Artsamp Technology
Sheldon Levy President
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner
CEO
Tour EastHolidays
The Rt HonJohn NTurner PCCCQC Partner MillerThomson LLP
n Chairs shy Private Sector
Katherine Lee
President amp CEO
Dr GordonChong(Ret] City ofToronto Transit Infrastructure
Gowling LaFleur Henderson LLP
BWilliam Masson
President
Dr RobertTurner (Ret) President 8 CEO
Sheridan Institute ofTechnology 8lt GE Capital PurdyCrawford Ian Martin Limited Advanced Learning
Lawrence MTanenbaum
Chairman and CEO
CCCounsel Osier Hoskin amp
Dr David Naylor President
Richard EWaugh President 8 CEO
Kilmer Van Nostrand Co Harcourt LLP University ofToronto Scotiabank Limited
Honourary Board
David Crombie
Corporate Director Gordon Nixon
President 8cCEO
DrJeffZabudsky President 8 CEO
Members Anthony S Fell RBC Royal Bank Sheridan Institute ofTechnology amp
David Agnew Corporate Director Philip Olsson Advanced Learning
President MayorSusan Fennell Cnair
SenecaCollege of Applied Arts Region of Peel Liquor Control Board 8lt Technology (City of Brampton) of Ontario
ElyseAllan David Gavsie Hari Panday President amp CEO Chair President 8c CEO General Electric Canada Ontario Civilian Police PanVest CapitalCorporation
John Bitovejr Executive Chairman
Commission
PaulGodfrey Dale E Richmond
President amp CEO
Obelysk President amp CEO Postmedia Network Inc
DERX Inc
19
EXECUTIVE COMMITTEE
pJU] n
Lou Milrad (Chair) Co-chair
Private Sector
Greater Toronto Marketing Alliance
Councillor Josh Colle City ofToronto
Don Edmonds
Partner
Private Company Services PricewaterhouseCoopers LLP
Paul Green
Director
Public ampGovernment Affairs and Customer Ombudsman
Enbridge Gas Distribution Inc
Hetrett (April 14)
AUDIT COMMITTEE
Don Edmonds (Chair) Partner
Private Company Services PricewaterhouseCoopers LLP
CouncillorJosh Colle City ofToronto
George Hanus President 8 CEO
GreaterToronto Marketing Alliance
Don Macintosh Partner
Fraser MilnerCasgrain LLP
Michaels Ras
Vice President
Public Affairs
GCI Group
Dr Pamela Ritchie
Dean
Faculty ofBusiness and Information Technology University ofOntario Institute of Technology
MayorDavid Ryan Co-chair
Public Sector
Region ofDurham (City ofPickering)
ToyliMarfii Assistant Deputy Minister Investment Dittion Ministry offconor-c GeorgeAlierhellerPresident fourHallsInc Development andInnovation addressing theguestsattheCTMA Board Stakeholder partieipathgin thepaneIdscvuiontt the CTMA BoardStakeholder
DerekMillar (Chair) Vice President
Ian Martin Limited
Mayor Marolyn Morrison Region of Peel (Town ofCaledon)
Michael S Ras
Vice President Public Affairs
GCI Group
Retreat April 74)
John Davidson Director
Economic Development Regional Municipality of Halton
CTAEDP Representative
George Hanus President 8c CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
MayorDavid Ryan Co-chair
Public Sector
Region of Durham (City of Pickering)
George Hanus President amp CEO GTMA Board Members (l-r) Doo(dmonds Partner Private Company Serbull
vicesPricewaterhouseCoopers IIPMayor DavidRyan Regionof Durham GreaterToronto Cityof PicketingandPaulCreenDirector Public O Government Affairs and
Customer Ombudsman fnbiidgeCatDistributionslneengagedduingtheMarketing Alliance CTMA Board Stakeholder Retreat (April 14)
NOMINATING AND GOVERNANCE COMMITTEE
DonMacintosh(Chair) Partner
Fraser MilnerCasgrain LLP
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Howe Vice President
Investment Strategy and Project Evaluation Metrolinx
Toby CD Lennox Vice President
CorporateAffairs and Communications
Greater Toronto Airports Authority
Lou Milrad
Co-chair
Private Sector
GreaterToronto Marketing Alliance
Lou Milrad
Co-chair
Private Sector
Greater Toronto Marketing Alliance
MayorDavidRyan Co-chair
Public Sector
Region of Durham (City of Pickering)
Mayor Steve Pellegrini Region ofYork (Township ofKing)
THE GREATERTORONTO MARKETING ALLIANCE (GTMA)
TheGTMA is leadmarketing agency for the GreaterToronto Area (GTA) and the key pointofcontact for foreign direct investment (FDI) inthe GTA
TneCTMA extends its heartfelt appreciation to all its dedicated interns and volunteers vho have greatly helpedadvance the foreign direct investment mandate
Top rowleft - right Caroline Robertson Executive Secretary Er Office ManagerCeraldPisariovsU VicePresident Busi ness Development Michelle Cortei ManagerPro gram DevelopmentJoe Kevens ManagerBusiness DevelopmentFront rowleft - rightCeorgcHanus President O CEO lou MilradChairTonyRomano Director CorporateAffairs
WHO WE ARE
TheGTMA a public-private partnership has served as the key pointof contact forcompaniesexploring various opportunities in the GreaterToronto Area Thepartnership brings together the 29 municipalities and regions in GTA the governments ofOntario andCanada several not-for-profit organizations col leges and universities and a broadcrosssectionof private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionals They also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMA helps facilitate investment in the GTA and ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economyof the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
TheGTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars inactivityto the GTA since 1997 All ofour partnershaveshared in the benefits These returns willcontinue to grow as further investments now in planningand negotiation stages come to fruition
EmasnammEi
350 BayStreet Suite 1200 Toronto ON Canada
M5H 2S6
Tel 4163607320
Fax 4163607331
North America
18004114482
International
18007353280
wwwgreatertorontoorg
askusgreatertorontoorg
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TESTIMONIALS
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Thefall luncheon allowedover100attendees with representation from government business andacademia to benefit from MinisterFasts expertise andinsights ontodays global economy andhowforeign direct investment isa keydriver ofitsfuture growth andprosperity The event featuredanational announcement regarding the governments funding for99 Canadian organiza tions and communitiesin orderto attract retain andexpandFDI initiatives
7am delightedto see suchinterest inexploring Brazils vibrant marketfrom oneofCanadas dynamic cityregions asrepresentedbytheGreaterToronto Marketing Alliance TheG TMAs participation ina major localtrade event Futurecom isexactly thetype offorward-looking initiative needed tounderstand Brazilian companies specificneedsandrequirements to ensurea successfulmerger intotheGreater Toronto Areas economy
Ambassador of Canada to BrazilJamaL A Khokhar
bull bull onourabte Ed fast Minister of International trade andMinisterofAsia-Pacific Catevaypar ticipating ina mediascrum at theC IMA Fall i uncheon
Ontario iscommitted tobuilding astrong business climate We welcome the contributions
made bytheGreater Toronto Marketing Alliance to attractinvestment to theprovince
The Honourable Brad Duguid Ontario Minister of Economic Development and Innovation
presenting
GTMA 2011 ANNUAL REPORT
INTER
The GTMAs main mission is to attract foreign direct investment (FDI) into the Greater Toronto Area (GTA) inorder to boost the economy andfoster job creation 2011 proved to be the most successful year-to-date securing 11 international investment projects and creatingover1350 new direct-jobs
2011 NEW INVESTMENTS
COMPANY ORIGIN SECTOR LOCATION | JOBS | Gameloft France ICT (Digital Media) Toronto 205
American United Entertainment United States Film Toronto 150
Arkadium UnitedKingdom ICT (Digital Media) Toronto 20
Martifier Solar Spain EN2 (Solar) Toronto 2
Flo2Cash New Zealand ICT (PS Payments) Toronto 2
Foster Moore New Zealand ICT (Security) Toronto 2
Wrench Solutions India ICT (Engineering Mississauga 2 Software)
Target - Distribution WDL (Warehousing Milton 350 Centre United States Distribution amp
Logistics)
Target shyCanadian Headquarters United States Retail Mississauga 500
Credit Risk Canada BS (Call Centre) Milton 45Management Canada
Wipro India ICT Mississauga 100
Anuga20U- Germany 1 (l-r) GeraldPisanomki VP Business Oevetoprenr Greater Toronto Marketing AWance
bull -d VP ButinenDettlopn-erl Canadat Technology Triangle
CLIENT ACTIVITY
QUARTER CLIENT TYPE TOTAL CONVERSION RATE 2011
emdash I strade
Leads 35 133 55 107 330
Hot Leads 0 7 8 7 22
Prospects 5 7 4 5 21 13 (lead to hot lead or prospect)
2gcv (Hot lead orprospect toNew Investments 5 1 3 2 11 0 newinvestment)
FDI STEPS DEFINED
LEADS - Pre-qualified meetings with a company in a foreign market
HOT LEADS - Pre-qualified meetings with a foreign company in the GTA to introduce them to the services provided by the GTMA
PROSPECTS - Qualified investors that have visited the GTA and received a substantial amount of
direct servicing by the GTMAs private and public sector partners
NEWINVESTMENTS - Investors that have confirmed that they will be opening operations within the GTA
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INTERNATIONAL MARKETS TARGETED bull Europe - Germany andItaly
bull South America - Brazil
bull USA - Arizona California Michigan andTexas
TheGTMAs FDI initiatives are madepossible bythe funding supportfromInvestCanada - Community Initiatives part of the Departmentof Foreign Affairs and International Trade CanadasGlobal Commerce Support Program
JOINT MARKETING PARTNERSHIPS bull Ontario Technology Corridor (OTC)
Weacknowledge thefinancial supportof the GTA regionsmunicipalities throughthe Advanced Manufactur ing Initiativefor enabling the GTMA to take part in the following advanced manufacturingprograms
bull Ontario Cleantech Alliance (OCTA)
bull Ontario Food Cluster (OFC)
bull Ontario Automotive Community Alliance (OACA)
WHERE WE GENERATED LEADS
INITIATIVE j LOCATION I SECTOR EUEC
San Francisco GDC and LosAngeles
SIAL Canada
Windpower2011
Intersolar2011
IFT Food Expo
Management Briefing Seminars
Europe GDCGamescom
Brazil FDI Business Initiative
Sibos2011
Italy FDI Business Initiative
Phoenix AZ
San Francisco and LosAngelesCA
Toronto ON
Anaheim CA
MunichGermany
New Orleans LA
Traverse City Ml
Cologne Germany
Riode Janeiro and Sao Paulo Brazil
Toronto ON
Milan Soncino and Rome IT
EN2 - Cleantech
ICT - DigitalMedia
Agri-Food
EN2-Wind energy
EN2- Solar energy
Agri-Food
Automotive
ICT - Digital Media
ICT EN2Agri-Food
ICTFS - Payments
ICT EN2 Agri-Food
SMI 20U- Toronto Ontario
(hr)BillHarvie Investment Attraction Consulshy tout Ministry cjAgriculture foodandRural
Affairs Barbara Maly Business Development Specialist Agn food0 Innovation Sectors GtyofGuelpti GeraldPisanowski VP Buiiness Development Greater Toronto
I Marketing Alliance Mark Jonker Team tead ofAgriculture ToodandRural
Affairs JohnSwanInvestmentAttractionConshybull sultant Ministry ofAgriculture foodandRura
Affairs Blltlliot VP Business Development Canadas Technology Triangle
I DATES
Jan 31 - Feb 3
Feb28-Mar4
May 11-13
May 22-25
June 8-10
June 11-14
Aug 1-4
Aug 15-17
Sept 19-23
Sept 19-23
Oct 3-7
1 PARTNER Ontario Cleantech Alliance (OCTA)
Ontario Technology Corridor (OTC)
Ontario Food Cluster(OFC)
OCTA
OCTA
OFC
Ontario Automotive CommunityAlliance (OACA)
OTC
GTMA
GTMA
GTMA amp Italian Chamber of Commerceof Ontario (ICCO)
Anuga Cologne Germany Agri-Food Oct 8-12 OFC
Solar Power Dallas TX EN2Solar Energy Oct 17-20 OCTAInternational
bullACHING INVESTORS
Europe is in the forefront as the largest source of the G However South America and Asia are growing rapidly in importance as sources for investment While the high-activity industries are led byICT and energyand environment 2011 witnessedthe agri-food sectorgrowsubstantially
LEADS BY SOURCE
bull MARKETINGINITIATIVES
bull GOVERNMENT
il DIRECT
PRIVATE
LEADS BY INDUSTRY
bull ENERGY amp ENVIRONMENT (EN2)
bull INFORMATIONS COMMUNICATIONS
TECHNOLOGY (ICT)
AGRI-FOOD
OTHER
LEADS BY ORIGIN
1
2011 PROSPECTS BY SOURCE
I GOVERNMENT
I MARKETING INITIATIVES
(FDIATTRACTION amp WEBSITE)
2011 PROSPECTS BY INDUSTRY
bull OTHER (AGRIMFG LIFE SCI
FINANCIAL SERVICES) bull INFORMATIONS COMMUNICATIONS
TECHNOLOGY (ICT)
ENERGY amp ENVIRONMENT (EN2)
2011 PROSPECTS BY ORIGIN
bull EUROPE bull EUROPE
bull NORTH AMERICA bullbull ASIA [UU]NORTH AMERICASOUTH AMERICA
SOUTH AMERICAbull ASIA
AUSTRALIA
I I
ruturrxom Canadian Consulate Booth Sao Paulo Braill (t-r) Daniel Rit i
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BUILDING RELATIONSHIPS
-AND BUSINESS-INTERNATIONALLY
The GreaterToronto Marketing Alliance (GTMA) inco-operation with its 91 public-private sectorpart nerscontinued to be activethroughout 2011 travellingto develop leads and generating results for the GTA on the international level
For us to be successful in marketingthe GTA and attracting new business to the region its all about relationships Personal relationships For that you have to go abroad says Gerald Pisarzowski Vice President Business Development GTMA
TheGTMA dealt witha total of 330 newinvestment leadsand met with 43 potential investorsresulting in 11 new investments for the GTA in 2011 However in order to build and nurture those all-important personal relationships GTMA representatives paid special attention to two particular international markets Brazil and Italy
BRAZIL REPORT
MayorHazelMcCallion viewing local cuisineat the Municipal Market Sao Paulo Brazil
GTA Presentation to fispal Sao Paulo Brazil September 2077
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A delegation that included GTMA representatives and Mayor Hazel McCallion City of Missis sauga made their way to Brazil a country with one of the fastest-growing economies in the world Forfive days from September19-23split between the cities of Sao Pauloand Curitiba the representa tives spread the word to Brazilian companies about the advantages of locating in the GTA Weknow that many Brazilian businesses are looking to internationalizeand the GTA with its growingeconomy stable business environment and huge market access would be for these companies a great base of operations said Mr Pisarzowski
Business in Brazil isheavily based on relationships and this trip the second in twoyearsbythe GTMA was an opportunity to reinforce contacts that had been established previously Amongtheir activities the delegates attended Futurecom 2011 the largestInformationand CommunicationTechnologies (ICT) industrygathering in Latin America AsMayor McCallion put it Wewanted to secure the interest of the Brazilian ICT industrybecausethat isa growingsector in the countryAnd with the manyadvantages of locating in the GTA to servicethe North American market we found strong interest from many com panies
WE KNOWTHAT MANY BRAZILIAN BUSINESSES ARE
LOOKING TO INTERNATIONALIZE AND THE GTA WITH ITS GROWING ECONOMY STABLE BUSINESS
ENVIRONMENT AND HUGE MARKET ACCESS WOULD
BE FOR THESE COMPANIES A GREAT
BASE OF OPERATIONS
GERALDPISARZOWSKI VPBUSINESS DEVELOPMENTGTMA
CTMA 2011 ANNUAL REPORT
ITALY REPORT
From October 7-9 Tony Romano Director Corporate Affairs GTMA and Corrado Paina Executive Director Italian ChamberofCommerce ofOntario (ICCO) undertook a three-city FDI business initia tivefocused on meeting investment leadswith interests in the NorthAmerican market and the GTA
Rome ItalyOctober 2011- CanadaGTA FDI Business Initiative (l-r)Tony Romano Director Corporate Affairs Greater Toronto Marketing Alliance Sandra Marches
Trade Commissioner Ca nadian Embassy Rome Corrado Paina Executive Director Italian Chamber
of Commerceof Ontario Enrica Bagnolim Director North American Investment Sviluppo laiio Claudio Capenuoli Director International Markets National Confederalion ofSmall and Medium Size Businesses
I I The in-country visitation provided an opportunity to follow-up with calls on existing GTMA Italian investment leads says Mr Romano As well asmeet with officials at theCanadian Embassy 1 in Rome for further discussions on ways to collaborate in identifying and servicing leads from the Italian marketplace The Italy business development initiative provided opportunities to meet with 40 companies through a series of four GTA awareness presentation seminars to Italys lead ing industry associations with their vast membership base of small and medium size enterprises with growing interest in new markets
The presentations were accompanied by 11 one-on-one meetings with companies in the ICT energy and environment andadvanced manufacturing sectors As Mr Romano says The federal and provincial governments pave the way forusby selling the advantages ofCanada andOntario respectively We are then able to operate on a more granular level helping companies with is sues such as due diligence site selection and logistics Both initiatives resulted in confirmed visits to the GTA by several companies and bodes well for investment announcements in the near future
THE FEDERAL AND PROVINCIAL GOVERNMENTS PAVE THE WAY FOR US BY SELLING THE ADVANTAGES OF
CANADA AND ONTARIO RESPECTIVELY WE ARE THEN
ABLETO OPERATEON A MORE GRANULAR LEVEL HELPING COMPANIES WITH ISSUES SUCH AS DUE DILIGENCE SITE SELECTION AND LOGISTICS
TONYG ROMANO DIRECTOR CORPORATE AFFAIRS GTMA
OTHER INITIATIVES IN 2011
In the end the GTMA is a forward-looking organization constantly searching for the next high growth market and industry The two international business initiatives profiled above complement the other 11 lead-generating initiatives that the GTMA participated in during 2011 While in Brazil and Italy the GTMAs focus was on multi-industries within one specific market the other 11 initiatives throughout the US and Europe were industry specific where compa nies from all over the globe were present at conferences and targeted for first contact meetings (seepage 6 fora full listing of GTMAs 2011 FDI initiatives) These travels abroad are a cost-effec tiveway to establish and solidify the business and personalrelationships that are so vital inattract ing ever more companies to invest in the G TA
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13 CIRCLES - CONCIERGE SERVICES HEARD THE GTMA CALLING
The GTMAs investment into companies does not end the moment it is settled - it is vital for business relationships to grow and the GTMA thrives on seeing these companies prosper One of the many examples is Circles a company which has grown to an over 300 employee operation in its seven short years in the GTA
Circles a subsidiary of the French conglomerate Sodexo Inc is the leading provider of concierge and personal assistant services in the US Headquartered in Boston MA their engagement marketingsolutions create deep meaningful connections between companies and their customers and employees - fosteringacquisition reten tion and life-long loyalty for many of the worlds best-known brands
FOR US THE MAIN CRITERIA WAS FINDING THE RIGHT LABOUR WE ALSO WANTED TO BE
CLOSE TO A MAJOR CITY IN A VERY SERVICEshyORIENTED REGION
SUEPRONCO EXECUTIVE DIRECTOR COMPLIANCE SECURITY amp
PRIVACYSITELEADCIRCLES
A view inside CircleBurlingtonofkv
Since 2004 Circles has had offices in the US France the UK Sweden the Benelux and -Burlington Ont When asked why the GTA Sue Pronco Executive Director Compliance Security ampPrivacySite Lead for Circles listed a number of reasons For us the main criteria was finding the right labour We also wanted to beclose to a major city in a very service-oriented region We toured several Canadian and US cities andafter looking at all the factors Burlington and the GTA was the right place for us to be
Ms Pronco cited the GTAs well-educated tech savvy diverse labour pool excellent public transportation network and concentration of service-oriented businesses In order to aid their search the GTMA supplied data and information about the location infrastructure labour market competition and education centres The GTMA wasvery helpful to usWewere really able to hit the ground running says Ms Pronco
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COMPLEMENTARY PROGRAMS
SUPPORTING THE FDI MANDATE
In order to succeed in itsefforts togenerate new foreign direct investment (FDI) theGTMA knows the importance of remaining on top of key issues and topics critical to international investment attrac tionSharing global views insights and experiences isthe focus of manyof the GTMAs complementary programs As well as an opportunity to engage on a collaborative level with their regional and internationalpartnersand stakeholders
INTERNATIONAL LEADERS BREAKFAST CLUB
MARCH 9 Agri-Food Sector Emerging Priorities of Ontarios Largest Employer within the Global Marketplace The Honourable Carol Mitchell Minister of Agriculture Food amp Rural Affairs Emerald Hills GolfClub Town ofWhitchurch-Stouffville
MARCH 24 The RoleofTransportationinour Regions Prosperity Bruce McCuaig President ampCEO Metrolinx Janet Ecker PresidentToronto FinancialServicesAlliance Joan WidemanVice President Corporate Services LenbrookGroup Seneca College Markham Campus Town ofMarkham
APRIL 26 Hot Sectors HotMarketsEconomic Forecast- Global Study Findings Release StephenMartin Partner Consulting PwC Spence McDonnell Partner TaxPwC Peter Matutat Partner Assurance PwC
AndrewLight VicePresident Consulting PwC Ontario Investment andTrade Centre CityofToronto
JUNE 28 The Business ojWinning Leveraging SportsBranding to Attract Business Robert Hunter Executive Vice-President Venues and Entertainment MLSE
KathyHenderson SeniorVice-President Revenue and MarketingTO2015trade 8MOField CityofToronto
OCTOBER 19 World Overviewof Corporate Foreign Direct Investment (FDI) Cathy DawsonCEO Red Hot Locations UK Ben Engel SeniorConsultant BCI Global Jean-Noel Mermet Managing Director Frenger International Seneca College Newhnam Campus CityofToronto
NOVEMBER 29 Four Nations FourPerspectives Scott Bozek Consul for Commercial Affairs US Consulate General in Toronto
Ambassador Afonso Cardoso Consul General Consul-General of Brazil in Toronto
Jonathan Dart British Consul General Toronto Director General of UKTrade amp In vestment - Canada British Consulate General - Toronto
Preeti Saran Consul General Consulate-General of India
NewCity Hall CityofVaughan
ILBCpresents Four Nations FourPerspectives (l-r) Scott Boiek ConsulforCommercial Affairs Consulate Cene-r i bull bull
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15 GTMA SUPPORTED INDUSTRY SECTOR STRATEGY FORUMS
JANUARY 31 GTMA 2011-2014 StrategicPlan Consultation Session Energy Sector ampInformation andCommunications Technology (ICT) Sector FocusGroups
FEBRUARY 4 GTMA 2011-2014 StrategicPlan Consultation Session Automotive Advanced Manufacturing Sector ampFood Processing Sector FocusGroups
FEBRUARY 7 GTMAs International Digital Media Forum using Ciscos Telepresence
JUNE 5 VerdeXchange GreenMarketmakers Conference 2011
OCTOBER 24 GTMA Fall Luncheon
Featuring the Honourable Ed Fast Minister of International Trade and Minister ofAsia Pacific-Gateway
NOVEMBER 22 Technicity
NOVEMBER 30 GTMAs FoodSector Forumusing CiscosTelePresence
ILBC attendees reo aprivatetpurof 81 field (June 28)
KeynoshyOntarloMii networking at tl
Agriculture Food ampRural Affa sectorfocusedILBC (March bull))
ILBC participants tour a new VIVA bus route
inYork Region (March 24)
GTMA LEADERSHIP EVENTS
APRIL7 GTMA Presents George A FierhellerTribute Dinner
APRIL 14 amp 15 GTMA Board Stakeholder Retreat
SEPTEMBER 28 GTMA AnnualGeneral Meeting Jl
GTMA COLLEGE AND UNIVERSITY INTERNSHIP PROGRAM
CENTENNIAL COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
SENECA COLLEGE
UNIVERSITY OF TORONTO
UNIVERSITY OF TORONTO
UNIVERSITY OF WATERLOO
UNIVERSITY OF WATERLOO
YORK UNIVERSITY
VOLUNTEERS
Laurel Service
Robert Antolin
Kaley Krajnc
Bianca Salentyn Jonathan lee
Nick Kazakoff
Johnny Leung
Azin Rastan
Sharine Said
Matthew Troncone
John lilanchard
Mark Hilbig
Ted Phairojpipat
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INTERNATIONAL LEAD GENERATING16
STRATEGIES PLANNED
The GTMA is committed to staying at the forefront of the foreign direct investment constantly monitoringinternationalmarketsand identifying opportunitiesfor FDI into the GTA
2012 INTERNATIONAL MARKETING PROGRAM
INITIATIVE LOCATION SECTOR
California San Francisco and ICT - Digital Media MarS-9 OTCICT Initiative Los Angeles CA
California Food amp California Agri-Food May2-4 GTMA
Beverage Industry
Animation 8ltVFX Los Angeles CA ICT-Digital Media May7-9 GTMA + Ontario
in LosAngeles
Windpower2012 Atlanta GA EN2 - Wind Energy June 3-6 OCTA
Annual Conference Dallas TX EN2 June 10-14 OCTA8c Exposition (ACE12)
Italy FDI Business Bergamo Milan and Agri-Food EN2 June 25-30 GTMA amp ICCO Initiative Veneto IT amp ICT
Brazil Foodamp Beverage Sao Paulo Brazil Agri-Food June 25 - 28 OFC
LeadGenerating Initiative
Europe GDC Cologne Germany ICT - Digital Media Aug15-17 OTC
GTA EDPIMSA Brazil ICT Oct 8-11 GTMA
SIAL2012 Paris France Agri-Food Oct 21 - 25 OFC
2012 Private Label Chicago IL Agri-Food Nov 11-13 OFC Trade Show
New York City Lead j NevvYorkCity NY ICT Nov 12-14 GTMA Generation Initiative
The honourable Bob Chiaretli Ontario Minister of Infrastructure and MinisterofTransportation presenting the- keynoteaddress at the Roadto Economic Prosperity Investing in Regional Transportation
UructureILBC (April 12)IIBC participants taking part of theRegional
n consultation
forum ledb) 12)
2012 COMPLEMENTARY ACTIVITIES
MARCH 5 ILBC The Big Move The Role of Metrolinx in DurhamRegions Prosperity Bruce McCuaig President 8lt CEO Metrolinx CityofOshawa
I I APRIL 12 ILBC Road to Economic Prosperity Investing in Regional Transportation Infrastructure The Honourable BobChiarelli Ontario Minister of Infrastructure and MinisterofTransportation City ofBurlington
SEPTEMBER 13 GTMA Celebrity GolfTournament - ACelebration ofGTA Communities CityofVaughan SEPTEMBER 26 Annual General Meeting (tbc) OCTOBER 18 ILBC Realities ofGTAs ICT Labour Shortage Peel Region (tbc) NOVEMBER 18 ILBC Mobile Innovation Research City of Toronto (tbc)
J GTMA 2011 ANNUAL REPORT
GTMA PARTNERS 17
We believe in building strong partnerships The GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities thegovernments ofOntario and Canada several not-for-profit organizations and a broad cross section ofprivate-sector corporations Drawing on the expertise and resources ofour partner organizations the GTMA actively promotes the GTA internationally and provides companies with professional assistance in evaluating planning and implementing an expansion or moveinto the GTA
The CTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a grow ing population of over 61 million
COLD LEVEL PARTNERS REGIONAL FUNDING PARTNERS
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PRIVATE-SECTOR PARTNERS TSI International GroupInc Town ofWhitby m VoiceMailTel Inc Town of Whitchurch-Stouffvilie
SILVER LEVEL rumRegional Municipality ofYork
CompassCreativeMedia PUBLIC-SECTOR PARTNERS
Dell Canada Town ol Ajax EDUCATIONAL INSTITUTIONSDevencore Realties Corporation
Town of Aurora Centennial College of Applied ArtsCanada Limited Brokerage City of Brampton ampTechnologyEnetStudioz Inc Township of Brock Durham CollegeFraser Milner Casgrain LLP City of Burlington George Brown CollegeGowlings LaFleur Henderson LLP
Town of Caledon Humber Institute ofTechnologyINSIX Media Q
Municipality ofClarington ampAdvanced LearningKilmer Van NostrandCo
Regional Municipality of Durham McMaster UniversityMiller Thomson LLP
Foreign Affairs andInternational Ontario College ol Art ampDesignOntario Power Generation
Trade Canada (DFAIT) Ryerson UniversityPamela Powered Inc Town of East Gwillimbury Seneca College of Applied Arts ampPricewaterhouseCoopers LLP
Town ofGeorgina TechnologyRBC Royal Bank
Regional Municipality ofHalton Sheridan Institute ofTechnologyScotiabank
Town of Halton Hills ampAdvanced Learning BRONZE LEVEL Township of King University ofOntario Institute ^ British Consulate General bullToronto Town of Markham ofTechnology J
European Union Chamber of Town of Milton University ofToronto Commerce in Toronto City of Mississauga York University German Chamber of Industry Town of Newmarket
and Commerce Town of Oakville ON-LINE ALLIANCE
Green andSpiegel Barristers Ontario Ministry of Economic Lette LLP
amp Solicitors Development and Innovation ORION
Hubbell Canada LP City ofOshawa Italian Chamber of Commerce Regional Municipality of Peel ENTREPRENEUR L^of Ontario City of Pickering Canada Competes JP Lauren Town of Richmond Hill Isabella Bertani
Kenneth Caplan andAssociates Township olScugog Chartered Accountant 3)Michael PageCanada Invest Toronto Market2World Communications
Prime Strategies Croup City ofToronto RentZPay Robert Half International Township of Uxbridge Signature Developments Segal amp Partners LLP City ofVaughan
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectors We are proud of the breadth and quality of the leaders who have agreed to serve on our committees and boards Their leadership dedication and guidance have contributed to building the foundation for the continuedsuccessof the GTMA
BOARD OF DIRECTORS
Lou Milrad Councillor Josh Code Paul Green MayorMarolynMorrison (Co-chair Private Sector) City ofToronto Director Public amp Government Region of Peel (Town of Greater Toronto Marketing Affairs and Customer Caledon) Alliance John Davidson Ombudsman
Director Economic Develop Enbridge GasDistribution Inc MayorSteve Pellegrini MayorDavidRyan ment Region of York (Township of (Co-chair Public Sector) Regional Municipality of John Howe King) Region of Durham Halton Vice President Investment
(City of Pickering) CTAEDP Representative Strategy and Project Evaluation Janet Richards Metrolinx Vice President Sales and
Michaels Ras Renato Discenza Marketing (Vice Chair) President amp CEO Toby CD Lennox Herman Miller Canada Inc
Vice President Invest Toronto Vice President Corporate Af Public Affairs CTAEDP Representative fairs and Communications Dr Pamela Ritchie
GCI Group GreaterToronto Airports Dean Faculty of Business and Don Edmonds Authority Information Technology (Chair CTMA Audit Committee) University ofOntario InstituteGeorge AFierheller Partner Private Company Don Macintosh ofTechnology(Chair Emeritus) Services (Chair CTMA Nominating andPresident PricewaterhouseCoopers LLP Governance Committee) Colin RossFour Halls Inc
Partner Senior Vice President t Man-
Jim Feir Eraser Milner Casgrain LLP agerOffice LeasingGeorge Hanus President amp CEO (MsocateDrrector) DTZ Barnicke Limited
Director General and Senior Derek Millar
Trade Vice President GreaterTorontoMarketing Alliance
Commissioner Foreign Affairs Ian Martin Limited
RegionalChairGaryCarr and International Trade Canada
Regional Municipality of Halton
HONOURARY BOARD MEMBERS
Chair Emeritus DrRon Bordessa(Ret) The Hon Frances Lankin William Thorsell (Ret)
George A Fierheller President Four Halls Inc
President Emeritus
University ofOntario Institute ofTechnology
Commissioner
Commission for the Review of
Social Assistance in Ontario
Director 8c CEO
Royal Ontario Museum
RitaTsang
Co-Chairs shy Public Sector
MayorHazel McCallion Region of Peel (City ol Mississauga)
Ann Buller
President and CEO Centennial College of Applied Artsamp Technology
Sheldon Levy President
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner
CEO
Tour EastHolidays
The Rt HonJohn NTurner PCCCQC Partner MillerThomson LLP
n Chairs shy Private Sector
Katherine Lee
President amp CEO
Dr GordonChong(Ret] City ofToronto Transit Infrastructure
Gowling LaFleur Henderson LLP
BWilliam Masson
President
Dr RobertTurner (Ret) President 8 CEO
Sheridan Institute ofTechnology 8lt GE Capital PurdyCrawford Ian Martin Limited Advanced Learning
Lawrence MTanenbaum
Chairman and CEO
CCCounsel Osier Hoskin amp
Dr David Naylor President
Richard EWaugh President 8 CEO
Kilmer Van Nostrand Co Harcourt LLP University ofToronto Scotiabank Limited
Honourary Board
David Crombie
Corporate Director Gordon Nixon
President 8cCEO
DrJeffZabudsky President 8 CEO
Members Anthony S Fell RBC Royal Bank Sheridan Institute ofTechnology amp
David Agnew Corporate Director Philip Olsson Advanced Learning
President MayorSusan Fennell Cnair
SenecaCollege of Applied Arts Region of Peel Liquor Control Board 8lt Technology (City of Brampton) of Ontario
ElyseAllan David Gavsie Hari Panday President amp CEO Chair President 8c CEO General Electric Canada Ontario Civilian Police PanVest CapitalCorporation
John Bitovejr Executive Chairman
Commission
PaulGodfrey Dale E Richmond
President amp CEO
Obelysk President amp CEO Postmedia Network Inc
DERX Inc
19
EXECUTIVE COMMITTEE
pJU] n
Lou Milrad (Chair) Co-chair
Private Sector
Greater Toronto Marketing Alliance
Councillor Josh Colle City ofToronto
Don Edmonds
Partner
Private Company Services PricewaterhouseCoopers LLP
Paul Green
Director
Public ampGovernment Affairs and Customer Ombudsman
Enbridge Gas Distribution Inc
Hetrett (April 14)
AUDIT COMMITTEE
Don Edmonds (Chair) Partner
Private Company Services PricewaterhouseCoopers LLP
CouncillorJosh Colle City ofToronto
George Hanus President 8 CEO
GreaterToronto Marketing Alliance
Don Macintosh Partner
Fraser MilnerCasgrain LLP
Michaels Ras
Vice President
Public Affairs
GCI Group
Dr Pamela Ritchie
Dean
Faculty ofBusiness and Information Technology University ofOntario Institute of Technology
MayorDavid Ryan Co-chair
Public Sector
Region ofDurham (City ofPickering)
ToyliMarfii Assistant Deputy Minister Investment Dittion Ministry offconor-c GeorgeAlierhellerPresident fourHallsInc Development andInnovation addressing theguestsattheCTMA Board Stakeholder partieipathgin thepaneIdscvuiontt the CTMA BoardStakeholder
DerekMillar (Chair) Vice President
Ian Martin Limited
Mayor Marolyn Morrison Region of Peel (Town ofCaledon)
Michael S Ras
Vice President Public Affairs
GCI Group
Retreat April 74)
John Davidson Director
Economic Development Regional Municipality of Halton
CTAEDP Representative
George Hanus President 8c CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
MayorDavid Ryan Co-chair
Public Sector
Region of Durham (City of Pickering)
George Hanus President amp CEO GTMA Board Members (l-r) Doo(dmonds Partner Private Company Serbull
vicesPricewaterhouseCoopers IIPMayor DavidRyan Regionof Durham GreaterToronto Cityof PicketingandPaulCreenDirector Public O Government Affairs and
Customer Ombudsman fnbiidgeCatDistributionslneengagedduingtheMarketing Alliance CTMA Board Stakeholder Retreat (April 14)
NOMINATING AND GOVERNANCE COMMITTEE
DonMacintosh(Chair) Partner
Fraser MilnerCasgrain LLP
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Howe Vice President
Investment Strategy and Project Evaluation Metrolinx
Toby CD Lennox Vice President
CorporateAffairs and Communications
Greater Toronto Airports Authority
Lou Milrad
Co-chair
Private Sector
GreaterToronto Marketing Alliance
Lou Milrad
Co-chair
Private Sector
Greater Toronto Marketing Alliance
MayorDavidRyan Co-chair
Public Sector
Region of Durham (City of Pickering)
Mayor Steve Pellegrini Region ofYork (Township ofKing)
THE GREATERTORONTO MARKETING ALLIANCE (GTMA)
TheGTMA is leadmarketing agency for the GreaterToronto Area (GTA) and the key pointofcontact for foreign direct investment (FDI) inthe GTA
TneCTMA extends its heartfelt appreciation to all its dedicated interns and volunteers vho have greatly helpedadvance the foreign direct investment mandate
Top rowleft - right Caroline Robertson Executive Secretary Er Office ManagerCeraldPisariovsU VicePresident Busi ness Development Michelle Cortei ManagerPro gram DevelopmentJoe Kevens ManagerBusiness DevelopmentFront rowleft - rightCeorgcHanus President O CEO lou MilradChairTonyRomano Director CorporateAffairs
WHO WE ARE
TheGTMA a public-private partnership has served as the key pointof contact forcompaniesexploring various opportunities in the GreaterToronto Area Thepartnership brings together the 29 municipalities and regions in GTA the governments ofOntario andCanada several not-for-profit organizations col leges and universities and a broadcrosssectionof private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionals They also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMA helps facilitate investment in the GTA and ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economyof the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
TheGTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars inactivityto the GTA since 1997 All ofour partnershaveshared in the benefits These returns willcontinue to grow as further investments now in planningand negotiation stages come to fruition
EmasnammEi
350 BayStreet Suite 1200 Toronto ON Canada
M5H 2S6
Tel 4163607320
Fax 4163607331
North America
18004114482
International
18007353280
wwwgreatertorontoorg
askusgreatertorontoorg
- 20120925ba_G1a
- 20120925ba_G1b
-
INTER
