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    Global Business Today

    byCharlesW.L.Hill

    McGraw-Hill/Irwin Copyright 2009 by The McGraw-Hill Companies, Inc. All rights reserved.

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    GreatProjectReportExample

    Exampleof

    Experiential

    Learning

    class

    project

    report

    onYouTube:

    http://www.youtube.com/watch?v=tknI9OEv8aU

    9/3/2013 Paul McAfee Keuka College

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    1-3

    MarketingTeamPRAssignment

    Foryourclassproject:

    Talkto

    Ms.

    Lan

    to

    find

    out

    how

    you

    can

    get

    publicity

    inVietnamfortheworkyourclassisdoingforthe

    pediatrichospital.

    Developasimple

    Public

    Relations

    (PR)

    plan

    and

    includeitinyourMidTermandFinalPresentations.

    FollowyourPRplanandgetasmuchpublicityas

    possiblein

    English

    language

    (e.g.,

    Viet

    Nam

    News)

    andVietnameselanguagenewspapersand

    websites.

    9/3/2013 Paul McAfee Keuka College

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    Chapter 6

    ThePoliticalEconomyof

    InternationalTrade

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    Introduction

    Freetradereferstoasituationwhereagovernment

    doesnotattempttorestrictwhatitscitizenscanbuy

    fromanother

    country

    or

    what

    they

    can

    sell

    to

    anothercountry

    Whilemany

    nations

    are

    nominally

    committed

    to

    freetrade,theytendtointerveneininternational

    tradetoprotecttheinterestsofpolitically

    importantgroups

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    1-6

    InstrumentsofTradePolicy

    Question: Howdogovernmentsinterveneininternational

    trade?

    Therearesevenmaininstrumentsoftradepolicy

    1. Tariffs

    2. Subsidies3. Importquotas

    4. Voluntaryexportrestraints

    5. Localcontentrequirements

    6. Antidumpingpolicies

    7. Administrativepolicies

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    Tariffs

    Atariffisataxleviedonimportsthateffectively

    raisesthecostofimportedproductsrelativeto

    domesticproducts

    Specifictariffsareleviedasafixedchargefor

    eachunit

    of

    agood

    imported

    Advaloremtariffsareleviedasaproportionof

    thevalueoftheimportedgood

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    Tariffs

    Question: Whydogovernmentsimposetariffs?

    Tariffs

    increasegovernmentrevenues

    provideprotectiontodomesticproducersagainst

    foreigncompetitors

    by

    increasing

    the

    cost

    of

    importedforeigngoods

    forceconsumerstopaymoreforcertainimports

    So,tariffs

    are

    unambiguously

    pro

    producer and

    anti

    consumer,andtariffsreducetheoverallefficiencyof

    theworldeconomy

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    Subsidies

    Asubsidyisagovernmentpaymenttoadomestic

    producer

    Subsidieshelpdomesticproducers

    competeagainstlowcostforeignimports

    gainexport

    markets

    Consumers

    typically

    absorb

    the

    costs

    of

    subsidies

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    ImportQuotasand

    VoluntaryExport

    Restraints

    Animportquotaisadirectrestrictiononthequantityofsome

    goodthatmaybeimportedintoacountry

    Tariffratequotasareahybridofaquotaandatariffwherea

    lowertariffisappliedtoimportswithinthequotathantothose

    overthequota

    Voluntaryexportrestraintsarequotasontradeimposedbythe

    exportingcountry,typicallyattherequestoftheimporting

    countrysgovernment

    Aquotarentis theextraprofitthatproducersmakewhensupply

    isartificiallylimitedbyanimportquota

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    ImportQuotasand

    VoluntaryExport

    Restraints

    Question: Whobenefitsfromimportquotasand

    voluntaryexportrestraints?

    Importquotasandvoluntaryexportrestraints

    benefitdomesticproducersbylimitingimport

    competition,buttheyraisethepricesofimported

    goodsforconsumers

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    LocalContentRequirements

