Foundation of Natural & Built Environments (FNBE)

FINAL PROJECT: CHARITY DRIVE EVENT

Charity Drive Project Report

Lecturer: Chang Jau Ho

Group Members :

Tan Chin Yin 0320800 (Project Manager)

Khoo Zer Kai 0320500 (Marketing and Advertising Executives)

Lam Wee Wee 0320129 (Accountant)

Hau Hui Yee 0320283 (Sales executive)

Introduction to Business [BUS30104]

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Contents

A. EXECUTIVE SUMMARY 2

B. OBJECTIVES 3

C. TARGET MARKET 4

D. COMPETITION ANALYSIS 5-6

E. PRODUCT AND PACKAGING 7-9

F. PRICING 10

G. PROMOTION 11-13

H. SPONSORS 14-15

I. DISTRIBUTION 16

J. GREEN MEASURES 17

K. HUMAN RESOURCE PLANNING 18

L. EVALUATION of RESULT 19-21

M. APPENDIX 22

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Paws Animal Welfare Society

Paws Animal Welfare Society

A. EXECUTIVE SUMMARY

The final project of Introduction to Business is giving student a chance to run a business .And, through the process, students can gain the practical experiences that cannot learned from the book .For the last purpose, all the profit that the students earned will donate to charitable organization of their choice.

After discussing , our group decided to sell roses and dessert. We doing a lot of research about the popular dessert currently. Our target not just uni student but also outside comer of the campus . After that , we found Softsrve Ice-cream. It is drawing another ice-cream fever across the town after Milkcow and Inside Scoop. They were intrested and willing to partnership with us after we gave them a call . We were having a discussion with one the shareholder of the business, which is Mr.Jack by visiting his shop that located at Kota Damansara. The result is Soft-serve will sponsor all the things that needed to make their ice-cream and covered our expanses for the ice-cream. But we need to find an ice-cream machine by ourselves because they were out of machine and after our ice-cream profit is reaching the target , all the extra money will return to them .This problem was solve after we found Mr.Phillip who can rent us the machine . Not just the machine, he also rent us a kiosk to place machine. For the roses , we also found a florist which can provide us with low price roses and packaging material.

All the profit we earn will be given to Paws Animal Welfare Society. A society look after stray cats and dogs and to re-home them. We choose this society is because Paws need to raise funds for the eventual relocation and rebuilding of the shelter at the new land.

Before the days charity drive, we were pre-selling the roses about seven days as the backup plan if we do not reach our target. We selling roses within campus. While the days of charity drive , we set up our Softsrve Ice-cream booth opposite to the Student Life Central (SLC) .

The total profit is RM3579.00 and donated to Paw Animal Welfare Society .

Flow of cash of ice-cream

Flow of cash of ice-cream

B. OBJECTION

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CUSTOMERS AND DONATION

TEAM SECRET ROSES

Softsrve Ice-cream

CUSTOMERS AND DONATION

TEAM SECRET ROSES

Ta Jie Florist

The main reason we choose Paws Animal Welfare Society ( PAWS ) is because we love animals. Secondly , Paws animal shelter is having a land ownership problem and overcrowded issue as well as financial problem. They don’t have any extra income , all their expenses depends entirely on the generosity of the public through donations or proceeds from charitable events organised and run by some volunteers. Hence , we decided to help out by giving them all the profits that we had earn during the charity drive week. The minor reason is because Paws is very near to Taylor’s Univeristy. It’s just less than 15 minutes of ride from campus to Paws.

We aim to raise a fund of more than RM3500 during the charity drive week and donate the 100% of profit to Paws Animal Welfare Society by selling our products instead of RM2500. This is because we are quite confident of our products and we had partnership with our sponsor which is Softsrve Ice Cream. We sell roses in packaging and Softsrve ice cream. One stalk of rose is RM10 and Softsrve ice cream is RM8 in average price. The sales unit we targeted for rose is 40 stalks a day and total of 200stalks of roses for a week before the presale. While for the Softsrve ice cream , we targeted 100 cups of ice cream per day and total of 500 cups during the charity week.