The GTMAs main mission is to attract foreign direct investment (FDI) into the Greater Toronto Area (GTA) inorder to boost the economy andfoster job creation 2011 proved to be the most successful year-to-date securing 11 international investment projects and creatingover1350 new direct-jobs
2011 NEW INVESTMENTS
COMPANY ORIGIN SECTOR LOCATION | JOBS | Gameloft France ICT (Digital Media) Toronto 205
American United Entertainment United States Film Toronto 150
Arkadium UnitedKingdom ICT (Digital Media) Toronto 20
Martifier Solar Spain EN2 (Solar) Toronto 2
Flo2Cash New Zealand ICT (PS Payments) Toronto 2
Foster Moore New Zealand ICT (Security) Toronto 2
Wrench Solutions India ICT (Engineering Mississauga 2 Software)
Target - Distribution WDL (Warehousing Milton 350 Centre United States Distribution amp
Logistics)
Target shyCanadian Headquarters United States Retail Mississauga 500
Credit Risk Canada BS (Call Centre) Milton 45Management Canada
Wipro India ICT Mississauga 100
Anuga20U- Germany 1 (l-r) GeraldPisanomki VP Business Oevetoprenr Greater Toronto Marketing AWance
bull -d VP ButinenDettlopn-erl Canadat Technology Triangle
CLIENT ACTIVITY
QUARTER CLIENT TYPE TOTAL CONVERSION RATE 2011
emdash I strade
Leads 35 133 55 107 330
Hot Leads 0 7 8 7 22
Prospects 5 7 4 5 21 13 (lead to hot lead or prospect)
2gcv (Hot lead orprospect toNew Investments 5 1 3 2 11 0 newinvestment)
FDI STEPS DEFINED
LEADS - Pre-qualified meetings with a company in a foreign market
HOT LEADS - Pre-qualified meetings with a foreign company in the GTA to introduce them to the services provided by the GTMA
PROSPECTS - Qualified investors that have visited the GTA and received a substantial amount of
direct servicing by the GTMAs private and public sector partners
NEWINVESTMENTS - Investors that have confirmed that they will be opening operations within the GTA
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INTERNATIONAL MARKETS TARGETED bull Europe - Germany andItaly
bull South America - Brazil
bull USA - Arizona California Michigan andTexas
TheGTMAs FDI initiatives are madepossible bythe funding supportfromInvestCanada - Community Initiatives part of the Departmentof Foreign Affairs and International Trade CanadasGlobal Commerce Support Program
JOINT MARKETING PARTNERSHIPS bull Ontario Technology Corridor (OTC)
Weacknowledge thefinancial supportof the GTA regionsmunicipalities throughthe Advanced Manufactur ing Initiativefor enabling the GTMA to take part in the following advanced manufacturingprograms
bull Ontario Cleantech Alliance (OCTA)
bull Ontario Food Cluster (OFC)
bull Ontario Automotive Community Alliance (OACA)
WHERE WE GENERATED LEADS
INITIATIVE j LOCATION I SECTOR EUEC
San Francisco GDC and LosAngeles
SIAL Canada
Windpower2011
Intersolar2011
IFT Food Expo
Management Briefing Seminars
Europe GDCGamescom
Brazil FDI Business Initiative
Sibos2011
Italy FDI Business Initiative
Phoenix AZ
San Francisco and LosAngelesCA
Toronto ON
Anaheim CA
MunichGermany
New Orleans LA
Traverse City Ml
Cologne Germany
Riode Janeiro and Sao Paulo Brazil
Toronto ON
Milan Soncino and Rome IT
EN2 - Cleantech
ICT - DigitalMedia
Agri-Food
EN2-Wind energy
EN2- Solar energy
Agri-Food
Automotive
ICT - Digital Media
ICT EN2Agri-Food
ICTFS - Payments
ICT EN2 Agri-Food
SMI 20U- Toronto Ontario
(hr)BillHarvie Investment Attraction Consulshy tout Ministry cjAgriculture foodandRural
Affairs Barbara Maly Business Development Specialist Agn food0 Innovation Sectors GtyofGuelpti GeraldPisanowski VP Buiiness Development Greater Toronto
I Marketing Alliance Mark Jonker Team tead ofAgriculture ToodandRural
Affairs JohnSwanInvestmentAttractionConshybull sultant Ministry ofAgriculture foodandRura
Affairs Blltlliot VP Business Development Canadas Technology Triangle
I DATES
Jan 31 - Feb 3
Feb28-Mar4
May 11-13
May 22-25
June 8-10
June 11-14
Aug 1-4
Aug 15-17
Sept 19-23
Sept 19-23
Oct 3-7
1 PARTNER Ontario Cleantech Alliance (OCTA)
Ontario Technology Corridor (OTC)
Ontario Food Cluster(OFC)
OCTA
OCTA
OFC
Ontario Automotive CommunityAlliance (OACA)
OTC
GTMA
GTMA
GTMA amp Italian Chamber of Commerceof Ontario (ICCO)
Anuga Cologne Germany Agri-Food Oct 8-12 OFC
Solar Power Dallas TX EN2Solar Energy Oct 17-20 OCTAInternational
bullACHING INVESTORS
Europe is in the forefront as the largest source of the G However South America and Asia are growing rapidly in importance as sources for investment While the high-activity industries are led byICT and energyand environment 2011 witnessedthe agri-food sectorgrowsubstantially
LEADS BY SOURCE
bull MARKETINGINITIATIVES
bull GOVERNMENT
il DIRECT
PRIVATE
LEADS BY INDUSTRY
bull ENERGY amp ENVIRONMENT (EN2)
bull INFORMATIONS COMMUNICATIONS
TECHNOLOGY (ICT)
AGRI-FOOD
OTHER
LEADS BY ORIGIN
1
2011 PROSPECTS BY SOURCE
I GOVERNMENT
I MARKETING INITIATIVES
(FDIATTRACTION amp WEBSITE)
2011 PROSPECTS BY INDUSTRY
bull OTHER (AGRIMFG LIFE SCI
FINANCIAL SERVICES) bull INFORMATIONS COMMUNICATIONS
TECHNOLOGY (ICT)
ENERGY amp ENVIRONMENT (EN2)
2011 PROSPECTS BY ORIGIN
bull EUROPE bull EUROPE
bull NORTH AMERICA bullbull ASIA [UU]NORTH AMERICASOUTH AMERICA
SOUTH AMERICAbull ASIA
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BUILDING RELATIONSHIPS
-AND BUSINESS-INTERNATIONALLY
The GreaterToronto Marketing Alliance (GTMA) inco-operation with its 91 public-private sectorpart nerscontinued to be activethroughout 2011 travellingto develop leads and generating results for the GTA on the international level
For us to be successful in marketingthe GTA and attracting new business to the region its all about relationships Personal relationships For that you have to go abroad says Gerald Pisarzowski Vice President Business Development GTMA
TheGTMA dealt witha total of 330 newinvestment leadsand met with 43 potential investorsresulting in 11 new investments for the GTA in 2011 However in order to build and nurture those all-important personal relationships GTMA representatives paid special attention to two particular international markets Brazil and Italy
BRAZIL REPORT
MayorHazelMcCallion viewing local cuisineat the Municipal Market Sao Paulo Brazil
GTA Presentation to fispal Sao Paulo Brazil September 2077
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A delegation that included GTMA representatives and Mayor Hazel McCallion City of Missis sauga made their way to Brazil a country with one of the fastest-growing economies in the world Forfive days from September19-23split between the cities of Sao Pauloand Curitiba the representa tives spread the word to Brazilian companies about the advantages of locating in the GTA Weknow that many Brazilian businesses are looking to internationalizeand the GTA with its growingeconomy stable business environment and huge market access would be for these companies a great base of operations said Mr Pisarzowski
Business in Brazil isheavily based on relationships and this trip the second in twoyearsbythe GTMA was an opportunity to reinforce contacts that had been established previously Amongtheir activities the delegates attended Futurecom 2011 the largestInformationand CommunicationTechnologies (ICT) industrygathering in Latin America AsMayor McCallion put it Wewanted to secure the interest of the Brazilian ICT industrybecausethat isa growingsector in the countryAnd with the manyadvantages of locating in the GTA to servicethe North American market we found strong interest from many com panies
WE KNOWTHAT MANY BRAZILIAN BUSINESSES ARE
LOOKING TO INTERNATIONALIZE AND THE GTA WITH ITS GROWING ECONOMY STABLE BUSINESS
ENVIRONMENT AND HUGE MARKET ACCESS WOULD
BE FOR THESE COMPANIES A GREAT
BASE OF OPERATIONS
GERALDPISARZOWSKI VPBUSINESS DEVELOPMENTGTMA
CTMA 2011 ANNUAL REPORT
ITALY REPORT
From October 7-9 Tony Romano Director Corporate Affairs GTMA and Corrado Paina Executive Director Italian ChamberofCommerce ofOntario (ICCO) undertook a three-city FDI business initia tivefocused on meeting investment leadswith interests in the NorthAmerican market and the GTA
Rome ItalyOctober 2011- CanadaGTA FDI Business Initiative (l-r)Tony Romano Director Corporate Affairs Greater Toronto Marketing Alliance Sandra Marches
Trade Commissioner Ca nadian Embassy Rome Corrado Paina Executive Director Italian Chamber
of Commerceof Ontario Enrica Bagnolim Director North American Investment Sviluppo laiio Claudio Capenuoli Director International Markets National Confederalion ofSmall and Medium Size Businesses
I I The in-country visitation provided an opportunity to follow-up with calls on existing GTMA Italian investment leads says Mr Romano As well asmeet with officials at theCanadian Embassy 1 in Rome for further discussions on ways to collaborate in identifying and servicing leads from the Italian marketplace The Italy business development initiative provided opportunities to meet with 40 companies through a series of four GTA awareness presentation seminars to Italys lead ing industry associations with their vast membership base of small and medium size enterprises with growing interest in new markets
The presentations were accompanied by 11 one-on-one meetings with companies in the ICT energy and environment andadvanced manufacturing sectors As Mr Romano says The federal and provincial governments pave the way forusby selling the advantages ofCanada andOntario respectively We are then able to operate on a more granular level helping companies with is sues such as due diligence site selection and logistics Both initiatives resulted in confirmed visits to the GTA by several companies and bodes well for investment announcements in the near future
THE FEDERAL AND PROVINCIAL GOVERNMENTS PAVE THE WAY FOR US BY SELLING THE ADVANTAGES OF
CANADA AND ONTARIO RESPECTIVELY WE ARE THEN
ABLETO OPERATEON A MORE GRANULAR LEVEL HELPING COMPANIES WITH ISSUES SUCH AS DUE DILIGENCE SITE SELECTION AND LOGISTICS
TONYG ROMANO DIRECTOR CORPORATE AFFAIRS GTMA
OTHER INITIATIVES IN 2011
In the end the GTMA is a forward-looking organization constantly searching for the next high growth market and industry The two international business initiatives profiled above complement the other 11 lead-generating initiatives that the GTMA participated in during 2011 While in Brazil and Italy the GTMAs focus was on multi-industries within one specific market the other 11 initiatives throughout the US and Europe were industry specific where compa nies from all over the globe were present at conferences and targeted for first contact meetings (seepage 6 fora full listing of GTMAs 2011 FDI initiatives) These travels abroad are a cost-effec tiveway to establish and solidify the business and personalrelationships that are so vital inattract ing ever more companies to invest in the G TA
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13 CIRCLES - CONCIERGE SERVICES HEARD THE GTMA CALLING
The GTMAs investment into companies does not end the moment it is settled - it is vital for business relationships to grow and the GTMA thrives on seeing these companies prosper One of the many examples is Circles a company which has grown to an over 300 employee operation in its seven short years in the GTA
Circles a subsidiary of the French conglomerate Sodexo Inc is the leading provider of concierge and personal assistant services in the US Headquartered in Boston MA their engagement marketingsolutions create deep meaningful connections between companies and their customers and employees - fosteringacquisition reten tion and life-long loyalty for many of the worlds best-known brands
FOR US THE MAIN CRITERIA WAS FINDING THE RIGHT LABOUR WE ALSO WANTED TO BE
CLOSE TO A MAJOR CITY IN A VERY SERVICEshyORIENTED REGION
SUEPRONCO EXECUTIVE DIRECTOR COMPLIANCE SECURITY amp
PRIVACYSITELEADCIRCLES
A view inside CircleBurlingtonofkv
Since 2004 Circles has had offices in the US France the UK Sweden the Benelux and -Burlington Ont When asked why the GTA Sue Pronco Executive Director Compliance Security ampPrivacySite Lead for Circles listed a number of reasons For us the main criteria was finding the right labour We also wanted to beclose to a major city in a very service-oriented region We toured several Canadian and US cities andafter looking at all the factors Burlington and the GTA was the right place for us to be
Ms Pronco cited the GTAs well-educated tech savvy diverse labour pool excellent public transportation network and concentration of service-oriented businesses In order to aid their search the GTMA supplied data and information about the location infrastructure labour market competition and education centres The GTMA wasvery helpful to usWewere really able to hit the ground running says Ms Pronco
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COMPLEMENTARY PROGRAMS
SUPPORTING THE FDI MANDATE
In order to succeed in itsefforts togenerate new foreign direct investment (FDI) theGTMA knows the importance of remaining on top of key issues and topics critical to international investment attrac tionSharing global views insights and experiences isthe focus of manyof the GTMAs complementary programs As well as an opportunity to engage on a collaborative level with their regional and internationalpartnersand stakeholders
INTERNATIONAL LEADERS BREAKFAST CLUB
MARCH 9 Agri-Food Sector Emerging Priorities of Ontarios Largest Employer within the Global Marketplace The Honourable Carol Mitchell Minister of Agriculture Food amp Rural Affairs Emerald Hills GolfClub Town ofWhitchurch-Stouffville
MARCH 24 The RoleofTransportationinour Regions Prosperity Bruce McCuaig President ampCEO Metrolinx Janet Ecker PresidentToronto FinancialServicesAlliance Joan WidemanVice President Corporate Services LenbrookGroup Seneca College Markham Campus Town ofMarkham
APRIL 26 Hot Sectors HotMarketsEconomic Forecast- Global Study Findings Release StephenMartin Partner Consulting PwC Spence McDonnell Partner TaxPwC Peter Matutat Partner Assurance PwC
AndrewLight VicePresident Consulting PwC Ontario Investment andTrade Centre CityofToronto
JUNE 28 The Business ojWinning Leveraging SportsBranding to Attract Business Robert Hunter Executive Vice-President Venues and Entertainment MLSE
KathyHenderson SeniorVice-President Revenue and MarketingTO2015trade 8MOField CityofToronto
OCTOBER 19 World Overviewof Corporate Foreign Direct Investment (FDI) Cathy DawsonCEO Red Hot Locations UK Ben Engel SeniorConsultant BCI Global Jean-Noel Mermet Managing Director Frenger International Seneca College Newhnam Campus CityofToronto
NOVEMBER 29 Four Nations FourPerspectives Scott Bozek Consul for Commercial Affairs US Consulate General in Toronto
Ambassador Afonso Cardoso Consul General Consul-General of Brazil in Toronto
Jonathan Dart British Consul General Toronto Director General of UKTrade amp In vestment - Canada British Consulate General - Toronto
Preeti Saran Consul General Consulate-General of India
NewCity Hall CityofVaughan
ILBCpresents Four Nations FourPerspectives (l-r) Scott Boiek ConsulforCommercial Affairs Consulate Cene-r i bull bull
ate General Consul-General of India Mayor Ma BevitacquaCityofVaug bull bull iGTI A bull bullbull-bullbull General Consul-General oj Brazil inToronto lonathan Dart BritishConsul General Toronto i of UKTrade poundgt Investn bull General bullbullbullbull
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15 GTMA SUPPORTED INDUSTRY SECTOR STRATEGY FORUMS
JANUARY 31 GTMA 2011-2014 StrategicPlan Consultation Session Energy Sector ampInformation andCommunications Technology (ICT) Sector FocusGroups
FEBRUARY 4 GTMA 2011-2014 StrategicPlan Consultation Session Automotive Advanced Manufacturing Sector ampFood Processing Sector FocusGroups
FEBRUARY 7 GTMAs International Digital Media Forum using Ciscos Telepresence
JUNE 5 VerdeXchange GreenMarketmakers Conference 2011
OCTOBER 24 GTMA Fall Luncheon
Featuring the Honourable Ed Fast Minister of International Trade and Minister ofAsia Pacific-Gateway
NOVEMBER 22 Technicity
NOVEMBER 30 GTMAs FoodSector Forumusing CiscosTelePresence
ILBC attendees reo aprivatetpurof 81 field (June 28)
KeynoshyOntarloMii networking at tl
Agriculture Food ampRural Affa sectorfocusedILBC (March bull))
ILBC participants tour a new VIVA bus route
inYork Region (March 24)
GTMA LEADERSHIP EVENTS
APRIL7 GTMA Presents George A FierhellerTribute Dinner
APRIL 14 amp 15 GTMA Board Stakeholder Retreat
SEPTEMBER 28 GTMA AnnualGeneral Meeting Jl
GTMA COLLEGE AND UNIVERSITY INTERNSHIP PROGRAM
CENTENNIAL COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
SENECA COLLEGE
UNIVERSITY OF TORONTO
UNIVERSITY OF TORONTO
UNIVERSITY OF WATERLOO
UNIVERSITY OF WATERLOO
YORK UNIVERSITY
VOLUNTEERS
Laurel Service
Robert Antolin
Kaley Krajnc
Bianca Salentyn Jonathan lee
Nick Kazakoff
Johnny Leung
Azin Rastan
Sharine Said
Matthew Troncone
John lilanchard
Mark Hilbig
Ted Phairojpipat
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INTERNATIONAL LEAD GENERATING16
STRATEGIES PLANNED
The GTMA is committed to staying at the forefront of the foreign direct investment constantly monitoringinternationalmarketsand identifying opportunitiesfor FDI into the GTA
2012 INTERNATIONAL MARKETING PROGRAM
INITIATIVE LOCATION SECTOR
California San Francisco and ICT - Digital Media MarS-9 OTCICT Initiative Los Angeles CA
California Food amp California Agri-Food May2-4 GTMA
Beverage Industry
Animation 8ltVFX Los Angeles CA ICT-Digital Media May7-9 GTMA + Ontario
in LosAngeles
Windpower2012 Atlanta GA EN2 - Wind Energy June 3-6 OCTA
Annual Conference Dallas TX EN2 June 10-14 OCTA8c Exposition (ACE12)
Italy FDI Business Bergamo Milan and Agri-Food EN2 June 25-30 GTMA amp ICCO Initiative Veneto IT amp ICT
Brazil Foodamp Beverage Sao Paulo Brazil Agri-Food June 25 - 28 OFC
LeadGenerating Initiative
Europe GDC Cologne Germany ICT - Digital Media Aug15-17 OTC
GTA EDPIMSA Brazil ICT Oct 8-11 GTMA
SIAL2012 Paris France Agri-Food Oct 21 - 25 OFC
2012 Private Label Chicago IL Agri-Food Nov 11-13 OFC Trade Show
New York City Lead j NevvYorkCity NY ICT Nov 12-14 GTMA Generation Initiative
The honourable Bob Chiaretli Ontario Minister of Infrastructure and MinisterofTransportation presenting the- keynoteaddress at the Roadto Economic Prosperity Investing in Regional Transportation
UructureILBC (April 12)IIBC participants taking part of theRegional
n consultation
forum ledb) 12)
2012 COMPLEMENTARY ACTIVITIES
MARCH 5 ILBC The Big Move The Role of Metrolinx in DurhamRegions Prosperity Bruce McCuaig President 8lt CEO Metrolinx CityofOshawa
I I APRIL 12 ILBC Road to Economic Prosperity Investing in Regional Transportation Infrastructure The Honourable BobChiarelli Ontario Minister of Infrastructure and MinisterofTransportation City ofBurlington
SEPTEMBER 13 GTMA Celebrity GolfTournament - ACelebration ofGTA Communities CityofVaughan SEPTEMBER 26 Annual General Meeting (tbc) OCTOBER 18 ILBC Realities ofGTAs ICT Labour Shortage Peel Region (tbc) NOVEMBER 18 ILBC Mobile Innovation Research City of Toronto (tbc)
J GTMA 2011 ANNUAL REPORT
GTMA PARTNERS 17
We believe in building strong partnerships The GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities thegovernments ofOntario and Canada several not-for-profit organizations and a broad cross section ofprivate-sector corporations Drawing on the expertise and resources ofour partner organizations the GTMA actively promotes the GTA internationally and provides companies with professional assistance in evaluating planning and implementing an expansion or moveinto the GTA
The CTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a grow ing population of over 61 million
COLD LEVEL PARTNERS REGIONAL FUNDING PARTNERS
l|ll|l pound1 copyHermanMiller VliSflroinu PgMlSSiSSAUGA InvestTorohtoCISCO ^NBRIDCB copy ilMiliiiim
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PRIVATE-SECTOR PARTNERS TSI International GroupInc Town ofWhitby m VoiceMailTel Inc Town of Whitchurch-Stouffvilie
SILVER LEVEL rumRegional Municipality ofYork
CompassCreativeMedia PUBLIC-SECTOR PARTNERS
Dell Canada Town ol Ajax EDUCATIONAL INSTITUTIONSDevencore Realties Corporation
Town of Aurora Centennial College of Applied ArtsCanada Limited Brokerage City of Brampton ampTechnologyEnetStudioz Inc Township of Brock Durham CollegeFraser Milner Casgrain LLP City of Burlington George Brown CollegeGowlings LaFleur Henderson LLP
Town of Caledon Humber Institute ofTechnologyINSIX Media Q
Municipality ofClarington ampAdvanced LearningKilmer Van NostrandCo
Regional Municipality of Durham McMaster UniversityMiller Thomson LLP
Foreign Affairs andInternational Ontario College ol Art ampDesignOntario Power Generation
Trade Canada (DFAIT) Ryerson UniversityPamela Powered Inc Town of East Gwillimbury Seneca College of Applied Arts ampPricewaterhouseCoopers LLP
Town ofGeorgina TechnologyRBC Royal Bank
Regional Municipality ofHalton Sheridan Institute ofTechnologyScotiabank
Town of Halton Hills ampAdvanced Learning BRONZE LEVEL Township of King University ofOntario Institute ^ British Consulate General bullToronto Town of Markham ofTechnology J
European Union Chamber of Town of Milton University ofToronto Commerce in Toronto City of Mississauga York University German Chamber of Industry Town of Newmarket
and Commerce Town of Oakville ON-LINE ALLIANCE
Green andSpiegel Barristers Ontario Ministry of Economic Lette LLP
amp Solicitors Development and Innovation ORION
Hubbell Canada LP City ofOshawa Italian Chamber of Commerce Regional Municipality of Peel ENTREPRENEUR L^of Ontario City of Pickering Canada Competes JP Lauren Town of Richmond Hill Isabella Bertani
Kenneth Caplan andAssociates Township olScugog Chartered Accountant 3)Michael PageCanada Invest Toronto Market2World Communications
Prime Strategies Croup City ofToronto RentZPay Robert Half International Township of Uxbridge Signature Developments Segal amp Partners LLP City ofVaughan
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectors We are proud of the breadth and quality of the leaders who have agreed to serve on our committees and boards Their leadership dedication and guidance have contributed to building the foundation for the continuedsuccessof the GTMA
BOARD OF DIRECTORS
Lou Milrad Councillor Josh Code Paul Green MayorMarolynMorrison (Co-chair Private Sector) City ofToronto Director Public amp Government Region of Peel (Town of Greater Toronto Marketing Affairs and Customer Caledon) Alliance John Davidson Ombudsman
Director Economic Develop Enbridge GasDistribution Inc MayorSteve Pellegrini MayorDavidRyan ment Region of York (Township of (Co-chair Public Sector) Regional Municipality of John Howe King) Region of Durham Halton Vice President Investment
(City of Pickering) CTAEDP Representative Strategy and Project Evaluation Janet Richards Metrolinx Vice President Sales and
Michaels Ras Renato Discenza Marketing (Vice Chair) President amp CEO Toby CD Lennox Herman Miller Canada Inc
Vice President Invest Toronto Vice President Corporate Af Public Affairs CTAEDP Representative fairs and Communications Dr Pamela Ritchie
GCI Group GreaterToronto Airports Dean Faculty of Business and Don Edmonds Authority Information Technology (Chair CTMA Audit Committee) University ofOntario InstituteGeorge AFierheller Partner Private Company Don Macintosh ofTechnology(Chair Emeritus) Services (Chair CTMA Nominating andPresident PricewaterhouseCoopers LLP Governance Committee) Colin RossFour Halls Inc
Partner Senior Vice President t Man-
Jim Feir Eraser Milner Casgrain LLP agerOffice LeasingGeorge Hanus President amp CEO (MsocateDrrector) DTZ Barnicke Limited
Director General and Senior Derek Millar
Trade Vice President GreaterTorontoMarketing Alliance
Commissioner Foreign Affairs Ian Martin Limited
RegionalChairGaryCarr and International Trade Canada
Regional Municipality of Halton
HONOURARY BOARD MEMBERS
Chair Emeritus DrRon Bordessa(Ret) The Hon Frances Lankin William Thorsell (Ret)
George A Fierheller President Four Halls Inc
President Emeritus
University ofOntario Institute ofTechnology
Commissioner
Commission for the Review of
Social Assistance in Ontario
Director 8c CEO
Royal Ontario Museum
RitaTsang
Co-Chairs shy Public Sector
MayorHazel McCallion Region of Peel (City ol Mississauga)
Ann Buller
President and CEO Centennial College of Applied Artsamp Technology
Sheldon Levy President
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner
CEO
Tour EastHolidays
The Rt HonJohn NTurner PCCCQC Partner MillerThomson LLP
n Chairs shy Private Sector
Katherine Lee
President amp CEO
Dr GordonChong(Ret] City ofToronto Transit Infrastructure
Gowling LaFleur Henderson LLP
BWilliam Masson
President
Dr RobertTurner (Ret) President 8 CEO
Sheridan Institute ofTechnology 8lt GE Capital PurdyCrawford Ian Martin Limited Advanced Learning
Lawrence MTanenbaum
Chairman and CEO
CCCounsel Osier Hoskin amp
Dr David Naylor President
Richard EWaugh President 8 CEO
Kilmer Van Nostrand Co Harcourt LLP University ofToronto Scotiabank Limited
Honourary Board
David Crombie
Corporate Director Gordon Nixon
President 8cCEO
DrJeffZabudsky President 8 CEO
Members Anthony S Fell RBC Royal Bank Sheridan Institute ofTechnology amp
David Agnew Corporate Director Philip Olsson Advanced Learning
President MayorSusan Fennell Cnair
SenecaCollege of Applied Arts Region of Peel Liquor Control Board 8lt Technology (City of Brampton) of Ontario
ElyseAllan David Gavsie Hari Panday President amp CEO Chair President 8c CEO General Electric Canada Ontario Civilian Police PanVest CapitalCorporation
John Bitovejr Executive Chairman
Commission
PaulGodfrey Dale E Richmond
President amp CEO
Obelysk President amp CEO Postmedia Network Inc
DERX Inc
19
EXECUTIVE COMMITTEE
pJU] n
Lou Milrad (Chair) Co-chair
Private Sector
Greater Toronto Marketing Alliance
Councillor Josh Colle City ofToronto
Don Edmonds
Partner
Private Company Services PricewaterhouseCoopers LLP
Paul Green
Director
Public ampGovernment Affairs and Customer Ombudsman
Enbridge Gas Distribution Inc
Hetrett (April 14)
AUDIT COMMITTEE
Don Edmonds (Chair) Partner
Private Company Services PricewaterhouseCoopers LLP
CouncillorJosh Colle City ofToronto
George Hanus President 8 CEO
GreaterToronto Marketing Alliance
Don Macintosh Partner
Fraser MilnerCasgrain LLP
Michaels Ras
Vice President
Public Affairs
GCI Group
Dr Pamela Ritchie
Dean
Faculty ofBusiness and Information Technology University ofOntario Institute of Technology
MayorDavid Ryan Co-chair
Public Sector
Region ofDurham (City ofPickering)
ToyliMarfii Assistant Deputy Minister Investment Dittion Ministry offconor-c GeorgeAlierhellerPresident fourHallsInc Development andInnovation addressing theguestsattheCTMA Board Stakeholder partieipathgin thepaneIdscvuiontt the CTMA BoardStakeholder
DerekMillar (Chair) Vice President
Ian Martin Limited
Mayor Marolyn Morrison Region of Peel (Town ofCaledon)
Michael S Ras
Vice President Public Affairs
GCI Group
Retreat April 74)
John Davidson Director
Economic Development Regional Municipality of Halton
CTAEDP Representative
George Hanus President 8c CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
MayorDavid Ryan Co-chair
Public Sector
Region of Durham (City of Pickering)
George Hanus President amp CEO GTMA Board Members (l-r) Doo(dmonds Partner Private Company Serbull
vicesPricewaterhouseCoopers IIPMayor DavidRyan Regionof Durham GreaterToronto Cityof PicketingandPaulCreenDirector Public O Government Affairs and
Customer Ombudsman fnbiidgeCatDistributionslneengagedduingtheMarketing Alliance CTMA Board Stakeholder Retreat (April 14)
NOMINATING AND GOVERNANCE COMMITTEE
DonMacintosh(Chair) Partner
Fraser MilnerCasgrain LLP
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Howe Vice President
Investment Strategy and Project Evaluation Metrolinx
Toby CD Lennox Vice President
CorporateAffairs and Communications
Greater Toronto Airports Authority
Lou Milrad
Co-chair
Private Sector
GreaterToronto Marketing Alliance
Lou Milrad
Co-chair
Private Sector
Greater Toronto Marketing Alliance
MayorDavidRyan Co-chair
Public Sector
Region of Durham (City of Pickering)
Mayor Steve Pellegrini Region ofYork (Township ofKing)
THE GREATERTORONTO MARKETING ALLIANCE (GTMA)
TheGTMA is leadmarketing agency for the GreaterToronto Area (GTA) and the key pointofcontact for foreign direct investment (FDI) inthe GTA
TneCTMA extends its heartfelt appreciation to all its dedicated interns and volunteers vho have greatly helpedadvance the foreign direct investment mandate
Top rowleft - right Caroline Robertson Executive Secretary Er Office ManagerCeraldPisariovsU VicePresident Busi ness Development Michelle Cortei ManagerPro gram DevelopmentJoe Kevens ManagerBusiness DevelopmentFront rowleft - rightCeorgcHanus President O CEO lou MilradChairTonyRomano Director CorporateAffairs
WHO WE ARE
TheGTMA a public-private partnership has served as the key pointof contact forcompaniesexploring various opportunities in the GreaterToronto Area Thepartnership brings together the 29 municipalities and regions in GTA the governments ofOntario andCanada several not-for-profit organizations col leges and universities and a broadcrosssectionof private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionals They also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMA helps facilitate investment in the GTA and ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economyof the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
TheGTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars inactivityto the GTA since 1997 All ofour partnershaveshared in the benefits These returns willcontinue to grow as further investments now in planningand negotiation stages come to fruition
EmasnammEi
350 BayStreet Suite 1200 Toronto ON Canada
M5H 2S6
Tel 4163607320
Fax 4163607331
North America
18004114482
International
18007353280
wwwgreatertorontoorg
askusgreatertorontoorg
- 20120925ba_G1a
- 20120925ba_G1b
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INTERNATIONAL MARKETS TARGETED bull Europe - Germany andItaly
bull South America - Brazil
bull USA - Arizona California Michigan andTexas
TheGTMAs FDI initiatives are madepossible bythe funding supportfromInvestCanada - Community Initiatives part of the Departmentof Foreign Affairs and International Trade CanadasGlobal Commerce Support Program
JOINT MARKETING PARTNERSHIPS bull Ontario Technology Corridor (OTC)
Weacknowledge thefinancial supportof the GTA regionsmunicipalities throughthe Advanced Manufactur ing Initiativefor enabling the GTMA to take part in the following advanced manufacturingprograms
bull Ontario Cleantech Alliance (OCTA)
bull Ontario Food Cluster (OFC)
bull Ontario Automotive Community Alliance (OACA)
WHERE WE GENERATED LEADS
INITIATIVE j LOCATION I SECTOR EUEC
San Francisco GDC and LosAngeles
SIAL Canada
Windpower2011
Intersolar2011
IFT Food Expo
Management Briefing Seminars
Europe GDCGamescom
Brazil FDI Business Initiative
Sibos2011
Italy FDI Business Initiative
Phoenix AZ
San Francisco and LosAngelesCA
Toronto ON
Anaheim CA
MunichGermany
New Orleans LA
Traverse City Ml
Cologne Germany
Riode Janeiro and Sao Paulo Brazil
Toronto ON
Milan Soncino and Rome IT
EN2 - Cleantech
ICT - DigitalMedia
Agri-Food
EN2-Wind energy
EN2- Solar energy
Agri-Food
Automotive
ICT - Digital Media
ICT EN2Agri-Food
ICTFS - Payments
ICT EN2 Agri-Food
SMI 20U- Toronto Ontario
(hr)BillHarvie Investment Attraction Consulshy tout Ministry cjAgriculture foodandRural
Affairs Barbara Maly Business Development Specialist Agn food0 Innovation Sectors GtyofGuelpti GeraldPisanowski VP Buiiness Development Greater Toronto
I Marketing Alliance Mark Jonker Team tead ofAgriculture ToodandRural
Affairs JohnSwanInvestmentAttractionConshybull sultant Ministry ofAgriculture foodandRura
Affairs Blltlliot VP Business Development Canadas Technology Triangle
I DATES
Jan 31 - Feb 3
Feb28-Mar4
May 11-13
May 22-25
June 8-10
June 11-14
Aug 1-4
Aug 15-17
Sept 19-23
Sept 19-23
Oct 3-7
1 PARTNER Ontario Cleantech Alliance (OCTA)
Ontario Technology Corridor (OTC)
Ontario Food Cluster(OFC)
OCTA
OCTA
OFC
Ontario Automotive CommunityAlliance (OACA)
OTC
GTMA
GTMA
GTMA amp Italian Chamber of Commerceof Ontario (ICCO)
Anuga Cologne Germany Agri-Food Oct 8-12 OFC
Solar Power Dallas TX EN2Solar Energy Oct 17-20 OCTAInternational
bullACHING INVESTORS
Europe is in the forefront as the largest source of the G However South America and Asia are growing rapidly in importance as sources for investment While the high-activity industries are led byICT and energyand environment 2011 witnessedthe agri-food sectorgrowsubstantially
LEADS BY SOURCE
bull MARKETINGINITIATIVES
bull GOVERNMENT
il DIRECT
PRIVATE
LEADS BY INDUSTRY
bull ENERGY amp ENVIRONMENT (EN2)
bull INFORMATIONS COMMUNICATIONS
TECHNOLOGY (ICT)
AGRI-FOOD
OTHER
LEADS BY ORIGIN
1
2011 PROSPECTS BY SOURCE
I GOVERNMENT
I MARKETING INITIATIVES
(FDIATTRACTION amp WEBSITE)
2011 PROSPECTS BY INDUSTRY
bull OTHER (AGRIMFG LIFE SCI
FINANCIAL SERVICES) bull INFORMATIONS COMMUNICATIONS
TECHNOLOGY (ICT)
ENERGY amp ENVIRONMENT (EN2)
2011 PROSPECTS BY ORIGIN
bull EUROPE bull EUROPE
bull NORTH AMERICA bullbull ASIA [UU]NORTH AMERICASOUTH AMERICA
SOUTH AMERICAbull ASIA
AUSTRALIA
I I
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BUILDING RELATIONSHIPS
-AND BUSINESS-INTERNATIONALLY
The GreaterToronto Marketing Alliance (GTMA) inco-operation with its 91 public-private sectorpart nerscontinued to be activethroughout 2011 travellingto develop leads and generating results for the GTA on the international level
For us to be successful in marketingthe GTA and attracting new business to the region its all about relationships Personal relationships For that you have to go abroad says Gerald Pisarzowski Vice President Business Development GTMA
TheGTMA dealt witha total of 330 newinvestment leadsand met with 43 potential investorsresulting in 11 new investments for the GTA in 2011 However in order to build and nurture those all-important personal relationships GTMA representatives paid special attention to two particular international markets Brazil and Italy
BRAZIL REPORT
MayorHazelMcCallion viewing local cuisineat the Municipal Market Sao Paulo Brazil
GTA Presentation to fispal Sao Paulo Brazil September 2077
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A delegation that included GTMA representatives and Mayor Hazel McCallion City of Missis sauga made their way to Brazil a country with one of the fastest-growing economies in the world Forfive days from September19-23split between the cities of Sao Pauloand Curitiba the representa tives spread the word to Brazilian companies about the advantages of locating in the GTA Weknow that many Brazilian businesses are looking to internationalizeand the GTA with its growingeconomy stable business environment and huge market access would be for these companies a great base of operations said Mr Pisarzowski
Business in Brazil isheavily based on relationships and this trip the second in twoyearsbythe GTMA was an opportunity to reinforce contacts that had been established previously Amongtheir activities the delegates attended Futurecom 2011 the largestInformationand CommunicationTechnologies (ICT) industrygathering in Latin America AsMayor McCallion put it Wewanted to secure the interest of the Brazilian ICT industrybecausethat isa growingsector in the countryAnd with the manyadvantages of locating in the GTA to servicethe North American market we found strong interest from many com panies
WE KNOWTHAT MANY BRAZILIAN BUSINESSES ARE
LOOKING TO INTERNATIONALIZE AND THE GTA WITH ITS GROWING ECONOMY STABLE BUSINESS
ENVIRONMENT AND HUGE MARKET ACCESS WOULD
BE FOR THESE COMPANIES A GREAT
BASE OF OPERATIONS
GERALDPISARZOWSKI VPBUSINESS DEVELOPMENTGTMA
CTMA 2011 ANNUAL REPORT
ITALY REPORT
From October 7-9 Tony Romano Director Corporate Affairs GTMA and Corrado Paina Executive Director Italian ChamberofCommerce ofOntario (ICCO) undertook a three-city FDI business initia tivefocused on meeting investment leadswith interests in the NorthAmerican market and the GTA
Rome ItalyOctober 2011- CanadaGTA FDI Business Initiative (l-r)Tony Romano Director Corporate Affairs Greater Toronto Marketing Alliance Sandra Marches
Trade Commissioner Ca nadian Embassy Rome Corrado Paina Executive Director Italian Chamber
of Commerceof Ontario Enrica Bagnolim Director North American Investment Sviluppo laiio Claudio Capenuoli Director International Markets National Confederalion ofSmall and Medium Size Businesses