    Alocalcontentrequirementdemandsthatsome

    specificfractionofagoodbeproduceddomestically

    Therequirement

    can

    be

    in

    physical

    terms

    or

    in

    valueterms

    Localcontent

    requirements

    benefit

    domestic

    producersandjobs,butconsumersfacehigher

    prices

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    AdministrativePolicies

    Administrativetradepolices arebureaucraticrules

    thataredesignedtomakeitdifficultforimportsto

    enteracountry

    Thesepoliceshurtconsumersbydenyingaccessto

    possiblysuperior

    foreign

    products

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    AdministrativePolicies

    Dumping issellinggoodsinaforeignmarketbelowtheircostof

    production,orsellinggoodsinaforeignmarketatbelowtheir

    fairmarketvalue

    Itcanbeawayforfirmstounloadexcessproductioninforeign

    markets

    Somedumping

    may

    be

    predatory

    behavior,

    with

    producers

    using

    substantialprofitsfromtheirhomemarketstosubsidizepricesin

    aforeignmarketwithaviewtodrivingindigenouscompetitors

    outofthatmarket,andlaterraisingpricesandearningsubstantial

    profits

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    AdministrativePolicies

    Antidumpingpolicesaredesignedtopunishforeign

    firmsthatengageindumping

    Thegoalistoprotectdomesticproducersfrom

    unfairforeigncompetition

    U.S.firms

    that

    believe

    aforeign

    firm

    is

    dumping

    can

    fileacomplaintwiththegovernment

    Ifthecomplainthasmerit,antidumpingduties,also

    knownas

    countervailing

    duties

    may

    be

    imposed

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    TheCasefor

    GovernmentIntervention

    Question: Whydogovernmentsinterveneintrade?

    Therearetwotypesofarguments

    1. Politicalargumentsareconcernedwithprotecting

    theinterestsofcertaingroupswithinanation

    (normallyproducers),oftenattheexpenseof

    othergroups(normallyconsumers)

    2. Economicarguments

    are

    typically

    concerned

    with

    boostingtheoverallwealthofanation(tothe

    benefitofall,bothproducersandconsumers)

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    Political ArgumentsforIntervention

    Politicalargumentsforgovernmentinterventioninclude

    1. protectingjobs

    2. protectingindustriesdeemedimportantfornational

    security

    3. retaliatingtounfairforeigncompetition

    4. protectingconsumersfromdangerousproducts

    5. furtheringthegoalsofforeignpolicy

    6. protectingthehumanrightsofindividualsinexporting

    countries

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    PoliticalArgumentsforIntervention

    1.Protectingjobsandindustries

    Thisis

    the

    most

    common

    political

    reason

    for

    traderestrictions

    Thisis

    typically

    the

    result

    of

    political

    pressures

    by

    unionsorindustriesthatare"threatened"bymoreefficientforeignproducers,andhavemorepoliticalcloutthantheconsumerswhowill

    eventuallypay

    the

    costs

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    PoliticalArgumentsforIntervention

    2. NationalSecurity

    Governmentssometimes

    protect

    certain

    industriessuchasaerospaceoradvanced

    electronicsbecausetheyareimportantfor

    nationalsecurity

    Thisargumentislesscommontodaythaninthe

    past

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    PoliticalArgumentsforIntervention

    3.Retaliation

    Whengovernmentstake,orthreatentotake,specific

    actions,othercountriesmayremovetradebarriers

    Thiscan

    be

    arisky

    strategy

    Ifthreatenedgovernmentsdontbackdown,tensions

    canescalateandnewtradebarriersmaybeenacted

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    PoliticalArgumentsforIntervention

    4.ProtectingConsumers

    Protecting

    consumers

    from

    unsafe

    products

    is

    also

    be

    anargumentforrestrictingimports

    Thisofteninvolveslimitingorbanningtheimportof

    certainproducts

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    PoliticalArgumentsforIntervention

    5.FurtheringForeignPolicyObjectives

    Tradepolicycanbeusedtosupportforeignpolicyobjectives

    Preferentialtradetermscanbegrantedtocountriesthat

    agovernmentwantstobuildstrongrelationswith

    Roguestatesthatdonotabidebyinternationallawsor

    normscan

    be

    punished

    However,itmightcauseothercountriestoundermine

    unilateraltradesanctions

    Twoacts,

    the

    Helms

    Burton

    Act

    and

    the

    DAmato

    Act,

    have

    beenpassedtoprotectAmericancompaniesfromsuch

    actions

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    PoliticalArgumentsforIntervention

    6.ProtectingHumanRights

    Governmentscan

    use

    trade

    policy

    to

    improve

    the

    human

    rightspoliciesoftradingpartners

    Unlessalargenumberofcountrieschoosetotakesuch

    action,however,itisunlikelytoprovesuccessful

    Somecriticshavearguedthatthebestwaytochangethe

    internalhumanrightsofacountryistoengageitin

    internationaltrade

    ThedecisiontograntChinaMFNstatusin1999wasbased

    onthisphilosophy

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    Economic ArgumentsforIntervention

    Economicargumentsforgovernmentinterventionin

    internationaltradeinclude

    1. Theinfantindustryargument

    2. Strategictradepolicy

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    1.Theinfantindustryargument