C. TARGET MARKET :

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1. University student

University students are our main target . Students are occupy the most percentage of our income . First , roses are specific to couples. And some of the students will purchasing as a gift for their lecturer. Secondly , ice-cream is a suitable snacks between meals especially after lunch. The price of our product is affordable for Taylors’ student . They will buy it as long as they like it.

2. Outside comers and relatives

Ice-cream is a popular snacks between meals especially after lunch . No matter which age, it is suitable for everyone. Beside, outsiders , especially a family with kids, they will more likely to purchase it . For roses, outsider will more likely to purchase it rather than student, because they have fixed income.

D. COMPETITION ANALYSIS Our two main competitors are Ben’s group and 4Genies’ group .

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1. 4GENIES’ GROUP

This group is selling doughnuts , fresh fruit juice and milk shake . Their booth is located at the no.18 which is infront of the stair case .

Advantage :

As their booth located infront of the staircase, the customer will approach their booth while going down stairs. This give them a chance to persuade customers to buy their products. Beside, the doughnuts they are selling are from famous company which is “Big Apple”. Next, they are selling variety of product .

Weakness :

The prices of their product is quite high due to their cost. Beside, they started to sell their product at late afternoon. A lot of their income relied on donation.

The distance between our booth and theirs are far . Thus, there was only slightly affected our sales. Beside, the selling point (smoking effect ) of our ice-cream is able us to attract more customers purchase our product.

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2. BEN’S GROUP

This group is also pre-selling their flowers before the charity drive.

Advantages:

They are selling the flowers on celebration date (Mothers’s day) . Thus, the purchasing rate of consumers are higher than us .

Weakness:

They only selling carnation flower one day before mother’s day due to the carnation flowers is only suitable for the specific celebration date. Besides, their price is higher than ours.

Our group were selling roses. Roses are a suitable choice as a gift for various kind of situation and person. Beside, we were selling on different date. Thus, it only have a slightly affect of our customers rate.

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E. PRODUCT AND PACKAGING

Product

We are selling roses and Softsrve Ice cream for the charity drive.

Roses

Firstly we get the roses, thorn remover, ribbon and sleeves from Te Jia Trading and the owner is one of Christine’s friend’s grandmother, so we get a lower price for the roses. After that, we use thorn remover to remove the torn of roses and use the sleeves and ribbon for the packaging of roses. After we finished our packaging then we start to promote the roses and selling it. We are having a free delivery service within campus. The roses are having a nice looks and it can let customers to give it to others as a gift.

Softsrve Ice cream

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Approach to Te Jia Trading

Remove Torn of roses

Packing roses

Tie ribbon Promote

Approach to Softsrve

Approach to Hitech

Electrical Engineering

Lokking for transpport

Back to Softsrve

Training for making ice

cream

Charity drive

Honey Chips Theater

Firstly, we approach softsrve and asking for sponsor ice cream from them but they told us that he does not have enough machine for lending us. Hence, We approach to Hitech Electrical Engineering and marketing sdn bhd to rent an ice cream machine and kiosk. After we get to rent the macine, we also need to find a transport for it. After getting the transport from Hitech Electrical Engineering, we approach to Softsrve again and we get the sponsored by them. The owner will give us the fresh ingredients, topping, cups, spoon and dry ice everyday. We also go to their shop traning for 2 days. All we need to do is just make the ice cream adding topping and also make the dry ice effect. We are selling the 4 type of cereal milk flavor, which are plain, light breakfast, honey chips and theater. For the Softsrve ice cream, the special feature is the dry ice effect makes it looks attractive and delicious. The ice cream can make customers cooler in a hot weather.