I I The in-country visitation provided an opportunity to follow-up with calls on existing GTMA Italian investment leads says Mr Romano As well asmeet with officials at theCanadian Embassy 1 in Rome for further discussions on ways to collaborate in identifying and servicing leads from the Italian marketplace The Italy business development initiative provided opportunities to meet with 40 companies through a series of four GTA awareness presentation seminars to Italys lead ing industry associations with their vast membership base of small and medium size enterprises with growing interest in new markets
The presentations were accompanied by 11 one-on-one meetings with companies in the ICT energy and environment andadvanced manufacturing sectors As Mr Romano says The federal and provincial governments pave the way forusby selling the advantages ofCanada andOntario respectively We are then able to operate on a more granular level helping companies with is sues such as due diligence site selection and logistics Both initiatives resulted in confirmed visits to the GTA by several companies and bodes well for investment announcements in the near future
THE FEDERAL AND PROVINCIAL GOVERNMENTS PAVE THE WAY FOR US BY SELLING THE ADVANTAGES OF
CANADA AND ONTARIO RESPECTIVELY WE ARE THEN
ABLETO OPERATEON A MORE GRANULAR LEVEL HELPING COMPANIES WITH ISSUES SUCH AS DUE DILIGENCE SITE SELECTION AND LOGISTICS
TONYG ROMANO DIRECTOR CORPORATE AFFAIRS GTMA
OTHER INITIATIVES IN 2011
In the end the GTMA is a forward-looking organization constantly searching for the next high growth market and industry The two international business initiatives profiled above complement the other 11 lead-generating initiatives that the GTMA participated in during 2011 While in Brazil and Italy the GTMAs focus was on multi-industries within one specific market the other 11 initiatives throughout the US and Europe were industry specific where compa nies from all over the globe were present at conferences and targeted for first contact meetings (seepage 6 fora full listing of GTMAs 2011 FDI initiatives) These travels abroad are a cost-effec tiveway to establish and solidify the business and personalrelationships that are so vital inattract ing ever more companies to invest in the G TA
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13 CIRCLES - CONCIERGE SERVICES HEARD THE GTMA CALLING
The GTMAs investment into companies does not end the moment it is settled - it is vital for business relationships to grow and the GTMA thrives on seeing these companies prosper One of the many examples is Circles a company which has grown to an over 300 employee operation in its seven short years in the GTA
Circles a subsidiary of the French conglomerate Sodexo Inc is the leading provider of concierge and personal assistant services in the US Headquartered in Boston MA their engagement marketingsolutions create deep meaningful connections between companies and their customers and employees - fosteringacquisition reten tion and life-long loyalty for many of the worlds best-known brands
FOR US THE MAIN CRITERIA WAS FINDING THE RIGHT LABOUR WE ALSO WANTED TO BE
CLOSE TO A MAJOR CITY IN A VERY SERVICEshyORIENTED REGION
SUEPRONCO EXECUTIVE DIRECTOR COMPLIANCE SECURITY amp
PRIVACYSITELEADCIRCLES
A view inside CircleBurlingtonofkv
Since 2004 Circles has had offices in the US France the UK Sweden the Benelux and -Burlington Ont When asked why the GTA Sue Pronco Executive Director Compliance Security ampPrivacySite Lead for Circles listed a number of reasons For us the main criteria was finding the right labour We also wanted to beclose to a major city in a very service-oriented region We toured several Canadian and US cities andafter looking at all the factors Burlington and the GTA was the right place for us to be
Ms Pronco cited the GTAs well-educated tech savvy diverse labour pool excellent public transportation network and concentration of service-oriented businesses In order to aid their search the GTMA supplied data and information about the location infrastructure labour market competition and education centres The GTMA wasvery helpful to usWewere really able to hit the ground running says Ms Pronco
The map showcases the regionaleconomic
impact of Circles Solutions Centre in Greater
Burlington Toronto
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COMPLEMENTARY PROGRAMS
SUPPORTING THE FDI MANDATE
In order to succeed in itsefforts togenerate new foreign direct investment (FDI) theGTMA knows the importance of remaining on top of key issues and topics critical to international investment attrac tionSharing global views insights and experiences isthe focus of manyof the GTMAs complementary programs As well as an opportunity to engage on a collaborative level with their regional and internationalpartnersand stakeholders
INTERNATIONAL LEADERS BREAKFAST CLUB
MARCH 9 Agri-Food Sector Emerging Priorities of Ontarios Largest Employer within the Global Marketplace The Honourable Carol Mitchell Minister of Agriculture Food amp Rural Affairs Emerald Hills GolfClub Town ofWhitchurch-Stouffville
MARCH 24 The RoleofTransportationinour Regions Prosperity Bruce McCuaig President ampCEO Metrolinx Janet Ecker PresidentToronto FinancialServicesAlliance Joan WidemanVice President Corporate Services LenbrookGroup Seneca College Markham Campus Town ofMarkham
APRIL 26 Hot Sectors HotMarketsEconomic Forecast- Global Study Findings Release StephenMartin Partner Consulting PwC Spence McDonnell Partner TaxPwC Peter Matutat Partner Assurance PwC
AndrewLight VicePresident Consulting PwC Ontario Investment andTrade Centre CityofToronto
JUNE 28 The Business ojWinning Leveraging SportsBranding to Attract Business Robert Hunter Executive Vice-President Venues and Entertainment MLSE
KathyHenderson SeniorVice-President Revenue and MarketingTO2015trade 8MOField CityofToronto
OCTOBER 19 World Overviewof Corporate Foreign Direct Investment (FDI) Cathy DawsonCEO Red Hot Locations UK Ben Engel SeniorConsultant BCI Global Jean-Noel Mermet Managing Director Frenger International Seneca College Newhnam Campus CityofToronto
NOVEMBER 29 Four Nations FourPerspectives Scott Bozek Consul for Commercial Affairs US Consulate General in Toronto
Ambassador Afonso Cardoso Consul General Consul-General of Brazil in Toronto
Jonathan Dart British Consul General Toronto Director General of UKTrade amp In vestment - Canada British Consulate General - Toronto
Preeti Saran Consul General Consulate-General of India
NewCity Hall CityofVaughan
ILBCpresents Four Nations FourPerspectives (l-r) Scott Boiek ConsulforCommercial Affairs Consulate Cene-r i bull bull
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15 GTMA SUPPORTED INDUSTRY SECTOR STRATEGY FORUMS
JANUARY 31 GTMA 2011-2014 StrategicPlan Consultation Session Energy Sector ampInformation andCommunications Technology (ICT) Sector FocusGroups
FEBRUARY 4 GTMA 2011-2014 StrategicPlan Consultation Session Automotive Advanced Manufacturing Sector ampFood Processing Sector FocusGroups
FEBRUARY 7 GTMAs International Digital Media Forum using Ciscos Telepresence
JUNE 5 VerdeXchange GreenMarketmakers Conference 2011
OCTOBER 24 GTMA Fall Luncheon
Featuring the Honourable Ed Fast Minister of International Trade and Minister ofAsia Pacific-Gateway
NOVEMBER 22 Technicity
NOVEMBER 30 GTMAs FoodSector Forumusing CiscosTelePresence
ILBC attendees reo aprivatetpurof 81 field (June 28)
KeynoshyOntarloMii networking at tl
Agriculture Food ampRural Affa sectorfocusedILBC (March bull))
ILBC participants tour a new VIVA bus route
inYork Region (March 24)
GTMA LEADERSHIP EVENTS
APRIL7 GTMA Presents George A FierhellerTribute Dinner
APRIL 14 amp 15 GTMA Board Stakeholder Retreat
SEPTEMBER 28 GTMA AnnualGeneral Meeting Jl
GTMA COLLEGE AND UNIVERSITY INTERNSHIP PROGRAM
CENTENNIAL COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
SENECA COLLEGE
UNIVERSITY OF TORONTO
UNIVERSITY OF TORONTO
UNIVERSITY OF WATERLOO
UNIVERSITY OF WATERLOO
YORK UNIVERSITY
VOLUNTEERS
Laurel Service
Robert Antolin
Kaley Krajnc
Bianca Salentyn Jonathan lee
Nick Kazakoff
Johnny Leung
Azin Rastan
Sharine Said
Matthew Troncone
John lilanchard
Mark Hilbig
Ted Phairojpipat
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INTERNATIONAL LEAD GENERATING16
STRATEGIES PLANNED
The GTMA is committed to staying at the forefront of the foreign direct investment constantly monitoringinternationalmarketsand identifying opportunitiesfor FDI into the GTA
2012 INTERNATIONAL MARKETING PROGRAM
INITIATIVE LOCATION SECTOR
California San Francisco and ICT - Digital Media MarS-9 OTCICT Initiative Los Angeles CA
California Food amp California Agri-Food May2-4 GTMA
Beverage Industry
Animation 8ltVFX Los Angeles CA ICT-Digital Media May7-9 GTMA + Ontario
in LosAngeles
Windpower2012 Atlanta GA EN2 - Wind Energy June 3-6 OCTA
Annual Conference Dallas TX EN2 June 10-14 OCTA8c Exposition (ACE12)
Italy FDI Business Bergamo Milan and Agri-Food EN2 June 25-30 GTMA amp ICCO Initiative Veneto IT amp ICT
Brazil Foodamp Beverage Sao Paulo Brazil Agri-Food June 25 - 28 OFC
LeadGenerating Initiative
Europe GDC Cologne Germany ICT - Digital Media Aug15-17 OTC
GTA EDPIMSA Brazil ICT Oct 8-11 GTMA
SIAL2012 Paris France Agri-Food Oct 21 - 25 OFC
2012 Private Label Chicago IL Agri-Food Nov 11-13 OFC Trade Show
New York City Lead j NevvYorkCity NY ICT Nov 12-14 GTMA Generation Initiative
The honourable Bob Chiaretli Ontario Minister of Infrastructure and MinisterofTransportation presenting the- keynoteaddress at the Roadto Economic Prosperity Investing in Regional Transportation
UructureILBC (April 12)IIBC participants taking part of theRegional
n consultation
forum ledb) 12)
2012 COMPLEMENTARY ACTIVITIES
MARCH 5 ILBC The Big Move The Role of Metrolinx in DurhamRegions Prosperity Bruce McCuaig President 8lt CEO Metrolinx CityofOshawa
I I APRIL 12 ILBC Road to Economic Prosperity Investing in Regional Transportation Infrastructure The Honourable BobChiarelli Ontario Minister of Infrastructure and MinisterofTransportation City ofBurlington
SEPTEMBER 13 GTMA Celebrity GolfTournament - ACelebration ofGTA Communities CityofVaughan SEPTEMBER 26 Annual General Meeting (tbc) OCTOBER 18 ILBC Realities ofGTAs ICT Labour Shortage Peel Region (tbc) NOVEMBER 18 ILBC Mobile Innovation Research City of Toronto (tbc)
J GTMA 2011 ANNUAL REPORT
GTMA PARTNERS 17
We believe in building strong partnerships The GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities thegovernments ofOntario and Canada several not-for-profit organizations and a broad cross section ofprivate-sector corporations Drawing on the expertise and resources ofour partner organizations the GTMA actively promotes the GTA internationally and provides companies with professional assistance in evaluating planning and implementing an expansion or moveinto the GTA
The CTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a grow ing population of over 61 million
COLD LEVEL PARTNERS REGIONAL FUNDING PARTNERS
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PRIVATE-SECTOR PARTNERS TSI International GroupInc Town ofWhitby m VoiceMailTel Inc Town of Whitchurch-Stouffvilie
SILVER LEVEL rumRegional Municipality ofYork
CompassCreativeMedia PUBLIC-SECTOR PARTNERS
Dell Canada Town ol Ajax EDUCATIONAL INSTITUTIONSDevencore Realties Corporation
Town of Aurora Centennial College of Applied ArtsCanada Limited Brokerage City of Brampton ampTechnologyEnetStudioz Inc Township of Brock Durham CollegeFraser Milner Casgrain LLP City of Burlington George Brown CollegeGowlings LaFleur Henderson LLP
Town of Caledon Humber Institute ofTechnologyINSIX Media Q
Municipality ofClarington ampAdvanced LearningKilmer Van NostrandCo
Regional Municipality of Durham McMaster UniversityMiller Thomson LLP
Foreign Affairs andInternational Ontario College ol Art ampDesignOntario Power Generation
Trade Canada (DFAIT) Ryerson UniversityPamela Powered Inc Town of East Gwillimbury Seneca College of Applied Arts ampPricewaterhouseCoopers LLP
Town ofGeorgina TechnologyRBC Royal Bank
Regional Municipality ofHalton Sheridan Institute ofTechnologyScotiabank
Town of Halton Hills ampAdvanced Learning BRONZE LEVEL Township of King University ofOntario Institute ^ British Consulate General bullToronto Town of Markham ofTechnology J
European Union Chamber of Town of Milton University ofToronto Commerce in Toronto City of Mississauga York University German Chamber of Industry Town of Newmarket
and Commerce Town of Oakville ON-LINE ALLIANCE
Green andSpiegel Barristers Ontario Ministry of Economic Lette LLP
amp Solicitors Development and Innovation ORION
Hubbell Canada LP City ofOshawa Italian Chamber of Commerce Regional Municipality of Peel ENTREPRENEUR L^of Ontario City of Pickering Canada Competes JP Lauren Town of Richmond Hill Isabella Bertani
Kenneth Caplan andAssociates Township olScugog Chartered Accountant 3)Michael PageCanada Invest Toronto Market2World Communications
Prime Strategies Croup City ofToronto RentZPay Robert Half International Township of Uxbridge Signature Developments Segal amp Partners LLP City ofVaughan
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectors We are proud of the breadth and quality of the leaders who have agreed to serve on our committees and boards Their leadership dedication and guidance have contributed to building the foundation for the continuedsuccessof the GTMA
BOARD OF DIRECTORS
Lou Milrad Councillor Josh Code Paul Green MayorMarolynMorrison (Co-chair Private Sector) City ofToronto Director Public amp Government Region of Peel (Town of Greater Toronto Marketing Affairs and Customer Caledon) Alliance John Davidson Ombudsman
Director Economic Develop Enbridge GasDistribution Inc MayorSteve Pellegrini MayorDavidRyan ment Region of York (Township of (Co-chair Public Sector) Regional Municipality of John Howe King) Region of Durham Halton Vice President Investment
(City of Pickering) CTAEDP Representative Strategy and Project Evaluation Janet Richards Metrolinx Vice President Sales and
Michaels Ras Renato Discenza Marketing (Vice Chair) President amp CEO Toby CD Lennox Herman Miller Canada Inc
Vice President Invest Toronto Vice President Corporate Af Public Affairs CTAEDP Representative fairs and Communications Dr Pamela Ritchie
GCI Group GreaterToronto Airports Dean Faculty of Business and Don Edmonds Authority Information Technology (Chair CTMA Audit Committee) University ofOntario InstituteGeorge AFierheller Partner Private Company Don Macintosh ofTechnology(Chair Emeritus) Services (Chair CTMA Nominating andPresident PricewaterhouseCoopers LLP Governance Committee) Colin RossFour Halls Inc
Partner Senior Vice President t Man-
Jim Feir Eraser Milner Casgrain LLP agerOffice LeasingGeorge Hanus President amp CEO (MsocateDrrector) DTZ Barnicke Limited
Director General and Senior Derek Millar
Trade Vice President GreaterTorontoMarketing Alliance
Commissioner Foreign Affairs Ian Martin Limited
RegionalChairGaryCarr and International Trade Canada
Regional Municipality of Halton
HONOURARY BOARD MEMBERS
Chair Emeritus DrRon Bordessa(Ret) The Hon Frances Lankin William Thorsell (Ret)
George A Fierheller President Four Halls Inc
President Emeritus
University ofOntario Institute ofTechnology
Commissioner
Commission for the Review of
Social Assistance in Ontario
Director 8c CEO
Royal Ontario Museum
RitaTsang
Co-Chairs shy Public Sector
MayorHazel McCallion Region of Peel (City ol Mississauga)
Ann Buller
President and CEO Centennial College of Applied Artsamp Technology
Sheldon Levy President
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner
CEO
Tour EastHolidays
The Rt HonJohn NTurner PCCCQC Partner MillerThomson LLP
n Chairs shy Private Sector
Katherine Lee
President amp CEO
Dr GordonChong(Ret] City ofToronto Transit Infrastructure
Gowling LaFleur Henderson LLP
BWilliam Masson
President
Dr RobertTurner (Ret) President 8 CEO
Sheridan Institute ofTechnology 8lt GE Capital PurdyCrawford Ian Martin Limited Advanced Learning
Lawrence MTanenbaum
Chairman and CEO
CCCounsel Osier Hoskin amp
Dr David Naylor President
Richard EWaugh President 8 CEO
Kilmer Van Nostrand Co Harcourt LLP University ofToronto Scotiabank Limited
Honourary Board
David Crombie
Corporate Director Gordon Nixon
President 8cCEO
DrJeffZabudsky President 8 CEO
Members Anthony S Fell RBC Royal Bank Sheridan Institute ofTechnology amp
David Agnew Corporate Director Philip Olsson Advanced Learning
President MayorSusan Fennell Cnair
SenecaCollege of Applied Arts Region of Peel Liquor Control Board 8lt Technology (City of Brampton) of Ontario
ElyseAllan David Gavsie Hari Panday President amp CEO Chair President 8c CEO General Electric Canada Ontario Civilian Police PanVest CapitalCorporation
John Bitovejr Executive Chairman
Commission
PaulGodfrey Dale E Richmond
President amp CEO
Obelysk President amp CEO Postmedia Network Inc
DERX Inc
19
EXECUTIVE COMMITTEE
pJU] n
Lou Milrad (Chair) Co-chair
Private Sector
Greater Toronto Marketing Alliance
Councillor Josh Colle City ofToronto
Don Edmonds
Partner
Private Company Services PricewaterhouseCoopers LLP
Paul Green
Director
Public ampGovernment Affairs and Customer Ombudsman
Enbridge Gas Distribution Inc
Hetrett (April 14)
AUDIT COMMITTEE
Don Edmonds (Chair) Partner
Private Company Services PricewaterhouseCoopers LLP
CouncillorJosh Colle City ofToronto
George Hanus President 8 CEO
GreaterToronto Marketing Alliance
Don Macintosh Partner
Fraser MilnerCasgrain LLP
Michaels Ras
Vice President
Public Affairs
GCI Group
Dr Pamela Ritchie
Dean
Faculty ofBusiness and Information Technology University ofOntario Institute of Technology
MayorDavid Ryan Co-chair
Public Sector
Region ofDurham (City ofPickering)
ToyliMarfii Assistant Deputy Minister Investment Dittion Ministry offconor-c GeorgeAlierhellerPresident fourHallsInc Development andInnovation addressing theguestsattheCTMA Board Stakeholder partieipathgin thepaneIdscvuiontt the CTMA BoardStakeholder
DerekMillar (Chair) Vice President
Ian Martin Limited
Mayor Marolyn Morrison Region of Peel (Town ofCaledon)
Michael S Ras
Vice President Public Affairs
GCI Group
Retreat April 74)
John Davidson Director
Economic Development Regional Municipality of Halton
CTAEDP Representative
George Hanus President 8c CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
MayorDavid Ryan Co-chair
Public Sector
Region of Durham (City of Pickering)
George Hanus President amp CEO GTMA Board Members (l-r) Doo(dmonds Partner Private Company Serbull
vicesPricewaterhouseCoopers IIPMayor DavidRyan Regionof Durham GreaterToronto Cityof PicketingandPaulCreenDirector Public O Government Affairs and
Customer Ombudsman fnbiidgeCatDistributionslneengagedduingtheMarketing Alliance CTMA Board Stakeholder Retreat (April 14)
NOMINATING AND GOVERNANCE COMMITTEE
DonMacintosh(Chair) Partner
Fraser MilnerCasgrain LLP
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Howe Vice President
Investment Strategy and Project Evaluation Metrolinx
Toby CD Lennox Vice President
CorporateAffairs and Communications
Greater Toronto Airports Authority
Lou Milrad
Co-chair
Private Sector
GreaterToronto Marketing Alliance
Lou Milrad
Co-chair
Private Sector
Greater Toronto Marketing Alliance
MayorDavidRyan Co-chair
Public Sector
Region of Durham (City of Pickering)
Mayor Steve Pellegrini Region ofYork (Township ofKing)
THE GREATERTORONTO MARKETING ALLIANCE (GTMA)
TheGTMA is leadmarketing agency for the GreaterToronto Area (GTA) and the key pointofcontact for foreign direct investment (FDI) inthe GTA
TneCTMA extends its heartfelt appreciation to all its dedicated interns and volunteers vho have greatly helpedadvance the foreign direct investment mandate
Top rowleft - right Caroline Robertson Executive Secretary Er Office ManagerCeraldPisariovsU VicePresident Busi ness Development Michelle Cortei ManagerPro gram DevelopmentJoe Kevens ManagerBusiness DevelopmentFront rowleft - rightCeorgcHanus President O CEO lou MilradChairTonyRomano Director CorporateAffairs
WHO WE ARE
TheGTMA a public-private partnership has served as the key pointof contact forcompaniesexploring various opportunities in the GreaterToronto Area Thepartnership brings together the 29 municipalities and regions in GTA the governments ofOntario andCanada several not-for-profit organizations col leges and universities and a broadcrosssectionof private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionals They also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMA helps facilitate investment in the GTA and ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economyof the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
TheGTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars inactivityto the GTA since 1997 All ofour partnershaveshared in the benefits These returns willcontinue to grow as further investments now in planningand negotiation stages come to fruition
EmasnammEi
350 BayStreet Suite 1200 Toronto ON Canada
M5H 2S6
Tel 4163607320
Fax 4163607331
North America
18004114482
International
18007353280
wwwgreatertorontoorg
askusgreatertorontoorg
- 20120925ba_G1a
- 20120925ba_G1b
-
bullACHING INVESTORS
Europe is in the forefront as the largest source of the G However South America and Asia are growing rapidly in importance as sources for investment While the high-activity industries are led byICT and energyand environment 2011 witnessedthe agri-food sectorgrowsubstantially
LEADS BY SOURCE
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The GreaterToronto Marketing Alliance (GTMA) inco-operation with its 91 public-private sectorpart nerscontinued to be activethroughout 2011 travellingto develop leads and generating results for the GTA on the international level
For us to be successful in marketingthe GTA and attracting new business to the region its all about relationships Personal relationships For that you have to go abroad says Gerald Pisarzowski Vice President Business Development GTMA
TheGTMA dealt witha total of 330 newinvestment leadsand met with 43 potential investorsresulting in 11 new investments for the GTA in 2011 However in order to build and nurture those all-important personal relationships GTMA representatives paid special attention to two particular international markets Brazil and Italy
BRAZIL REPORT
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A delegation that included GTMA representatives and Mayor Hazel McCallion City of Missis sauga made their way to Brazil a country with one of the fastest-growing economies in the world Forfive days from September19-23split between the cities of Sao Pauloand Curitiba the representa tives spread the word to Brazilian companies about the advantages of locating in the GTA Weknow that many Brazilian businesses are looking to internationalizeand the GTA with its growingeconomy stable business environment and huge market access would be for these companies a great base of operations said Mr Pisarzowski
Business in Brazil isheavily based on relationships and this trip the second in twoyearsbythe GTMA was an opportunity to reinforce contacts that had been established previously Amongtheir activities the delegates attended Futurecom 2011 the largestInformationand CommunicationTechnologies (ICT) industrygathering in Latin America AsMayor McCallion put it Wewanted to secure the interest of the Brazilian ICT industrybecausethat isa growingsector in the countryAnd with the manyadvantages of locating in the GTA to servicethe North American market we found strong interest from many com panies
WE KNOWTHAT MANY BRAZILIAN BUSINESSES ARE
LOOKING TO INTERNATIONALIZE AND THE GTA WITH ITS GROWING ECONOMY STABLE BUSINESS
ENVIRONMENT AND HUGE MARKET ACCESS WOULD
BE FOR THESE COMPANIES A GREAT
BASE OF OPERATIONS
GERALDPISARZOWSKI VPBUSINESS DEVELOPMENTGTMA
CTMA 2011 ANNUAL REPORT
ITALY REPORT
From October 7-9 Tony Romano Director Corporate Affairs GTMA and Corrado Paina Executive Director Italian ChamberofCommerce ofOntario (ICCO) undertook a three-city FDI business initia tivefocused on meeting investment leadswith interests in the NorthAmerican market and the GTA
Rome ItalyOctober 2011- CanadaGTA FDI Business Initiative (l-r)Tony Romano Director Corporate Affairs Greater Toronto Marketing Alliance Sandra Marches
Trade Commissioner Ca nadian Embassy Rome Corrado Paina Executive Director Italian Chamber
of Commerceof Ontario Enrica Bagnolim Director North American Investment Sviluppo laiio Claudio Capenuoli Director International Markets National Confederalion ofSmall and Medium Size Businesses
I I The in-country visitation provided an opportunity to follow-up with calls on existing GTMA Italian investment leads says Mr Romano As well asmeet with officials at theCanadian Embassy 1 in Rome for further discussions on ways to collaborate in identifying and servicing leads from the Italian marketplace The Italy business development initiative provided opportunities to meet with 40 companies through a series of four GTA awareness presentation seminars to Italys lead ing industry associations with their vast membership base of small and medium size enterprises with growing interest in new markets
The presentations were accompanied by 11 one-on-one meetings with companies in the ICT energy and environment andadvanced manufacturing sectors As Mr Romano says The federal and provincial governments pave the way forusby selling the advantages ofCanada andOntario respectively We are then able to operate on a more granular level helping companies with is sues such as due diligence site selection and logistics Both initiatives resulted in confirmed visits to the GTA by several companies and bodes well for investment announcements in the near future
THE FEDERAL AND PROVINCIAL GOVERNMENTS PAVE THE WAY FOR US BY SELLING THE ADVANTAGES OF
CANADA AND ONTARIO RESPECTIVELY WE ARE THEN
ABLETO OPERATEON A MORE GRANULAR LEVEL HELPING COMPANIES WITH ISSUES SUCH AS DUE DILIGENCE SITE SELECTION AND LOGISTICS
TONYG ROMANO DIRECTOR CORPORATE AFFAIRS GTMA
OTHER INITIATIVES IN 2011
In the end the GTMA is a forward-looking organization constantly searching for the next high growth market and industry The two international business initiatives profiled above complement the other 11 lead-generating initiatives that the GTMA participated in during 2011 While in Brazil and Italy the GTMAs focus was on multi-industries within one specific market the other 11 initiatives throughout the US and Europe were industry specific where compa nies from all over the globe were present at conferences and targeted for first contact meetings (seepage 6 fora full listing of GTMAs 2011 FDI initiatives) These travels abroad are a cost-effec tiveway to establish and solidify the business and personalrelationships that are so vital inattract ing ever more companies to invest in the G TA
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13 CIRCLES - CONCIERGE SERVICES HEARD THE GTMA CALLING
The GTMAs investment into companies does not end the moment it is settled - it is vital for business relationships to grow and the GTMA thrives on seeing these companies prosper One of the many examples is Circles a company which has grown to an over 300 employee operation in its seven short years in the GTA
Circles a subsidiary of the French conglomerate Sodexo Inc is the leading provider of concierge and personal assistant services in the US Headquartered in Boston MA their engagement marketingsolutions create deep meaningful connections between companies and their customers and employees - fosteringacquisition reten tion and life-long loyalty for many of the worlds best-known brands
FOR US THE MAIN CRITERIA WAS FINDING THE RIGHT LABOUR WE ALSO WANTED TO BE
CLOSE TO A MAJOR CITY IN A VERY SERVICEshyORIENTED REGION
SUEPRONCO EXECUTIVE DIRECTOR COMPLIANCE SECURITY amp
PRIVACYSITELEADCIRCLES
A view inside CircleBurlingtonofkv
Since 2004 Circles has had offices in the US France the UK Sweden the Benelux and -Burlington Ont When asked why the GTA Sue Pronco Executive Director Compliance Security ampPrivacySite Lead for Circles listed a number of reasons For us the main criteria was finding the right labour We also wanted to beclose to a major city in a very service-oriented region We toured several Canadian and US cities andafter looking at all the factors Burlington and the GTA was the right place for us to be
Ms Pronco cited the GTAs well-educated tech savvy diverse labour pool excellent public transportation network and concentration of service-oriented businesses In order to aid their search the GTMA supplied data and information about the location infrastructure labour market competition and education centres The GTMA wasvery helpful to usWewere really able to hit the ground running says Ms Pronco
The map showcases the regionaleconomic
impact of Circles Solutions Centre in Greater
Burlington Toronto
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COMPLEMENTARY PROGRAMS
SUPPORTING THE FDI MANDATE
In order to succeed in itsefforts togenerate new foreign direct investment (FDI) theGTMA knows the importance of remaining on top of key issues and topics critical to international investment attrac tionSharing global views insights and experiences isthe focus of manyof the GTMAs complementary programs As well as an opportunity to engage on a collaborative level with their regional and internationalpartnersand stakeholders
INTERNATIONAL LEADERS BREAKFAST CLUB
MARCH 9 Agri-Food Sector Emerging Priorities of Ontarios Largest Employer within the Global Marketplace The Honourable Carol Mitchell Minister of Agriculture Food amp Rural Affairs Emerald Hills GolfClub Town ofWhitchurch-Stouffville
MARCH 24 The RoleofTransportationinour Regions Prosperity Bruce McCuaig President ampCEO Metrolinx Janet Ecker PresidentToronto FinancialServicesAlliance Joan WidemanVice President Corporate Services LenbrookGroup Seneca College Markham Campus Town ofMarkham
APRIL 26 Hot Sectors HotMarketsEconomic Forecast- Global Study Findings Release StephenMartin Partner Consulting PwC Spence McDonnell Partner TaxPwC Peter Matutat Partner Assurance PwC
AndrewLight VicePresident Consulting PwC Ontario Investment andTrade Centre CityofToronto
JUNE 28 The Business ojWinning Leveraging SportsBranding to Attract Business Robert Hunter Executive Vice-President Venues and Entertainment MLSE
KathyHenderson SeniorVice-President Revenue and MarketingTO2015trade 8MOField CityofToronto
OCTOBER 19 World Overviewof Corporate Foreign Direct Investment (FDI) Cathy DawsonCEO Red Hot Locations UK Ben Engel SeniorConsultant BCI Global Jean-Noel Mermet Managing Director Frenger International Seneca College Newhnam Campus CityofToronto
NOVEMBER 29 Four Nations FourPerspectives Scott Bozek Consul for Commercial Affairs US Consulate General in Toronto
Ambassador Afonso Cardoso Consul General Consul-General of Brazil in Toronto
Jonathan Dart British Consul General Toronto Director General of UKTrade amp In vestment - Canada British Consulate General - Toronto
Preeti Saran Consul General Consulate-General of India
NewCity Hall CityofVaughan
ILBCpresents Four Nations FourPerspectives (l-r) Scott Boiek ConsulforCommercial Affairs Consulate Cene-r i bull bull
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15 GTMA SUPPORTED INDUSTRY SECTOR STRATEGY FORUMS
JANUARY 31 GTMA 2011-2014 StrategicPlan Consultation Session Energy Sector ampInformation andCommunications Technology (ICT) Sector FocusGroups
FEBRUARY 4 GTMA 2011-2014 StrategicPlan Consultation Session Automotive Advanced Manufacturing Sector ampFood Processing Sector FocusGroups
FEBRUARY 7 GTMAs International Digital Media Forum using Ciscos Telepresence
JUNE 5 VerdeXchange GreenMarketmakers Conference 2011
OCTOBER 24 GTMA Fall Luncheon
Featuring the Honourable Ed Fast Minister of International Trade and Minister ofAsia Pacific-Gateway
NOVEMBER 22 Technicity
NOVEMBER 30 GTMAs FoodSector Forumusing CiscosTelePresence
ILBC attendees reo aprivatetpurof 81 field (June 28)
KeynoshyOntarloMii networking at tl
Agriculture Food ampRural Affa sectorfocusedILBC (March bull))
ILBC participants tour a new VIVA bus route
inYork Region (March 24)
GTMA LEADERSHIP EVENTS
APRIL7 GTMA Presents George A FierhellerTribute Dinner
APRIL 14 amp 15 GTMA Board Stakeholder Retreat
SEPTEMBER 28 GTMA AnnualGeneral Meeting Jl
GTMA COLLEGE AND UNIVERSITY INTERNSHIP PROGRAM
CENTENNIAL COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
SENECA COLLEGE
UNIVERSITY OF TORONTO
UNIVERSITY OF TORONTO
UNIVERSITY OF WATERLOO
UNIVERSITY OF WATERLOO
YORK UNIVERSITY
VOLUNTEERS
Laurel Service
Robert Antolin
Kaley Krajnc
Bianca Salentyn Jonathan lee
Nick Kazakoff
Johnny Leung
Azin Rastan
Sharine Said
Matthew Troncone
John lilanchard
Mark Hilbig
Ted Phairojpipat
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INTERNATIONAL LEAD GENERATING16
STRATEGIES PLANNED
The GTMA is committed to staying at the forefront of the foreign direct investment constantly monitoringinternationalmarketsand identifying opportunitiesfor FDI into the GTA
2012 INTERNATIONAL MARKETING PROGRAM
INITIATIVE LOCATION SECTOR
California San Francisco and ICT - Digital Media MarS-9 OTCICT Initiative Los Angeles CA
California Food amp California Agri-Food May2-4 GTMA
Beverage Industry
Animation 8ltVFX Los Angeles CA ICT-Digital Media May7-9 GTMA + Ontario
in LosAngeles
Windpower2012 Atlanta GA EN2 - Wind Energy June 3-6 OCTA
Annual Conference Dallas TX EN2 June 10-14 OCTA8c Exposition (ACE12)
Italy FDI Business Bergamo Milan and Agri-Food EN2 June 25-30 GTMA amp ICCO Initiative Veneto IT amp ICT
Brazil Foodamp Beverage Sao Paulo Brazil Agri-Food June 25 - 28 OFC
LeadGenerating Initiative
Europe GDC Cologne Germany ICT - Digital Media Aug15-17 OTC
GTA EDPIMSA Brazil ICT Oct 8-11 GTMA
SIAL2012 Paris France Agri-Food Oct 21 - 25 OFC
2012 Private Label Chicago IL Agri-Food Nov 11-13 OFC Trade Show
New York City Lead j NevvYorkCity NY ICT Nov 12-14 GTMA Generation Initiative
The honourable Bob Chiaretli Ontario Minister of Infrastructure and MinisterofTransportation presenting the- keynoteaddress at the Roadto Economic Prosperity Investing in Regional Transportation
UructureILBC (April 12)IIBC participants taking part of theRegional
n consultation
forum ledb) 12)
2012 COMPLEMENTARY ACTIVITIES
MARCH 5 ILBC The Big Move The Role of Metrolinx in DurhamRegions Prosperity Bruce McCuaig President 8lt CEO Metrolinx CityofOshawa
I I APRIL 12 ILBC Road to Economic Prosperity Investing in Regional Transportation Infrastructure The Honourable BobChiarelli Ontario Minister of Infrastructure and MinisterofTransportation City ofBurlington
SEPTEMBER 13 GTMA Celebrity GolfTournament - ACelebration ofGTA Communities CityofVaughan SEPTEMBER 26 Annual General Meeting (tbc) OCTOBER 18 ILBC Realities ofGTAs ICT Labour Shortage Peel Region (tbc) NOVEMBER 18 ILBC Mobile Innovation Research City of Toronto (tbc)
J GTMA 2011 ANNUAL REPORT
GTMA PARTNERS 17
We believe in building strong partnerships The GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities thegovernments ofOntario and Canada several not-for-profit organizations and a broad cross section ofprivate-sector corporations Drawing on the expertise and resources ofour partner organizations the GTMA actively promotes the GTA internationally and provides companies with professional assistance in evaluating planning and implementing an expansion or moveinto the GTA
The CTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a grow ing population of over 61 million
COLD LEVEL PARTNERS REGIONAL FUNDING PARTNERS
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PRIVATE-SECTOR PARTNERS TSI International GroupInc Town ofWhitby m VoiceMailTel Inc Town of Whitchurch-Stouffvilie
SILVER LEVEL rumRegional Municipality ofYork
CompassCreativeMedia PUBLIC-SECTOR PARTNERS
Dell Canada Town ol Ajax EDUCATIONAL INSTITUTIONSDevencore Realties Corporation
Town of Aurora Centennial College of Applied ArtsCanada Limited Brokerage City of Brampton ampTechnologyEnetStudioz Inc Township of Brock Durham CollegeFraser Milner Casgrain LLP City of Burlington George Brown CollegeGowlings LaFleur Henderson LLP
Town of Caledon Humber Institute ofTechnologyINSIX Media Q
Municipality ofClarington ampAdvanced LearningKilmer Van NostrandCo
Regional Municipality of Durham McMaster UniversityMiller Thomson LLP
Foreign Affairs andInternational Ontario College ol Art ampDesignOntario Power Generation
Trade Canada (DFAIT) Ryerson UniversityPamela Powered Inc Town of East Gwillimbury Seneca College of Applied Arts ampPricewaterhouseCoopers LLP
Town ofGeorgina TechnologyRBC Royal Bank
Regional Municipality ofHalton Sheridan Institute ofTechnologyScotiabank
Town of Halton Hills ampAdvanced Learning BRONZE LEVEL Township of King University ofOntario Institute ^ British Consulate General bullToronto Town of Markham ofTechnology J
