business analytics from basics to value
DESCRIPTION
Business analytics from basics to valueTRANSCRIPT
This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
João Tapadinhas Research Director
Business Intelligence and Analytics
Business Analytics: From Basics to Value
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
"Which of the following technology-enabled capabilities will be an important area of investment to improve your business over
the next five years?"
71%
56%
48%
45%
42%
41%
38%
37%
36%
34%
32%
31%
26%
26%
22%
20%
Business analytics
Enhanced business reporting
Customer experience management (CEM)
E-commerce
Enterprise mobility
Cloud business
Social organization/Mass collaboration
Business process outsourcing
Product cost analytics
Supply chain optimization and traceability
Data science management
M-commerce
Sustainability
Location intelligence
Electronic service enablement
(Dynamic) business process management
N = 152 CEOs/Sr. Business Executives
CEO Top Technology Investment Areas
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Key Issues
• Quais as oportunidades para melhorar o desempenho dos negócios?
• Como desenvolver uma estratégia de sucesso no Business Intelligence e Analytics?
• Como fazer a sua implementação e garantir impacto real no negócio?
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Reports and Dashboards… a static view of the business
Source: IBM Cognos, Microstrategy
Decision Support
The Many Dimensions of Business Analytics are Changing
Internal
External Real-Time
Batch
Decision Automation
Business Centric
Unstructured
Structured IT-Centric
Pre-defined, Tabular, Desktop
On-Premises
Cloud
Tool Capabilities
Info Types (Variety)
Organization Deployment Options
Audience Latency Decision-making
Responsibilities
Analytic Capabilities
Exploration, Visualization,
Mobile
Descriptive, Diagnostic, Predictive, Prescriptive
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Human Input
Data Decision
Predictive
What will happen?
Diagnostic Why did it happen?
Descriptive What happened?
Prescriptive
What should I do?
Analytics
Action
Decision Automation
Decision Support
The Analytics Continuum
Feedback
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. This publication may not be reproduced or distributed in any form without Gartner's prior written permission. If you are authorized to access this publication, your use of it is subject to the Usage Guidelines for Gartner Services posted on gartner.com. The information contained in this publication has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information and shall have no liability for errors, omissions or inadequacies in such information. This publication consists of the opinions of Gartner's research organization and should not be construed as statements of fact. The opinions expressed herein are subject to change without notice. Although Gartner research may include a discussion of related legal issues, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner is a public company, and its shareholders may include firms and funds that have financial interests in entities covered in Gartner research. Gartner's Board of Directors may include senior managers of these firms or funds. Gartner research is produced independently by its research organization without input or influence from these firms, funds or their managers. For further information on the independence and integrity of Gartner research, see "Guiding Principles on Independence and Objectivity."
Opportunity: Data Discovery
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Better Idea
"I know what I want, but
it needs to be different
from my competitors."
Systems of differentiation
Systems of innovation
Closing the Process Gap
Levels of integration between people, processes, and platforms
Analytical agility
High Low
Systems of record
Dynamic/ Ad hoc
Configurable/ Autonomous
Structured/ Repeatable
Reports
Dashboards
Data Mining
Advanced Analytics
E=mc2
Data Discovery
New Idea
"I don't know
exactly what I
want. I need
to experiment."
Common Idea
"I know what I
want and it
doesn't have
to be unique."
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Closing the Information and People Gap
Data Discovery
Information Analyst
Information Consumer
Enabled by Users
Able to Synthetize Able to Analyze
Text Transactional
Data Social
IT/OT Documents
Able to Tap Into New Data Sources
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
• Visually compelling user experience.
• Interactive interface for information exploration.
• Easy to use.
The dominant data discovery type in the market.