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Plain Light Breakfast

During charity drive

Packaging

For the packaging of rose, we bought sleeves and ribbon to makes the rose looks better and also able to sell in a higher price.

We do not have a packaging for Softsrve ice cream due to the ice cream are meant to eat it freshly before they melt.

F. Pricing

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Receive order &

payment

Make ice cream

Add toppping

Dry ice effect

Give out ice

cream

Honey ChipsTheater

Rose

Cost Price: RM1.40 per unit

Selling Price: RM10.00 per unit

The selling price 7.14 times of the cost price, it’s a very good profit when sold.

Not many customers would like to buy the roses because flowers will wilt easily. Most of the customers bought the flower are because they want to donate to charity.

The price of one rose is set at RM10, as no change is required in most money transaction processes between the buyer and seller. This makes the process of selling and receiving money smoother.

Softsrve Ice Cream

Cost Price: Sponsored

Selling Price: RM7 for plain ice cream, Rm9 for ice cream with topping per unit.

We got an agreement with Softsrve is that they give us Rm2400, after we hit target, all other profit will give back to Softsrve to cover back their cost.

The price is set at Rm7 and Rm9, we need to have lots of Rm1 for change but we place our donation box at the counter, hence, many people would donate when they get their change. This makes our donation increase.

G. PROMOTION

Our main marketing massage is donate to paws .

1. Social network

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We created facebook page—Secret Roses to show our flower’s packaging to customers before the charity drive. Customers can make their order by inbox us. We have variety of packaging and design for customers. We even provide free delivery service

within the campus.

Softsrve had also help us promoting in their official instagram account. A lot of “ likes ” from the pictures shown above that means a lot of people had seen the photos and they know we are selling Softsrve ice cream infront of Student Life Centre.

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2. Posters

Few A3 posters are designed and printed . These posters are allow the pass byer had a quick glance to know what we are selling, price and which charity organization we are partner with .

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3. Advertising tool and donation box

The big white board and ice-cream model is allow us to catch customer’s attention and delivered the message clearly to the customers. Beside, the donation boxes are also special designed to attract people to donate , especially animal and pet lovers.

4.Face to face conversation

This will applied when we approach the potential customers . We will explaining about our product and the reason that we are selling it. This method is critical when people are sitting down there and they are not in rush or just taking a break, especially couples. This is a great chance to extend our presentation time to selling our flowers.

Video link : https://www.youtube.com/watch?v=mto3p6-1W8s&feature=youtu.be

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H. SPONSORS

We approach Softsrve Ice Cream and Dessert bar as our sponsor. Sortsrve is a very new ice cream , they just open for few months and they have a lot of customers in such a short period. Most of their customers’ background are youngster and those that often tried on new stuff. Secondly, we admire their creative products which is the unordinary smoking ice cream.

Address :

Softsrve Ice Cream and Dessert Bar

31 , Jalan SS21/1A

Damansara Utama, Damansara Uptown

Petaling Jaya

The reason we had choosen Softsrve is because we are very confident with their products. They are quite famous in Klang Valley area and they had been rated as Top 10 ice cream in Selangor and Kuala Lumpur area. With their famous profile , we don’t have to do a lot of promotion to get the customers . Contrary , the customers will automatically approaches us.

The reason we think that the chances Softsrve Ice Cream will Sponsor us is because we have the very similar customer’s background. Secondly , Softsrve Ice Cream is a very new ice cream , everyone that trendy would always look for new food and most of them would just try for a single time. So , Softsrve would like to search for some regular customers. Next , they would like to promote their products in Taylor’s University Lake Side campus due to the customer’s background which most of them are affordable for the pricy ice cream.

After our few times visit to Softsrve Ice Cream , they are willing to sponsor us everything include all the ingredient , material and so on except for ice cream machine. They fully sponsor us for everything but they will get back the extra earning after we reach the target of RM2500 and with the deduction of cost. Major cost like rental of machine and kiosk , typhoid vaccine , transportation of machine and kiosk petrol fee. Further more, we request of a salary of RM30 for a day for each of us , so there should be

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RM600 for 5 days. The money of the salary would also donate to Paws Animal Welfare Society. Hence, they can only get the extra earning after RM3100. They agreed with our request.