European Union Chamber of Town of Milton University ofToronto Commerce in Toronto City of Mississauga York University German Chamber of Industry Town of Newmarket
and Commerce Town of Oakville ON-LINE ALLIANCE
Green andSpiegel Barristers Ontario Ministry of Economic Lette LLP
amp Solicitors Development and Innovation ORION
Hubbell Canada LP City ofOshawa Italian Chamber of Commerce Regional Municipality of Peel ENTREPRENEUR L^of Ontario City of Pickering Canada Competes JP Lauren Town of Richmond Hill Isabella Bertani
Kenneth Caplan andAssociates Township olScugog Chartered Accountant 3)Michael PageCanada Invest Toronto Market2World Communications
Prime Strategies Croup City ofToronto RentZPay Robert Half International Township of Uxbridge Signature Developments Segal amp Partners LLP City ofVaughan
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectors We are proud of the breadth and quality of the leaders who have agreed to serve on our committees and boards Their leadership dedication and guidance have contributed to building the foundation for the continuedsuccessof the GTMA
BOARD OF DIRECTORS
Lou Milrad Councillor Josh Code Paul Green MayorMarolynMorrison (Co-chair Private Sector) City ofToronto Director Public amp Government Region of Peel (Town of Greater Toronto Marketing Affairs and Customer Caledon) Alliance John Davidson Ombudsman
Director Economic Develop Enbridge GasDistribution Inc MayorSteve Pellegrini MayorDavidRyan ment Region of York (Township of (Co-chair Public Sector) Regional Municipality of John Howe King) Region of Durham Halton Vice President Investment
(City of Pickering) CTAEDP Representative Strategy and Project Evaluation Janet Richards Metrolinx Vice President Sales and
Michaels Ras Renato Discenza Marketing (Vice Chair) President amp CEO Toby CD Lennox Herman Miller Canada Inc
Vice President Invest Toronto Vice President Corporate Af Public Affairs CTAEDP Representative fairs and Communications Dr Pamela Ritchie
GCI Group GreaterToronto Airports Dean Faculty of Business and Don Edmonds Authority Information Technology (Chair CTMA Audit Committee) University ofOntario InstituteGeorge AFierheller Partner Private Company Don Macintosh ofTechnology(Chair Emeritus) Services (Chair CTMA Nominating andPresident PricewaterhouseCoopers LLP Governance Committee) Colin RossFour Halls Inc
Partner Senior Vice President t Man-
Jim Feir Eraser Milner Casgrain LLP agerOffice LeasingGeorge Hanus President amp CEO (MsocateDrrector) DTZ Barnicke Limited
Director General and Senior Derek Millar
Trade Vice President GreaterTorontoMarketing Alliance
Commissioner Foreign Affairs Ian Martin Limited
RegionalChairGaryCarr and International Trade Canada
Regional Municipality of Halton
HONOURARY BOARD MEMBERS
Chair Emeritus DrRon Bordessa(Ret) The Hon Frances Lankin William Thorsell (Ret)
George A Fierheller President Four Halls Inc
President Emeritus
University ofOntario Institute ofTechnology
Commissioner
Commission for the Review of
Social Assistance in Ontario
Director 8c CEO
Royal Ontario Museum
RitaTsang
Co-Chairs shy Public Sector
MayorHazel McCallion Region of Peel (City ol Mississauga)
Ann Buller
President and CEO Centennial College of Applied Artsamp Technology
Sheldon Levy President
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner
CEO
Tour EastHolidays
The Rt HonJohn NTurner PCCCQC Partner MillerThomson LLP
n Chairs shy Private Sector
Katherine Lee
President amp CEO
Dr GordonChong(Ret] City ofToronto Transit Infrastructure
Gowling LaFleur Henderson LLP
BWilliam Masson
President
Dr RobertTurner (Ret) President 8 CEO
Sheridan Institute ofTechnology 8lt GE Capital PurdyCrawford Ian Martin Limited Advanced Learning
Lawrence MTanenbaum
Chairman and CEO
CCCounsel Osier Hoskin amp
Dr David Naylor President
Richard EWaugh President 8 CEO
Kilmer Van Nostrand Co Harcourt LLP University ofToronto Scotiabank Limited
Honourary Board
David Crombie
Corporate Director Gordon Nixon
President 8cCEO
DrJeffZabudsky President 8 CEO
Members Anthony S Fell RBC Royal Bank Sheridan Institute ofTechnology amp
David Agnew Corporate Director Philip Olsson Advanced Learning
President MayorSusan Fennell Cnair
SenecaCollege of Applied Arts Region of Peel Liquor Control Board 8lt Technology (City of Brampton) of Ontario
ElyseAllan David Gavsie Hari Panday President amp CEO Chair President 8c CEO General Electric Canada Ontario Civilian Police PanVest CapitalCorporation
John Bitovejr Executive Chairman
Commission
PaulGodfrey Dale E Richmond
President amp CEO
Obelysk President amp CEO Postmedia Network Inc
DERX Inc
19
EXECUTIVE COMMITTEE
pJU] n
Lou Milrad (Chair) Co-chair
Private Sector
Greater Toronto Marketing Alliance
Councillor Josh Colle City ofToronto
Don Edmonds
Partner
Private Company Services PricewaterhouseCoopers LLP
Paul Green
Director
Public ampGovernment Affairs and Customer Ombudsman
Enbridge Gas Distribution Inc
Hetrett (April 14)
AUDIT COMMITTEE
Don Edmonds (Chair) Partner
Private Company Services PricewaterhouseCoopers LLP
CouncillorJosh Colle City ofToronto
George Hanus President 8 CEO
GreaterToronto Marketing Alliance
Don Macintosh Partner
Fraser MilnerCasgrain LLP
Michaels Ras
Vice President
Public Affairs
GCI Group
Dr Pamela Ritchie
Dean
Faculty ofBusiness and Information Technology University ofOntario Institute of Technology
MayorDavid Ryan Co-chair
Public Sector
Region ofDurham (City ofPickering)
ToyliMarfii Assistant Deputy Minister Investment Dittion Ministry offconor-c GeorgeAlierhellerPresident fourHallsInc Development andInnovation addressing theguestsattheCTMA Board Stakeholder partieipathgin thepaneIdscvuiontt the CTMA BoardStakeholder
DerekMillar (Chair) Vice President
Ian Martin Limited
Mayor Marolyn Morrison Region of Peel (Town ofCaledon)
Michael S Ras
Vice President Public Affairs
GCI Group
Retreat April 74)
John Davidson Director
Economic Development Regional Municipality of Halton
CTAEDP Representative
George Hanus President 8c CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
MayorDavid Ryan Co-chair
Public Sector
Region of Durham (City of Pickering)
George Hanus President amp CEO GTMA Board Members (l-r) Doo(dmonds Partner Private Company Serbull
vicesPricewaterhouseCoopers IIPMayor DavidRyan Regionof Durham GreaterToronto Cityof PicketingandPaulCreenDirector Public O Government Affairs and
Customer Ombudsman fnbiidgeCatDistributionslneengagedduingtheMarketing Alliance CTMA Board Stakeholder Retreat (April 14)
NOMINATING AND GOVERNANCE COMMITTEE
DonMacintosh(Chair) Partner
Fraser MilnerCasgrain LLP
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Howe Vice President
Investment Strategy and Project Evaluation Metrolinx
Toby CD Lennox Vice President
CorporateAffairs and Communications
Greater Toronto Airports Authority
Lou Milrad
Co-chair
Private Sector
GreaterToronto Marketing Alliance
Lou Milrad
Co-chair
Private Sector
Greater Toronto Marketing Alliance
MayorDavidRyan Co-chair
Public Sector
Region of Durham (City of Pickering)
Mayor Steve Pellegrini Region ofYork (Township ofKing)
THE GREATERTORONTO MARKETING ALLIANCE (GTMA)
TheGTMA is leadmarketing agency for the GreaterToronto Area (GTA) and the key pointofcontact for foreign direct investment (FDI) inthe GTA
TneCTMA extends its heartfelt appreciation to all its dedicated interns and volunteers vho have greatly helpedadvance the foreign direct investment mandate
Top rowleft - right Caroline Robertson Executive Secretary Er Office ManagerCeraldPisariovsU VicePresident Busi ness Development Michelle Cortei ManagerPro gram DevelopmentJoe Kevens ManagerBusiness DevelopmentFront rowleft - rightCeorgcHanus President O CEO lou MilradChairTonyRomano Director CorporateAffairs
WHO WE ARE
TheGTMA a public-private partnership has served as the key pointof contact forcompaniesexploring various opportunities in the GreaterToronto Area Thepartnership brings together the 29 municipalities and regions in GTA the governments ofOntario andCanada several not-for-profit organizations col leges and universities and a broadcrosssectionof private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionals They also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMA helps facilitate investment in the GTA and ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economyof the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
TheGTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars inactivityto the GTA since 1997 All ofour partnershaveshared in the benefits These returns willcontinue to grow as further investments now in planningand negotiation stages come to fruition
EmasnammEi
350 BayStreet Suite 1200 Toronto ON Canada
M5H 2S6
Tel 4163607320
Fax 4163607331
North America
18004114482
International
18007353280
wwwgreatertorontoorg
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BUILDING RELATIONSHIPS
-AND BUSINESS-INTERNATIONALLY
The GreaterToronto Marketing Alliance (GTMA) inco-operation with its 91 public-private sectorpart nerscontinued to be activethroughout 2011 travellingto develop leads and generating results for the GTA on the international level
For us to be successful in marketingthe GTA and attracting new business to the region its all about relationships Personal relationships For that you have to go abroad says Gerald Pisarzowski Vice President Business Development GTMA
TheGTMA dealt witha total of 330 newinvestment leadsand met with 43 potential investorsresulting in 11 new investments for the GTA in 2011 However in order to build and nurture those all-important personal relationships GTMA representatives paid special attention to two particular international markets Brazil and Italy
BRAZIL REPORT
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GTA Presentation to fispal Sao Paulo Brazil September 2077
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A delegation that included GTMA representatives and Mayor Hazel McCallion City of Missis sauga made their way to Brazil a country with one of the fastest-growing economies in the world Forfive days from September19-23split between the cities of Sao Pauloand Curitiba the representa tives spread the word to Brazilian companies about the advantages of locating in the GTA Weknow that many Brazilian businesses are looking to internationalizeand the GTA with its growingeconomy stable business environment and huge market access would be for these companies a great base of operations said Mr Pisarzowski
Business in Brazil isheavily based on relationships and this trip the second in twoyearsbythe GTMA was an opportunity to reinforce contacts that had been established previously Amongtheir activities the delegates attended Futurecom 2011 the largestInformationand CommunicationTechnologies (ICT) industrygathering in Latin America AsMayor McCallion put it Wewanted to secure the interest of the Brazilian ICT industrybecausethat isa growingsector in the countryAnd with the manyadvantages of locating in the GTA to servicethe North American market we found strong interest from many com panies
WE KNOWTHAT MANY BRAZILIAN BUSINESSES ARE
LOOKING TO INTERNATIONALIZE AND THE GTA WITH ITS GROWING ECONOMY STABLE BUSINESS
ENVIRONMENT AND HUGE MARKET ACCESS WOULD
BE FOR THESE COMPANIES A GREAT
BASE OF OPERATIONS
GERALDPISARZOWSKI VPBUSINESS DEVELOPMENTGTMA
CTMA 2011 ANNUAL REPORT
ITALY REPORT
From October 7-9 Tony Romano Director Corporate Affairs GTMA and Corrado Paina Executive Director Italian ChamberofCommerce ofOntario (ICCO) undertook a three-city FDI business initia tivefocused on meeting investment leadswith interests in the NorthAmerican market and the GTA
Rome ItalyOctober 2011- CanadaGTA FDI Business Initiative (l-r)Tony Romano Director Corporate Affairs Greater Toronto Marketing Alliance Sandra Marches
Trade Commissioner Ca nadian Embassy Rome Corrado Paina Executive Director Italian Chamber
of Commerceof Ontario Enrica Bagnolim Director North American Investment Sviluppo laiio Claudio Capenuoli Director International Markets National Confederalion ofSmall and Medium Size Businesses
I I The in-country visitation provided an opportunity to follow-up with calls on existing GTMA Italian investment leads says Mr Romano As well asmeet with officials at theCanadian Embassy 1 in Rome for further discussions on ways to collaborate in identifying and servicing leads from the Italian marketplace The Italy business development initiative provided opportunities to meet with 40 companies through a series of four GTA awareness presentation seminars to Italys lead ing industry associations with their vast membership base of small and medium size enterprises with growing interest in new markets
The presentations were accompanied by 11 one-on-one meetings with companies in the ICT energy and environment andadvanced manufacturing sectors As Mr Romano says The federal and provincial governments pave the way forusby selling the advantages ofCanada andOntario respectively We are then able to operate on a more granular level helping companies with is sues such as due diligence site selection and logistics Both initiatives resulted in confirmed visits to the GTA by several companies and bodes well for investment announcements in the near future
THE FEDERAL AND PROVINCIAL GOVERNMENTS PAVE THE WAY FOR US BY SELLING THE ADVANTAGES OF
CANADA AND ONTARIO RESPECTIVELY WE ARE THEN
ABLETO OPERATEON A MORE GRANULAR LEVEL HELPING COMPANIES WITH ISSUES SUCH AS DUE DILIGENCE SITE SELECTION AND LOGISTICS
TONYG ROMANO DIRECTOR CORPORATE AFFAIRS GTMA
OTHER INITIATIVES IN 2011
In the end the GTMA is a forward-looking organization constantly searching for the next high growth market and industry The two international business initiatives profiled above complement the other 11 lead-generating initiatives that the GTMA participated in during 2011 While in Brazil and Italy the GTMAs focus was on multi-industries within one specific market the other 11 initiatives throughout the US and Europe were industry specific where compa nies from all over the globe were present at conferences and targeted for first contact meetings (seepage 6 fora full listing of GTMAs 2011 FDI initiatives) These travels abroad are a cost-effec tiveway to establish and solidify the business and personalrelationships that are so vital inattract ing ever more companies to invest in the G TA
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13 CIRCLES - CONCIERGE SERVICES HEARD THE GTMA CALLING
The GTMAs investment into companies does not end the moment it is settled - it is vital for business relationships to grow and the GTMA thrives on seeing these companies prosper One of the many examples is Circles a company which has grown to an over 300 employee operation in its seven short years in the GTA
Circles a subsidiary of the French conglomerate Sodexo Inc is the leading provider of concierge and personal assistant services in the US Headquartered in Boston MA their engagement marketingsolutions create deep meaningful connections between companies and their customers and employees - fosteringacquisition reten tion and life-long loyalty for many of the worlds best-known brands
FOR US THE MAIN CRITERIA WAS FINDING THE RIGHT LABOUR WE ALSO WANTED TO BE
CLOSE TO A MAJOR CITY IN A VERY SERVICEshyORIENTED REGION
SUEPRONCO EXECUTIVE DIRECTOR COMPLIANCE SECURITY amp
PRIVACYSITELEADCIRCLES
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Since 2004 Circles has had offices in the US France the UK Sweden the Benelux and -Burlington Ont When asked why the GTA Sue Pronco Executive Director Compliance Security ampPrivacySite Lead for Circles listed a number of reasons For us the main criteria was finding the right labour We also wanted to beclose to a major city in a very service-oriented region We toured several Canadian and US cities andafter looking at all the factors Burlington and the GTA was the right place for us to be
Ms Pronco cited the GTAs well-educated tech savvy diverse labour pool excellent public transportation network and concentration of service-oriented businesses In order to aid their search the GTMA supplied data and information about the location infrastructure labour market competition and education centres The GTMA wasvery helpful to usWewere really able to hit the ground running says Ms Pronco
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COMPLEMENTARY PROGRAMS
SUPPORTING THE FDI MANDATE
In order to succeed in itsefforts togenerate new foreign direct investment (FDI) theGTMA knows the importance of remaining on top of key issues and topics critical to international investment attrac tionSharing global views insights and experiences isthe focus of manyof the GTMAs complementary programs As well as an opportunity to engage on a collaborative level with their regional and internationalpartnersand stakeholders
INTERNATIONAL LEADERS BREAKFAST CLUB
MARCH 9 Agri-Food Sector Emerging Priorities of Ontarios Largest Employer within the Global Marketplace The Honourable Carol Mitchell Minister of Agriculture Food amp Rural Affairs Emerald Hills GolfClub Town ofWhitchurch-Stouffville
MARCH 24 The RoleofTransportationinour Regions Prosperity Bruce McCuaig President ampCEO Metrolinx Janet Ecker PresidentToronto FinancialServicesAlliance Joan WidemanVice President Corporate Services LenbrookGroup Seneca College Markham Campus Town ofMarkham
APRIL 26 Hot Sectors HotMarketsEconomic Forecast- Global Study Findings Release StephenMartin Partner Consulting PwC Spence McDonnell Partner TaxPwC Peter Matutat Partner Assurance PwC
AndrewLight VicePresident Consulting PwC Ontario Investment andTrade Centre CityofToronto
JUNE 28 The Business ojWinning Leveraging SportsBranding to Attract Business Robert Hunter Executive Vice-President Venues and Entertainment MLSE
KathyHenderson SeniorVice-President Revenue and MarketingTO2015trade 8MOField CityofToronto
OCTOBER 19 World Overviewof Corporate Foreign Direct Investment (FDI) Cathy DawsonCEO Red Hot Locations UK Ben Engel SeniorConsultant BCI Global Jean-Noel Mermet Managing Director Frenger International Seneca College Newhnam Campus CityofToronto
NOVEMBER 29 Four Nations FourPerspectives Scott Bozek Consul for Commercial Affairs US Consulate General in Toronto
Ambassador Afonso Cardoso Consul General Consul-General of Brazil in Toronto
Jonathan Dart British Consul General Toronto Director General of UKTrade amp In vestment - Canada British Consulate General - Toronto
Preeti Saran Consul General Consulate-General of India
NewCity Hall CityofVaughan
ILBCpresents Four Nations FourPerspectives (l-r) Scott Boiek ConsulforCommercial Affairs Consulate Cene-r i bull bull
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15 GTMA SUPPORTED INDUSTRY SECTOR STRATEGY FORUMS
JANUARY 31 GTMA 2011-2014 StrategicPlan Consultation Session Energy Sector ampInformation andCommunications Technology (ICT) Sector FocusGroups
FEBRUARY 4 GTMA 2011-2014 StrategicPlan Consultation Session Automotive Advanced Manufacturing Sector ampFood Processing Sector FocusGroups
FEBRUARY 7 GTMAs International Digital Media Forum using Ciscos Telepresence
JUNE 5 VerdeXchange GreenMarketmakers Conference 2011
OCTOBER 24 GTMA Fall Luncheon
Featuring the Honourable Ed Fast Minister of International Trade and Minister ofAsia Pacific-Gateway
NOVEMBER 22 Technicity
NOVEMBER 30 GTMAs FoodSector Forumusing CiscosTelePresence
ILBC attendees reo aprivatetpurof 81 field (June 28)
KeynoshyOntarloMii networking at tl
Agriculture Food ampRural Affa sectorfocusedILBC (March bull))
ILBC participants tour a new VIVA bus route
inYork Region (March 24)
GTMA LEADERSHIP EVENTS
APRIL7 GTMA Presents George A FierhellerTribute Dinner
APRIL 14 amp 15 GTMA Board Stakeholder Retreat
SEPTEMBER 28 GTMA AnnualGeneral Meeting Jl
GTMA COLLEGE AND UNIVERSITY INTERNSHIP PROGRAM
CENTENNIAL COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
SENECA COLLEGE
UNIVERSITY OF TORONTO
UNIVERSITY OF TORONTO
UNIVERSITY OF WATERLOO
UNIVERSITY OF WATERLOO
YORK UNIVERSITY
VOLUNTEERS
Laurel Service
Robert Antolin
Kaley Krajnc
Bianca Salentyn Jonathan lee
Nick Kazakoff
Johnny Leung
Azin Rastan
Sharine Said
Matthew Troncone
John lilanchard
Mark Hilbig
Ted Phairojpipat
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INTERNATIONAL LEAD GENERATING16
STRATEGIES PLANNED
The GTMA is committed to staying at the forefront of the foreign direct investment constantly monitoringinternationalmarketsand identifying opportunitiesfor FDI into the GTA
2012 INTERNATIONAL MARKETING PROGRAM
INITIATIVE LOCATION SECTOR
California San Francisco and ICT - Digital Media MarS-9 OTCICT Initiative Los Angeles CA
California Food amp California Agri-Food May2-4 GTMA
Beverage Industry
Animation 8ltVFX Los Angeles CA ICT-Digital Media May7-9 GTMA + Ontario
in LosAngeles
Windpower2012 Atlanta GA EN2 - Wind Energy June 3-6 OCTA
Annual Conference Dallas TX EN2 June 10-14 OCTA8c Exposition (ACE12)
Italy FDI Business Bergamo Milan and Agri-Food EN2 June 25-30 GTMA amp ICCO Initiative Veneto IT amp ICT
Brazil Foodamp Beverage Sao Paulo Brazil Agri-Food June 25 - 28 OFC
LeadGenerating Initiative
Europe GDC Cologne Germany ICT - Digital Media Aug15-17 OTC
GTA EDPIMSA Brazil ICT Oct 8-11 GTMA
SIAL2012 Paris France Agri-Food Oct 21 - 25 OFC
2012 Private Label Chicago IL Agri-Food Nov 11-13 OFC Trade Show
New York City Lead j NevvYorkCity NY ICT Nov 12-14 GTMA Generation Initiative
The honourable Bob Chiaretli Ontario Minister of Infrastructure and MinisterofTransportation presenting the- keynoteaddress at the Roadto Economic Prosperity Investing in Regional Transportation
UructureILBC (April 12)IIBC participants taking part of theRegional
n consultation
forum ledb) 12)
2012 COMPLEMENTARY ACTIVITIES
MARCH 5 ILBC The Big Move The Role of Metrolinx in DurhamRegions Prosperity Bruce McCuaig President 8lt CEO Metrolinx CityofOshawa
I I APRIL 12 ILBC Road to Economic Prosperity Investing in Regional Transportation Infrastructure The Honourable BobChiarelli Ontario Minister of Infrastructure and MinisterofTransportation City ofBurlington
SEPTEMBER 13 GTMA Celebrity GolfTournament - ACelebration ofGTA Communities CityofVaughan SEPTEMBER 26 Annual General Meeting (tbc) OCTOBER 18 ILBC Realities ofGTAs ICT Labour Shortage Peel Region (tbc) NOVEMBER 18 ILBC Mobile Innovation Research City of Toronto (tbc)
J GTMA 2011 ANNUAL REPORT
GTMA PARTNERS 17
We believe in building strong partnerships The GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities thegovernments ofOntario and Canada several not-for-profit organizations and a broad cross section ofprivate-sector corporations Drawing on the expertise and resources ofour partner organizations the GTMA actively promotes the GTA internationally and provides companies with professional assistance in evaluating planning and implementing an expansion or moveinto the GTA
The CTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a grow ing population of over 61 million
COLD LEVEL PARTNERS REGIONAL FUNDING PARTNERS
l|ll|l pound1 copyHermanMiller VliSflroinu PgMlSSiSSAUGA InvestTorohtoCISCO ^NBRIDCB copy ilMiliiiim
II QtoiUOmh GALEDON ^AHaJtonBornicko rur laquolaquo raquobull
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PRIVATE-SECTOR PARTNERS TSI International GroupInc Town ofWhitby m VoiceMailTel Inc Town of Whitchurch-Stouffvilie
SILVER LEVEL rumRegional Municipality ofYork
CompassCreativeMedia PUBLIC-SECTOR PARTNERS
Dell Canada Town ol Ajax EDUCATIONAL INSTITUTIONSDevencore Realties Corporation
Town of Aurora Centennial College of Applied ArtsCanada Limited Brokerage City of Brampton ampTechnologyEnetStudioz Inc Township of Brock Durham CollegeFraser Milner Casgrain LLP City of Burlington George Brown CollegeGowlings LaFleur Henderson LLP
Town of Caledon Humber Institute ofTechnologyINSIX Media Q
Municipality ofClarington ampAdvanced LearningKilmer Van NostrandCo
Regional Municipality of Durham McMaster UniversityMiller Thomson LLP
Foreign Affairs andInternational Ontario College ol Art ampDesignOntario Power Generation
Trade Canada (DFAIT) Ryerson UniversityPamela Powered Inc Town of East Gwillimbury Seneca College of Applied Arts ampPricewaterhouseCoopers LLP
Town ofGeorgina TechnologyRBC Royal Bank
Regional Municipality ofHalton Sheridan Institute ofTechnologyScotiabank
Town of Halton Hills ampAdvanced Learning BRONZE LEVEL Township of King University ofOntario Institute ^ British Consulate General bullToronto Town of Markham ofTechnology J
European Union Chamber of Town of Milton University ofToronto Commerce in Toronto City of Mississauga York University German Chamber of Industry Town of Newmarket
and Commerce Town of Oakville ON-LINE ALLIANCE
Green andSpiegel Barristers Ontario Ministry of Economic Lette LLP
amp Solicitors Development and Innovation ORION
Hubbell Canada LP City ofOshawa Italian Chamber of Commerce Regional Municipality of Peel ENTREPRENEUR L^of Ontario City of Pickering Canada Competes JP Lauren Town of Richmond Hill Isabella Bertani
Kenneth Caplan andAssociates Township olScugog Chartered Accountant 3)Michael PageCanada Invest Toronto Market2World Communications
Prime Strategies Croup City ofToronto RentZPay Robert Half International Township of Uxbridge Signature Developments Segal amp Partners LLP City ofVaughan
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectors We are proud of the breadth and quality of the leaders who have agreed to serve on our committees and boards Their leadership dedication and guidance have contributed to building the foundation for the continuedsuccessof the GTMA
BOARD OF DIRECTORS
Lou Milrad Councillor Josh Code Paul Green MayorMarolynMorrison (Co-chair Private Sector) City ofToronto Director Public amp Government Region of Peel (Town of Greater Toronto Marketing Affairs and Customer Caledon) Alliance John Davidson Ombudsman
Director Economic Develop Enbridge GasDistribution Inc MayorSteve Pellegrini MayorDavidRyan ment Region of York (Township of (Co-chair Public Sector) Regional Municipality of John Howe King) Region of Durham Halton Vice President Investment
(City of Pickering) CTAEDP Representative Strategy and Project Evaluation Janet Richards Metrolinx Vice President Sales and
Michaels Ras Renato Discenza Marketing (Vice Chair) President amp CEO Toby CD Lennox Herman Miller Canada Inc
Vice President Invest Toronto Vice President Corporate Af Public Affairs CTAEDP Representative fairs and Communications Dr Pamela Ritchie
GCI Group GreaterToronto Airports Dean Faculty of Business and Don Edmonds Authority Information Technology (Chair CTMA Audit Committee) University ofOntario InstituteGeorge AFierheller Partner Private Company Don Macintosh ofTechnology(Chair Emeritus) Services (Chair CTMA Nominating andPresident PricewaterhouseCoopers LLP Governance Committee) Colin RossFour Halls Inc
Partner Senior Vice President t Man-
Jim Feir Eraser Milner Casgrain LLP agerOffice LeasingGeorge Hanus President amp CEO (MsocateDrrector) DTZ Barnicke Limited
Director General and Senior Derek Millar
Trade Vice President GreaterTorontoMarketing Alliance
Commissioner Foreign Affairs Ian Martin Limited
RegionalChairGaryCarr and International Trade Canada
Regional Municipality of Halton
HONOURARY BOARD MEMBERS
Chair Emeritus DrRon Bordessa(Ret) The Hon Frances Lankin William Thorsell (Ret)
George A Fierheller President Four Halls Inc
President Emeritus
University ofOntario Institute ofTechnology
Commissioner
Commission for the Review of
Social Assistance in Ontario
Director 8c CEO
Royal Ontario Museum
RitaTsang
Co-Chairs shy Public Sector
MayorHazel McCallion Region of Peel (City ol Mississauga)
Ann Buller
President and CEO Centennial College of Applied Artsamp Technology
Sheldon Levy President
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner
CEO
Tour EastHolidays
The Rt HonJohn NTurner PCCCQC Partner MillerThomson LLP
n Chairs shy Private Sector
Katherine Lee
President amp CEO
Dr GordonChong(Ret] City ofToronto Transit Infrastructure
Gowling LaFleur Henderson LLP
BWilliam Masson
President
Dr RobertTurner (Ret) President 8 CEO
Sheridan Institute ofTechnology 8lt GE Capital PurdyCrawford Ian Martin Limited Advanced Learning
Lawrence MTanenbaum
Chairman and CEO
CCCounsel Osier Hoskin amp
Dr David Naylor President
Richard EWaugh President 8 CEO
Kilmer Van Nostrand Co Harcourt LLP University ofToronto Scotiabank Limited
Honourary Board
David Crombie
Corporate Director Gordon Nixon
President 8cCEO
DrJeffZabudsky President 8 CEO
Members Anthony S Fell RBC Royal Bank Sheridan Institute ofTechnology amp
David Agnew Corporate Director Philip Olsson Advanced Learning
President MayorSusan Fennell Cnair
SenecaCollege of Applied Arts Region of Peel Liquor Control Board 8lt Technology (City of Brampton) of Ontario
ElyseAllan David Gavsie Hari Panday President amp CEO Chair President 8c CEO General Electric Canada Ontario Civilian Police PanVest CapitalCorporation
John Bitovejr Executive Chairman
Commission
PaulGodfrey Dale E Richmond
President amp CEO
Obelysk President amp CEO Postmedia Network Inc
DERX Inc
19
EXECUTIVE COMMITTEE
pJU] n
Lou Milrad (Chair) Co-chair
Private Sector
Greater Toronto Marketing Alliance
Councillor Josh Colle City ofToronto
Don Edmonds
Partner
Private Company Services PricewaterhouseCoopers LLP
Paul Green
Director
Public ampGovernment Affairs and Customer Ombudsman
Enbridge Gas Distribution Inc
Hetrett (April 14)
AUDIT COMMITTEE
Don Edmonds (Chair) Partner
Private Company Services PricewaterhouseCoopers LLP
CouncillorJosh Colle City ofToronto
George Hanus President 8 CEO
GreaterToronto Marketing Alliance
Don Macintosh Partner
Fraser MilnerCasgrain LLP
Michaels Ras
Vice President
Public Affairs
GCI Group
Dr Pamela Ritchie
Dean
Faculty ofBusiness and Information Technology University ofOntario Institute of Technology
MayorDavid Ryan Co-chair
Public Sector
Region ofDurham (City ofPickering)
ToyliMarfii Assistant Deputy Minister Investment Dittion Ministry offconor-c GeorgeAlierhellerPresident fourHallsInc Development andInnovation addressing theguestsattheCTMA Board Stakeholder partieipathgin thepaneIdscvuiontt the CTMA BoardStakeholder
DerekMillar (Chair) Vice President
Ian Martin Limited
Mayor Marolyn Morrison Region of Peel (Town ofCaledon)
Michael S Ras
Vice President Public Affairs
GCI Group
Retreat April 74)
John Davidson Director
Economic Development Regional Municipality of Halton
CTAEDP Representative
George Hanus President 8c CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
MayorDavid Ryan Co-chair
Public Sector
Region of Durham (City of Pickering)
George Hanus President amp CEO GTMA Board Members (l-r) Doo(dmonds Partner Private Company Serbull
vicesPricewaterhouseCoopers IIPMayor DavidRyan Regionof Durham GreaterToronto Cityof PicketingandPaulCreenDirector Public O Government Affairs and
Customer Ombudsman fnbiidgeCatDistributionslneengagedduingtheMarketing Alliance CTMA Board Stakeholder Retreat (April 14)
NOMINATING AND GOVERNANCE COMMITTEE
DonMacintosh(Chair) Partner
Fraser MilnerCasgrain LLP
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Howe Vice President
Investment Strategy and Project Evaluation Metrolinx
Toby CD Lennox Vice President
CorporateAffairs and Communications
Greater Toronto Airports Authority
Lou Milrad
Co-chair
Private Sector
GreaterToronto Marketing Alliance
Lou Milrad
Co-chair
Private Sector
Greater Toronto Marketing Alliance
MayorDavidRyan Co-chair
Public Sector
Region of Durham (City of Pickering)
Mayor Steve Pellegrini Region ofYork (Township ofKing)
THE GREATERTORONTO MARKETING ALLIANCE (GTMA)
TheGTMA is leadmarketing agency for the GreaterToronto Area (GTA) and the key pointofcontact for foreign direct investment (FDI) inthe GTA
TneCTMA extends its heartfelt appreciation to all its dedicated interns and volunteers vho have greatly helpedadvance the foreign direct investment mandate
Top rowleft - right Caroline Robertson Executive Secretary Er Office ManagerCeraldPisariovsU VicePresident Busi ness Development Michelle Cortei ManagerPro gram DevelopmentJoe Kevens ManagerBusiness DevelopmentFront rowleft - rightCeorgcHanus President O CEO lou MilradChairTonyRomano Director CorporateAffairs
WHO WE ARE
TheGTMA a public-private partnership has served as the key pointof contact forcompaniesexploring various opportunities in the GreaterToronto Area Thepartnership brings together the 29 municipalities and regions in GTA the governments ofOntario andCanada several not-for-profit organizations col leges and universities and a broadcrosssectionof private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionals They also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMA helps facilitate investment in the GTA and ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economyof the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
TheGTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars inactivityto the GTA since 1997 All ofour partnershaveshared in the benefits These returns willcontinue to grow as further investments now in planningand negotiation stages come to fruition
EmasnammEi
350 BayStreet Suite 1200 Toronto ON Canada
M5H 2S6
Tel 4163607320
Fax 4163607331
North America
18004114482
International
18007353280
wwwgreatertorontoorg
askusgreatertorontoorg
- 20120925ba_G1a
- 20120925ba_G1b
-
ITALY REPORT
From October 7-9 Tony Romano Director Corporate Affairs GTMA and Corrado Paina Executive Director Italian ChamberofCommerce ofOntario (ICCO) undertook a three-city FDI business initia tivefocused on meeting investment leadswith interests in the NorthAmerican market and the GTA
Rome ItalyOctober 2011- CanadaGTA FDI Business Initiative (l-r)Tony Romano Director Corporate Affairs Greater Toronto Marketing Alliance Sandra Marches
Trade Commissioner Ca nadian Embassy Rome Corrado Paina Executive Director Italian Chamber
of Commerceof Ontario Enrica Bagnolim Director North American Investment Sviluppo laiio Claudio Capenuoli Director International Markets National Confederalion ofSmall and Medium Size Businesses
I I The in-country visitation provided an opportunity to follow-up with calls on existing GTMA Italian investment leads says Mr Romano As well asmeet with officials at theCanadian Embassy 1 in Rome for further discussions on ways to collaborate in identifying and servicing leads from the Italian marketplace The Italy business development initiative provided opportunities to meet with 40 companies through a series of four GTA awareness presentation seminars to Italys lead ing industry associations with their vast membership base of small and medium size enterprises with growing interest in new markets
The presentations were accompanied by 11 one-on-one meetings with companies in the ICT energy and environment andadvanced manufacturing sectors As Mr Romano says The federal and provincial governments pave the way forusby selling the advantages ofCanada andOntario respectively We are then able to operate on a more granular level helping companies with is sues such as due diligence site selection and logistics Both initiatives resulted in confirmed visits to the GTA by several companies and bodes well for investment announcements in the near future
THE FEDERAL AND PROVINCIAL GOVERNMENTS PAVE THE WAY FOR US BY SELLING THE ADVANTAGES OF
CANADA AND ONTARIO RESPECTIVELY WE ARE THEN
ABLETO OPERATEON A MORE GRANULAR LEVEL HELPING COMPANIES WITH ISSUES SUCH AS DUE DILIGENCE SITE SELECTION AND LOGISTICS
TONYG ROMANO DIRECTOR CORPORATE AFFAIRS GTMA
OTHER INITIATIVES IN 2011
In the end the GTMA is a forward-looking organization constantly searching for the next high growth market and industry The two international business initiatives profiled above complement the other 11 lead-generating initiatives that the GTMA participated in during 2011 While in Brazil and Italy the GTMAs focus was on multi-industries within one specific market the other 11 initiatives throughout the US and Europe were industry specific where compa nies from all over the globe were present at conferences and targeted for first contact meetings (seepage 6 fora full listing of GTMAs 2011 FDI initiatives) These travels abroad are a cost-effec tiveway to establish and solidify the business and personalrelationships that are so vital inattract ing ever more companies to invest in the G TA
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13 CIRCLES - CONCIERGE SERVICES HEARD THE GTMA CALLING
The GTMAs investment into companies does not end the moment it is settled - it is vital for business relationships to grow and the GTMA thrives on seeing these companies prosper One of the many examples is Circles a company which has grown to an over 300 employee operation in its seven short years in the GTA