Data Discovery Styles — Established
Interactive Visualization
Data Discovery
IBM
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Smart Data Flow
Search Interactive Visualization
Data Discovery Styles — The Future
Potential
Blending of
Data Discovery
Styles
Data Discovery
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Evolve IT's Role in BI
From Gatekeeper Traffic Controller to
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Systems of innovation
Systems of record
Systems of differentiation
Put in Place a Tiered Promotion Framework, but Don't Inhibit Exploration and Use
Levels of integration between people, processes, and platforms
Analytical agility
High Low
Dynamic/ Ad hoc
Configurable/ Autonomous
Structured/ Repeatable
Data Discovery
This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
Opportunity: Big Data
The different flavors of information In
tern
al
Unstructured Structured
Exte
rnal
High Velocity
Enterprise
"Dark Data"
Web logs
Contracts
Reports
Social Media
Data
Facebook,LinkedIn
Twitter, Tumblr
Communities, Blogs
Commercial
Data
Credit Bureaus Business
Information
Mobile Payments
Market Research
Operational
Data Transactions
Monitoring
Sensor Meter’s, RFID,
GPS
Census
Weather
Geoinformation
Open Data
Public
Data
BIG DATA
The different flavors of information In
tern
al
Unstructured Structured
Exte
rnal
High Velocity
Operational
Data Transactions
Monitoring
Sensor Meter’s, RFID,
GPS
Enterprise
"Dark Data"
Contracts
Reports
Social Media
Data
Facebook,LinkedIn
Twitter, Tumblr
Communities, Blogs
Commercial
Data
Credit Bureaus Business
Information
Mobile Payments
Market Research
Census
Weather
Geoinformation
Open Data
Public
Data
VOLUME
VARIETY
VELOCITY
Business as
Usual
Typical enhancements in Information Management
Inte
rnal
Exte
rnal
Unstructured Structured
Traditional Enterprise
Data Warehouse
In-memory databases
Complex event processing
Columnar DBMSs
DBMS advances in loading, indexing and
parallelism
Data warehouse appliances
Grid computing
Usage-driven tiered storage
Distributed file systems
NoSQL databases
Search
Enterprise content management
Map-reduce processing
Cloud-based data and processing
Open Data
Non exhaustive
representation. (e.g. Data Warehouse
appliances can be used with
unstructured information)
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. This publication may not be reproduced or distributed in any form without Gartner's prior written permission. If you are authorized to access this publication, your use of it is subject to the Usage Guidelines for Gartner Services posted on gartner.com. The information contained in this publication has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information and shall have no liability for errors, omissions or inadequacies in such information. This publication consists of the opinions of Gartner's research organization and should not be construed as statements of fact. The opinions expressed herein are subject to change without notice. Although Gartner research may include a discussion of related legal issues, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner is a public company, and its shareholders may include firms and funds that have financial interests in entities covered in Gartner research. Gartner's Board of Directors may include senior managers of these firms or funds. Gartner research is produced independently by its research organization without input or influence from these firms, funds or their managers. For further information on the independence and integrity of Gartner research, see "Guiding Principles on Independence and Objectivity."
Opportunity: Cloud
Cloud Computing
Gartner defines cloud computing as “a style of computing where scalable and
elastic IT-related capabilities are provided „as a service‟ to customers using
Internet technologies.”
Software as a Service (SaaS)
Platform as a Service (PaaS)
Infrastructure as a Service (IaaS)
Traditional on-premises BI deployment Business Solution
IT Resource
Analytics as a Service (AaaS)
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Plenty of Reasons for Cloud Adoption
Core Cloud Benefits
Expanding Range of Solutions
Reduced set of skills required
Operational cost and TCO
Fast deployment
Easier integration with… Cloud
On-demand scalability
Proven Use Cases
Mobile Access
Sales and Marketing Customer
Facing BI
Big Data
Vertical Solutions
(Saas) Business-driven
deployments
Customer Facing BI
Analytic Sandboxes
Development and Test
A Myriad of Data Sources
Your Suppliers and Customers
A lot of Solutions
This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
Opportunity: Mobile BI
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Who Allow deployments to
more roles, including
non-tech-savvy users.
Where Allow the use of
business information
on more locations.
What
Optimize more
business processes
and in different ways.