For the first time , we approach them by face to face meeting , telephone calls , sms , as well as provide sponsorship letter and proposal. We have been there for few times for proposing our plan and set up some agreement . We had also been there for 8 hours in 2 days for ice cream making tutorial. The person in charge to contact with us is Mr. Jack Liau whose is the operating manager in Softsrve.( The guy with the grey shirt )

Agreement between Softsrve Ice Cream and Dessert Bar and Us as below :

- Softsrve would provide fully sponsorship for us except for the machine- Softsrve would take the extra earning after RM3100 and our cost exclueded- Softsrve sent a person which is Mr.Redmond (co.founded) to look after us.- We need to attend ice cream making training.- We request of adjusted of price of ice cream due to our customer’s background- We request of promotion of buy 3 get 1 free during the end of the day to avoid wastage.

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I. DISTRIBUTION

Roses

We deliver the roses from Ta Jie florist by using car. The roses are carry by using plastic bag . While we selling the roses, it is carrying by basket so it is more convenient when we carry around different venues at Taylor Lakeside Campus. We will be traveling around the campus. We deliver the roses to customers by using hand. Also , we travel in pairs so that one person is carrying a basket and another person is manage the donation and receipts. Averagely we approach 40 people per day and usually 30 person will either donate and buy the flowers.

Customers can make an order by using facebook and inbox us. Beside we also provide deliver service to customers . They will receive the product after one day they made their order.

Softsrve Ice-cream

We deliver the ice-cream ingredients and topping by using car everyday. After we washing the machine and finish some cleaning work (wipe table and kiosk ) . One of our group member will pouring the ingredient into the machine and waiting for temperature reaching the point (-6.5°C).

We start selling it after the preparation work is done . We selling the ice-cream opposite student life central (SLC) at lunch time until evening (1.30p.m.-4.00p.m) . Customers need to settle the payment at the cashier first after they make their order. They will receive a coupon with number to redeem the ice-cream.

We need four persons to make the ice-cream.The first one will taking the order and manage the receipts . Next, the second one will prepared the topping based on the order. The third one will in charge squeeze the ice-cream into the cup. The last one will place the dry ice , pouring the boiling water into the bigger cup and deliver the ice-cream to the customers. The group members that in charge to make ice-cream are wearing gloves as the hygiene purpose. They need to wait around 20 minutes to receive the ice-cream. Averagely, we sold 80 cups of ice-cream per day. We deliver the product to customers by using hand .

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J. GREEN MEASURES

Our product are safe and will not cause any hazardous effect.

It is environment friendly as it consist of minimal waste. For example, our rose only have the wrapping and ribbon while our ice-cream have 1 small plastic spoon and 2 mini paper cups.

Carpooling when going to find sponsorship and PAWS.

The product waste are in the care of the consumer as all the product are taken away. So, it is their responsibility to dispose of the waste into the rubbish dump after usage.

We reduce waste by putting tissue paper on the table and the consumer have to take it on their own if they wish to use it.

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K. HUMAN RESOURCE PLANNING :

The division of role and job responsibility was based on the personal strength and abilities.

Overall Job scope

Members Job Scope

Tan Chin Yin Project manager , Public Relation , Agenda Planner , Saleswomen , Treasurer

Khoo Zer Kai Marketing and Advertising Executives , Salesman , social media manager , Photographer , Public Relation

Lam Wee Wee Accountant , Salesman , Treasurer , Photographer

Hau Hui Yee Sales executive , Chief saleswoman , Designer , Assistant accountant

Organization Structure Chart :

Job Scope during Charity Drive Event :

Hau Hui Yee Cashier

Khoo Zer Kai Ice Cream Maker

Tan Chin Yin Topping Maker

Lam Wee Wee Dry Ice guy

L. EVALUATION RESULT

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Tan Chin YinProject Manager

Hau Hui YeeSales executive

Lam Wee WeeAccountant

Khoo Zer KaiAdvertising Executive

In this charity drive event , we successfully earn the net profit of RM3579 and donate to Paws Animal Welfare Society. The pie chart represent most of the profit comes from the sponsorship.