Circles a subsidiary of the French conglomerate Sodexo Inc is the leading provider of concierge and personal assistant services in the US Headquartered in Boston MA their engagement marketingsolutions create deep meaningful connections between companies and their customers and employees - fosteringacquisition reten tion and life-long loyalty for many of the worlds best-known brands
FOR US THE MAIN CRITERIA WAS FINDING THE RIGHT LABOUR WE ALSO WANTED TO BE
CLOSE TO A MAJOR CITY IN A VERY SERVICEshyORIENTED REGION
SUEPRONCO EXECUTIVE DIRECTOR COMPLIANCE SECURITY amp
PRIVACYSITELEADCIRCLES
A view inside CircleBurlingtonofkv
Since 2004 Circles has had offices in the US France the UK Sweden the Benelux and -Burlington Ont When asked why the GTA Sue Pronco Executive Director Compliance Security ampPrivacySite Lead for Circles listed a number of reasons For us the main criteria was finding the right labour We also wanted to beclose to a major city in a very service-oriented region We toured several Canadian and US cities andafter looking at all the factors Burlington and the GTA was the right place for us to be
Ms Pronco cited the GTAs well-educated tech savvy diverse labour pool excellent public transportation network and concentration of service-oriented businesses In order to aid their search the GTMA supplied data and information about the location infrastructure labour market competition and education centres The GTMA wasvery helpful to usWewere really able to hit the ground running says Ms Pronco
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COMPLEMENTARY PROGRAMS
SUPPORTING THE FDI MANDATE
In order to succeed in itsefforts togenerate new foreign direct investment (FDI) theGTMA knows the importance of remaining on top of key issues and topics critical to international investment attrac tionSharing global views insights and experiences isthe focus of manyof the GTMAs complementary programs As well as an opportunity to engage on a collaborative level with their regional and internationalpartnersand stakeholders
INTERNATIONAL LEADERS BREAKFAST CLUB
MARCH 9 Agri-Food Sector Emerging Priorities of Ontarios Largest Employer within the Global Marketplace The Honourable Carol Mitchell Minister of Agriculture Food amp Rural Affairs Emerald Hills GolfClub Town ofWhitchurch-Stouffville
MARCH 24 The RoleofTransportationinour Regions Prosperity Bruce McCuaig President ampCEO Metrolinx Janet Ecker PresidentToronto FinancialServicesAlliance Joan WidemanVice President Corporate Services LenbrookGroup Seneca College Markham Campus Town ofMarkham
APRIL 26 Hot Sectors HotMarketsEconomic Forecast- Global Study Findings Release StephenMartin Partner Consulting PwC Spence McDonnell Partner TaxPwC Peter Matutat Partner Assurance PwC
AndrewLight VicePresident Consulting PwC Ontario Investment andTrade Centre CityofToronto
JUNE 28 The Business ojWinning Leveraging SportsBranding to Attract Business Robert Hunter Executive Vice-President Venues and Entertainment MLSE
KathyHenderson SeniorVice-President Revenue and MarketingTO2015trade 8MOField CityofToronto
OCTOBER 19 World Overviewof Corporate Foreign Direct Investment (FDI) Cathy DawsonCEO Red Hot Locations UK Ben Engel SeniorConsultant BCI Global Jean-Noel Mermet Managing Director Frenger International Seneca College Newhnam Campus CityofToronto
NOVEMBER 29 Four Nations FourPerspectives Scott Bozek Consul for Commercial Affairs US Consulate General in Toronto
Ambassador Afonso Cardoso Consul General Consul-General of Brazil in Toronto
Jonathan Dart British Consul General Toronto Director General of UKTrade amp In vestment - Canada British Consulate General - Toronto
Preeti Saran Consul General Consulate-General of India
NewCity Hall CityofVaughan
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15 GTMA SUPPORTED INDUSTRY SECTOR STRATEGY FORUMS
JANUARY 31 GTMA 2011-2014 StrategicPlan Consultation Session Energy Sector ampInformation andCommunications Technology (ICT) Sector FocusGroups
FEBRUARY 4 GTMA 2011-2014 StrategicPlan Consultation Session Automotive Advanced Manufacturing Sector ampFood Processing Sector FocusGroups
FEBRUARY 7 GTMAs International Digital Media Forum using Ciscos Telepresence
JUNE 5 VerdeXchange GreenMarketmakers Conference 2011
OCTOBER 24 GTMA Fall Luncheon
Featuring the Honourable Ed Fast Minister of International Trade and Minister ofAsia Pacific-Gateway
NOVEMBER 22 Technicity
NOVEMBER 30 GTMAs FoodSector Forumusing CiscosTelePresence
ILBC attendees reo aprivatetpurof 81 field (June 28)
KeynoshyOntarloMii networking at tl
Agriculture Food ampRural Affa sectorfocusedILBC (March bull))
ILBC participants tour a new VIVA bus route
inYork Region (March 24)
GTMA LEADERSHIP EVENTS
APRIL7 GTMA Presents George A FierhellerTribute Dinner
APRIL 14 amp 15 GTMA Board Stakeholder Retreat
SEPTEMBER 28 GTMA AnnualGeneral Meeting Jl
GTMA COLLEGE AND UNIVERSITY INTERNSHIP PROGRAM
CENTENNIAL COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
SENECA COLLEGE
UNIVERSITY OF TORONTO
UNIVERSITY OF TORONTO
UNIVERSITY OF WATERLOO
UNIVERSITY OF WATERLOO
YORK UNIVERSITY
VOLUNTEERS
Laurel Service
Robert Antolin
Kaley Krajnc
Bianca Salentyn Jonathan lee
Nick Kazakoff
Johnny Leung
Azin Rastan
Sharine Said
Matthew Troncone
John lilanchard
Mark Hilbig
Ted Phairojpipat
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INTERNATIONAL LEAD GENERATING16
STRATEGIES PLANNED
The GTMA is committed to staying at the forefront of the foreign direct investment constantly monitoringinternationalmarketsand identifying opportunitiesfor FDI into the GTA
2012 INTERNATIONAL MARKETING PROGRAM
INITIATIVE LOCATION SECTOR
California San Francisco and ICT - Digital Media MarS-9 OTCICT Initiative Los Angeles CA
California Food amp California Agri-Food May2-4 GTMA
Beverage Industry
Animation 8ltVFX Los Angeles CA ICT-Digital Media May7-9 GTMA + Ontario
in LosAngeles
Windpower2012 Atlanta GA EN2 - Wind Energy June 3-6 OCTA
Annual Conference Dallas TX EN2 June 10-14 OCTA8c Exposition (ACE12)
Italy FDI Business Bergamo Milan and Agri-Food EN2 June 25-30 GTMA amp ICCO Initiative Veneto IT amp ICT
Brazil Foodamp Beverage Sao Paulo Brazil Agri-Food June 25 - 28 OFC
LeadGenerating Initiative
Europe GDC Cologne Germany ICT - Digital Media Aug15-17 OTC
GTA EDPIMSA Brazil ICT Oct 8-11 GTMA
SIAL2012 Paris France Agri-Food Oct 21 - 25 OFC
2012 Private Label Chicago IL Agri-Food Nov 11-13 OFC Trade Show
New York City Lead j NevvYorkCity NY ICT Nov 12-14 GTMA Generation Initiative
The honourable Bob Chiaretli Ontario Minister of Infrastructure and MinisterofTransportation presenting the- keynoteaddress at the Roadto Economic Prosperity Investing in Regional Transportation
UructureILBC (April 12)IIBC participants taking part of theRegional
n consultation
forum ledb) 12)
2012 COMPLEMENTARY ACTIVITIES
MARCH 5 ILBC The Big Move The Role of Metrolinx in DurhamRegions Prosperity Bruce McCuaig President 8lt CEO Metrolinx CityofOshawa
I I APRIL 12 ILBC Road to Economic Prosperity Investing in Regional Transportation Infrastructure The Honourable BobChiarelli Ontario Minister of Infrastructure and MinisterofTransportation City ofBurlington
SEPTEMBER 13 GTMA Celebrity GolfTournament - ACelebration ofGTA Communities CityofVaughan SEPTEMBER 26 Annual General Meeting (tbc) OCTOBER 18 ILBC Realities ofGTAs ICT Labour Shortage Peel Region (tbc) NOVEMBER 18 ILBC Mobile Innovation Research City of Toronto (tbc)
J GTMA 2011 ANNUAL REPORT
GTMA PARTNERS 17
We believe in building strong partnerships The GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities thegovernments ofOntario and Canada several not-for-profit organizations and a broad cross section ofprivate-sector corporations Drawing on the expertise and resources ofour partner organizations the GTMA actively promotes the GTA internationally and provides companies with professional assistance in evaluating planning and implementing an expansion or moveinto the GTA
The CTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a grow ing population of over 61 million
COLD LEVEL PARTNERS REGIONAL FUNDING PARTNERS
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PRIVATE-SECTOR PARTNERS TSI International GroupInc Town ofWhitby m VoiceMailTel Inc Town of Whitchurch-Stouffvilie
SILVER LEVEL rumRegional Municipality ofYork
CompassCreativeMedia PUBLIC-SECTOR PARTNERS
Dell Canada Town ol Ajax EDUCATIONAL INSTITUTIONSDevencore Realties Corporation
Town of Aurora Centennial College of Applied ArtsCanada Limited Brokerage City of Brampton ampTechnologyEnetStudioz Inc Township of Brock Durham CollegeFraser Milner Casgrain LLP City of Burlington George Brown CollegeGowlings LaFleur Henderson LLP
Town of Caledon Humber Institute ofTechnologyINSIX Media Q
Municipality ofClarington ampAdvanced LearningKilmer Van NostrandCo
Regional Municipality of Durham McMaster UniversityMiller Thomson LLP
Foreign Affairs andInternational Ontario College ol Art ampDesignOntario Power Generation
Trade Canada (DFAIT) Ryerson UniversityPamela Powered Inc Town of East Gwillimbury Seneca College of Applied Arts ampPricewaterhouseCoopers LLP
Town ofGeorgina TechnologyRBC Royal Bank
Regional Municipality ofHalton Sheridan Institute ofTechnologyScotiabank
Town of Halton Hills ampAdvanced Learning BRONZE LEVEL Township of King University ofOntario Institute ^ British Consulate General bullToronto Town of Markham ofTechnology J
European Union Chamber of Town of Milton University ofToronto Commerce in Toronto City of Mississauga York University German Chamber of Industry Town of Newmarket
and Commerce Town of Oakville ON-LINE ALLIANCE
Green andSpiegel Barristers Ontario Ministry of Economic Lette LLP
amp Solicitors Development and Innovation ORION
Hubbell Canada LP City ofOshawa Italian Chamber of Commerce Regional Municipality of Peel ENTREPRENEUR L^of Ontario City of Pickering Canada Competes JP Lauren Town of Richmond Hill Isabella Bertani
Kenneth Caplan andAssociates Township olScugog Chartered Accountant 3)Michael PageCanada Invest Toronto Market2World Communications
Prime Strategies Croup City ofToronto RentZPay Robert Half International Township of Uxbridge Signature Developments Segal amp Partners LLP City ofVaughan
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectors We are proud of the breadth and quality of the leaders who have agreed to serve on our committees and boards Their leadership dedication and guidance have contributed to building the foundation for the continuedsuccessof the GTMA
BOARD OF DIRECTORS
Lou Milrad Councillor Josh Code Paul Green MayorMarolynMorrison (Co-chair Private Sector) City ofToronto Director Public amp Government Region of Peel (Town of Greater Toronto Marketing Affairs and Customer Caledon) Alliance John Davidson Ombudsman
Director Economic Develop Enbridge GasDistribution Inc MayorSteve Pellegrini MayorDavidRyan ment Region of York (Township of (Co-chair Public Sector) Regional Municipality of John Howe King) Region of Durham Halton Vice President Investment
(City of Pickering) CTAEDP Representative Strategy and Project Evaluation Janet Richards Metrolinx Vice President Sales and
Michaels Ras Renato Discenza Marketing (Vice Chair) President amp CEO Toby CD Lennox Herman Miller Canada Inc
Vice President Invest Toronto Vice President Corporate Af Public Affairs CTAEDP Representative fairs and Communications Dr Pamela Ritchie
GCI Group GreaterToronto Airports Dean Faculty of Business and Don Edmonds Authority Information Technology (Chair CTMA Audit Committee) University ofOntario InstituteGeorge AFierheller Partner Private Company Don Macintosh ofTechnology(Chair Emeritus) Services (Chair CTMA Nominating andPresident PricewaterhouseCoopers LLP Governance Committee) Colin RossFour Halls Inc
Partner Senior Vice President t Man-
Jim Feir Eraser Milner Casgrain LLP agerOffice LeasingGeorge Hanus President amp CEO (MsocateDrrector) DTZ Barnicke Limited
Director General and Senior Derek Millar
Trade Vice President GreaterTorontoMarketing Alliance
Commissioner Foreign Affairs Ian Martin Limited
RegionalChairGaryCarr and International Trade Canada
Regional Municipality of Halton
HONOURARY BOARD MEMBERS
Chair Emeritus DrRon Bordessa(Ret) The Hon Frances Lankin William Thorsell (Ret)
George A Fierheller President Four Halls Inc
President Emeritus
University ofOntario Institute ofTechnology
Commissioner
Commission for the Review of
Social Assistance in Ontario
Director 8c CEO
Royal Ontario Museum
RitaTsang
Co-Chairs shy Public Sector
MayorHazel McCallion Region of Peel (City ol Mississauga)
Ann Buller
President and CEO Centennial College of Applied Artsamp Technology
Sheldon Levy President
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner
CEO
Tour EastHolidays
The Rt HonJohn NTurner PCCCQC Partner MillerThomson LLP
n Chairs shy Private Sector
Katherine Lee
President amp CEO
Dr GordonChong(Ret] City ofToronto Transit Infrastructure
Gowling LaFleur Henderson LLP
BWilliam Masson
President
Dr RobertTurner (Ret) President 8 CEO
Sheridan Institute ofTechnology 8lt GE Capital PurdyCrawford Ian Martin Limited Advanced Learning
Lawrence MTanenbaum
Chairman and CEO
CCCounsel Osier Hoskin amp
Dr David Naylor President
Richard EWaugh President 8 CEO
Kilmer Van Nostrand Co Harcourt LLP University ofToronto Scotiabank Limited
Honourary Board
David Crombie
Corporate Director Gordon Nixon
President 8cCEO
DrJeffZabudsky President 8 CEO
Members Anthony S Fell RBC Royal Bank Sheridan Institute ofTechnology amp
David Agnew Corporate Director Philip Olsson Advanced Learning
President MayorSusan Fennell Cnair
SenecaCollege of Applied Arts Region of Peel Liquor Control Board 8lt Technology (City of Brampton) of Ontario
ElyseAllan David Gavsie Hari Panday President amp CEO Chair President 8c CEO General Electric Canada Ontario Civilian Police PanVest CapitalCorporation
John Bitovejr Executive Chairman
Commission
PaulGodfrey Dale E Richmond
President amp CEO
Obelysk President amp CEO Postmedia Network Inc
DERX Inc
19
EXECUTIVE COMMITTEE
pJU] n
Lou Milrad (Chair) Co-chair
Private Sector
Greater Toronto Marketing Alliance
Councillor Josh Colle City ofToronto
Don Edmonds
Partner
Private Company Services PricewaterhouseCoopers LLP
Paul Green
Director
Public ampGovernment Affairs and Customer Ombudsman
Enbridge Gas Distribution Inc
Hetrett (April 14)
AUDIT COMMITTEE
Don Edmonds (Chair) Partner
Private Company Services PricewaterhouseCoopers LLP
CouncillorJosh Colle City ofToronto
George Hanus President 8 CEO
GreaterToronto Marketing Alliance
Don Macintosh Partner
Fraser MilnerCasgrain LLP
Michaels Ras
Vice President
Public Affairs
GCI Group
Dr Pamela Ritchie
Dean
Faculty ofBusiness and Information Technology University ofOntario Institute of Technology
MayorDavid Ryan Co-chair
Public Sector
Region ofDurham (City ofPickering)
ToyliMarfii Assistant Deputy Minister Investment Dittion Ministry offconor-c GeorgeAlierhellerPresident fourHallsInc Development andInnovation addressing theguestsattheCTMA Board Stakeholder partieipathgin thepaneIdscvuiontt the CTMA BoardStakeholder
DerekMillar (Chair) Vice President
Ian Martin Limited
Mayor Marolyn Morrison Region of Peel (Town ofCaledon)
Michael S Ras
Vice President Public Affairs
GCI Group
Retreat April 74)
John Davidson Director
Economic Development Regional Municipality of Halton
CTAEDP Representative
George Hanus President 8c CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
MayorDavid Ryan Co-chair
Public Sector
Region of Durham (City of Pickering)
George Hanus President amp CEO GTMA Board Members (l-r) Doo(dmonds Partner Private Company Serbull
vicesPricewaterhouseCoopers IIPMayor DavidRyan Regionof Durham GreaterToronto Cityof PicketingandPaulCreenDirector Public O Government Affairs and
Customer Ombudsman fnbiidgeCatDistributionslneengagedduingtheMarketing Alliance CTMA Board Stakeholder Retreat (April 14)
NOMINATING AND GOVERNANCE COMMITTEE
DonMacintosh(Chair) Partner
Fraser MilnerCasgrain LLP
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Howe Vice President
Investment Strategy and Project Evaluation Metrolinx
Toby CD Lennox Vice President
CorporateAffairs and Communications
Greater Toronto Airports Authority
Lou Milrad
Co-chair
Private Sector
GreaterToronto Marketing Alliance
Lou Milrad
Co-chair
Private Sector
Greater Toronto Marketing Alliance
MayorDavidRyan Co-chair
Public Sector
Region of Durham (City of Pickering)
Mayor Steve Pellegrini Region ofYork (Township ofKing)
THE GREATERTORONTO MARKETING ALLIANCE (GTMA)
TheGTMA is leadmarketing agency for the GreaterToronto Area (GTA) and the key pointofcontact for foreign direct investment (FDI) inthe GTA
TneCTMA extends its heartfelt appreciation to all its dedicated interns and volunteers vho have greatly helpedadvance the foreign direct investment mandate
Top rowleft - right Caroline Robertson Executive Secretary Er Office ManagerCeraldPisariovsU VicePresident Busi ness Development Michelle Cortei ManagerPro gram DevelopmentJoe Kevens ManagerBusiness DevelopmentFront rowleft - rightCeorgcHanus President O CEO lou MilradChairTonyRomano Director CorporateAffairs
WHO WE ARE
TheGTMA a public-private partnership has served as the key pointof contact forcompaniesexploring various opportunities in the GreaterToronto Area Thepartnership brings together the 29 municipalities and regions in GTA the governments ofOntario andCanada several not-for-profit organizations col leges and universities and a broadcrosssectionof private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionals They also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMA helps facilitate investment in the GTA and ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economyof the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
TheGTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars inactivityto the GTA since 1997 All ofour partnershaveshared in the benefits These returns willcontinue to grow as further investments now in planningand negotiation stages come to fruition
EmasnammEi
350 BayStreet Suite 1200 Toronto ON Canada
M5H 2S6
Tel 4163607320
Fax 4163607331
North America
18004114482
International
18007353280
wwwgreatertorontoorg
askusgreatertorontoorg
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13 CIRCLES - CONCIERGE SERVICES HEARD THE GTMA CALLING
The GTMAs investment into companies does not end the moment it is settled - it is vital for business relationships to grow and the GTMA thrives on seeing these companies prosper One of the many examples is Circles a company which has grown to an over 300 employee operation in its seven short years in the GTA
Circles a subsidiary of the French conglomerate Sodexo Inc is the leading provider of concierge and personal assistant services in the US Headquartered in Boston MA their engagement marketingsolutions create deep meaningful connections between companies and their customers and employees - fosteringacquisition reten tion and life-long loyalty for many of the worlds best-known brands
FOR US THE MAIN CRITERIA WAS FINDING THE RIGHT LABOUR WE ALSO WANTED TO BE
CLOSE TO A MAJOR CITY IN A VERY SERVICEshyORIENTED REGION
SUEPRONCO EXECUTIVE DIRECTOR COMPLIANCE SECURITY amp
PRIVACYSITELEADCIRCLES
A view inside CircleBurlingtonofkv
Since 2004 Circles has had offices in the US France the UK Sweden the Benelux and -Burlington Ont When asked why the GTA Sue Pronco Executive Director Compliance Security ampPrivacySite Lead for Circles listed a number of reasons For us the main criteria was finding the right labour We also wanted to beclose to a major city in a very service-oriented region We toured several Canadian and US cities andafter looking at all the factors Burlington and the GTA was the right place for us to be
Ms Pronco cited the GTAs well-educated tech savvy diverse labour pool excellent public transportation network and concentration of service-oriented businesses In order to aid their search the GTMA supplied data and information about the location infrastructure labour market competition and education centres The GTMA wasvery helpful to usWewere really able to hit the ground running says Ms Pronco
The map showcases the regionaleconomic
impact of Circles Solutions Centre in Greater
Burlington Toronto
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COMPLEMENTARY PROGRAMS
SUPPORTING THE FDI MANDATE
In order to succeed in itsefforts togenerate new foreign direct investment (FDI) theGTMA knows the importance of remaining on top of key issues and topics critical to international investment attrac tionSharing global views insights and experiences isthe focus of manyof the GTMAs complementary programs As well as an opportunity to engage on a collaborative level with their regional and internationalpartnersand stakeholders
INTERNATIONAL LEADERS BREAKFAST CLUB
MARCH 9 Agri-Food Sector Emerging Priorities of Ontarios Largest Employer within the Global Marketplace The Honourable Carol Mitchell Minister of Agriculture Food amp Rural Affairs Emerald Hills GolfClub Town ofWhitchurch-Stouffville
MARCH 24 The RoleofTransportationinour Regions Prosperity Bruce McCuaig President ampCEO Metrolinx Janet Ecker PresidentToronto FinancialServicesAlliance Joan WidemanVice President Corporate Services LenbrookGroup Seneca College Markham Campus Town ofMarkham
APRIL 26 Hot Sectors HotMarketsEconomic Forecast- Global Study Findings Release StephenMartin Partner Consulting PwC Spence McDonnell Partner TaxPwC Peter Matutat Partner Assurance PwC
AndrewLight VicePresident Consulting PwC Ontario Investment andTrade Centre CityofToronto
JUNE 28 The Business ojWinning Leveraging SportsBranding to Attract Business Robert Hunter Executive Vice-President Venues and Entertainment MLSE
KathyHenderson SeniorVice-President Revenue and MarketingTO2015trade 8MOField CityofToronto
OCTOBER 19 World Overviewof Corporate Foreign Direct Investment (FDI) Cathy DawsonCEO Red Hot Locations UK Ben Engel SeniorConsultant BCI Global Jean-Noel Mermet Managing Director Frenger International Seneca College Newhnam Campus CityofToronto
NOVEMBER 29 Four Nations FourPerspectives Scott Bozek Consul for Commercial Affairs US Consulate General in Toronto
Ambassador Afonso Cardoso Consul General Consul-General of Brazil in Toronto
Jonathan Dart British Consul General Toronto Director General of UKTrade amp In vestment - Canada British Consulate General - Toronto
Preeti Saran Consul General Consulate-General of India
NewCity Hall CityofVaughan
ILBCpresents Four Nations FourPerspectives (l-r) Scott Boiek ConsulforCommercial Affairs Consulate Cene-r i bull bull
ate General Consul-General of India Mayor Ma BevitacquaCityofVaug bull bull iGTI A bull bullbull-bullbull General Consul-General oj Brazil inToronto lonathan Dart BritishConsul General Toronto i of UKTrade poundgt Investn bull General bullbullbullbull
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15 GTMA SUPPORTED INDUSTRY SECTOR STRATEGY FORUMS
JANUARY 31 GTMA 2011-2014 StrategicPlan Consultation Session Energy Sector ampInformation andCommunications Technology (ICT) Sector FocusGroups
FEBRUARY 4 GTMA 2011-2014 StrategicPlan Consultation Session Automotive Advanced Manufacturing Sector ampFood Processing Sector FocusGroups
FEBRUARY 7 GTMAs International Digital Media Forum using Ciscos Telepresence
JUNE 5 VerdeXchange GreenMarketmakers Conference 2011
OCTOBER 24 GTMA Fall Luncheon
Featuring the Honourable Ed Fast Minister of International Trade and Minister ofAsia Pacific-Gateway
NOVEMBER 22 Technicity
NOVEMBER 30 GTMAs FoodSector Forumusing CiscosTelePresence
ILBC attendees reo aprivatetpurof 81 field (June 28)
KeynoshyOntarloMii networking at tl
Agriculture Food ampRural Affa sectorfocusedILBC (March bull))
ILBC participants tour a new VIVA bus route
inYork Region (March 24)
GTMA LEADERSHIP EVENTS
APRIL7 GTMA Presents George A FierhellerTribute Dinner
APRIL 14 amp 15 GTMA Board Stakeholder Retreat
SEPTEMBER 28 GTMA AnnualGeneral Meeting Jl
GTMA COLLEGE AND UNIVERSITY INTERNSHIP PROGRAM
CENTENNIAL COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
SENECA COLLEGE
UNIVERSITY OF TORONTO
UNIVERSITY OF TORONTO
UNIVERSITY OF WATERLOO
UNIVERSITY OF WATERLOO
YORK UNIVERSITY
VOLUNTEERS
Laurel Service
Robert Antolin
Kaley Krajnc
Bianca Salentyn Jonathan lee
Nick Kazakoff
Johnny Leung
Azin Rastan
Sharine Said
Matthew Troncone
John lilanchard
Mark Hilbig
Ted Phairojpipat
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INTERNATIONAL LEAD GENERATING16
STRATEGIES PLANNED
The GTMA is committed to staying at the forefront of the foreign direct investment constantly monitoringinternationalmarketsand identifying opportunitiesfor FDI into the GTA
2012 INTERNATIONAL MARKETING PROGRAM
INITIATIVE LOCATION SECTOR
California San Francisco and ICT - Digital Media MarS-9 OTCICT Initiative Los Angeles CA
California Food amp California Agri-Food May2-4 GTMA
Beverage Industry
Animation 8ltVFX Los Angeles CA ICT-Digital Media May7-9 GTMA + Ontario
in LosAngeles
Windpower2012 Atlanta GA EN2 - Wind Energy June 3-6 OCTA
Annual Conference Dallas TX EN2 June 10-14 OCTA8c Exposition (ACE12)
Italy FDI Business Bergamo Milan and Agri-Food EN2 June 25-30 GTMA amp ICCO Initiative Veneto IT amp ICT
Brazil Foodamp Beverage Sao Paulo Brazil Agri-Food June 25 - 28 OFC
LeadGenerating Initiative
Europe GDC Cologne Germany ICT - Digital Media Aug15-17 OTC
GTA EDPIMSA Brazil ICT Oct 8-11 GTMA
SIAL2012 Paris France Agri-Food Oct 21 - 25 OFC
2012 Private Label Chicago IL Agri-Food Nov 11-13 OFC Trade Show
New York City Lead j NevvYorkCity NY ICT Nov 12-14 GTMA Generation Initiative
The honourable Bob Chiaretli Ontario Minister of Infrastructure and MinisterofTransportation presenting the- keynoteaddress at the Roadto Economic Prosperity Investing in Regional Transportation
UructureILBC (April 12)IIBC participants taking part of theRegional
n consultation
forum ledb) 12)
2012 COMPLEMENTARY ACTIVITIES
MARCH 5 ILBC The Big Move The Role of Metrolinx in DurhamRegions Prosperity Bruce McCuaig President 8lt CEO Metrolinx CityofOshawa
I I APRIL 12 ILBC Road to Economic Prosperity Investing in Regional Transportation Infrastructure The Honourable BobChiarelli Ontario Minister of Infrastructure and MinisterofTransportation City ofBurlington
SEPTEMBER 13 GTMA Celebrity GolfTournament - ACelebration ofGTA Communities CityofVaughan SEPTEMBER 26 Annual General Meeting (tbc) OCTOBER 18 ILBC Realities ofGTAs ICT Labour Shortage Peel Region (tbc) NOVEMBER 18 ILBC Mobile Innovation Research City of Toronto (tbc)
J GTMA 2011 ANNUAL REPORT
GTMA PARTNERS 17
We believe in building strong partnerships The GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities thegovernments ofOntario and Canada several not-for-profit organizations and a broad cross section ofprivate-sector corporations Drawing on the expertise and resources ofour partner organizations the GTMA actively promotes the GTA internationally and provides companies with professional assistance in evaluating planning and implementing an expansion or moveinto the GTA
The CTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a grow ing population of over 61 million
COLD LEVEL PARTNERS REGIONAL FUNDING PARTNERS
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II QtoiUOmh GALEDON ^AHaJtonBornicko rur laquolaquo raquobull
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PRIVATE-SECTOR PARTNERS TSI International GroupInc Town ofWhitby m VoiceMailTel Inc Town of Whitchurch-Stouffvilie
SILVER LEVEL rumRegional Municipality ofYork
CompassCreativeMedia PUBLIC-SECTOR PARTNERS
Dell Canada Town ol Ajax EDUCATIONAL INSTITUTIONSDevencore Realties Corporation
Town of Aurora Centennial College of Applied ArtsCanada Limited Brokerage City of Brampton ampTechnologyEnetStudioz Inc Township of Brock Durham CollegeFraser Milner Casgrain LLP City of Burlington George Brown CollegeGowlings LaFleur Henderson LLP
Town of Caledon Humber Institute ofTechnologyINSIX Media Q
Municipality ofClarington ampAdvanced LearningKilmer Van NostrandCo
Regional Municipality of Durham McMaster UniversityMiller Thomson LLP
Foreign Affairs andInternational Ontario College ol Art ampDesignOntario Power Generation
Trade Canada (DFAIT) Ryerson UniversityPamela Powered Inc Town of East Gwillimbury Seneca College of Applied Arts ampPricewaterhouseCoopers LLP
Town ofGeorgina TechnologyRBC Royal Bank
Regional Municipality ofHalton Sheridan Institute ofTechnologyScotiabank
Town of Halton Hills ampAdvanced Learning BRONZE LEVEL Township of King University ofOntario Institute ^ British Consulate General bullToronto Town of Markham ofTechnology J
European Union Chamber of Town of Milton University ofToronto Commerce in Toronto City of Mississauga York University German Chamber of Industry Town of Newmarket
and Commerce Town of Oakville ON-LINE ALLIANCE
Green andSpiegel Barristers Ontario Ministry of Economic Lette LLP
amp Solicitors Development and Innovation ORION
Hubbell Canada LP City ofOshawa Italian Chamber of Commerce Regional Municipality of Peel ENTREPRENEUR L^of Ontario City of Pickering Canada Competes JP Lauren Town of Richmond Hill Isabella Bertani
Kenneth Caplan andAssociates Township olScugog Chartered Accountant 3)Michael PageCanada Invest Toronto Market2World Communications
Prime Strategies Croup City ofToronto RentZPay Robert Half International Township of Uxbridge Signature Developments Segal amp Partners LLP City ofVaughan
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectors We are proud of the breadth and quality of the leaders who have agreed to serve on our committees and boards Their leadership dedication and guidance have contributed to building the foundation for the continuedsuccessof the GTMA
BOARD OF DIRECTORS
Lou Milrad Councillor Josh Code Paul Green MayorMarolynMorrison (Co-chair Private Sector) City ofToronto Director Public amp Government Region of Peel (Town of Greater Toronto Marketing Affairs and Customer Caledon) Alliance John Davidson Ombudsman
Director Economic Develop Enbridge GasDistribution Inc MayorSteve Pellegrini MayorDavidRyan ment Region of York (Township of (Co-chair Public Sector) Regional Municipality of John Howe King) Region of Durham Halton Vice President Investment
(City of Pickering) CTAEDP Representative Strategy and Project Evaluation Janet Richards Metrolinx Vice President Sales and
Michaels Ras Renato Discenza Marketing (Vice Chair) President amp CEO Toby CD Lennox Herman Miller Canada Inc
Vice President Invest Toronto Vice President Corporate Af Public Affairs CTAEDP Representative fairs and Communications Dr Pamela Ritchie
GCI Group GreaterToronto Airports Dean Faculty of Business and Don Edmonds Authority Information Technology (Chair CTMA Audit Committee) University ofOntario InstituteGeorge AFierheller Partner Private Company Don Macintosh ofTechnology(Chair Emeritus) Services (Chair CTMA Nominating andPresident PricewaterhouseCoopers LLP Governance Committee) Colin RossFour Halls Inc
Partner Senior Vice President t Man-
Jim Feir Eraser Milner Casgrain LLP agerOffice LeasingGeorge Hanus President amp CEO (MsocateDrrector) DTZ Barnicke Limited
Director General and Senior Derek Millar
Trade Vice President GreaterTorontoMarketing Alliance
Commissioner Foreign Affairs Ian Martin Limited
RegionalChairGaryCarr and International Trade Canada
Regional Municipality of Halton
HONOURARY BOARD MEMBERS
Chair Emeritus DrRon Bordessa(Ret) The Hon Frances Lankin William Thorsell (Ret)
George A Fierheller President Four Halls Inc
President Emeritus
University ofOntario Institute ofTechnology
Commissioner
Commission for the Review of
Social Assistance in Ontario
Director 8c CEO
Royal Ontario Museum
RitaTsang
Co-Chairs shy Public Sector
MayorHazel McCallion Region of Peel (City ol Mississauga)
Ann Buller
President and CEO Centennial College of Applied Artsamp Technology
Sheldon Levy President
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner
CEO
Tour EastHolidays
The Rt HonJohn NTurner PCCCQC Partner MillerThomson LLP
n Chairs shy Private Sector
Katherine Lee
President amp CEO
Dr GordonChong(Ret] City ofToronto Transit Infrastructure
Gowling LaFleur Henderson LLP
BWilliam Masson
President
Dr RobertTurner (Ret) President 8 CEO
Sheridan Institute ofTechnology 8lt GE Capital PurdyCrawford Ian Martin Limited Advanced Learning
Lawrence MTanenbaum
Chairman and CEO
CCCounsel Osier Hoskin amp
Dr David Naylor President
Richard EWaugh President 8 CEO
Kilmer Van Nostrand Co Harcourt LLP University ofToronto Scotiabank Limited
Honourary Board
David Crombie
Corporate Director Gordon Nixon
President 8cCEO
DrJeffZabudsky President 8 CEO
Members Anthony S Fell RBC Royal Bank Sheridan Institute ofTechnology amp
David Agnew Corporate Director Philip Olsson Advanced Learning
President MayorSusan Fennell Cnair
SenecaCollege of Applied Arts Region of Peel Liquor Control Board 8lt Technology (City of Brampton) of Ontario
ElyseAllan David Gavsie Hari Panday President amp CEO Chair President 8c CEO General Electric Canada Ontario Civilian Police PanVest CapitalCorporation
John Bitovejr Executive Chairman
Commission
PaulGodfrey Dale E Richmond
President amp CEO
Obelysk President amp CEO Postmedia Network Inc
DERX Inc
19
EXECUTIVE COMMITTEE
pJU] n
Lou Milrad (Chair) Co-chair
Private Sector
Greater Toronto Marketing Alliance
Councillor Josh Colle City ofToronto
Don Edmonds
Partner
Private Company Services PricewaterhouseCoopers LLP
Paul Green
Director
Public ampGovernment Affairs and Customer Ombudsman
Enbridge Gas Distribution Inc
Hetrett (April 14)
AUDIT COMMITTEE
Don Edmonds (Chair) Partner
Private Company Services PricewaterhouseCoopers LLP
CouncillorJosh Colle City ofToronto
George Hanus President 8 CEO
GreaterToronto Marketing Alliance
Don Macintosh Partner
Fraser MilnerCasgrain LLP
Michaels Ras
Vice President
Public Affairs
GCI Group
Dr Pamela Ritchie
Dean
Faculty ofBusiness and Information Technology University ofOntario Institute of Technology
MayorDavid Ryan Co-chair
Public Sector
Region ofDurham (City ofPickering)
ToyliMarfii Assistant Deputy Minister Investment Dittion Ministry offconor-c GeorgeAlierhellerPresident fourHallsInc Development andInnovation addressing theguestsattheCTMA Board Stakeholder partieipathgin thepaneIdscvuiontt the CTMA BoardStakeholder
DerekMillar (Chair) Vice President
Ian Martin Limited
Mayor Marolyn Morrison Region of Peel (Town ofCaledon)
Michael S Ras
Vice President Public Affairs
GCI Group
Retreat April 74)
John Davidson Director
Economic Development Regional Municipality of Halton
CTAEDP Representative
George Hanus President 8c CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
MayorDavid Ryan Co-chair
Public Sector
Region of Durham (City of Pickering)
George Hanus President amp CEO GTMA Board Members (l-r) Doo(dmonds Partner Private Company Serbull
vicesPricewaterhouseCoopers IIPMayor DavidRyan Regionof Durham GreaterToronto Cityof PicketingandPaulCreenDirector Public O Government Affairs and
Customer Ombudsman fnbiidgeCatDistributionslneengagedduingtheMarketing Alliance CTMA Board Stakeholder Retreat (April 14)
NOMINATING AND GOVERNANCE COMMITTEE
DonMacintosh(Chair) Partner
Fraser MilnerCasgrain LLP
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Howe Vice President
Investment Strategy and Project Evaluation Metrolinx
Toby CD Lennox Vice President
CorporateAffairs and Communications
Greater Toronto Airports Authority
Lou Milrad
Co-chair
Private Sector
GreaterToronto Marketing Alliance
Lou Milrad
Co-chair
Private Sector
Greater Toronto Marketing Alliance
MayorDavidRyan Co-chair
Public Sector
Region of Durham (City of Pickering)
Mayor Steve Pellegrini Region ofYork (Township ofKing)
THE GREATERTORONTO MARKETING ALLIANCE (GTMA)
TheGTMA is leadmarketing agency for the GreaterToronto Area (GTA) and the key pointofcontact for foreign direct investment (FDI) inthe GTA
TneCTMA extends its heartfelt appreciation to all its dedicated interns and volunteers vho have greatly helpedadvance the foreign direct investment mandate
Top rowleft - right Caroline Robertson Executive Secretary Er Office ManagerCeraldPisariovsU VicePresident Busi ness Development Michelle Cortei ManagerPro gram DevelopmentJoe Kevens ManagerBusiness DevelopmentFront rowleft - rightCeorgcHanus President O CEO lou MilradChairTonyRomano Director CorporateAffairs
WHO WE ARE