    Theinfantindustryargumentsuggeststhatanindustryshould

    beprotecteduntilitcandevelopandbeviableand

    competitiveinternationally

    Thishasbeenacceptedasajustificationfortemporary

    traderestrictions

    under

    the

    WTO

    However,thisargumenthasbeencriticizedbecause

    itis

    useless

    unless

    it

    makes

    the

    industry

    more

    efficient

    ifacountryhasthepotentialtodevelopaviable

    competitiveposition,itsfirmsshouldbecapableofraising

    necessaryfunds

    Economic ArgumentsforIntervention

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    2.StrategicTradePolicy

    Strategictradepolicysuggeststhatincaseswhere

    theremaybeimportantfirstmoveradvantages,

    governmentscan

    help

    firms

    from

    their

    countries

    attaintheseadvantages

    Strategictradepolicyalsosuggeststhat

    governmentscan

    help

    firms

    overcome

    barriers

    to

    entryintoindustrieswhereforeignfirmshavean

    initialadvantage

    Economic ArgumentsforIntervention

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    TheRevisedCaseforFreeTrade

    Newtradetheoristsbelievegovernmentinterventionin

    internationaltradeisjustified

    Classictradetheoristsdisagree

    Somenewtradetheoristsbelievethatwhilestrategictrade

    theory

    is

    appealing

    in

    theory,

    it

    may

    not

    be

    workable

    in

    practice theysuggestarevisedcaseforfreetrade

    Twosituationswhererestrictionsontrademaybe

    inappropriate

    Retaliation

    DomesticPolicies

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    RetaliationandTradeWar

    Krugmanarguesthatstrategictradepoliciesaimedat

    establishingdomesticfirmsinadominantpositionin

    aglobal

    industry

    are

    beggar

    thy

    neighborpolicies

    thatboostnationalincomeattheexpenseofother

    countries

    Acountrythatattemptstousesuchpolicieswill

    probablyprovokeretaliation

    Atrade

    war

    could

    leave

    both

    countries

    worse

    off

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    DomesticPolicies

    Governmentscanbeinfluencedbyspecialinterest

    Consequently,agovernments

    decision

    to

    intervene

    inamarketmayappeaseacertaingroup,butnot

    necessarilythesupporttheinterestsofthecountry

    asawhole

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    DevelopmentoftheWorldTradingSystem

    SinceWorldWarII,aninternationaltrading

    frameworkhasevolvedtogovernworldtrade

    Initsfirstfiftyyears,theframeworkwasknownas

    theGeneralAgreementonTariffsandTrade(GATT)

    Since1995,theframeworkhasbeenknownasthe

    WorldTradeOrganization(WTO)

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    FromSmithtotheGreatDepression

    UpuntiltheGreatDepressionofthe1930s,most

    countrieshadsomedegreeofprotectionism

    In1930,theU.S.enactedtheSmootHawleyAct,

    whichcreatedsignificantimporttariffsonforeign

    goods

    Othernationstooksimilarstepsandasthe

    depressiondeepened,

    world

    trade

    fell

    further

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    19471979:GATT,TradeLiberalization,andEconomicGrowth

    AfterWWII,theU.S.andothernationsrealizedthevalueof

    freertrade,andestablishedtheGeneralAgreementonTariffs

    andTradein1947

    TheapproachofGATT (amultilateralagreementtoliberalize

    trade)wastograduallyeliminatebarrierstotrade

    GATTsmembershipgrewfrom19tomorethan120nations

    Tariffreductionwasspreadovereightroundsofnegotiation

    GATTregulations

    were

    enforce

    by

    amutual

    monitoring

    system

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    19801993:ProtectionistTrends

    Theworldtradingsystemcameunderstrainduringthe1980s

    andearly1990sbecause

    Japanseconomicsuccessstrainedwhathadbeenmore

    equaltradingpatterns

    PersistenttradedeficitsbytheU.Scausedsignificant

    problemsin

    some

    industries

    and

    political

    problems

    for

    the

    government

    ManycountriesfoundthatalthoughGATTlimitedtheuseof

    tariffs,

    there

    were

    many

    other

    forms

    of

    intervention

    that

    hadthesameeffectthatdidnottechnicallyviolateGATT

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    TheUruguayRoundandtheWorldTradeOrganization

    TheUruguayRound(1986)focusedon

    1.