Sales

Ice CreamRosesDonation

At the end of the assignment , we found out that selling roses is very profitable as our cost is about RM1.30 and we sell it at the price of RM10. The choice of selling roses is smart but it would be smarter if we sell it at the right time for example like Valentine’s day. At the first day which is the day we test out our market in the campus , the response is quite overwhelming as we sold out all 39 roses in 2 hours time. It was surprisingly response from our customers. But when it goes to the second day , it is harder for us to sell the roses as the customers is almost same and we usually walk around at the campus during the break time. Then . it was getting harder for the following days. At the 5th day , we could’nt even reach 20 roses for selling duration of whole day. We realized that we have limited customers that would buy our roses. So , the decision of selling roses is smart only at the beginning.

While for the Softsrve ice cream, definitely we were on the right way. During the charity drive , we had a really overwhelming response from our customer. For every single day of the charity drive , we sold out at 2 or 3 hours time after we operate our business. We sold out 80 to 90 cups of ice cream per day. Although we can earn a lot of money by selling popular products , but we need to work under Softsrve and as their temporary staff . Unlike other group, they are selling their own products so the they are the boss. The next problem we faced is the ice cream machine. The machine is very troublesome and had work not that well which is out from our expectation. The machine is expensive , so we need to take care of the safety of machine , it is also heavy which is 150kg , we need to think of how to move it around . Lastly , we need to bring the machine from Hi Tech electrical engineering and marketing sdn bhd from Balakong. Lastly , the electric of campus in front of the Student Life Centre is quite low as a lot of people sharing the electric. So our customers have to wait for long time to get a cup of ice cream. At the end of the charity drive week, we had a small issue which was Softsrve did not want to give the salary of RM600 as we agreed earlier. Futher more , they did not want to responsible for the ice cream machine’s technician’s handling fee(RM100). If they were responsible , we could reach RM4500 in the very end of assignment.

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Although we exceed the target RM2500 for this assignment , we found out there’s still a lot more spaces of improvement. However , if we were given a chance to repeat the event , we would still sell a branded product but with a so troublesome equipment. For example Magnum ice cream and Baskin Robbin ice cream . Those 2 ice cream are hard ice cream and would just need a freezer to store them. We don’t have to worry about the safety , movement ang electrical supply of soft ice cream machine.

Table of profit and loss :

Income Statement of Group A Charity Drive Event

Revenue

Sales $1,10

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Revenue RM

Sales 1,100

Less: Cost of Goods Sold 153

Gross Profit 947

Add: Donations

Add: Ice-cream Sponsorship

419

2,400

Adjusted Gross Profit 3,666

Less: Operating Expenses

Ribbons

Sleeves

Thorn Remover

Taxiransportation

Machinery Handing Fee

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46

11

17

100

Total Operating Expenses 187

Net Profit 3579

0 Price

Less: Cost of Goods Sold $153 Units

Gross Profit $947

Add: Donations$419

Add: Ice-cream Sponsorship$2,40

0

Adjusted Gross Profit$3,76

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Less: Operating Expenses Price

Ribbons $13 Units

Sleeves $46

Thorn Remover $11

Taxi Transportation $17

Machinary Handling$100

Total Operating Expenses $187

Net Profit$3,57

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Video link : https://www.youtube.com/watch?v=MEGAMBjFL5Q&feature=youtu.be

M. APPEN DIX

Receipt from charity organization:

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Receipt from machine and koisk rental :

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