TheGTMA a public-private partnership has served as the key pointof contact forcompaniesexploring various opportunities in the GreaterToronto Area Thepartnership brings together the 29 municipalities and regions in GTA the governments ofOntario andCanada several not-for-profit organizations col leges and universities and a broadcrosssectionof private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionals They also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMA helps facilitate investment in the GTA and ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economyof the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
TheGTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars inactivityto the GTA since 1997 All ofour partnershaveshared in the benefits These returns willcontinue to grow as further investments now in planningand negotiation stages come to fruition
EmasnammEi
350 BayStreet Suite 1200 Toronto ON Canada
M5H 2S6
Tel 4163607320
Fax 4163607331
North America
18004114482
International
18007353280
wwwgreatertorontoorg
askusgreatertorontoorg
- 20120925ba_G1a
- 20120925ba_G1b
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13 CIRCLES - CONCIERGE SERVICES HEARD THE GTMA CALLING
The GTMAs investment into companies does not end the moment it is settled - it is vital for business relationships to grow and the GTMA thrives on seeing these companies prosper One of the many examples is Circles a company which has grown to an over 300 employee operation in its seven short years in the GTA
Circles a subsidiary of the French conglomerate Sodexo Inc is the leading provider of concierge and personal assistant services in the US Headquartered in Boston MA their engagement marketingsolutions create deep meaningful connections between companies and their customers and employees - fosteringacquisition reten tion and life-long loyalty for many of the worlds best-known brands
FOR US THE MAIN CRITERIA WAS FINDING THE RIGHT LABOUR WE ALSO WANTED TO BE
CLOSE TO A MAJOR CITY IN A VERY SERVICEshyORIENTED REGION
SUEPRONCO EXECUTIVE DIRECTOR COMPLIANCE SECURITY amp
PRIVACYSITELEADCIRCLES
A view inside CircleBurlingtonofkv
Since 2004 Circles has had offices in the US France the UK Sweden the Benelux and -Burlington Ont When asked why the GTA Sue Pronco Executive Director Compliance Security ampPrivacySite Lead for Circles listed a number of reasons For us the main criteria was finding the right labour We also wanted to beclose to a major city in a very service-oriented region We toured several Canadian and US cities andafter looking at all the factors Burlington and the GTA was the right place for us to be
Ms Pronco cited the GTAs well-educated tech savvy diverse labour pool excellent public transportation network and concentration of service-oriented businesses In order to aid their search the GTMA supplied data and information about the location infrastructure labour market competition and education centres The GTMA wasvery helpful to usWewere really able to hit the ground running says Ms Pronco
The map showcases the regionaleconomic
impact of Circles Solutions Centre in Greater
Burlington Toronto
nIt illustrates
where employees Area live inproximityto reg Circles Sokjnons Center -Burtngton
bull RoaJenceof EmployeesCircles Canadian
headquarters
r bull] l
Brampton i
lUtonltKl- L i i GuHph2 Mississauga
Mltltai4 I0tchenw2 bull SSoaktfte
Carnitine-3 bull 94Burlington Hamilton 138 4Glmsby bull 1 Nlaoara-cn the-Lsta
RrvjfYd4 bull bull bull 6 Si Catharines Brant I1 s Lincoln 13 3Niaoarafaraquos
bull JWelandIllUlmancH i
bull IForrErte
bull- bull i m
14
Ml
COMPLEMENTARY PROGRAMS
SUPPORTING THE FDI MANDATE
In order to succeed in itsefforts togenerate new foreign direct investment (FDI) theGTMA knows the importance of remaining on top of key issues and topics critical to international investment attrac tionSharing global views insights and experiences isthe focus of manyof the GTMAs complementary programs As well as an opportunity to engage on a collaborative level with their regional and internationalpartnersand stakeholders
INTERNATIONAL LEADERS BREAKFAST CLUB
MARCH 9 Agri-Food Sector Emerging Priorities of Ontarios Largest Employer within the Global Marketplace The Honourable Carol Mitchell Minister of Agriculture Food amp Rural Affairs Emerald Hills GolfClub Town ofWhitchurch-Stouffville
MARCH 24 The RoleofTransportationinour Regions Prosperity Bruce McCuaig President ampCEO Metrolinx Janet Ecker PresidentToronto FinancialServicesAlliance Joan WidemanVice President Corporate Services LenbrookGroup Seneca College Markham Campus Town ofMarkham
APRIL 26 Hot Sectors HotMarketsEconomic Forecast- Global Study Findings Release StephenMartin Partner Consulting PwC Spence McDonnell Partner TaxPwC Peter Matutat Partner Assurance PwC
AndrewLight VicePresident Consulting PwC Ontario Investment andTrade Centre CityofToronto
JUNE 28 The Business ojWinning Leveraging SportsBranding to Attract Business Robert Hunter Executive Vice-President Venues and Entertainment MLSE
KathyHenderson SeniorVice-President Revenue and MarketingTO2015trade 8MOField CityofToronto
OCTOBER 19 World Overviewof Corporate Foreign Direct Investment (FDI) Cathy DawsonCEO Red Hot Locations UK Ben Engel SeniorConsultant BCI Global Jean-Noel Mermet Managing Director Frenger International Seneca College Newhnam Campus CityofToronto
NOVEMBER 29 Four Nations FourPerspectives Scott Bozek Consul for Commercial Affairs US Consulate General in Toronto
Ambassador Afonso Cardoso Consul General Consul-General of Brazil in Toronto
Jonathan Dart British Consul General Toronto Director General of UKTrade amp In vestment - Canada British Consulate General - Toronto
Preeti Saran Consul General Consulate-General of India
NewCity Hall CityofVaughan
ILBCpresents Four Nations FourPerspectives (l-r) Scott Boiek ConsulforCommercial Affairs Consulate Cene-r i bull bull
ate General Consul-General of India Mayor Ma BevitacquaCityofVaug bull bull iGTI A bull bullbull-bullbull General Consul-General oj Brazil inToronto lonathan Dart BritishConsul General Toronto i of UKTrade poundgt Investn bull General bullbullbullbull
[1
15 GTMA SUPPORTED INDUSTRY SECTOR STRATEGY FORUMS
JANUARY 31 GTMA 2011-2014 StrategicPlan Consultation Session Energy Sector ampInformation andCommunications Technology (ICT) Sector FocusGroups
FEBRUARY 4 GTMA 2011-2014 StrategicPlan Consultation Session Automotive Advanced Manufacturing Sector ampFood Processing Sector FocusGroups
FEBRUARY 7 GTMAs International Digital Media Forum using Ciscos Telepresence
JUNE 5 VerdeXchange GreenMarketmakers Conference 2011
OCTOBER 24 GTMA Fall Luncheon
Featuring the Honourable Ed Fast Minister of International Trade and Minister ofAsia Pacific-Gateway
NOVEMBER 22 Technicity
NOVEMBER 30 GTMAs FoodSector Forumusing CiscosTelePresence
ILBC attendees reo aprivatetpurof 81 field (June 28)
KeynoshyOntarloMii networking at tl
Agriculture Food ampRural Affa sectorfocusedILBC (March bull))
ILBC participants tour a new VIVA bus route
inYork Region (March 24)
GTMA LEADERSHIP EVENTS
APRIL7 GTMA Presents George A FierhellerTribute Dinner
APRIL 14 amp 15 GTMA Board Stakeholder Retreat
SEPTEMBER 28 GTMA AnnualGeneral Meeting Jl
GTMA COLLEGE AND UNIVERSITY INTERNSHIP PROGRAM
CENTENNIAL COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
SENECA COLLEGE
UNIVERSITY OF TORONTO
UNIVERSITY OF TORONTO
UNIVERSITY OF WATERLOO
UNIVERSITY OF WATERLOO
YORK UNIVERSITY
VOLUNTEERS
Laurel Service
Robert Antolin
Kaley Krajnc
Bianca Salentyn Jonathan lee
Nick Kazakoff
Johnny Leung
Azin Rastan
Sharine Said
Matthew Troncone
John lilanchard
Mark Hilbig
Ted Phairojpipat
H r
1
llt~)
z I UNIVERSITY OFg ^humber Seneca IE wTORONTO
^^^M UNIVERSITY o WATERLOO
s
INTERNATIONAL LEAD GENERATING16
STRATEGIES PLANNED
The GTMA is committed to staying at the forefront of the foreign direct investment constantly monitoringinternationalmarketsand identifying opportunitiesfor FDI into the GTA
2012 INTERNATIONAL MARKETING PROGRAM
INITIATIVE LOCATION SECTOR
California San Francisco and ICT - Digital Media MarS-9 OTCICT Initiative Los Angeles CA
California Food amp California Agri-Food May2-4 GTMA
Beverage Industry
Animation 8ltVFX Los Angeles CA ICT-Digital Media May7-9 GTMA + Ontario
in LosAngeles
Windpower2012 Atlanta GA EN2 - Wind Energy June 3-6 OCTA
Annual Conference Dallas TX EN2 June 10-14 OCTA8c Exposition (ACE12)
Italy FDI Business Bergamo Milan and Agri-Food EN2 June 25-30 GTMA amp ICCO Initiative Veneto IT amp ICT
Brazil Foodamp Beverage Sao Paulo Brazil Agri-Food June 25 - 28 OFC
LeadGenerating Initiative
Europe GDC Cologne Germany ICT - Digital Media Aug15-17 OTC
GTA EDPIMSA Brazil ICT Oct 8-11 GTMA
SIAL2012 Paris France Agri-Food Oct 21 - 25 OFC
2012 Private Label Chicago IL Agri-Food Nov 11-13 OFC Trade Show
New York City Lead j NevvYorkCity NY ICT Nov 12-14 GTMA Generation Initiative
The honourable Bob Chiaretli Ontario Minister of Infrastructure and MinisterofTransportation presenting the- keynoteaddress at the Roadto Economic Prosperity Investing in Regional Transportation
UructureILBC (April 12)IIBC participants taking part of theRegional
n consultation
forum ledb) 12)
2012 COMPLEMENTARY ACTIVITIES
MARCH 5 ILBC The Big Move The Role of Metrolinx in DurhamRegions Prosperity Bruce McCuaig President 8lt CEO Metrolinx CityofOshawa
I I APRIL 12 ILBC Road to Economic Prosperity Investing in Regional Transportation Infrastructure The Honourable BobChiarelli Ontario Minister of Infrastructure and MinisterofTransportation City ofBurlington
SEPTEMBER 13 GTMA Celebrity GolfTournament - ACelebration ofGTA Communities CityofVaughan SEPTEMBER 26 Annual General Meeting (tbc) OCTOBER 18 ILBC Realities ofGTAs ICT Labour Shortage Peel Region (tbc) NOVEMBER 18 ILBC Mobile Innovation Research City of Toronto (tbc)
J GTMA 2011 ANNUAL REPORT
GTMA PARTNERS 17
We believe in building strong partnerships The GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities thegovernments ofOntario and Canada several not-for-profit organizations and a broad cross section ofprivate-sector corporations Drawing on the expertise and resources ofour partner organizations the GTMA actively promotes the GTA internationally and provides companies with professional assistance in evaluating planning and implementing an expansion or moveinto the GTA
The CTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a grow ing population of over 61 million
COLD LEVEL PARTNERS REGIONAL FUNDING PARTNERS
l|ll|l pound1 copyHermanMiller VliSflroinu PgMlSSiSSAUGA InvestTorohtoCISCO ^NBRIDCB copy ilMiliiiim
II QtoiUOmh GALEDON ^AHaJtonBornicko rur laquolaquo raquobull
copy U BRAMPTON METROLINX OpenText
PRIVATE-SECTOR PARTNERS TSI International GroupInc Town ofWhitby m VoiceMailTel Inc Town of Whitchurch-Stouffvilie
SILVER LEVEL rumRegional Municipality ofYork
CompassCreativeMedia PUBLIC-SECTOR PARTNERS
Dell Canada Town ol Ajax EDUCATIONAL INSTITUTIONSDevencore Realties Corporation
Town of Aurora Centennial College of Applied ArtsCanada Limited Brokerage City of Brampton ampTechnologyEnetStudioz Inc Township of Brock Durham CollegeFraser Milner Casgrain LLP City of Burlington George Brown CollegeGowlings LaFleur Henderson LLP
Town of Caledon Humber Institute ofTechnologyINSIX Media Q
Municipality ofClarington ampAdvanced LearningKilmer Van NostrandCo
Regional Municipality of Durham McMaster UniversityMiller Thomson LLP
Foreign Affairs andInternational Ontario College ol Art ampDesignOntario Power Generation
Trade Canada (DFAIT) Ryerson UniversityPamela Powered Inc Town of East Gwillimbury Seneca College of Applied Arts ampPricewaterhouseCoopers LLP
Town ofGeorgina TechnologyRBC Royal Bank
Regional Municipality ofHalton Sheridan Institute ofTechnologyScotiabank
Town of Halton Hills ampAdvanced Learning BRONZE LEVEL Township of King University ofOntario Institute ^ British Consulate General bullToronto Town of Markham ofTechnology J
European Union Chamber of Town of Milton University ofToronto Commerce in Toronto City of Mississauga York University German Chamber of Industry Town of Newmarket
and Commerce Town of Oakville ON-LINE ALLIANCE
Green andSpiegel Barristers Ontario Ministry of Economic Lette LLP
amp Solicitors Development and Innovation ORION
Hubbell Canada LP City ofOshawa Italian Chamber of Commerce Regional Municipality of Peel ENTREPRENEUR L^of Ontario City of Pickering Canada Competes JP Lauren Town of Richmond Hill Isabella Bertani
Kenneth Caplan andAssociates Township olScugog Chartered Accountant 3)Michael PageCanada Invest Toronto Market2World Communications
Prime Strategies Croup City ofToronto RentZPay Robert Half International Township of Uxbridge Signature Developments Segal amp Partners LLP City ofVaughan
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectors We are proud of the breadth and quality of the leaders who have agreed to serve on our committees and boards Their leadership dedication and guidance have contributed to building the foundation for the continuedsuccessof the GTMA
BOARD OF DIRECTORS
Lou Milrad Councillor Josh Code Paul Green MayorMarolynMorrison (Co-chair Private Sector) City ofToronto Director Public amp Government Region of Peel (Town of Greater Toronto Marketing Affairs and Customer Caledon) Alliance John Davidson Ombudsman
Director Economic Develop Enbridge GasDistribution Inc MayorSteve Pellegrini MayorDavidRyan ment Region of York (Township of (Co-chair Public Sector) Regional Municipality of John Howe King) Region of Durham Halton Vice President Investment
(City of Pickering) CTAEDP Representative Strategy and Project Evaluation Janet Richards Metrolinx Vice President Sales and
Michaels Ras Renato Discenza Marketing (Vice Chair) President amp CEO Toby CD Lennox Herman Miller Canada Inc
Vice President Invest Toronto Vice President Corporate Af Public Affairs CTAEDP Representative fairs and Communications Dr Pamela Ritchie
GCI Group GreaterToronto Airports Dean Faculty of Business and Don Edmonds Authority Information Technology (Chair CTMA Audit Committee) University ofOntario InstituteGeorge AFierheller Partner Private Company Don Macintosh ofTechnology(Chair Emeritus) Services (Chair CTMA Nominating andPresident PricewaterhouseCoopers LLP Governance Committee) Colin RossFour Halls Inc
Partner Senior Vice President t Man-
Jim Feir Eraser Milner Casgrain LLP agerOffice LeasingGeorge Hanus President amp CEO (MsocateDrrector) DTZ Barnicke Limited
Director General and Senior Derek Millar
Trade Vice President GreaterTorontoMarketing Alliance
Commissioner Foreign Affairs Ian Martin Limited
RegionalChairGaryCarr and International Trade Canada
Regional Municipality of Halton
HONOURARY BOARD MEMBERS
Chair Emeritus DrRon Bordessa(Ret) The Hon Frances Lankin William Thorsell (Ret)
George A Fierheller President Four Halls Inc
President Emeritus
University ofOntario Institute ofTechnology
Commissioner
Commission for the Review of
Social Assistance in Ontario
Director 8c CEO
Royal Ontario Museum
RitaTsang
Co-Chairs shy Public Sector
MayorHazel McCallion Region of Peel (City ol Mississauga)
Ann Buller
President and CEO Centennial College of Applied Artsamp Technology
Sheldon Levy President
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner
CEO
Tour EastHolidays
The Rt HonJohn NTurner PCCCQC Partner MillerThomson LLP
n Chairs shy Private Sector
Katherine Lee
President amp CEO
Dr GordonChong(Ret] City ofToronto Transit Infrastructure
Gowling LaFleur Henderson LLP
BWilliam Masson
President
Dr RobertTurner (Ret) President 8 CEO
Sheridan Institute ofTechnology 8lt GE Capital PurdyCrawford Ian Martin Limited Advanced Learning
Lawrence MTanenbaum
Chairman and CEO
CCCounsel Osier Hoskin amp
Dr David Naylor President
Richard EWaugh President 8 CEO
Kilmer Van Nostrand Co Harcourt LLP University ofToronto Scotiabank Limited
Honourary Board
David Crombie
Corporate Director Gordon Nixon
President 8cCEO
DrJeffZabudsky President 8 CEO
Members Anthony S Fell RBC Royal Bank Sheridan Institute ofTechnology amp
David Agnew Corporate Director Philip Olsson Advanced Learning
President MayorSusan Fennell Cnair
SenecaCollege of Applied Arts Region of Peel Liquor Control Board 8lt Technology (City of Brampton) of Ontario
ElyseAllan David Gavsie Hari Panday President amp CEO Chair President 8c CEO General Electric Canada Ontario Civilian Police PanVest CapitalCorporation
John Bitovejr Executive Chairman
Commission
PaulGodfrey Dale E Richmond
President amp CEO
Obelysk President amp CEO Postmedia Network Inc
DERX Inc
19
EXECUTIVE COMMITTEE
pJU] n
Lou Milrad (Chair) Co-chair
Private Sector
Greater Toronto Marketing Alliance
Councillor Josh Colle City ofToronto
Don Edmonds
Partner
Private Company Services PricewaterhouseCoopers LLP
Paul Green
Director
Public ampGovernment Affairs and Customer Ombudsman
Enbridge Gas Distribution Inc
Hetrett (April 14)
AUDIT COMMITTEE
Don Edmonds (Chair) Partner
Private Company Services PricewaterhouseCoopers LLP
CouncillorJosh Colle City ofToronto
George Hanus President 8 CEO
GreaterToronto Marketing Alliance
Don Macintosh Partner
Fraser MilnerCasgrain LLP
Michaels Ras
Vice President
Public Affairs
GCI Group
Dr Pamela Ritchie
Dean
Faculty ofBusiness and Information Technology University ofOntario Institute of Technology
MayorDavid Ryan Co-chair
Public Sector
Region ofDurham (City ofPickering)
ToyliMarfii Assistant Deputy Minister Investment Dittion Ministry offconor-c GeorgeAlierhellerPresident fourHallsInc Development andInnovation addressing theguestsattheCTMA Board Stakeholder partieipathgin thepaneIdscvuiontt the CTMA BoardStakeholder
DerekMillar (Chair) Vice President
Ian Martin Limited
Mayor Marolyn Morrison Region of Peel (Town ofCaledon)
Michael S Ras
Vice President Public Affairs
GCI Group
Retreat April 74)
John Davidson Director
Economic Development Regional Municipality of Halton
CTAEDP Representative
George Hanus President 8c CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
MayorDavid Ryan Co-chair
Public Sector
Region of Durham (City of Pickering)
George Hanus President amp CEO GTMA Board Members (l-r) Doo(dmonds Partner Private Company Serbull
vicesPricewaterhouseCoopers IIPMayor DavidRyan Regionof Durham GreaterToronto Cityof PicketingandPaulCreenDirector Public O Government Affairs and
Customer Ombudsman fnbiidgeCatDistributionslneengagedduingtheMarketing Alliance CTMA Board Stakeholder Retreat (April 14)
NOMINATING AND GOVERNANCE COMMITTEE
DonMacintosh(Chair) Partner
Fraser MilnerCasgrain LLP
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Howe Vice President
Investment Strategy and Project Evaluation Metrolinx
Toby CD Lennox Vice President
CorporateAffairs and Communications
Greater Toronto Airports Authority
Lou Milrad
Co-chair
Private Sector
GreaterToronto Marketing Alliance
Lou Milrad
Co-chair
Private Sector
Greater Toronto Marketing Alliance
MayorDavidRyan Co-chair
Public Sector
Region of Durham (City of Pickering)
Mayor Steve Pellegrini Region ofYork (Township ofKing)
THE GREATERTORONTO MARKETING ALLIANCE (GTMA)
TheGTMA is leadmarketing agency for the GreaterToronto Area (GTA) and the key pointofcontact for foreign direct investment (FDI) inthe GTA
TneCTMA extends its heartfelt appreciation to all its dedicated interns and volunteers vho have greatly helpedadvance the foreign direct investment mandate
Top rowleft - right Caroline Robertson Executive Secretary Er Office ManagerCeraldPisariovsU VicePresident Busi ness Development Michelle Cortei ManagerPro gram DevelopmentJoe Kevens ManagerBusiness DevelopmentFront rowleft - rightCeorgcHanus President O CEO lou MilradChairTonyRomano Director CorporateAffairs
WHO WE ARE
TheGTMA a public-private partnership has served as the key pointof contact forcompaniesexploring various opportunities in the GreaterToronto Area Thepartnership brings together the 29 municipalities and regions in GTA the governments ofOntario andCanada several not-for-profit organizations col leges and universities and a broadcrosssectionof private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionals They also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMA helps facilitate investment in the GTA and ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economyof the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
TheGTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars inactivityto the GTA since 1997 All ofour partnershaveshared in the benefits These returns willcontinue to grow as further investments now in planningand negotiation stages come to fruition
EmasnammEi
350 BayStreet Suite 1200 Toronto ON Canada
M5H 2S6
Tel 4163607320
Fax 4163607331
North America
18004114482
International
18007353280
wwwgreatertorontoorg
askusgreatertorontoorg
- 20120925ba_G1a
- 20120925ba_G1b
-
13 CIRCLES - CONCIERGE SERVICES HEARD THE GTMA CALLING
The GTMAs investment into companies does not end the moment it is settled - it is vital for business relationships to grow and the GTMA thrives on seeing these companies prosper One of the many examples is Circles a company which has grown to an over 300 employee operation in its seven short years in the GTA
Circles a subsidiary of the French conglomerate Sodexo Inc is the leading provider of concierge and personal assistant services in the US Headquartered in Boston MA their engagement marketingsolutions create deep meaningful connections between companies and their customers and employees - fosteringacquisition reten tion and life-long loyalty for many of the worlds best-known brands
FOR US THE MAIN CRITERIA WAS FINDING THE RIGHT LABOUR WE ALSO WANTED TO BE
CLOSE TO A MAJOR CITY IN A VERY SERVICEshyORIENTED REGION
SUEPRONCO EXECUTIVE DIRECTOR COMPLIANCE SECURITY amp
PRIVACYSITELEADCIRCLES
A view inside CircleBurlingtonofkv
Since 2004 Circles has had offices in the US France the UK Sweden the Benelux and -Burlington Ont When asked why the GTA Sue Pronco Executive Director Compliance Security ampPrivacySite Lead for Circles listed a number of reasons For us the main criteria was finding the right labour We also wanted to beclose to a major city in a very service-oriented region We toured several Canadian and US cities andafter looking at all the factors Burlington and the GTA was the right place for us to be
Ms Pronco cited the GTAs well-educated tech savvy diverse labour pool excellent public transportation network and concentration of service-oriented businesses In order to aid their search the GTMA supplied data and information about the location infrastructure labour market competition and education centres The GTMA wasvery helpful to usWewere really able to hit the ground running says Ms Pronco
The map showcases the regionaleconomic
impact of Circles Solutions Centre in Greater
Burlington Toronto
nIt illustrates
where employees Area live inproximityto reg Circles Sokjnons Center -Burtngton
bull RoaJenceof EmployeesCircles Canadian
headquarters
r bull] l
Brampton i
lUtonltKl- L i i GuHph2 Mississauga
Mltltai4 I0tchenw2 bull SSoaktfte
Carnitine-3 bull 94Burlington Hamilton 138 4Glmsby bull 1 Nlaoara-cn the-Lsta
RrvjfYd4 bull bull bull 6 Si Catharines Brant I1 s Lincoln 13 3Niaoarafaraquos
bull JWelandIllUlmancH i
bull IForrErte
bull- bull i m
14
Ml
COMPLEMENTARY PROGRAMS
SUPPORTING THE FDI MANDATE
In order to succeed in itsefforts togenerate new foreign direct investment (FDI) theGTMA knows the importance of remaining on top of key issues and topics critical to international investment attrac tionSharing global views insights and experiences isthe focus of manyof the GTMAs complementary programs As well as an opportunity to engage on a collaborative level with their regional and internationalpartnersand stakeholders
INTERNATIONAL LEADERS BREAKFAST CLUB
MARCH 9 Agri-Food Sector Emerging Priorities of Ontarios Largest Employer within the Global Marketplace The Honourable Carol Mitchell Minister of Agriculture Food amp Rural Affairs Emerald Hills GolfClub Town ofWhitchurch-Stouffville
MARCH 24 The RoleofTransportationinour Regions Prosperity Bruce McCuaig President ampCEO Metrolinx Janet Ecker PresidentToronto FinancialServicesAlliance Joan WidemanVice President Corporate Services LenbrookGroup Seneca College Markham Campus Town ofMarkham
APRIL 26 Hot Sectors HotMarketsEconomic Forecast- Global Study Findings Release StephenMartin Partner Consulting PwC Spence McDonnell Partner TaxPwC Peter Matutat Partner Assurance PwC
AndrewLight VicePresident Consulting PwC Ontario Investment andTrade Centre CityofToronto
JUNE 28 The Business ojWinning Leveraging SportsBranding to Attract Business Robert Hunter Executive Vice-President Venues and Entertainment MLSE
KathyHenderson SeniorVice-President Revenue and MarketingTO2015trade 8MOField CityofToronto
OCTOBER 19 World Overviewof Corporate Foreign Direct Investment (FDI) Cathy DawsonCEO Red Hot Locations UK Ben Engel SeniorConsultant BCI Global Jean-Noel Mermet Managing Director Frenger International Seneca College Newhnam Campus CityofToronto
NOVEMBER 29 Four Nations FourPerspectives Scott Bozek Consul for Commercial Affairs US Consulate General in Toronto
Ambassador Afonso Cardoso Consul General Consul-General of Brazil in Toronto
Jonathan Dart British Consul General Toronto Director General of UKTrade amp In vestment - Canada British Consulate General - Toronto
Preeti Saran Consul General Consulate-General of India
NewCity Hall CityofVaughan
ILBCpresents Four Nations FourPerspectives (l-r) Scott Boiek ConsulforCommercial Affairs Consulate Cene-r i bull bull
ate General Consul-General of India Mayor Ma BevitacquaCityofVaug bull bull iGTI A bull bullbull-bullbull General Consul-General oj Brazil inToronto lonathan Dart BritishConsul General Toronto i of UKTrade poundgt Investn bull General bullbullbullbull
[1
15 GTMA SUPPORTED INDUSTRY SECTOR STRATEGY FORUMS
JANUARY 31 GTMA 2011-2014 StrategicPlan Consultation Session Energy Sector ampInformation andCommunications Technology (ICT) Sector FocusGroups
FEBRUARY 4 GTMA 2011-2014 StrategicPlan Consultation Session Automotive Advanced Manufacturing Sector ampFood Processing Sector FocusGroups
FEBRUARY 7 GTMAs International Digital Media Forum using Ciscos Telepresence
JUNE 5 VerdeXchange GreenMarketmakers Conference 2011
OCTOBER 24 GTMA Fall Luncheon
Featuring the Honourable Ed Fast Minister of International Trade and Minister ofAsia Pacific-Gateway
NOVEMBER 22 Technicity
NOVEMBER 30 GTMAs FoodSector Forumusing CiscosTelePresence
ILBC attendees reo aprivatetpurof 81 field (June 28)
KeynoshyOntarloMii networking at tl
Agriculture Food ampRural Affa sectorfocusedILBC (March bull))
ILBC participants tour a new VIVA bus route
inYork Region (March 24)
GTMA LEADERSHIP EVENTS
APRIL7 GTMA Presents George A FierhellerTribute Dinner
APRIL 14 amp 15 GTMA Board Stakeholder Retreat
SEPTEMBER 28 GTMA AnnualGeneral Meeting Jl
GTMA COLLEGE AND UNIVERSITY INTERNSHIP PROGRAM
CENTENNIAL COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
SENECA COLLEGE
UNIVERSITY OF TORONTO
UNIVERSITY OF TORONTO
UNIVERSITY OF WATERLOO
UNIVERSITY OF WATERLOO
YORK UNIVERSITY
VOLUNTEERS
Laurel Service
Robert Antolin
Kaley Krajnc
Bianca Salentyn Jonathan lee
Nick Kazakoff
Johnny Leung
Azin Rastan
Sharine Said
Matthew Troncone
John lilanchard
Mark Hilbig
Ted Phairojpipat
H r
1
llt~)
z I UNIVERSITY OFg ^humber Seneca IE wTORONTO
^^^M UNIVERSITY o WATERLOO
s
INTERNATIONAL LEAD GENERATING16
STRATEGIES PLANNED
The GTMA is committed to staying at the forefront of the foreign direct investment constantly monitoringinternationalmarketsand identifying opportunitiesfor FDI into the GTA
2012 INTERNATIONAL MARKETING PROGRAM
INITIATIVE LOCATION SECTOR
California San Francisco and ICT - Digital Media MarS-9 OTCICT Initiative Los Angeles CA
California Food amp California Agri-Food May2-4 GTMA
Beverage Industry
Animation 8ltVFX Los Angeles CA ICT-Digital Media May7-9 GTMA + Ontario
in LosAngeles
Windpower2012 Atlanta GA EN2 - Wind Energy June 3-6 OCTA
Annual Conference Dallas TX EN2 June 10-14 OCTA8c Exposition (ACE12)
Italy FDI Business Bergamo Milan and Agri-Food EN2 June 25-30 GTMA amp ICCO Initiative Veneto IT amp ICT
Brazil Foodamp Beverage Sao Paulo Brazil Agri-Food June 25 - 28 OFC
LeadGenerating Initiative
Europe GDC Cologne Germany ICT - Digital Media Aug15-17 OTC
GTA EDPIMSA Brazil ICT Oct 8-11 GTMA
SIAL2012 Paris France Agri-Food Oct 21 - 25 OFC
2012 Private Label Chicago IL Agri-Food Nov 11-13 OFC Trade Show
New York City Lead j NevvYorkCity NY ICT Nov 12-14 GTMA Generation Initiative
The honourable Bob Chiaretli Ontario Minister of Infrastructure and MinisterofTransportation presenting the- keynoteaddress at the Roadto Economic Prosperity Investing in Regional Transportation
UructureILBC (April 12)IIBC participants taking part of theRegional
n consultation
forum ledb) 12)
2012 COMPLEMENTARY ACTIVITIES
MARCH 5 ILBC The Big Move The Role of Metrolinx in DurhamRegions Prosperity Bruce McCuaig President 8lt CEO Metrolinx CityofOshawa
I I APRIL 12 ILBC Road to Economic Prosperity Investing in Regional Transportation Infrastructure The Honourable BobChiarelli Ontario Minister of Infrastructure and MinisterofTransportation City ofBurlington
SEPTEMBER 13 GTMA Celebrity GolfTournament - ACelebration ofGTA Communities CityofVaughan SEPTEMBER 26 Annual General Meeting (tbc) OCTOBER 18 ILBC Realities ofGTAs ICT Labour Shortage Peel Region (tbc) NOVEMBER 18 ILBC Mobile Innovation Research City of Toronto (tbc)
J GTMA 2011 ANNUAL REPORT
GTMA PARTNERS 17
We believe in building strong partnerships The GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities thegovernments ofOntario and Canada several not-for-profit organizations and a broad cross section ofprivate-sector corporations Drawing on the expertise and resources ofour partner organizations the GTMA actively promotes the GTA internationally and provides companies with professional assistance in evaluating planning and implementing an expansion or moveinto the GTA
The CTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a grow ing population of over 61 million
COLD LEVEL PARTNERS REGIONAL FUNDING PARTNERS
l|ll|l pound1 copyHermanMiller VliSflroinu PgMlSSiSSAUGA InvestTorohtoCISCO ^NBRIDCB copy ilMiliiiim
II QtoiUOmh GALEDON ^AHaJtonBornicko rur laquolaquo raquobull
copy U BRAMPTON METROLINX OpenText
PRIVATE-SECTOR PARTNERS TSI International GroupInc Town ofWhitby m VoiceMailTel Inc Town of Whitchurch-Stouffvilie
SILVER LEVEL rumRegional Municipality ofYork
CompassCreativeMedia PUBLIC-SECTOR PARTNERS
Dell Canada Town ol Ajax EDUCATIONAL INSTITUTIONSDevencore Realties Corporation
Town of Aurora Centennial College of Applied ArtsCanada Limited Brokerage City of Brampton ampTechnologyEnetStudioz Inc Township of Brock Durham CollegeFraser Milner Casgrain LLP City of Burlington George Brown CollegeGowlings LaFleur Henderson LLP
Town of Caledon Humber Institute ofTechnologyINSIX Media Q
Municipality ofClarington ampAdvanced LearningKilmer Van NostrandCo
Regional Municipality of Durham McMaster UniversityMiller Thomson LLP
Foreign Affairs andInternational Ontario College ol Art ampDesignOntario Power Generation
Trade Canada (DFAIT) Ryerson UniversityPamela Powered Inc Town of East Gwillimbury Seneca College of Applied Arts ampPricewaterhouseCoopers LLP
Town ofGeorgina TechnologyRBC Royal Bank
Regional Municipality ofHalton Sheridan Institute ofTechnologyScotiabank
Town of Halton Hills ampAdvanced Learning BRONZE LEVEL Township of King University ofOntario Institute ^ British Consulate General bullToronto Town of Markham ofTechnology J
European Union Chamber of Town of Milton University ofToronto Commerce in Toronto City of Mississauga York University German Chamber of Industry Town of Newmarket
and Commerce Town of Oakville ON-LINE ALLIANCE
Green andSpiegel Barristers Ontario Ministry of Economic Lette LLP
amp Solicitors Development and Innovation ORION
Hubbell Canada LP City ofOshawa Italian Chamber of Commerce Regional Municipality of Peel ENTREPRENEUR L^of Ontario City of Pickering Canada Competes JP Lauren Town of Richmond Hill Isabella Bertani
Kenneth Caplan andAssociates Township olScugog Chartered Accountant 3)Michael PageCanada Invest Toronto Market2World Communications
Prime Strategies Croup City ofToronto RentZPay Robert Half International Township of Uxbridge Signature Developments Segal amp Partners LLP City ofVaughan
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectors We are proud of the breadth and quality of the leaders who have agreed to serve on our committees and boards Their leadership dedication and guidance have contributed to building the foundation for the continuedsuccessof the GTMA
BOARD OF DIRECTORS
Lou Milrad Councillor Josh Code Paul Green MayorMarolynMorrison (Co-chair Private Sector) City ofToronto Director Public amp Government Region of Peel (Town of Greater Toronto Marketing Affairs and Customer Caledon) Alliance John Davidson Ombudsman
Director Economic Develop Enbridge GasDistribution Inc MayorSteve Pellegrini MayorDavidRyan ment Region of York (Township of (Co-chair Public Sector) Regional Municipality of John Howe King) Region of Durham Halton Vice President Investment
(City of Pickering) CTAEDP Representative Strategy and Project Evaluation Janet Richards Metrolinx Vice President Sales and
Michaels Ras Renato Discenza Marketing (Vice Chair) President amp CEO Toby CD Lennox Herman Miller Canada Inc
Vice President Invest Toronto Vice President Corporate Af Public Affairs CTAEDP Representative fairs and Communications Dr Pamela Ritchie
GCI Group GreaterToronto Airports Dean Faculty of Business and Don Edmonds Authority Information Technology (Chair CTMA Audit Committee) University ofOntario InstituteGeorge AFierheller Partner Private Company Don Macintosh ofTechnology(Chair Emeritus) Services (Chair CTMA Nominating andPresident PricewaterhouseCoopers LLP Governance Committee) Colin RossFour Halls Inc
Partner Senior Vice President t Man-
Jim Feir Eraser Milner Casgrain LLP agerOffice LeasingGeorge Hanus President amp CEO (MsocateDrrector) DTZ Barnicke Limited
Director General and Senior Derek Millar
Trade Vice President GreaterTorontoMarketing Alliance
Commissioner Foreign Affairs Ian Martin Limited
RegionalChairGaryCarr and International Trade Canada
Regional Municipality of Halton
HONOURARY BOARD MEMBERS
Chair Emeritus DrRon Bordessa(Ret) The Hon Frances Lankin William Thorsell (Ret)
George A Fierheller President Four Halls Inc
President Emeritus
University ofOntario Institute ofTechnology
Commissioner
Commission for the Review of
Social Assistance in Ontario
Director 8c CEO
Royal Ontario Museum
RitaTsang
Co-Chairs shy Public Sector
MayorHazel McCallion Region of Peel (City ol Mississauga)
Ann Buller
President and CEO Centennial College of Applied Artsamp Technology
Sheldon Levy President
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner
CEO
Tour EastHolidays
The Rt HonJohn NTurner PCCCQC Partner MillerThomson LLP
n Chairs shy Private Sector
Katherine Lee
President amp CEO
Dr GordonChong(Ret] City ofToronto Transit Infrastructure
Gowling LaFleur Henderson LLP
BWilliam Masson
President
Dr RobertTurner (Ret) President 8 CEO
Sheridan Institute ofTechnology 8lt GE Capital PurdyCrawford Ian Martin Limited Advanced Learning
Lawrence MTanenbaum
Chairman and CEO
CCCounsel Osier Hoskin amp
Dr David Naylor President
Richard EWaugh President 8 CEO
Kilmer Van Nostrand Co Harcourt LLP University ofToronto Scotiabank Limited
Honourary Board
David Crombie
Corporate Director Gordon Nixon
President 8cCEO
DrJeffZabudsky President 8 CEO
Members Anthony S Fell RBC Royal Bank Sheridan Institute ofTechnology amp
David Agnew Corporate Director Philip Olsson Advanced Learning
President MayorSusan Fennell Cnair
SenecaCollege of Applied Arts Region of Peel Liquor Control Board 8lt Technology (City of Brampton) of Ontario
ElyseAllan David Gavsie Hari Panday President amp CEO Chair President 8c CEO General Electric Canada Ontario Civilian Police PanVest CapitalCorporation
John Bitovejr Executive Chairman
Commission
PaulGodfrey Dale E Richmond
President amp CEO
Obelysk President amp CEO Postmedia Network Inc
DERX Inc
19
EXECUTIVE COMMITTEE
pJU] n
Lou Milrad (Chair) Co-chair
Private Sector
Greater Toronto Marketing Alliance
Councillor Josh Colle City ofToronto
Don Edmonds
Partner
Private Company Services PricewaterhouseCoopers LLP
Paul Green
Director
Public ampGovernment Affairs and Customer Ombudsman
Enbridge Gas Distribution Inc
Hetrett (April 14)
AUDIT COMMITTEE
Don Edmonds (Chair) Partner
Private Company Services PricewaterhouseCoopers LLP
CouncillorJosh Colle City ofToronto
George Hanus President 8 CEO
GreaterToronto Marketing Alliance
Don Macintosh Partner
Fraser MilnerCasgrain LLP
Michaels Ras
Vice President
Public Affairs
GCI Group
Dr Pamela Ritchie
Dean
Faculty ofBusiness and Information Technology University ofOntario Institute of Technology
MayorDavid Ryan Co-chair