    Services

    and

    Intellectual

    Property Tradeissuesrelatedtoservicesandintellectualpropertyand

    agriculturewereemphasized

    2.TheWorldTradeOrganization

    TheWTOwasestablishedasamoreeffectivepolicemanofthe

    globaltraderules

    TheWTO

    encompassed

    GATT

    and

    the

    General

    Agreement

    on

    TradeinServices(GATS)andtheAgreementonTradeRelated

    AspectsofIntellectualPropertyRights(TRIPS)

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    WTOExperiencetoDate

    Sinceitsestablishment,theWTO hasemergedasaneffective

    advocateandfacilitatoroffuturetradedeals,particularlyin

    suchareasasservices

    Sofar,mostcountrieshaveadoptedWTOrecommendations

    fortradedisputes

    TheWTO

    has

    brokered

    negotiations

    to

    reform

    the

    global

    telecommunicationsandfinancialservicesindustries

    The1999meetingoftheWTOinSeattledemonstratedthat

    issues

    surrounding

    free

    trade

    have

    become

    mainstream,

    and

    dependentonpopularopinion

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    TheFutureoftheWTO:UnresolvedIssuesandtheDohaRound

    TheWTOiscurrentlyfocusingon

    1.Antidumpingpolicies

    TheWTO

    is

    encouraging

    members

    to

    strengthen

    the

    regulations

    governingtheimpositionofantidumpingduties

    2.Protectionisminagriculture

    TheWTO

    is

    concerned

    with

    the

    high

    level

    of

    tariffs

    and

    subsidies

    intheagriculturalsectorofmanyeconomies

    3.Protectingintellectualproperty

    Members

    believe

    that

    the

    protection

    of

    intellectual

    property

    rights

    isessentialtotheinternationaltradingsystem

    TRIPSobligesWTOmemberstograntandenforcepatentslasting

    atleast20yearsandcopyrightslasting50years

    h f h

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    TheFutureoftheWTO:UnresolvedIssuesandtheDohaRound

    4.Marketaccessfornonagriculturalgoodsandservices

    TheWTOwouldliketobringdowntariffrateson

    nonagriculturalgoodsandservices,andreducethescopefor

    theselective

    use

    of

    high

    tariff

    rates

    5.Anewroundoftalks:Doha

    TheWTO

    launched

    anew

    round

    of

    talks

    in

    2001

    to

    focus

    on

    cuttingtariffsonindustrialgoodsandservices

    phasingoutsubsidiestoagriculturalproducers

    reducingbarriers

    to

    cross

    border

    investment

    limitingtheuseofantidumpinglaws

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    ImplicationsforManagers

    Question: Whyshouldinternationalmanagerscare

    aboutthepoliticaleconomyoffreetradeorabout

    the

    relative

    merits

    of

    arguments

    for

    free

    trade

    and

    protectionism?

    Tradebarriers

    impact

    firm

    strategy

    Firmscanplayaroleinpromotingfreetradeor

    tradebarriers

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    TradeBarriersandFirmStrategy

    Tradetheorysuggestswhydispersingproductionactivities

    globallycanbebeneficial

    However,tradebarriersmaylimitafirmsabilitytodoso

    Tradebarriersraisethecostofexporting

    Quotaslimitexports

    Firmsmayhavetolocateproductionactivitieswithinacountrytomeetlocalcontentregulations

    Thethreatoffuturetradebarrierscaninfluencefirm

    strategy Allofthesecanraisecostsabovewhattheymayhavebeen

    inaworldoffreetrade

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    PolicyImplications

    Internationalfirmshaveanincentivetolobbyforfree

    trade,andkeepprotectionistpressuresfromcausing

    them

    to

    have

    to

    change

    strategies

    Whiletheremaybeshortrunbenefitstohaving

    governmentprotection

    in

    some

    situations,

    in

    the

    longrunthesecanbackfireandothergovernments

    canretaliatemakingitmoredifficulttoconstructa

    globally

    dispersed

    production

    system

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    OnYourHomework

    YourName

    YourKeukaIDNumber

    YourClass

    Number

    TheNameoftheassignment(E.g.,Homework#2)

    TheNameofyourHomeworkGroup(E.g.,Group1)

    TheQuestion

    you

    are

    answering

    9/3/2013 Paul McAfee Keuka College

    A i t

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    Assignment

    ReadChapter

    7&

    Work

    on

    Project.

    Homework#2(100points):Answerone oftheseshortessay

    questionsandsubmityourprinted answeratthestartofclasson

    Thursday.

    60100words

    Question1:Whatisalocalcontentrequirement? Howarelocalcontent

    requirementstypicallyexpressed?

    Question2:

    Who

    gains

    and

    who

    losses

    from

    the

    imposition

    of

    atariff

    on

    animportedgoods?Howcanitbedeterminedwhetherthenetgainfrom

    thetariffexceedsthenetloss?

    Question3:Whatisasubsidy? Providesomeexamplesoftheformsthat

    subsidiestake.

    How

    do

    subsidies

    help

    domestic

    producers?

    Question4:Whatisavoluntaryexportrestraint? Cancountriesuse

    voluntaryexportrestraintstoavoidtraderetaliation? Explainyour

    answer.