Business
Analytics
When
Increase the
frequency of use of
business information.
Expand Business Analytics' Boundaries
The Vendor Landscape … Complex and Growing
… and many others!
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Examples of Successful Use Cases
Sales Teams Customer-facing BI
Healthcare Retail Source: MicroStrategy/Novation
This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
Opportunity: many more capabilities available …
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Location Analytics
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Predictive Analytics or Minority Report
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Real Time
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Decision Optimization and Automation…
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Smart Machines Are Reporting for Duty in Manufacturing …
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
In Transportation and Product Distribution …
Kiva robotics deployed at 3PL provider think
logistics' warehouse
Self-driving cars from Audi and Google
Navy drone can land itself
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. This publication may not be reproduced or distributed in any form without Gartner's prior written permission. If you are authorized to access this publication, your use of it is subject to the Usage Guidelines for Gartner Services posted on gartner.com. The information contained in this publication has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information and shall have no liability for errors, omissions or inadequacies in such information. This publication consists of the opinions of Gartner's research organization and should not be construed as statements of fact. The opinions expressed herein are subject to change without notice. Although Gartner research may include a discussion of related legal issues, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner is a public company, and its shareholders may include firms and funds that have financial interests in entities covered in Gartner research. Gartner's Board of Directors may include senior managers of these firms or funds. Gartner research is produced independently by its research organization without input or influence from these firms, funds or their managers. For further information on the independence and integrity of Gartner research, see "Guiding Principles on Independence and Objectivity."
Opportunity: BI Organization
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Why Have a Center of Competence or Excellence?
• Avoid fragmentation and redundancy
• Exploit synergies
• Drive efficiencies and better funding
• Evaluate tools and service providers
• Pool resources
• Knowledge sharing and user enablement
• Drive innovation
"We are what we repeatedly do. Excellence, then, is not an act, but a habit." ― Aristotle
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
AA/DS = Advanced analytics/data science; LOB = Line of business
LOB LOB
AA/DS LOB AA/DS
IT
LOB LOB
AA/DS LOB AA/DS
IT AA/DS
1. Analytics in the Business Unit
LOB LOB LOB
IT AA/DS
2. Analytics in the IT Department
LOB
AA/DS
LOB LOB
IT
3. Analytics in a Separate Department
4. Analytics in the LOBs and the IT Department
IT AA/DS
AA/DS
LOB AA/DS
LOB AA/DS
LOB
5. Analytics Experts Scattered Throughout the Enterprise
Put the Analytics in the Business to Drive Agility
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. This publication may not be reproduced or distributed in any form without Gartner's prior written permission. If you are authorized to access this publication, your use of it is subject to the Usage Guidelines for Gartner Services posted on gartner.com. The information contained in this publication has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information and shall have no liability for errors, omissions or inadequacies in such information. This publication consists of the opinions of Gartner's research organization and should not be construed as statements of fact. The opinions expressed herein are subject to change without notice. Although Gartner research may include a discussion of related legal issues, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner is a public company, and its shareholders may include firms and funds that have financial interests in entities covered in Gartner research. Gartner's Board of Directors may include senior managers of these firms or funds. Gartner research is produced independently by its research organization without input or influence from these firms, funds or their managers. For further information on the independence and integrity of Gartner research, see "Guiding Principles on Independence and Objectivity."
Opportunity: BI Strategy
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
It's All About Business Outcomes
Engagement Effectiveness
New Revenue Risk Management
Product Reception? Time to Market?
Information Services? Compliance?
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Broad view of business needs
Finance
Procurement
Sales
Marketing
Customer
Service
Supply Chain
Industry-Specific
HR
Corp Strategy
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Maturity: More Mature Levels Require More Complex Solutions and Architectures
Level 1 Unaware
Level 2 Opportunistic
Level 3 Standards
Level 4 Enterprise
Level 5 Transformative
Solution Complexity
Levels of
Maturity
Sponsorship
and Governance
Information Technology
Information Management
Organizational Management
Strategy Management
Portfolio Management
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
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