Public Sector
Region ofDurham (City ofPickering)
ToyliMarfii Assistant Deputy Minister Investment Dittion Ministry offconor-c GeorgeAlierhellerPresident fourHallsInc Development andInnovation addressing theguestsattheCTMA Board Stakeholder partieipathgin thepaneIdscvuiontt the CTMA BoardStakeholder
DerekMillar (Chair) Vice President
Ian Martin Limited
Mayor Marolyn Morrison Region of Peel (Town ofCaledon)
Michael S Ras
Vice President Public Affairs
GCI Group
Retreat April 74)
John Davidson Director
Economic Development Regional Municipality of Halton
CTAEDP Representative
George Hanus President 8c CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
MayorDavid Ryan Co-chair
Public Sector
Region of Durham (City of Pickering)
George Hanus President amp CEO GTMA Board Members (l-r) Doo(dmonds Partner Private Company Serbull
vicesPricewaterhouseCoopers IIPMayor DavidRyan Regionof Durham GreaterToronto Cityof PicketingandPaulCreenDirector Public O Government Affairs and
Customer Ombudsman fnbiidgeCatDistributionslneengagedduingtheMarketing Alliance CTMA Board Stakeholder Retreat (April 14)
NOMINATING AND GOVERNANCE COMMITTEE
DonMacintosh(Chair) Partner
Fraser MilnerCasgrain LLP
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Howe Vice President
Investment Strategy and Project Evaluation Metrolinx
Toby CD Lennox Vice President
CorporateAffairs and Communications
Greater Toronto Airports Authority
Lou Milrad
Co-chair
Private Sector
GreaterToronto Marketing Alliance
Lou Milrad
Co-chair
Private Sector
Greater Toronto Marketing Alliance
MayorDavidRyan Co-chair
Public Sector
Region of Durham (City of Pickering)
Mayor Steve Pellegrini Region ofYork (Township ofKing)
THE GREATERTORONTO MARKETING ALLIANCE (GTMA)
TheGTMA is leadmarketing agency for the GreaterToronto Area (GTA) and the key pointofcontact for foreign direct investment (FDI) inthe GTA
TneCTMA extends its heartfelt appreciation to all its dedicated interns and volunteers vho have greatly helpedadvance the foreign direct investment mandate
Top rowleft - right Caroline Robertson Executive Secretary Er Office ManagerCeraldPisariovsU VicePresident Busi ness Development Michelle Cortei ManagerPro gram DevelopmentJoe Kevens ManagerBusiness DevelopmentFront rowleft - rightCeorgcHanus President O CEO lou MilradChairTonyRomano Director CorporateAffairs
WHO WE ARE
TheGTMA a public-private partnership has served as the key pointof contact forcompaniesexploring various opportunities in the GreaterToronto Area Thepartnership brings together the 29 municipalities and regions in GTA the governments ofOntario andCanada several not-for-profit organizations col leges and universities and a broadcrosssectionof private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionals They also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMA helps facilitate investment in the GTA and ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economyof the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
TheGTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars inactivityto the GTA since 1997 All ofour partnershaveshared in the benefits These returns willcontinue to grow as further investments now in planningand negotiation stages come to fruition
EmasnammEi
350 BayStreet Suite 1200 Toronto ON Canada
M5H 2S6
Tel 4163607320
Fax 4163607331
North America
18004114482
International
18007353280
wwwgreatertorontoorg
askusgreatertorontoorg
- 20120925ba_G1a
- 20120925ba_G1b
-
14
Ml
COMPLEMENTARY PROGRAMS
SUPPORTING THE FDI MANDATE
In order to succeed in itsefforts togenerate new foreign direct investment (FDI) theGTMA knows the importance of remaining on top of key issues and topics critical to international investment attrac tionSharing global views insights and experiences isthe focus of manyof the GTMAs complementary programs As well as an opportunity to engage on a collaborative level with their regional and internationalpartnersand stakeholders
INTERNATIONAL LEADERS BREAKFAST CLUB
MARCH 9 Agri-Food Sector Emerging Priorities of Ontarios Largest Employer within the Global Marketplace The Honourable Carol Mitchell Minister of Agriculture Food amp Rural Affairs Emerald Hills GolfClub Town ofWhitchurch-Stouffville
MARCH 24 The RoleofTransportationinour Regions Prosperity Bruce McCuaig President ampCEO Metrolinx Janet Ecker PresidentToronto FinancialServicesAlliance Joan WidemanVice President Corporate Services LenbrookGroup Seneca College Markham Campus Town ofMarkham
APRIL 26 Hot Sectors HotMarketsEconomic Forecast- Global Study Findings Release StephenMartin Partner Consulting PwC Spence McDonnell Partner TaxPwC Peter Matutat Partner Assurance PwC
AndrewLight VicePresident Consulting PwC Ontario Investment andTrade Centre CityofToronto
JUNE 28 The Business ojWinning Leveraging SportsBranding to Attract Business Robert Hunter Executive Vice-President Venues and Entertainment MLSE
KathyHenderson SeniorVice-President Revenue and MarketingTO2015trade 8MOField CityofToronto
OCTOBER 19 World Overviewof Corporate Foreign Direct Investment (FDI) Cathy DawsonCEO Red Hot Locations UK Ben Engel SeniorConsultant BCI Global Jean-Noel Mermet Managing Director Frenger International Seneca College Newhnam Campus CityofToronto
NOVEMBER 29 Four Nations FourPerspectives Scott Bozek Consul for Commercial Affairs US Consulate General in Toronto
Ambassador Afonso Cardoso Consul General Consul-General of Brazil in Toronto
Jonathan Dart British Consul General Toronto Director General of UKTrade amp In vestment - Canada British Consulate General - Toronto
Preeti Saran Consul General Consulate-General of India
NewCity Hall CityofVaughan
ILBCpresents Four Nations FourPerspectives (l-r) Scott Boiek ConsulforCommercial Affairs Consulate Cene-r i bull bull
ate General Consul-General of India Mayor Ma BevitacquaCityofVaug bull bull iGTI A bull bullbull-bullbull General Consul-General oj Brazil inToronto lonathan Dart BritishConsul General Toronto i of UKTrade poundgt Investn bull General bullbullbullbull
[1
15 GTMA SUPPORTED INDUSTRY SECTOR STRATEGY FORUMS
JANUARY 31 GTMA 2011-2014 StrategicPlan Consultation Session Energy Sector ampInformation andCommunications Technology (ICT) Sector FocusGroups
FEBRUARY 4 GTMA 2011-2014 StrategicPlan Consultation Session Automotive Advanced Manufacturing Sector ampFood Processing Sector FocusGroups
FEBRUARY 7 GTMAs International Digital Media Forum using Ciscos Telepresence
JUNE 5 VerdeXchange GreenMarketmakers Conference 2011
OCTOBER 24 GTMA Fall Luncheon
Featuring the Honourable Ed Fast Minister of International Trade and Minister ofAsia Pacific-Gateway
NOVEMBER 22 Technicity
NOVEMBER 30 GTMAs FoodSector Forumusing CiscosTelePresence
ILBC attendees reo aprivatetpurof 81 field (June 28)
KeynoshyOntarloMii networking at tl
Agriculture Food ampRural Affa sectorfocusedILBC (March bull))
ILBC participants tour a new VIVA bus route
inYork Region (March 24)
GTMA LEADERSHIP EVENTS
APRIL7 GTMA Presents George A FierhellerTribute Dinner
APRIL 14 amp 15 GTMA Board Stakeholder Retreat
SEPTEMBER 28 GTMA AnnualGeneral Meeting Jl
GTMA COLLEGE AND UNIVERSITY INTERNSHIP PROGRAM
CENTENNIAL COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
SENECA COLLEGE
UNIVERSITY OF TORONTO
UNIVERSITY OF TORONTO
UNIVERSITY OF WATERLOO
UNIVERSITY OF WATERLOO
YORK UNIVERSITY
VOLUNTEERS
Laurel Service
Robert Antolin
Kaley Krajnc
Bianca Salentyn Jonathan lee
Nick Kazakoff
Johnny Leung
Azin Rastan
Sharine Said
Matthew Troncone
John lilanchard
Mark Hilbig
Ted Phairojpipat
H r
1
llt~)
z I UNIVERSITY OFg ^humber Seneca IE wTORONTO
^^^M UNIVERSITY o WATERLOO
s
INTERNATIONAL LEAD GENERATING16
STRATEGIES PLANNED
The GTMA is committed to staying at the forefront of the foreign direct investment constantly monitoringinternationalmarketsand identifying opportunitiesfor FDI into the GTA
2012 INTERNATIONAL MARKETING PROGRAM
INITIATIVE LOCATION SECTOR
California San Francisco and ICT - Digital Media MarS-9 OTCICT Initiative Los Angeles CA
California Food amp California Agri-Food May2-4 GTMA
Beverage Industry
Animation 8ltVFX Los Angeles CA ICT-Digital Media May7-9 GTMA + Ontario
in LosAngeles
Windpower2012 Atlanta GA EN2 - Wind Energy June 3-6 OCTA
Annual Conference Dallas TX EN2 June 10-14 OCTA8c Exposition (ACE12)
Italy FDI Business Bergamo Milan and Agri-Food EN2 June 25-30 GTMA amp ICCO Initiative Veneto IT amp ICT
Brazil Foodamp Beverage Sao Paulo Brazil Agri-Food June 25 - 28 OFC
LeadGenerating Initiative
Europe GDC Cologne Germany ICT - Digital Media Aug15-17 OTC
GTA EDPIMSA Brazil ICT Oct 8-11 GTMA
SIAL2012 Paris France Agri-Food Oct 21 - 25 OFC
2012 Private Label Chicago IL Agri-Food Nov 11-13 OFC Trade Show
New York City Lead j NevvYorkCity NY ICT Nov 12-14 GTMA Generation Initiative
The honourable Bob Chiaretli Ontario Minister of Infrastructure and MinisterofTransportation presenting the- keynoteaddress at the Roadto Economic Prosperity Investing in Regional Transportation
UructureILBC (April 12)IIBC participants taking part of theRegional
n consultation
forum ledb) 12)
2012 COMPLEMENTARY ACTIVITIES
MARCH 5 ILBC The Big Move The Role of Metrolinx in DurhamRegions Prosperity Bruce McCuaig President 8lt CEO Metrolinx CityofOshawa
I I APRIL 12 ILBC Road to Economic Prosperity Investing in Regional Transportation Infrastructure The Honourable BobChiarelli Ontario Minister of Infrastructure and MinisterofTransportation City ofBurlington
SEPTEMBER 13 GTMA Celebrity GolfTournament - ACelebration ofGTA Communities CityofVaughan SEPTEMBER 26 Annual General Meeting (tbc) OCTOBER 18 ILBC Realities ofGTAs ICT Labour Shortage Peel Region (tbc) NOVEMBER 18 ILBC Mobile Innovation Research City of Toronto (tbc)
J GTMA 2011 ANNUAL REPORT
GTMA PARTNERS 17
We believe in building strong partnerships The GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities thegovernments ofOntario and Canada several not-for-profit organizations and a broad cross section ofprivate-sector corporations Drawing on the expertise and resources ofour partner organizations the GTMA actively promotes the GTA internationally and provides companies with professional assistance in evaluating planning and implementing an expansion or moveinto the GTA
The CTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a grow ing population of over 61 million
COLD LEVEL PARTNERS REGIONAL FUNDING PARTNERS
l|ll|l pound1 copyHermanMiller VliSflroinu PgMlSSiSSAUGA InvestTorohtoCISCO ^NBRIDCB copy ilMiliiiim
II QtoiUOmh GALEDON ^AHaJtonBornicko rur laquolaquo raquobull
copy U BRAMPTON METROLINX OpenText
PRIVATE-SECTOR PARTNERS TSI International GroupInc Town ofWhitby m VoiceMailTel Inc Town of Whitchurch-Stouffvilie
SILVER LEVEL rumRegional Municipality ofYork
CompassCreativeMedia PUBLIC-SECTOR PARTNERS
Dell Canada Town ol Ajax EDUCATIONAL INSTITUTIONSDevencore Realties Corporation
Town of Aurora Centennial College of Applied ArtsCanada Limited Brokerage City of Brampton ampTechnologyEnetStudioz Inc Township of Brock Durham CollegeFraser Milner Casgrain LLP City of Burlington George Brown CollegeGowlings LaFleur Henderson LLP
Town of Caledon Humber Institute ofTechnologyINSIX Media Q
Municipality ofClarington ampAdvanced LearningKilmer Van NostrandCo
Regional Municipality of Durham McMaster UniversityMiller Thomson LLP
Foreign Affairs andInternational Ontario College ol Art ampDesignOntario Power Generation
Trade Canada (DFAIT) Ryerson UniversityPamela Powered Inc Town of East Gwillimbury Seneca College of Applied Arts ampPricewaterhouseCoopers LLP
Town ofGeorgina TechnologyRBC Royal Bank
Regional Municipality ofHalton Sheridan Institute ofTechnologyScotiabank
Town of Halton Hills ampAdvanced Learning BRONZE LEVEL Township of King University ofOntario Institute ^ British Consulate General bullToronto Town of Markham ofTechnology J
European Union Chamber of Town of Milton University ofToronto Commerce in Toronto City of Mississauga York University German Chamber of Industry Town of Newmarket
and Commerce Town of Oakville ON-LINE ALLIANCE
Green andSpiegel Barristers Ontario Ministry of Economic Lette LLP
amp Solicitors Development and Innovation ORION
Hubbell Canada LP City ofOshawa Italian Chamber of Commerce Regional Municipality of Peel ENTREPRENEUR L^of Ontario City of Pickering Canada Competes JP Lauren Town of Richmond Hill Isabella Bertani
Kenneth Caplan andAssociates Township olScugog Chartered Accountant 3)Michael PageCanada Invest Toronto Market2World Communications
Prime Strategies Croup City ofToronto RentZPay Robert Half International Township of Uxbridge Signature Developments Segal amp Partners LLP City ofVaughan
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectors We are proud of the breadth and quality of the leaders who have agreed to serve on our committees and boards Their leadership dedication and guidance have contributed to building the foundation for the continuedsuccessof the GTMA
BOARD OF DIRECTORS
Lou Milrad Councillor Josh Code Paul Green MayorMarolynMorrison (Co-chair Private Sector) City ofToronto Director Public amp Government Region of Peel (Town of Greater Toronto Marketing Affairs and Customer Caledon) Alliance John Davidson Ombudsman
Director Economic Develop Enbridge GasDistribution Inc MayorSteve Pellegrini MayorDavidRyan ment Region of York (Township of (Co-chair Public Sector) Regional Municipality of John Howe King) Region of Durham Halton Vice President Investment
(City of Pickering) CTAEDP Representative Strategy and Project Evaluation Janet Richards Metrolinx Vice President Sales and
Michaels Ras Renato Discenza Marketing (Vice Chair) President amp CEO Toby CD Lennox Herman Miller Canada Inc
Vice President Invest Toronto Vice President Corporate Af Public Affairs CTAEDP Representative fairs and Communications Dr Pamela Ritchie
GCI Group GreaterToronto Airports Dean Faculty of Business and Don Edmonds Authority Information Technology (Chair CTMA Audit Committee) University ofOntario InstituteGeorge AFierheller Partner Private Company Don Macintosh ofTechnology(Chair Emeritus) Services (Chair CTMA Nominating andPresident PricewaterhouseCoopers LLP Governance Committee) Colin RossFour Halls Inc
Partner Senior Vice President t Man-
Jim Feir Eraser Milner Casgrain LLP agerOffice LeasingGeorge Hanus President amp CEO (MsocateDrrector) DTZ Barnicke Limited
Director General and Senior Derek Millar
Trade Vice President GreaterTorontoMarketing Alliance
Commissioner Foreign Affairs Ian Martin Limited
RegionalChairGaryCarr and International Trade Canada
Regional Municipality of Halton
HONOURARY BOARD MEMBERS
Chair Emeritus DrRon Bordessa(Ret) The Hon Frances Lankin William Thorsell (Ret)
George A Fierheller President Four Halls Inc
President Emeritus
University ofOntario Institute ofTechnology
Commissioner
Commission for the Review of
Social Assistance in Ontario
Director 8c CEO
Royal Ontario Museum
RitaTsang
Co-Chairs shy Public Sector
MayorHazel McCallion Region of Peel (City ol Mississauga)
Ann Buller
President and CEO Centennial College of Applied Artsamp Technology
Sheldon Levy President
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner
CEO
Tour EastHolidays
The Rt HonJohn NTurner PCCCQC Partner MillerThomson LLP
n Chairs shy Private Sector
Katherine Lee
President amp CEO
Dr GordonChong(Ret] City ofToronto Transit Infrastructure
Gowling LaFleur Henderson LLP
BWilliam Masson
President
Dr RobertTurner (Ret) President 8 CEO
Sheridan Institute ofTechnology 8lt GE Capital PurdyCrawford Ian Martin Limited Advanced Learning
Lawrence MTanenbaum
Chairman and CEO
CCCounsel Osier Hoskin amp
Dr David Naylor President
Richard EWaugh President 8 CEO
Kilmer Van Nostrand Co Harcourt LLP University ofToronto Scotiabank Limited
Honourary Board
David Crombie
Corporate Director Gordon Nixon
President 8cCEO
DrJeffZabudsky President 8 CEO
Members Anthony S Fell RBC Royal Bank Sheridan Institute ofTechnology amp
David Agnew Corporate Director Philip Olsson Advanced Learning
President MayorSusan Fennell Cnair
SenecaCollege of Applied Arts Region of Peel Liquor Control Board 8lt Technology (City of Brampton) of Ontario
ElyseAllan David Gavsie Hari Panday President amp CEO Chair President 8c CEO General Electric Canada Ontario Civilian Police PanVest CapitalCorporation
John Bitovejr Executive Chairman
Commission
PaulGodfrey Dale E Richmond
President amp CEO
Obelysk President amp CEO Postmedia Network Inc
DERX Inc
19
EXECUTIVE COMMITTEE
pJU] n
Lou Milrad (Chair) Co-chair
Private Sector
Greater Toronto Marketing Alliance
Councillor Josh Colle City ofToronto
Don Edmonds
Partner
Private Company Services PricewaterhouseCoopers LLP
Paul Green
Director
Public ampGovernment Affairs and Customer Ombudsman
Enbridge Gas Distribution Inc
Hetrett (April 14)
AUDIT COMMITTEE
Don Edmonds (Chair) Partner
Private Company Services PricewaterhouseCoopers LLP
CouncillorJosh Colle City ofToronto
George Hanus President 8 CEO
GreaterToronto Marketing Alliance
Don Macintosh Partner
Fraser MilnerCasgrain LLP
Michaels Ras
Vice President
Public Affairs
GCI Group
Dr Pamela Ritchie
Dean
Faculty ofBusiness and Information Technology University ofOntario Institute of Technology
MayorDavid Ryan Co-chair
Public Sector
Region ofDurham (City ofPickering)
ToyliMarfii Assistant Deputy Minister Investment Dittion Ministry offconor-c GeorgeAlierhellerPresident fourHallsInc Development andInnovation addressing theguestsattheCTMA Board Stakeholder partieipathgin thepaneIdscvuiontt the CTMA BoardStakeholder
DerekMillar (Chair) Vice President
Ian Martin Limited
Mayor Marolyn Morrison Region of Peel (Town ofCaledon)
Michael S Ras
Vice President Public Affairs
GCI Group
Retreat April 74)
John Davidson Director
Economic Development Regional Municipality of Halton
CTAEDP Representative
George Hanus President 8c CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
MayorDavid Ryan Co-chair
Public Sector
Region of Durham (City of Pickering)
George Hanus President amp CEO GTMA Board Members (l-r) Doo(dmonds Partner Private Company Serbull
vicesPricewaterhouseCoopers IIPMayor DavidRyan Regionof Durham GreaterToronto Cityof PicketingandPaulCreenDirector Public O Government Affairs and
Customer Ombudsman fnbiidgeCatDistributionslneengagedduingtheMarketing Alliance CTMA Board Stakeholder Retreat (April 14)
NOMINATING AND GOVERNANCE COMMITTEE
DonMacintosh(Chair) Partner
Fraser MilnerCasgrain LLP
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Howe Vice President
Investment Strategy and Project Evaluation Metrolinx
Toby CD Lennox Vice President
CorporateAffairs and Communications
Greater Toronto Airports Authority
Lou Milrad
Co-chair
Private Sector
GreaterToronto Marketing Alliance
Lou Milrad
Co-chair
Private Sector
Greater Toronto Marketing Alliance
MayorDavidRyan Co-chair
Public Sector
Region of Durham (City of Pickering)
Mayor Steve Pellegrini Region ofYork (Township ofKing)
THE GREATERTORONTO MARKETING ALLIANCE (GTMA)
TheGTMA is leadmarketing agency for the GreaterToronto Area (GTA) and the key pointofcontact for foreign direct investment (FDI) inthe GTA
TneCTMA extends its heartfelt appreciation to all its dedicated interns and volunteers vho have greatly helpedadvance the foreign direct investment mandate
Top rowleft - right Caroline Robertson Executive Secretary Er Office ManagerCeraldPisariovsU VicePresident Busi ness Development Michelle Cortei ManagerPro gram DevelopmentJoe Kevens ManagerBusiness DevelopmentFront rowleft - rightCeorgcHanus President O CEO lou MilradChairTonyRomano Director CorporateAffairs
WHO WE ARE
TheGTMA a public-private partnership has served as the key pointof contact forcompaniesexploring various opportunities in the GreaterToronto Area Thepartnership brings together the 29 municipalities and regions in GTA the governments ofOntario andCanada several not-for-profit organizations col leges and universities and a broadcrosssectionof private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionals They also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMA helps facilitate investment in the GTA and ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economyof the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
TheGTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars inactivityto the GTA since 1997 All ofour partnershaveshared in the benefits These returns willcontinue to grow as further investments now in planningand negotiation stages come to fruition
EmasnammEi
350 BayStreet Suite 1200 Toronto ON Canada
M5H 2S6
Tel 4163607320
Fax 4163607331
North America
18004114482
International
18007353280
wwwgreatertorontoorg
askusgreatertorontoorg
- 20120925ba_G1a
- 20120925ba_G1b
-
15 GTMA SUPPORTED INDUSTRY SECTOR STRATEGY FORUMS
JANUARY 31 GTMA 2011-2014 StrategicPlan Consultation Session Energy Sector ampInformation andCommunications Technology (ICT) Sector FocusGroups
FEBRUARY 4 GTMA 2011-2014 StrategicPlan Consultation Session Automotive Advanced Manufacturing Sector ampFood Processing Sector FocusGroups
FEBRUARY 7 GTMAs International Digital Media Forum using Ciscos Telepresence
JUNE 5 VerdeXchange GreenMarketmakers Conference 2011
OCTOBER 24 GTMA Fall Luncheon
Featuring the Honourable Ed Fast Minister of International Trade and Minister ofAsia Pacific-Gateway
NOVEMBER 22 Technicity
NOVEMBER 30 GTMAs FoodSector Forumusing CiscosTelePresence
ILBC attendees reo aprivatetpurof 81 field (June 28)
KeynoshyOntarloMii networking at tl
Agriculture Food ampRural Affa sectorfocusedILBC (March bull))
ILBC participants tour a new VIVA bus route
inYork Region (March 24)
GTMA LEADERSHIP EVENTS
APRIL7 GTMA Presents George A FierhellerTribute Dinner
APRIL 14 amp 15 GTMA Board Stakeholder Retreat
SEPTEMBER 28 GTMA AnnualGeneral Meeting Jl
GTMA COLLEGE AND UNIVERSITY INTERNSHIP PROGRAM
CENTENNIAL COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
HUMBER COLLEGE
SENECA COLLEGE
UNIVERSITY OF TORONTO
UNIVERSITY OF TORONTO
UNIVERSITY OF WATERLOO
UNIVERSITY OF WATERLOO
YORK UNIVERSITY
VOLUNTEERS
Laurel Service
Robert Antolin
Kaley Krajnc
Bianca Salentyn Jonathan lee
Nick Kazakoff
Johnny Leung
Azin Rastan
Sharine Said
Matthew Troncone
John lilanchard
Mark Hilbig
Ted Phairojpipat
H r
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z I UNIVERSITY OFg ^humber Seneca IE wTORONTO
^^^M UNIVERSITY o WATERLOO
s
INTERNATIONAL LEAD GENERATING16
STRATEGIES PLANNED
The GTMA is committed to staying at the forefront of the foreign direct investment constantly monitoringinternationalmarketsand identifying opportunitiesfor FDI into the GTA
2012 INTERNATIONAL MARKETING PROGRAM
INITIATIVE LOCATION SECTOR
California San Francisco and ICT - Digital Media MarS-9 OTCICT Initiative Los Angeles CA
California Food amp California Agri-Food May2-4 GTMA
Beverage Industry
Animation 8ltVFX Los Angeles CA ICT-Digital Media May7-9 GTMA + Ontario
in LosAngeles
Windpower2012 Atlanta GA EN2 - Wind Energy June 3-6 OCTA
Annual Conference Dallas TX EN2 June 10-14 OCTA8c Exposition (ACE12)
Italy FDI Business Bergamo Milan and Agri-Food EN2 June 25-30 GTMA amp ICCO Initiative Veneto IT amp ICT
Brazil Foodamp Beverage Sao Paulo Brazil Agri-Food June 25 - 28 OFC
LeadGenerating Initiative
Europe GDC Cologne Germany ICT - Digital Media Aug15-17 OTC
GTA EDPIMSA Brazil ICT Oct 8-11 GTMA
SIAL2012 Paris France Agri-Food Oct 21 - 25 OFC
2012 Private Label Chicago IL Agri-Food Nov 11-13 OFC Trade Show
New York City Lead j NevvYorkCity NY ICT Nov 12-14 GTMA Generation Initiative
The honourable Bob Chiaretli Ontario Minister of Infrastructure and MinisterofTransportation presenting the- keynoteaddress at the Roadto Economic Prosperity Investing in Regional Transportation
UructureILBC (April 12)IIBC participants taking part of theRegional
n consultation
forum ledb) 12)
2012 COMPLEMENTARY ACTIVITIES
MARCH 5 ILBC The Big Move The Role of Metrolinx in DurhamRegions Prosperity Bruce McCuaig President 8lt CEO Metrolinx CityofOshawa
I I APRIL 12 ILBC Road to Economic Prosperity Investing in Regional Transportation Infrastructure The Honourable BobChiarelli Ontario Minister of Infrastructure and MinisterofTransportation City ofBurlington
SEPTEMBER 13 GTMA Celebrity GolfTournament - ACelebration ofGTA Communities CityofVaughan SEPTEMBER 26 Annual General Meeting (tbc) OCTOBER 18 ILBC Realities ofGTAs ICT Labour Shortage Peel Region (tbc) NOVEMBER 18 ILBC Mobile Innovation Research City of Toronto (tbc)
J GTMA 2011 ANNUAL REPORT
GTMA PARTNERS 17
We believe in building strong partnerships The GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities thegovernments ofOntario and Canada several not-for-profit organizations and a broad cross section ofprivate-sector corporations Drawing on the expertise and resources ofour partner organizations the GTMA actively promotes the GTA internationally and provides companies with professional assistance in evaluating planning and implementing an expansion or moveinto the GTA
The CTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a grow ing population of over 61 million
COLD LEVEL PARTNERS REGIONAL FUNDING PARTNERS
l|ll|l pound1 copyHermanMiller VliSflroinu PgMlSSiSSAUGA InvestTorohtoCISCO ^NBRIDCB copy ilMiliiiim
II QtoiUOmh GALEDON ^AHaJtonBornicko rur laquolaquo raquobull
copy U BRAMPTON METROLINX OpenText
PRIVATE-SECTOR PARTNERS TSI International GroupInc Town ofWhitby m VoiceMailTel Inc Town of Whitchurch-Stouffvilie
SILVER LEVEL rumRegional Municipality ofYork
CompassCreativeMedia PUBLIC-SECTOR PARTNERS
Dell Canada Town ol Ajax EDUCATIONAL INSTITUTIONSDevencore Realties Corporation
Town of Aurora Centennial College of Applied ArtsCanada Limited Brokerage City of Brampton ampTechnologyEnetStudioz Inc Township of Brock Durham CollegeFraser Milner Casgrain LLP City of Burlington George Brown CollegeGowlings LaFleur Henderson LLP
Town of Caledon Humber Institute ofTechnologyINSIX Media Q
Municipality ofClarington ampAdvanced LearningKilmer Van NostrandCo
Regional Municipality of Durham McMaster UniversityMiller Thomson LLP
Foreign Affairs andInternational Ontario College ol Art ampDesignOntario Power Generation
Trade Canada (DFAIT) Ryerson UniversityPamela Powered Inc Town of East Gwillimbury Seneca College of Applied Arts ampPricewaterhouseCoopers LLP
Town ofGeorgina TechnologyRBC Royal Bank
Regional Municipality ofHalton Sheridan Institute ofTechnologyScotiabank
Town of Halton Hills ampAdvanced Learning BRONZE LEVEL Township of King University ofOntario Institute ^ British Consulate General bullToronto Town of Markham ofTechnology J
European Union Chamber of Town of Milton University ofToronto Commerce in Toronto City of Mississauga York University German Chamber of Industry Town of Newmarket
and Commerce Town of Oakville ON-LINE ALLIANCE
Green andSpiegel Barristers Ontario Ministry of Economic Lette LLP
amp Solicitors Development and Innovation ORION
Hubbell Canada LP City ofOshawa Italian Chamber of Commerce Regional Municipality of Peel ENTREPRENEUR L^of Ontario City of Pickering Canada Competes JP Lauren Town of Richmond Hill Isabella Bertani
Kenneth Caplan andAssociates Township olScugog Chartered Accountant 3)Michael PageCanada Invest Toronto Market2World Communications
Prime Strategies Croup City ofToronto RentZPay Robert Half International Township of Uxbridge Signature Developments Segal amp Partners LLP City ofVaughan
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectors We are proud of the breadth and quality of the leaders who have agreed to serve on our committees and boards Their leadership dedication and guidance have contributed to building the foundation for the continuedsuccessof the GTMA
BOARD OF DIRECTORS
Lou Milrad Councillor Josh Code Paul Green MayorMarolynMorrison (Co-chair Private Sector) City ofToronto Director Public amp Government Region of Peel (Town of Greater Toronto Marketing Affairs and Customer Caledon) Alliance John Davidson Ombudsman
Director Economic Develop Enbridge GasDistribution Inc MayorSteve Pellegrini MayorDavidRyan ment Region of York (Township of (Co-chair Public Sector) Regional Municipality of John Howe King) Region of Durham Halton Vice President Investment
(City of Pickering) CTAEDP Representative Strategy and Project Evaluation Janet Richards Metrolinx Vice President Sales and
Michaels Ras Renato Discenza Marketing (Vice Chair) President amp CEO Toby CD Lennox Herman Miller Canada Inc
Vice President Invest Toronto Vice President Corporate Af Public Affairs CTAEDP Representative fairs and Communications Dr Pamela Ritchie
GCI Group GreaterToronto Airports Dean Faculty of Business and Don Edmonds Authority Information Technology (Chair CTMA Audit Committee) University ofOntario InstituteGeorge AFierheller Partner Private Company Don Macintosh ofTechnology(Chair Emeritus) Services (Chair CTMA Nominating andPresident PricewaterhouseCoopers LLP Governance Committee) Colin RossFour Halls Inc
Partner Senior Vice President t Man-
Jim Feir Eraser Milner Casgrain LLP agerOffice LeasingGeorge Hanus President amp CEO (MsocateDrrector) DTZ Barnicke Limited
Director General and Senior Derek Millar
Trade Vice President GreaterTorontoMarketing Alliance
Commissioner Foreign Affairs Ian Martin Limited
RegionalChairGaryCarr and International Trade Canada
Regional Municipality of Halton
HONOURARY BOARD MEMBERS
Chair Emeritus DrRon Bordessa(Ret) The Hon Frances Lankin William Thorsell (Ret)
George A Fierheller President Four Halls Inc
President Emeritus
University ofOntario Institute ofTechnology
Commissioner
Commission for the Review of
Social Assistance in Ontario
Director 8c CEO
Royal Ontario Museum
RitaTsang
Co-Chairs shy Public Sector
MayorHazel McCallion Region of Peel (City ol Mississauga)
Ann Buller
President and CEO Centennial College of Applied Artsamp Technology
Sheldon Levy President
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner
CEO
Tour EastHolidays
The Rt HonJohn NTurner PCCCQC Partner MillerThomson LLP
n Chairs shy Private Sector
Katherine Lee
President amp CEO
Dr GordonChong(Ret] City ofToronto Transit Infrastructure
Gowling LaFleur Henderson LLP
BWilliam Masson
President
Dr RobertTurner (Ret) President 8 CEO
Sheridan Institute ofTechnology 8lt GE Capital PurdyCrawford Ian Martin Limited Advanced Learning
Lawrence MTanenbaum
Chairman and CEO
CCCounsel Osier Hoskin amp
Dr David Naylor President
Richard EWaugh President 8 CEO
Kilmer Van Nostrand Co Harcourt LLP University ofToronto Scotiabank Limited
Honourary Board
David Crombie
Corporate Director Gordon Nixon
President 8cCEO
DrJeffZabudsky President 8 CEO
Members Anthony S Fell RBC Royal Bank Sheridan Institute ofTechnology amp
David Agnew Corporate Director Philip Olsson Advanced Learning
President MayorSusan Fennell Cnair
SenecaCollege of Applied Arts Region of Peel Liquor Control Board 8lt Technology (City of Brampton) of Ontario
ElyseAllan David Gavsie Hari Panday President amp CEO Chair President 8c CEO General Electric Canada Ontario Civilian Police PanVest CapitalCorporation
John Bitovejr Executive Chairman
Commission
PaulGodfrey Dale E Richmond
President amp CEO
Obelysk President amp CEO Postmedia Network Inc
DERX Inc
19
EXECUTIVE COMMITTEE
pJU] n
Lou Milrad (Chair) Co-chair
Private Sector
Greater Toronto Marketing Alliance
Councillor Josh Colle City ofToronto
Don Edmonds
Partner
Private Company Services PricewaterhouseCoopers LLP
Paul Green
Director
Public ampGovernment Affairs and Customer Ombudsman
Enbridge Gas Distribution Inc
Hetrett (April 14)
AUDIT COMMITTEE
Don Edmonds (Chair) Partner
Private Company Services PricewaterhouseCoopers LLP
CouncillorJosh Colle City ofToronto
George Hanus President 8 CEO
GreaterToronto Marketing Alliance
Don Macintosh Partner
Fraser MilnerCasgrain LLP
Michaels Ras
Vice President
Public Affairs
GCI Group
Dr Pamela Ritchie
Dean
Faculty ofBusiness and Information Technology University ofOntario Institute of Technology
MayorDavid Ryan Co-chair
Public Sector
Region ofDurham (City ofPickering)
ToyliMarfii Assistant Deputy Minister Investment Dittion Ministry offconor-c GeorgeAlierhellerPresident fourHallsInc Development andInnovation addressing theguestsattheCTMA Board Stakeholder partieipathgin thepaneIdscvuiontt the CTMA BoardStakeholder
DerekMillar (Chair) Vice President
Ian Martin Limited
Mayor Marolyn Morrison Region of Peel (Town ofCaledon)
Michael S Ras
Vice President Public Affairs
GCI Group
Retreat April 74)
John Davidson Director
Economic Development Regional Municipality of Halton
CTAEDP Representative
George Hanus President 8c CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
MayorDavid Ryan Co-chair
Public Sector
Region of Durham (City of Pickering)
George Hanus President amp CEO GTMA Board Members (l-r) Doo(dmonds Partner Private Company Serbull
vicesPricewaterhouseCoopers IIPMayor DavidRyan Regionof Durham GreaterToronto Cityof PicketingandPaulCreenDirector Public O Government Affairs and
Customer Ombudsman fnbiidgeCatDistributionslneengagedduingtheMarketing Alliance CTMA Board Stakeholder Retreat (April 14)
NOMINATING AND GOVERNANCE COMMITTEE
DonMacintosh(Chair) Partner
Fraser MilnerCasgrain LLP
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Howe Vice President
Investment Strategy and Project Evaluation Metrolinx
Toby CD Lennox Vice President
CorporateAffairs and Communications
Greater Toronto Airports Authority
Lou Milrad
Co-chair
Private Sector
GreaterToronto Marketing Alliance
Lou Milrad
Co-chair
Private Sector
Greater Toronto Marketing Alliance
MayorDavidRyan Co-chair
Public Sector
Region of Durham (City of Pickering)
Mayor Steve Pellegrini Region ofYork (Township ofKing)
THE GREATERTORONTO MARKETING ALLIANCE (GTMA)
TheGTMA is leadmarketing agency for the GreaterToronto Area (GTA) and the key pointofcontact for foreign direct investment (FDI) inthe GTA
TneCTMA extends its heartfelt appreciation to all its dedicated interns and volunteers vho have greatly helpedadvance the foreign direct investment mandate
Top rowleft - right Caroline Robertson Executive Secretary Er Office ManagerCeraldPisariovsU VicePresident Busi ness Development Michelle Cortei ManagerPro gram DevelopmentJoe Kevens ManagerBusiness DevelopmentFront rowleft - rightCeorgcHanus President O CEO lou MilradChairTonyRomano Director CorporateAffairs
WHO WE ARE
TheGTMA a public-private partnership has served as the key pointof contact forcompaniesexploring various opportunities in the GreaterToronto Area Thepartnership brings together the 29 municipalities and regions in GTA the governments ofOntario andCanada several not-for-profit organizations col leges and universities and a broadcrosssectionof private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionals They also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMA helps facilitate investment in the GTA and ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economyof the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
TheGTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars inactivityto the GTA since 1997 All ofour partnershaveshared in the benefits These returns willcontinue to grow as further investments now in planningand negotiation stages come to fruition
EmasnammEi
350 BayStreet Suite 1200 Toronto ON Canada
M5H 2S6
Tel 4163607320
Fax 4163607331
North America
18004114482
International
18007353280
wwwgreatertorontoorg
askusgreatertorontoorg
- 20120925ba_G1a
- 20120925ba_G1b
-
INTERNATIONAL LEAD GENERATING16
STRATEGIES PLANNED
The GTMA is committed to staying at the forefront of the foreign direct investment constantly monitoringinternationalmarketsand identifying opportunitiesfor FDI into the GTA
2012 INTERNATIONAL MARKETING PROGRAM
INITIATIVE LOCATION SECTOR
California San Francisco and ICT - Digital Media MarS-9 OTCICT Initiative Los Angeles CA
California Food amp California Agri-Food May2-4 GTMA
Beverage Industry
Animation 8ltVFX Los Angeles CA ICT-Digital Media May7-9 GTMA + Ontario
in LosAngeles
Windpower2012 Atlanta GA EN2 - Wind Energy June 3-6 OCTA
Annual Conference Dallas TX EN2 June 10-14 OCTA8c Exposition (ACE12)
Italy FDI Business Bergamo Milan and Agri-Food EN2 June 25-30 GTMA amp ICCO Initiative Veneto IT amp ICT
Brazil Foodamp Beverage Sao Paulo Brazil Agri-Food June 25 - 28 OFC
LeadGenerating Initiative
Europe GDC Cologne Germany ICT - Digital Media Aug15-17 OTC
GTA EDPIMSA Brazil ICT Oct 8-11 GTMA
SIAL2012 Paris France Agri-Food Oct 21 - 25 OFC
2012 Private Label Chicago IL Agri-Food Nov 11-13 OFC Trade Show
New York City Lead j NevvYorkCity NY ICT Nov 12-14 GTMA Generation Initiative
The honourable Bob Chiaretli Ontario Minister of Infrastructure and MinisterofTransportation presenting the- keynoteaddress at the Roadto Economic Prosperity Investing in Regional Transportation
