Business

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Marketin

g: Adver

tising

Who Am I

Mr. Vatougios

Mr. Vatougios

What I Expect Respect. For all

people, students & teachers.

Be on time, get a late slip from the office.

Not to go to the bathroom every 5 min. 20-20 Rule. The first 20 & last 20 of class you can’t go.

For NotesYou can find my notes at UBC Blogs under my name: Mr Vatougioshttps://blogs.ubc.ca/mrvatougios/

I don’t want you to copy down my notes in class, but I do want you to learn how to add to your thoughts to my notes.

Add your notes to the bottom box on the ppt screen

Continue on with All the Right Type (ART) for 5 minutes today

Keyboarding Activity

Business

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Marketin

g: Adver

tising

Introduction to Concepts

Business AreasEntrepreneurship

EconomicsFinance

Business CommunicationKeyboardingMarketing

andAdvertising

Definition Market

Market is a place where people meet. Where retailers sell and consumers buy.

Definition Marketing

How to bring a product or service to market

Everything from the creation of a product to its delivery to a customer

Advertising

How you plan to tell the (market) world a message. Who you are and what you’ve got to offer

The 6 Keys to Advertising

MessageAudienceMediaDifferentiateFrequencyLong-Term

• Establishing the exact message you are trying to put forward

• Advertising needs to be planned and it needs to be simple

Message

• Being clear about your target market (customers)

• Different people do different things at different times

Audience

• Choosing the right way to tell your message• Some things are better when heard not

seen; big not small, colorful not black&whiteMedia

•Making your advertisement stand out from millions of others•People see over 3000 ads everyday

Differentiate

•Ensuring people see your advertising often•It takes a person multiple viewings before they remember and are willing to invest

Frequency

•Giving your advertising time to work•People don’t need things everyday, but when they are ready you want them to remember you

Long-Term

Modern Advertising

Focus on Some of the Different Types (media) of Advertising:

1.Radio and Broadcasting2.Flyers, Billboards, Pamphlets and Brochures3.Newspapers and Magazines4.Television and Commercials5.Social Media and the Internet

Carousel Activity5 stations with markers & poster paper. Each station has 1 Theme

Write down your thoughts and share ideas on the themes as they apply to business, marketing and advertising (5 major themes):

1.Radio and Broadcasting2.Flyers, Billboards, Pamphlets and Brochures3.Newspapers and Magazines4.Television and Commercials5.Social Media and the Internet

Scavenger HuntYou guys are now the teachers. You will go back to your computers and research your topic.

You will try to find out something new, different or interesting about your topic and then share your ideas with the class

Try to find at least 3 things to share

Class Discussion

Time to report out and tell us what you learned

Exit Slip1. Write about something

new that you did not know about before today.

2. Summarize something that we talked about in class that you feel quite comfortable about.

3. What are your strengths and weaknesses (school and business).

Class Notes

You can find my notes at UBC Blogs under my name: Mr Vatougioshttps://blogs.ubc.ca/mrvatougios/