A UNIFIED BROADCAST,

ONLINE, SOCIAL MEDIA and

PUBLIC-ENGAGEMENT

SPONSORSHIP OPPORTUNITY

Designed to generate discussion and advance understanding of the confluence of policy, science, technology and social issues with our economic future.

TABLE of CONTENTS

1 Overview and Mission Statement 2 BURN: An Energy Journal with Alex Chadwick Target Audience

Key Elements 4 BURN Special #1 — Particles: Nuclear Power After Fukushima 5 BURN Special #2 — The Hunt for Oil: Risks and Rewards 7 BURN Special #3 — Energy Efficiency: Taking It to the Streets 7 BURN Special #4 — An Energized Presidency 8 Carriage Report 19 BURN Audience Demographic Highlights 21 BURN Production Team Bari Scott Executive Producer Alex Chadwick Host / Senior Correspondent Gene Bryan Johnson Managing Editor / Digital Mary Beth Kirchner Managing Producer 23 Website 25 Endorsement and Testimonial 26 Contact

1 PROJECT OVERVIEW and MISSION STATEMENT

BURN: An Energy Journal

It is the fundamental issue of our time: Energy; where we get it; how we use it; what happens then. It powers our homes and our economy; it creates both alliances and disturbing divisions; it enables almost all that we do, and looms large over all that we have become.

Energy is the fundamental issue of our time

The Peabody-award winning SoundVision Productions presents BURN: An Energy Journal, a broadcast and digital project hosted by one of public radio’s most trusted journalists and master storytellers, Alex Chadwick. Alex will explore our energy future through the intimate stories of visionaries of research, maverick inventors, industry insiders and concerned citizens. These personal stories will help explain how and why we face an energy crisis, the dilemma of the continuing demand for energy, the realities and consequences of a mostly carbon-based industry and infrastructure, and some possible alternatives to what looks increasingly to be an ever more challenging energy and climate future in the coming decades.

BURN will follow the quest for Energy answers and the stirring public initiative required to transition to this new energy world.

Explore our energy future through intimate stories

2 BURN: AN ENERGY JOURNAL with Alex Chadwick

Presented by SoundVision Productions

Photo by Lauren Greenfield

As a country and a world, we face the prospect of revolutionary energy changes. Scientists and economists tell us to move quickly, but the choices are bewildering and complex. How can we imagine an energy future? Which innovations will make a world of difference? And how can people begin changing something so fundamental to our lives as energy.

The choices are bewildering and complex

TARGET AUDIENCE

The audience for this project is engaged and informed — yet daunted by the enormity of the topic: an energy market worth trillions of dollars and a blur of complex technological advances. With all the news coverage of gas prices, energy security and global warming, many of us are simply overwhelmed by the baffling scope of energy and climate issues. We don’t know where the energy in our own homes comes from — let alone understand enough to participate in the national conversation. People feel ill prepared to do little more than adjust a thermostat or recycle their trash.

Many of us are simply overwhelmed by energy and climate issues

Our journey will begin with journalist Alex Chadwick, one of public radio’s most respected voices, sharing human-scale stories to explain and explore the very serious challenges that face communities across this country and around the world. We’ll meet scientists and engineers, policy makers and ethicists, concerned parents and committed young people. A beloved program host and correspondent, Alex has been a generalist for his 30-year career. But his reporting is now focused on Energy, and his audience (both old friends and new listeners) is invited to join his quest. This will make for a compelling and accessible introduction to the project.

KEY ELEMENTS

The BURN public radio series will consist of four one-hour public radio specials in its initial season, and a series of feature-length stories for the system’s top national programs such as Marketplace, All Things Considered, and The World. The one-hour specials will be nationally distributed in two parts: Spring and Fall, culminating with an election special in October 2012. BURN is also exploring a weeklong collaboration in the fall of 2012 among a half-dozen of public radio’s top national programs that would jointly focus on energy topics to elevate the national conversation about the search for an Energy solution.

National programs that elevate the national conversation

Digital and social media will provide tools for accessing an audience exponentially larger than traditional public radio listeners. We will facilitate dialogue among hundreds of Energy-concerned communities that already exist online, in universities, workplaces, religious groups and households. Blogs and tweets will keep the stories fresh, and a digital campfire will provide a forum for sharing ideas, experiences and best practices. Our information-rich website will provide a home for aggregated and original reporting, lively debate and explanations of what it all means.

4 PROGRAM DESCRIPTION: BURN SPECIAL #1

Particles: Nuclear Power After Fukushima

A one-year anniversary special examining the future of nuclear power after the disaster at the Fukushima Daiichi plant in Japan. Some scientists believe the accident was a significant setback for nuclear in the U.S. But climate concerns are a factor — 70% of carbon-free energy comes from nuclear power, with more than 60 nuclear reactors under construction worldwide. What have we learned from Japan…and now what?