UructureILBC (April 12)IIBC participants taking part of theRegional
n consultation
forum ledb) 12)
2012 COMPLEMENTARY ACTIVITIES
MARCH 5 ILBC The Big Move The Role of Metrolinx in DurhamRegions Prosperity Bruce McCuaig President 8lt CEO Metrolinx CityofOshawa
I I APRIL 12 ILBC Road to Economic Prosperity Investing in Regional Transportation Infrastructure The Honourable BobChiarelli Ontario Minister of Infrastructure and MinisterofTransportation City ofBurlington
SEPTEMBER 13 GTMA Celebrity GolfTournament - ACelebration ofGTA Communities CityofVaughan SEPTEMBER 26 Annual General Meeting (tbc) OCTOBER 18 ILBC Realities ofGTAs ICT Labour Shortage Peel Region (tbc) NOVEMBER 18 ILBC Mobile Innovation Research City of Toronto (tbc)
J GTMA 2011 ANNUAL REPORT
GTMA PARTNERS 17
We believe in building strong partnerships The GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities thegovernments ofOntario and Canada several not-for-profit organizations and a broad cross section ofprivate-sector corporations Drawing on the expertise and resources ofour partner organizations the GTMA actively promotes the GTA internationally and provides companies with professional assistance in evaluating planning and implementing an expansion or moveinto the GTA
The CTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a grow ing population of over 61 million
COLD LEVEL PARTNERS REGIONAL FUNDING PARTNERS
l|ll|l pound1 copyHermanMiller VliSflroinu PgMlSSiSSAUGA InvestTorohtoCISCO ^NBRIDCB copy ilMiliiiim
II QtoiUOmh GALEDON ^AHaJtonBornicko rur laquolaquo raquobull
copy U BRAMPTON METROLINX OpenText
PRIVATE-SECTOR PARTNERS TSI International GroupInc Town ofWhitby m VoiceMailTel Inc Town of Whitchurch-Stouffvilie
SILVER LEVEL rumRegional Municipality ofYork
CompassCreativeMedia PUBLIC-SECTOR PARTNERS
Dell Canada Town ol Ajax EDUCATIONAL INSTITUTIONSDevencore Realties Corporation
Town of Aurora Centennial College of Applied ArtsCanada Limited Brokerage City of Brampton ampTechnologyEnetStudioz Inc Township of Brock Durham CollegeFraser Milner Casgrain LLP City of Burlington George Brown CollegeGowlings LaFleur Henderson LLP
Town of Caledon Humber Institute ofTechnologyINSIX Media Q
Municipality ofClarington ampAdvanced LearningKilmer Van NostrandCo
Regional Municipality of Durham McMaster UniversityMiller Thomson LLP
Foreign Affairs andInternational Ontario College ol Art ampDesignOntario Power Generation
Trade Canada (DFAIT) Ryerson UniversityPamela Powered Inc Town of East Gwillimbury Seneca College of Applied Arts ampPricewaterhouseCoopers LLP
Town ofGeorgina TechnologyRBC Royal Bank
Regional Municipality ofHalton Sheridan Institute ofTechnologyScotiabank
Town of Halton Hills ampAdvanced Learning BRONZE LEVEL Township of King University ofOntario Institute ^ British Consulate General bullToronto Town of Markham ofTechnology J
European Union Chamber of Town of Milton University ofToronto Commerce in Toronto City of Mississauga York University German Chamber of Industry Town of Newmarket
and Commerce Town of Oakville ON-LINE ALLIANCE
Green andSpiegel Barristers Ontario Ministry of Economic Lette LLP
amp Solicitors Development and Innovation ORION
Hubbell Canada LP City ofOshawa Italian Chamber of Commerce Regional Municipality of Peel ENTREPRENEUR L^of Ontario City of Pickering Canada Competes JP Lauren Town of Richmond Hill Isabella Bertani
Kenneth Caplan andAssociates Township olScugog Chartered Accountant 3)Michael PageCanada Invest Toronto Market2World Communications
Prime Strategies Croup City ofToronto RentZPay Robert Half International Township of Uxbridge Signature Developments Segal amp Partners LLP City ofVaughan
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectors We are proud of the breadth and quality of the leaders who have agreed to serve on our committees and boards Their leadership dedication and guidance have contributed to building the foundation for the continuedsuccessof the GTMA
BOARD OF DIRECTORS
Lou Milrad Councillor Josh Code Paul Green MayorMarolynMorrison (Co-chair Private Sector) City ofToronto Director Public amp Government Region of Peel (Town of Greater Toronto Marketing Affairs and Customer Caledon) Alliance John Davidson Ombudsman
Director Economic Develop Enbridge GasDistribution Inc MayorSteve Pellegrini MayorDavidRyan ment Region of York (Township of (Co-chair Public Sector) Regional Municipality of John Howe King) Region of Durham Halton Vice President Investment
(City of Pickering) CTAEDP Representative Strategy and Project Evaluation Janet Richards Metrolinx Vice President Sales and
Michaels Ras Renato Discenza Marketing (Vice Chair) President amp CEO Toby CD Lennox Herman Miller Canada Inc
Vice President Invest Toronto Vice President Corporate Af Public Affairs CTAEDP Representative fairs and Communications Dr Pamela Ritchie
GCI Group GreaterToronto Airports Dean Faculty of Business and Don Edmonds Authority Information Technology (Chair CTMA Audit Committee) University ofOntario InstituteGeorge AFierheller Partner Private Company Don Macintosh ofTechnology(Chair Emeritus) Services (Chair CTMA Nominating andPresident PricewaterhouseCoopers LLP Governance Committee) Colin RossFour Halls Inc
Partner Senior Vice President t Man-
Jim Feir Eraser Milner Casgrain LLP agerOffice LeasingGeorge Hanus President amp CEO (MsocateDrrector) DTZ Barnicke Limited
Director General and Senior Derek Millar
Trade Vice President GreaterTorontoMarketing Alliance
Commissioner Foreign Affairs Ian Martin Limited
RegionalChairGaryCarr and International Trade Canada
Regional Municipality of Halton
HONOURARY BOARD MEMBERS
Chair Emeritus DrRon Bordessa(Ret) The Hon Frances Lankin William Thorsell (Ret)
George A Fierheller President Four Halls Inc
President Emeritus
University ofOntario Institute ofTechnology
Commissioner
Commission for the Review of
Social Assistance in Ontario
Director 8c CEO
Royal Ontario Museum
RitaTsang
Co-Chairs shy Public Sector
MayorHazel McCallion Region of Peel (City ol Mississauga)
Ann Buller
President and CEO Centennial College of Applied Artsamp Technology
Sheldon Levy President
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner
CEO
Tour EastHolidays
The Rt HonJohn NTurner PCCCQC Partner MillerThomson LLP
n Chairs shy Private Sector
Katherine Lee
President amp CEO
Dr GordonChong(Ret] City ofToronto Transit Infrastructure
Gowling LaFleur Henderson LLP
BWilliam Masson
President
Dr RobertTurner (Ret) President 8 CEO
Sheridan Institute ofTechnology 8lt GE Capital PurdyCrawford Ian Martin Limited Advanced Learning
Lawrence MTanenbaum
Chairman and CEO
CCCounsel Osier Hoskin amp
Dr David Naylor President
Richard EWaugh President 8 CEO
Kilmer Van Nostrand Co Harcourt LLP University ofToronto Scotiabank Limited
Honourary Board
David Crombie
Corporate Director Gordon Nixon
President 8cCEO
DrJeffZabudsky President 8 CEO
Members Anthony S Fell RBC Royal Bank Sheridan Institute ofTechnology amp
David Agnew Corporate Director Philip Olsson Advanced Learning
President MayorSusan Fennell Cnair
SenecaCollege of Applied Arts Region of Peel Liquor Control Board 8lt Technology (City of Brampton) of Ontario
ElyseAllan David Gavsie Hari Panday President amp CEO Chair President 8c CEO General Electric Canada Ontario Civilian Police PanVest CapitalCorporation
John Bitovejr Executive Chairman
Commission
PaulGodfrey Dale E Richmond
President amp CEO
Obelysk President amp CEO Postmedia Network Inc
DERX Inc
19
EXECUTIVE COMMITTEE
pJU] n
Lou Milrad (Chair) Co-chair
Private Sector
Greater Toronto Marketing Alliance
Councillor Josh Colle City ofToronto
Don Edmonds
Partner
Private Company Services PricewaterhouseCoopers LLP
Paul Green
Director
Public ampGovernment Affairs and Customer Ombudsman
Enbridge Gas Distribution Inc
Hetrett (April 14)
AUDIT COMMITTEE
Don Edmonds (Chair) Partner
Private Company Services PricewaterhouseCoopers LLP
CouncillorJosh Colle City ofToronto
George Hanus President 8 CEO
GreaterToronto Marketing Alliance
Don Macintosh Partner
Fraser MilnerCasgrain LLP
Michaels Ras
Vice President
Public Affairs
GCI Group
Dr Pamela Ritchie
Dean
Faculty ofBusiness and Information Technology University ofOntario Institute of Technology
MayorDavid Ryan Co-chair
Public Sector
Region ofDurham (City ofPickering)
ToyliMarfii Assistant Deputy Minister Investment Dittion Ministry offconor-c GeorgeAlierhellerPresident fourHallsInc Development andInnovation addressing theguestsattheCTMA Board Stakeholder partieipathgin thepaneIdscvuiontt the CTMA BoardStakeholder
DerekMillar (Chair) Vice President
Ian Martin Limited
Mayor Marolyn Morrison Region of Peel (Town ofCaledon)
Michael S Ras
Vice President Public Affairs
GCI Group
Retreat April 74)
John Davidson Director
Economic Development Regional Municipality of Halton
CTAEDP Representative
George Hanus President 8c CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
MayorDavid Ryan Co-chair
Public Sector
Region of Durham (City of Pickering)
George Hanus President amp CEO GTMA Board Members (l-r) Doo(dmonds Partner Private Company Serbull
vicesPricewaterhouseCoopers IIPMayor DavidRyan Regionof Durham GreaterToronto Cityof PicketingandPaulCreenDirector Public O Government Affairs and
Customer Ombudsman fnbiidgeCatDistributionslneengagedduingtheMarketing Alliance CTMA Board Stakeholder Retreat (April 14)
NOMINATING AND GOVERNANCE COMMITTEE
DonMacintosh(Chair) Partner
Fraser MilnerCasgrain LLP
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Howe Vice President
Investment Strategy and Project Evaluation Metrolinx
Toby CD Lennox Vice President
CorporateAffairs and Communications
Greater Toronto Airports Authority
Lou Milrad
Co-chair
Private Sector
GreaterToronto Marketing Alliance
Lou Milrad
Co-chair
Private Sector
Greater Toronto Marketing Alliance
MayorDavidRyan Co-chair
Public Sector
Region of Durham (City of Pickering)
Mayor Steve Pellegrini Region ofYork (Township ofKing)
THE GREATERTORONTO MARKETING ALLIANCE (GTMA)
TheGTMA is leadmarketing agency for the GreaterToronto Area (GTA) and the key pointofcontact for foreign direct investment (FDI) inthe GTA
TneCTMA extends its heartfelt appreciation to all its dedicated interns and volunteers vho have greatly helpedadvance the foreign direct investment mandate
Top rowleft - right Caroline Robertson Executive Secretary Er Office ManagerCeraldPisariovsU VicePresident Busi ness Development Michelle Cortei ManagerPro gram DevelopmentJoe Kevens ManagerBusiness DevelopmentFront rowleft - rightCeorgcHanus President O CEO lou MilradChairTonyRomano Director CorporateAffairs
WHO WE ARE
TheGTMA a public-private partnership has served as the key pointof contact forcompaniesexploring various opportunities in the GreaterToronto Area Thepartnership brings together the 29 municipalities and regions in GTA the governments ofOntario andCanada several not-for-profit organizations col leges and universities and a broadcrosssectionof private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionals They also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMA helps facilitate investment in the GTA and ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economyof the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
TheGTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars inactivityto the GTA since 1997 All ofour partnershaveshared in the benefits These returns willcontinue to grow as further investments now in planningand negotiation stages come to fruition
EmasnammEi
350 BayStreet Suite 1200 Toronto ON Canada
M5H 2S6
Tel 4163607320
Fax 4163607331
North America
18004114482
International
18007353280
wwwgreatertorontoorg
askusgreatertorontoorg
- 20120925ba_G1a
- 20120925ba_G1b
-
GTMA PARTNERS 17
We believe in building strong partnerships The GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities thegovernments ofOntario and Canada several not-for-profit organizations and a broad cross section ofprivate-sector corporations Drawing on the expertise and resources ofour partner organizations the GTMA actively promotes the GTA internationally and provides companies with professional assistance in evaluating planning and implementing an expansion or moveinto the GTA
The CTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a grow ing population of over 61 million
COLD LEVEL PARTNERS REGIONAL FUNDING PARTNERS
l|ll|l pound1 copyHermanMiller VliSflroinu PgMlSSiSSAUGA InvestTorohtoCISCO ^NBRIDCB copy ilMiliiiim
II QtoiUOmh GALEDON ^AHaJtonBornicko rur laquolaquo raquobull
copy U BRAMPTON METROLINX OpenText
PRIVATE-SECTOR PARTNERS TSI International GroupInc Town ofWhitby m VoiceMailTel Inc Town of Whitchurch-Stouffvilie
SILVER LEVEL rumRegional Municipality ofYork
CompassCreativeMedia PUBLIC-SECTOR PARTNERS
Dell Canada Town ol Ajax EDUCATIONAL INSTITUTIONSDevencore Realties Corporation
Town of Aurora Centennial College of Applied ArtsCanada Limited Brokerage City of Brampton ampTechnologyEnetStudioz Inc Township of Brock Durham CollegeFraser Milner Casgrain LLP City of Burlington George Brown CollegeGowlings LaFleur Henderson LLP
Town of Caledon Humber Institute ofTechnologyINSIX Media Q
Municipality ofClarington ampAdvanced LearningKilmer Van NostrandCo
Regional Municipality of Durham McMaster UniversityMiller Thomson LLP
Foreign Affairs andInternational Ontario College ol Art ampDesignOntario Power Generation
Trade Canada (DFAIT) Ryerson UniversityPamela Powered Inc Town of East Gwillimbury Seneca College of Applied Arts ampPricewaterhouseCoopers LLP
Town ofGeorgina TechnologyRBC Royal Bank
Regional Municipality ofHalton Sheridan Institute ofTechnologyScotiabank
Town of Halton Hills ampAdvanced Learning BRONZE LEVEL Township of King University ofOntario Institute ^ British Consulate General bullToronto Town of Markham ofTechnology J
European Union Chamber of Town of Milton University ofToronto Commerce in Toronto City of Mississauga York University German Chamber of Industry Town of Newmarket
and Commerce Town of Oakville ON-LINE ALLIANCE
Green andSpiegel Barristers Ontario Ministry of Economic Lette LLP
amp Solicitors Development and Innovation ORION
Hubbell Canada LP City ofOshawa Italian Chamber of Commerce Regional Municipality of Peel ENTREPRENEUR L^of Ontario City of Pickering Canada Competes JP Lauren Town of Richmond Hill Isabella Bertani
Kenneth Caplan andAssociates Township olScugog Chartered Accountant 3)Michael PageCanada Invest Toronto Market2World Communications
Prime Strategies Croup City ofToronto RentZPay Robert Half International Township of Uxbridge Signature Developments Segal amp Partners LLP City ofVaughan
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectors We are proud of the breadth and quality of the leaders who have agreed to serve on our committees and boards Their leadership dedication and guidance have contributed to building the foundation for the continuedsuccessof the GTMA
BOARD OF DIRECTORS
Lou Milrad Councillor Josh Code Paul Green MayorMarolynMorrison (Co-chair Private Sector) City ofToronto Director Public amp Government Region of Peel (Town of Greater Toronto Marketing Affairs and Customer Caledon) Alliance John Davidson Ombudsman
Director Economic Develop Enbridge GasDistribution Inc MayorSteve Pellegrini MayorDavidRyan ment Region of York (Township of (Co-chair Public Sector) Regional Municipality of John Howe King) Region of Durham Halton Vice President Investment
(City of Pickering) CTAEDP Representative Strategy and Project Evaluation Janet Richards Metrolinx Vice President Sales and
Michaels Ras Renato Discenza Marketing (Vice Chair) President amp CEO Toby CD Lennox Herman Miller Canada Inc
Vice President Invest Toronto Vice President Corporate Af Public Affairs CTAEDP Representative fairs and Communications Dr Pamela Ritchie
GCI Group GreaterToronto Airports Dean Faculty of Business and Don Edmonds Authority Information Technology (Chair CTMA Audit Committee) University ofOntario InstituteGeorge AFierheller Partner Private Company Don Macintosh ofTechnology(Chair Emeritus) Services (Chair CTMA Nominating andPresident PricewaterhouseCoopers LLP Governance Committee) Colin RossFour Halls Inc
Partner Senior Vice President t Man-
Jim Feir Eraser Milner Casgrain LLP agerOffice LeasingGeorge Hanus President amp CEO (MsocateDrrector) DTZ Barnicke Limited
Director General and Senior Derek Millar
Trade Vice President GreaterTorontoMarketing Alliance
Commissioner Foreign Affairs Ian Martin Limited
RegionalChairGaryCarr and International Trade Canada
Regional Municipality of Halton
HONOURARY BOARD MEMBERS
Chair Emeritus DrRon Bordessa(Ret) The Hon Frances Lankin William Thorsell (Ret)
George A Fierheller President Four Halls Inc
President Emeritus
University ofOntario Institute ofTechnology
Commissioner
Commission for the Review of
Social Assistance in Ontario
Director 8c CEO
Royal Ontario Museum
RitaTsang
Co-Chairs shy Public Sector
MayorHazel McCallion Region of Peel (City ol Mississauga)
Ann Buller
President and CEO Centennial College of Applied Artsamp Technology
Sheldon Levy President
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner
CEO
Tour EastHolidays
The Rt HonJohn NTurner PCCCQC Partner MillerThomson LLP
n Chairs shy Private Sector
Katherine Lee
President amp CEO
Dr GordonChong(Ret] City ofToronto Transit Infrastructure
Gowling LaFleur Henderson LLP
BWilliam Masson
President
Dr RobertTurner (Ret) President 8 CEO
Sheridan Institute ofTechnology 8lt GE Capital PurdyCrawford Ian Martin Limited Advanced Learning
Lawrence MTanenbaum
Chairman and CEO
CCCounsel Osier Hoskin amp
Dr David Naylor President
Richard EWaugh President 8 CEO
Kilmer Van Nostrand Co Harcourt LLP University ofToronto Scotiabank Limited
Honourary Board
David Crombie
Corporate Director Gordon Nixon
President 8cCEO
DrJeffZabudsky President 8 CEO
Members Anthony S Fell RBC Royal Bank Sheridan Institute ofTechnology amp
David Agnew Corporate Director Philip Olsson Advanced Learning
President MayorSusan Fennell Cnair
SenecaCollege of Applied Arts Region of Peel Liquor Control Board 8lt Technology (City of Brampton) of Ontario
ElyseAllan David Gavsie Hari Panday President amp CEO Chair President 8c CEO General Electric Canada Ontario Civilian Police PanVest CapitalCorporation
John Bitovejr Executive Chairman
Commission
PaulGodfrey Dale E Richmond
President amp CEO
Obelysk President amp CEO Postmedia Network Inc
DERX Inc
19
EXECUTIVE COMMITTEE
pJU] n
Lou Milrad (Chair) Co-chair
Private Sector
Greater Toronto Marketing Alliance
Councillor Josh Colle City ofToronto
Don Edmonds
Partner
Private Company Services PricewaterhouseCoopers LLP
Paul Green
Director
Public ampGovernment Affairs and Customer Ombudsman
Enbridge Gas Distribution Inc
Hetrett (April 14)
AUDIT COMMITTEE
Don Edmonds (Chair) Partner
Private Company Services PricewaterhouseCoopers LLP
CouncillorJosh Colle City ofToronto
George Hanus President 8 CEO
GreaterToronto Marketing Alliance
Don Macintosh Partner
Fraser MilnerCasgrain LLP
Michaels Ras
Vice President
Public Affairs
GCI Group
Dr Pamela Ritchie
Dean
Faculty ofBusiness and Information Technology University ofOntario Institute of Technology
MayorDavid Ryan Co-chair
Public Sector
Region ofDurham (City ofPickering)
ToyliMarfii Assistant Deputy Minister Investment Dittion Ministry offconor-c GeorgeAlierhellerPresident fourHallsInc Development andInnovation addressing theguestsattheCTMA Board Stakeholder partieipathgin thepaneIdscvuiontt the CTMA BoardStakeholder
DerekMillar (Chair) Vice President
Ian Martin Limited
Mayor Marolyn Morrison Region of Peel (Town ofCaledon)
Michael S Ras
Vice President Public Affairs
GCI Group
Retreat April 74)
John Davidson Director
Economic Development Regional Municipality of Halton
CTAEDP Representative
George Hanus President 8c CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
MayorDavid Ryan Co-chair
Public Sector
Region of Durham (City of Pickering)
George Hanus President amp CEO GTMA Board Members (l-r) Doo(dmonds Partner Private Company Serbull
vicesPricewaterhouseCoopers IIPMayor DavidRyan Regionof Durham GreaterToronto Cityof PicketingandPaulCreenDirector Public O Government Affairs and
Customer Ombudsman fnbiidgeCatDistributionslneengagedduingtheMarketing Alliance CTMA Board Stakeholder Retreat (April 14)
NOMINATING AND GOVERNANCE COMMITTEE
DonMacintosh(Chair) Partner
Fraser MilnerCasgrain LLP
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Howe Vice President
Investment Strategy and Project Evaluation Metrolinx
Toby CD Lennox Vice President
CorporateAffairs and Communications
Greater Toronto Airports Authority
Lou Milrad
Co-chair
Private Sector
GreaterToronto Marketing Alliance
Lou Milrad
Co-chair
Private Sector
Greater Toronto Marketing Alliance
MayorDavidRyan Co-chair
Public Sector
Region of Durham (City of Pickering)
Mayor Steve Pellegrini Region ofYork (Township ofKing)
THE GREATERTORONTO MARKETING ALLIANCE (GTMA)
TheGTMA is leadmarketing agency for the GreaterToronto Area (GTA) and the key pointofcontact for foreign direct investment (FDI) inthe GTA
TneCTMA extends its heartfelt appreciation to all its dedicated interns and volunteers vho have greatly helpedadvance the foreign direct investment mandate
Top rowleft - right Caroline Robertson Executive Secretary Er Office ManagerCeraldPisariovsU VicePresident Busi ness Development Michelle Cortei ManagerPro gram DevelopmentJoe Kevens ManagerBusiness DevelopmentFront rowleft - rightCeorgcHanus President O CEO lou MilradChairTonyRomano Director CorporateAffairs
WHO WE ARE
TheGTMA a public-private partnership has served as the key pointof contact forcompaniesexploring various opportunities in the GreaterToronto Area Thepartnership brings together the 29 municipalities and regions in GTA the governments ofOntario andCanada several not-for-profit organizations col leges and universities and a broadcrosssectionof private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionals They also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMA helps facilitate investment in the GTA and ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economyof the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
TheGTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars inactivityto the GTA since 1997 All ofour partnershaveshared in the benefits These returns willcontinue to grow as further investments now in planningand negotiation stages come to fruition
EmasnammEi
350 BayStreet Suite 1200 Toronto ON Canada
M5H 2S6
Tel 4163607320
Fax 4163607331
North America
18004114482
International
18007353280
wwwgreatertorontoorg
askusgreatertorontoorg
- 20120925ba_G1a
- 20120925ba_G1b
-
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectors We are proud of the breadth and quality of the leaders who have agreed to serve on our committees and boards Their leadership dedication and guidance have contributed to building the foundation for the continuedsuccessof the GTMA
BOARD OF DIRECTORS
Lou Milrad Councillor Josh Code Paul Green MayorMarolynMorrison (Co-chair Private Sector) City ofToronto Director Public amp Government Region of Peel (Town of Greater Toronto Marketing Affairs and Customer Caledon) Alliance John Davidson Ombudsman
Director Economic Develop Enbridge GasDistribution Inc MayorSteve Pellegrini MayorDavidRyan ment Region of York (Township of (Co-chair Public Sector) Regional Municipality of John Howe King) Region of Durham Halton Vice President Investment
(City of Pickering) CTAEDP Representative Strategy and Project Evaluation Janet Richards Metrolinx Vice President Sales and
Michaels Ras Renato Discenza Marketing (Vice Chair) President amp CEO Toby CD Lennox Herman Miller Canada Inc
Vice President Invest Toronto Vice President Corporate Af Public Affairs CTAEDP Representative fairs and Communications Dr Pamela Ritchie
GCI Group GreaterToronto Airports Dean Faculty of Business and Don Edmonds Authority Information Technology (Chair CTMA Audit Committee) University ofOntario InstituteGeorge AFierheller Partner Private Company Don Macintosh ofTechnology(Chair Emeritus) Services (Chair CTMA Nominating andPresident PricewaterhouseCoopers LLP Governance Committee) Colin RossFour Halls Inc
Partner Senior Vice President t Man-
Jim Feir Eraser Milner Casgrain LLP agerOffice LeasingGeorge Hanus President amp CEO (MsocateDrrector) DTZ Barnicke Limited
Director General and Senior Derek Millar
Trade Vice President GreaterTorontoMarketing Alliance
Commissioner Foreign Affairs Ian Martin Limited
RegionalChairGaryCarr and International Trade Canada
Regional Municipality of Halton
HONOURARY BOARD MEMBERS
Chair Emeritus DrRon Bordessa(Ret) The Hon Frances Lankin William Thorsell (Ret)
George A Fierheller President Four Halls Inc
President Emeritus
University ofOntario Institute ofTechnology
Commissioner
Commission for the Review of
Social Assistance in Ontario
Director 8c CEO
Royal Ontario Museum
RitaTsang
Co-Chairs shy Public Sector
MayorHazel McCallion Region of Peel (City ol Mississauga)
Ann Buller
President and CEO Centennial College of Applied Artsamp Technology
Sheldon Levy President
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner
CEO
Tour EastHolidays
The Rt HonJohn NTurner PCCCQC Partner MillerThomson LLP
n Chairs shy Private Sector
Katherine Lee
President amp CEO
Dr GordonChong(Ret] City ofToronto Transit Infrastructure
Gowling LaFleur Henderson LLP
BWilliam Masson
President
Dr RobertTurner (Ret) President 8 CEO
Sheridan Institute ofTechnology 8lt GE Capital PurdyCrawford Ian Martin Limited Advanced Learning
Lawrence MTanenbaum
Chairman and CEO
CCCounsel Osier Hoskin amp
Dr David Naylor President
Richard EWaugh President 8 CEO
Kilmer Van Nostrand Co Harcourt LLP University ofToronto Scotiabank Limited
Honourary Board
David Crombie
Corporate Director Gordon Nixon
President 8cCEO
DrJeffZabudsky President 8 CEO
Members Anthony S Fell RBC Royal Bank Sheridan Institute ofTechnology amp
David Agnew Corporate Director Philip Olsson Advanced Learning
President MayorSusan Fennell Cnair
SenecaCollege of Applied Arts Region of Peel Liquor Control Board 8lt Technology (City of Brampton) of Ontario
ElyseAllan David Gavsie Hari Panday President amp CEO Chair President 8c CEO General Electric Canada Ontario Civilian Police PanVest CapitalCorporation
John Bitovejr Executive Chairman
Commission
PaulGodfrey Dale E Richmond
President amp CEO
Obelysk President amp CEO Postmedia Network Inc
DERX Inc
19
EXECUTIVE COMMITTEE
pJU] n
Lou Milrad (Chair) Co-chair
Private Sector
Greater Toronto Marketing Alliance
Councillor Josh Colle City ofToronto
Don Edmonds
Partner
Private Company Services PricewaterhouseCoopers LLP
Paul Green
Director
Public ampGovernment Affairs and Customer Ombudsman
Enbridge Gas Distribution Inc
Hetrett (April 14)
AUDIT COMMITTEE
Don Edmonds (Chair) Partner
Private Company Services PricewaterhouseCoopers LLP
CouncillorJosh Colle City ofToronto
George Hanus President 8 CEO
GreaterToronto Marketing Alliance
Don Macintosh Partner
Fraser MilnerCasgrain LLP
Michaels Ras
Vice President
Public Affairs
GCI Group
Dr Pamela Ritchie
Dean
Faculty ofBusiness and Information Technology University ofOntario Institute of Technology
MayorDavid Ryan Co-chair
Public Sector
Region ofDurham (City ofPickering)
ToyliMarfii Assistant Deputy Minister Investment Dittion Ministry offconor-c GeorgeAlierhellerPresident fourHallsInc Development andInnovation addressing theguestsattheCTMA Board Stakeholder partieipathgin thepaneIdscvuiontt the CTMA BoardStakeholder
DerekMillar (Chair) Vice President
Ian Martin Limited
Mayor Marolyn Morrison Region of Peel (Town ofCaledon)
Michael S Ras
Vice President Public Affairs
GCI Group
Retreat April 74)
John Davidson Director
Economic Development Regional Municipality of Halton
CTAEDP Representative
George Hanus President 8c CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
MayorDavid Ryan Co-chair
Public Sector
Region of Durham (City of Pickering)
George Hanus President amp CEO GTMA Board Members (l-r) Doo(dmonds Partner Private Company Serbull
vicesPricewaterhouseCoopers IIPMayor DavidRyan Regionof Durham GreaterToronto Cityof PicketingandPaulCreenDirector Public O Government Affairs and
Customer Ombudsman fnbiidgeCatDistributionslneengagedduingtheMarketing Alliance CTMA Board Stakeholder Retreat (April 14)
NOMINATING AND GOVERNANCE COMMITTEE
DonMacintosh(Chair) Partner
Fraser MilnerCasgrain LLP
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Howe Vice President
Investment Strategy and Project Evaluation Metrolinx
Toby CD Lennox Vice President
CorporateAffairs and Communications
Greater Toronto Airports Authority
Lou Milrad
Co-chair
Private Sector
GreaterToronto Marketing Alliance
Lou Milrad
Co-chair
Private Sector
Greater Toronto Marketing Alliance
MayorDavidRyan Co-chair
Public Sector
Region of Durham (City of Pickering)
Mayor Steve Pellegrini Region ofYork (Township ofKing)
THE GREATERTORONTO MARKETING ALLIANCE (GTMA)
TheGTMA is leadmarketing agency for the GreaterToronto Area (GTA) and the key pointofcontact for foreign direct investment (FDI) inthe GTA
TneCTMA extends its heartfelt appreciation to all its dedicated interns and volunteers vho have greatly helpedadvance the foreign direct investment mandate
Top rowleft - right Caroline Robertson Executive Secretary Er Office ManagerCeraldPisariovsU VicePresident Busi ness Development Michelle Cortei ManagerPro gram DevelopmentJoe Kevens ManagerBusiness DevelopmentFront rowleft - rightCeorgcHanus President O CEO lou MilradChairTonyRomano Director CorporateAffairs
WHO WE ARE
TheGTMA a public-private partnership has served as the key pointof contact forcompaniesexploring various opportunities in the GreaterToronto Area Thepartnership brings together the 29 municipalities and regions in GTA the governments ofOntario andCanada several not-for-profit organizations col leges and universities and a broadcrosssectionof private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionals They also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMA helps facilitate investment in the GTA and ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economyof the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
TheGTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars inactivityto the GTA since 1997 All ofour partnershaveshared in the benefits These returns willcontinue to grow as further investments now in planningand negotiation stages come to fruition
EmasnammEi
350 BayStreet Suite 1200 Toronto ON Canada
M5H 2S6
Tel 4163607320
Fax 4163607331
North America
18004114482
International
18007353280
wwwgreatertorontoorg
askusgreatertorontoorg
- 20120925ba_G1a
- 20120925ba_G1b
-
19
EXECUTIVE COMMITTEE
pJU] n
Lou Milrad (Chair) Co-chair
Private Sector
Greater Toronto Marketing Alliance
Councillor Josh Colle City ofToronto
Don Edmonds
Partner
Private Company Services PricewaterhouseCoopers LLP
Paul Green
Director
Public ampGovernment Affairs and Customer Ombudsman
Enbridge Gas Distribution Inc
Hetrett (April 14)
AUDIT COMMITTEE
Don Edmonds (Chair) Partner
Private Company Services PricewaterhouseCoopers LLP
CouncillorJosh Colle City ofToronto
George Hanus President 8 CEO
GreaterToronto Marketing Alliance
Don Macintosh Partner
Fraser MilnerCasgrain LLP
Michaels Ras
Vice President
Public Affairs
GCI Group
Dr Pamela Ritchie
Dean
Faculty ofBusiness and Information Technology University ofOntario Institute of Technology
MayorDavid Ryan Co-chair
Public Sector
Region ofDurham (City ofPickering)
ToyliMarfii Assistant Deputy Minister Investment Dittion Ministry offconor-c GeorgeAlierhellerPresident fourHallsInc Development andInnovation addressing theguestsattheCTMA Board Stakeholder partieipathgin thepaneIdscvuiontt the CTMA BoardStakeholder
DerekMillar (Chair) Vice President
Ian Martin Limited
Mayor Marolyn Morrison Region of Peel (Town ofCaledon)
Michael S Ras
Vice President Public Affairs
GCI Group
Retreat April 74)
John Davidson Director
Economic Development Regional Municipality of Halton
CTAEDP Representative
George Hanus President 8c CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
MayorDavid Ryan Co-chair
Public Sector
Region of Durham (City of Pickering)
George Hanus President amp CEO GTMA Board Members (l-r) Doo(dmonds Partner Private Company Serbull
vicesPricewaterhouseCoopers IIPMayor DavidRyan Regionof Durham GreaterToronto Cityof PicketingandPaulCreenDirector Public O Government Affairs and
Customer Ombudsman fnbiidgeCatDistributionslneengagedduingtheMarketing Alliance CTMA Board Stakeholder Retreat (April 14)
NOMINATING AND GOVERNANCE COMMITTEE
DonMacintosh(Chair) Partner
Fraser MilnerCasgrain LLP
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Howe Vice President
Investment Strategy and Project Evaluation Metrolinx
Toby CD Lennox Vice President
CorporateAffairs and Communications
Greater Toronto Airports Authority
Lou Milrad
Co-chair
Private Sector
GreaterToronto Marketing Alliance
Lou Milrad
Co-chair
Private Sector
Greater Toronto Marketing Alliance
MayorDavidRyan Co-chair
Public Sector
Region of Durham (City of Pickering)
Mayor Steve Pellegrini Region ofYork (Township ofKing)
THE GREATERTORONTO MARKETING ALLIANCE (GTMA)
TheGTMA is leadmarketing agency for the GreaterToronto Area (GTA) and the key pointofcontact for foreign direct investment (FDI) inthe GTA
TneCTMA extends its heartfelt appreciation to all its dedicated interns and volunteers vho have greatly helpedadvance the foreign direct investment mandate
Top rowleft - right Caroline Robertson Executive Secretary Er Office ManagerCeraldPisariovsU VicePresident Busi ness Development Michelle Cortei ManagerPro gram DevelopmentJoe Kevens ManagerBusiness DevelopmentFront rowleft - rightCeorgcHanus President O CEO lou MilradChairTonyRomano Director CorporateAffairs
WHO WE ARE
TheGTMA a public-private partnership has served as the key pointof contact forcompaniesexploring various opportunities in the GreaterToronto Area Thepartnership brings together the 29 municipalities and regions in GTA the governments ofOntario andCanada several not-for-profit organizations col leges and universities and a broadcrosssectionof private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionals They also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMA helps facilitate investment in the GTA and ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economyof the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
TheGTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars inactivityto the GTA since 1997 All ofour partnershaveshared in the benefits These returns willcontinue to grow as further investments now in planningand negotiation stages come to fruition
EmasnammEi
350 BayStreet Suite 1200 Toronto ON Canada
M5H 2S6
Tel 4163607320
Fax 4163607331
North America
18004114482
International
18007353280
wwwgreatertorontoorg
askusgreatertorontoorg
- 20120925ba_G1a
- 20120925ba_G1b
-
THE GREATERTORONTO MARKETING ALLIANCE (GTMA)
TheGTMA is leadmarketing agency for the GreaterToronto Area (GTA) and the key pointofcontact for foreign direct investment (FDI) inthe GTA
TneCTMA extends its heartfelt appreciation to all its dedicated interns and volunteers vho have greatly helpedadvance the foreign direct investment mandate
Top rowleft - right Caroline Robertson Executive Secretary Er Office ManagerCeraldPisariovsU VicePresident Busi ness Development Michelle Cortei ManagerPro gram DevelopmentJoe Kevens ManagerBusiness DevelopmentFront rowleft - rightCeorgcHanus President O CEO lou MilradChairTonyRomano Director CorporateAffairs
WHO WE ARE
TheGTMA a public-private partnership has served as the key pointof contact forcompaniesexploring various opportunities in the GreaterToronto Area Thepartnership brings together the 29 municipalities and regions in GTA the governments ofOntario andCanada several not-for-profit organizations col leges and universities and a broadcrosssectionof private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionals They also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMA helps facilitate investment in the GTA and ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economyof the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
TheGTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars inactivityto the GTA since 1997 All ofour partnershaveshared in the benefits These returns willcontinue to grow as further investments now in planningand negotiation stages come to fruition
EmasnammEi
350 BayStreet Suite 1200 Toronto ON Canada
M5H 2S6
Tel 4163607320
Fax 4163607331
North America
18004114482
International
18007353280
wwwgreatertorontoorg
askusgreatertorontoorg
- 20120925ba_G1a
- 20120925ba_G1b
-