Burning Burning QuestionQuestionssThe Educators The Educators Lightning RoundLightning Round

Our Game TodayOur Game Today

Jeopardy: change to your individual coursesJeopardy: change to your individual courses

Double Jeopardy: influencing change in othersDouble Jeopardy: influencing change in others

Final Jeopardy: changing the curriculumFinal Jeopardy: changing the curriculum

““A pat on the back from A pat on the back from Penz”Penz”

Hey! I wanted to let you (and all the Hey! I wanted to let you (and all the jschool fac) know that after a week at jschool fac) know that after a week at the new gig I'm pretty thankful for all the new gig I'm pretty thankful for all the classes and training. Since starting the classes and training. Since starting last Tuesday I have: last Tuesday I have: -Written 10 stories for web and print-Written 10 stories for web and print-Shot video and captured audio -Shot video and captured audio including stand-up on-camera including stand-up on-camera interviewsinterviews-Edited video packages for web in Final -Edited video packages for web in Final CutCut-Manned the scanner for breaking news-Manned the scanner for breaking news-Moderated comments for web-Moderated comments for web-Performed site maintenance and story -Performed site maintenance and story uploadinguploading-Managed the Twitter/Facebook feeds-Managed the Twitter/Facebook feedsTalk about cross-platform! Tell your Talk about cross-platform! Tell your 202ers that they better pay attention 202ers that they better pay attention because everything you learn is because everything you learn is expected right off the bat!expected right off the bat!Hope all is well-Hope all is well-PenzPenz

WWBD?WWBD?

Level 1: boot camp multimedia practices (6)Level 1: boot camp multimedia practices (6)

Level 2: intermediate reporting (4)Level 2: intermediate reporting (4)

Level 3: advanced reporting (4)Level 3: advanced reporting (4)

ElectivesElectives

Mass comm survey courses (3-6)Mass comm survey courses (3-6)

lawlaw

historyhistory

societysociety

marketplacemarketplace

effectseffects

Topics (3-6)Topics (3-6)

info societyinfo society

public opinionpublic opinion

research methodsresearch methods

governmentgovernment

digital law/ethicsdigital law/ethics

racerace

riskrisk

health commhealth comm

developingdeveloping

Wisconsin’s core goalsWisconsin’s core goals

encourage students to acquire an array of encourage students to acquire an array of practical skills rather than a subset defined as practical skills rather than a subset defined as appropriate for a particular medium or industryappropriate for a particular medium or industry

emphasize critical thinking & other conceptual emphasize critical thinking & other conceptual skills as part of a student’s basic toolkitskills as part of a student’s basic toolkit

help students develop an ethical sense toward help students develop an ethical sense toward their work & its social impact on public opinion, their work & its social impact on public opinion, policy making, personal decisions, culture & policy making, personal decisions, culture & moralitymorality

What’s essential?What’s essential?

Carnegie-Knight Initiative’s core competencies:Carnegie-Knight Initiative’s core competencies:

general competence: broad intellectual perspective, general competence: broad intellectual perspective, current knowledge, analytical thinking, critical thinkingcurrent knowledge, analytical thinking, critical thinking

practical techniques: deadline reporting, photography, practical techniques: deadline reporting, photography, headline writing, live shots, audio stories, web postingheadline writing, live shots, audio stories, web posting

process competence: understanding of influences on process competence: understanding of influences on news, resulting consequencesnews, resulting consequences

professional ethics: stimulating moral imagination, professional ethics: stimulating moral imagination, recognizing moral issues, developing analytical skills, recognizing moral issues, developing analytical skills, eliciting sense of obligation, tolerating disagreementeliciting sense of obligation, tolerating disagreement

subject competence: specialized knowledge & analytical subject competence: specialized knowledge & analytical ability in topic areaability in topic area

5-pound sack5-pound sacknumeracy and databasesnumeracy and databases

spreadsheets, mappingspreadsheets, mapping

social mediasocial media

Twitter, Flickr, YouTubeTwitter, Flickr, YouTube

community engagementcommunity engagement

commenting, crowdsourcing, citizen journalismcommenting, crowdsourcing, citizen journalism

design/visualdesign/visual

video, infographics, usabityvideo, infographics, usabity

mobilemobile

live reporting, photos, video, geotagginglive reporting, photos, video, geotagging

business/entrepreneurshipbusiness/entrepreneurship

models, paid content, non-profit, crowdfundingmodels, paid content, non-profit, crowdfunding

content managementcontent management

SEO, systems, tagging, analyticsSEO, systems, tagging, analytics

Moving forwardMoving forward

emphasize innovationemphasize innovation

originality + usefulnessoriginality + usefulness

innovatorsinnovators

tolerate complexitytolerate complexity

value good questionsvalue good questions

challenge assumptionschallenge assumptions

don’t fear failuredon’t fear failure

seek criticismseek criticism

enjoy the work itselfenjoy the work itself

Your questions & concernsYour questions & concerns

Jeopardy: your classesJeopardy: your classes

Double Jeopardy: your colleaguesDouble Jeopardy: your colleagues

Final Jeopardy: your curriculumFinal Jeopardy: your curriculum

Burning Burning QuestionQuestionssThe Educators The Educators Lightning RoundLightning Round