bus705 vf research proposal presentation -jm-oct.08
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TRANSCRIPT
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BUS705 Qualitative Research Proposal
“Why does the long term maintenance of strategic revolutionary change fail and what effect does removing
the change leader have?”
Case Study of Vodafone New Zealand
Presented by Jess Maher (3328773)
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My personal history & involvement with Vodafone
• Vodafone as part of the family
• My family’s relocations with Vodafone since 1997
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Understanding my Dad as an “Influential Leader”??
• “Stirring things up” – Grahame Maher
Kozakova, P (2006) Maverick CEO takes on Vodafone, Czech Business Weekly
Threatened jail time for streaker incident
• “Maverick CEO”
• 2002 Bledisloe Cup
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Timeline of Grahame Maher’s history with Vodafone
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Research Question, Aims and Objectives
“Why does the long term maintenance of strategic revolutionary change fail and what effect does
removing the change leader have?”
• Research Aims
– Gain understanding as to why the long term maintenance of strategic change fails
– Provide an perspective of strategic change from a long term orientation
– Provide a new perspective on the influence of leaders
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Existing Literature
• Change Management & Leadership
• Succession Planning & Human Resource Management
• Expatriation and International Talent Transfer
Theoretical basis for understanding drawn from three different bodies of knowledge, research & literature;
Lack of directly related literature.
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• Case Study Method – Inductive Approach
• Critical Incident Technique
• Multi-method, multisource data– Primary Source: Semi-Structured Interviews
– Secondary Source: Longitudinal data collection
• Respondents; – Current Management Team
– Current line managers from Marketing function
Research Methodology & Design
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Making sense of the research; Use of data
Tharenou, P., Donohue, R., & Cooper, B. (2007). Management research methods. Cambridge University Press. p257
• Content Analysis
• Editing Approach• Draw reference to existing supportive literature
(3 areas identified) • Key Categories - determine and explore patterns
and connections
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Research Limitations and Potential Issues
Limitations;
• Lack of differentiation between leader and leadership styles
Potential issues;
• Access of people whom have moved on from VF• Respondents hesitation as to who I am
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Research Value & Possible Extensions
• Possible Extensions;– Further case studies within VF Australia, Sweden and
Czech Republic – Other branches of the VF brand under different
leadership but taking a purposive approach (ie; Vodafone Netherlands)
• Value provided to;– Literature / Existing Body of Knowledge– MNCs whom utilise ‘international change managers’– Vodafone Globally
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Thank you for listening…
• Any questions, comments, feedback???