Behind-the-scenes during the early hours and days post-Fukushima

Among many stories, Alex Chadwick conducts an interview with a deputy director of the Nuclear Regulatory Commission about behind-the-scenes goings on during the early hours and days post-Fukushima — and next steps for nuclear plants in the United States. And Chadwick will profile Greg Hardy, a Los Angeles-based engineer who has spent much of his career examining the vulnerability of nuclear plants to earthquakes. Hardy says he’s comfortable living between two nuclear facilities along California’s coast, even after Fukushima. But Hardy's wife is skeptical. The show also travels to Japan, where post-Fukushima, Japanese mothers’ concerns about radiation contaminated food have turned them into activists fighting for the future health of their children. And in Germany, where the government plans to shut down its nuclear reactors by 2022, BURN will visit the site of a controversial radioactive waste disposal facility and a future deep final repository for nuclear waste.

First-ever interview: on site at the Daiichi nuclear plant when the earthquake and tsunami struck

5

Finally, Alex Chadwick conducts a first-time ever interview with an American technical worker, on site at the Daiichi nuclear plant when the earthquake and tsunami struck. Carl Pillitteri was one of 40 Americans in Fukushima, a maintenance supervisor on the floor of one of the turbine buildings, enormous structures that house the gigantic turbines that produce energy. He and his crew endured a terrifying ordeal, partly in total darkness when the lighting failed. He remains traumatized by the event to this day.

Throughout the show, Alex will provide a clear explanation of how nuclear energy works, why this is such a difficult technology to develop and manage, and what new nuclear tech is on the horizon.

PROGRAM DESCRIPTION: BURN SPECIAL #2

The Hunt for Oil: Risks and Rewards

An Earth Day special that coincides with the two-year anniversary of the April 20 Deepwater Horizon oil spill, the worst in U.S. History. Host Alex Chadwick travels to the Gulf Coast to talk with fishermen and ecologists, oil chemists, and community activists to gauge how the local community is recovering after the ecological and economic insult. Where did the oil go? Researchers at the Woods Hole Oceanographic Institution and at the Center for Land, Environment, & Natural Resources at UC Irvine help us answer this. They address the use of chemical dispersants and other cleanup methods, and the biological mediation of the threat by petroleum-eating bacteria.

Alex talks with fishermen and ecologists, oil chemists and community activists

Meantime, there are some 3,400 offshore production facilities in the Gulf of Mexico. Alongside them -- 27,000 abandoned oil wells. The American Petroleum Institute sets the

total number of abandoned wells in the United States at 2.5 million. Many of these wells are neglected and leaky, posing risks to the environment. What should be done with all these abandoned wells? The setting: Los Angeles. There are hundreds of abandoned oil wells there, in a place called Baldwin Hills. There are also 1,100 acres of active oil drilling and production in Baldwin Hills. Last year, residents reached a legal settlement with the city that included reduced drilling of new wells, increased air quality monitoring, more stringent noise limits, and mandatory, recurring health and environmental justice assessments.

Where did the oil go? And what should be done with all these abandoned wells?

Throughout the hour, host Alex Chadwick explores the question of “peak oil” and where we are on the supply / demand curve today. The issue has occupied the minds of many over the last decade, but the extraction of petroleum from shale and deepwater wells has muted the concern in some circles. As we contemplate the continued use of fossil hydrocarbons, how should we be thinking about future energy needs? And what might come after oil?

BURN will also tell the story of a very rich oil field that lay overlooked for decades in central Utah, and was then essentially given away by Chevron. It has produced about a billion dollars of high-grade oil since its discovery eight years ago. Alex reports on the technology that makes this oil a worthwhile business pursuit, and the gamble prospecting poses for the people in the oil business.

Alex reports on the technology and the gamble that prospecting poses …

7 PROGRAM DESCRIPTION: BURN SPECIAL #3

Energy Efficiency: Taking It to the Streets

A one-hour special for the fall of 2012 dedicated to the promise of energy efficiency. Energy Secretary Steven Chu says "Energy efficiency isn't just low hanging fruit; it's fruit

laying on the ground." Beyond petroleum, coal, nuclear and alternative energy, many believe efficiency is the “fifth fuel,” a huge, untapped resource. But is consumption really the problem? Should technology lead the way? How do we educate the consumer with an infinite appetite to consume energy? And is there a need for an “energy ethic” where callously wasting energy should be seen as “uncool?”

Is efficiency the “fifth fuel”?

PROGRAM DESCRIPTION: BURN SPECIAL #4

An Energized Presidency

The culminating hour of BURN would be an Election Special for broadcast in October of 2012. While we struggle with how we will create the conditions for an adequate energy supply, how are we defining public policy to address the problem? Should we have a comprehensive national energy policy rather than a patchwork of laws and regulations? BURN will explore how our energy public policies are being defined by the 2012 presidential candidates and elsewhere around the globe (including a few country-specific case studies).

How are we defining public policy to address the problem?

8 CARRIAGE REPORT

Carriage Highlights To Date: 12 stations in the Top 10 Markets, 22 of the Top 25, and 25 of the Top 30 are planning to broadcast

1 New York WNYC-FM WNYC-AM 2 Los Angeles KCRW KPCC 3 Chicago WBEZ 4 Philadelphia WHYY 5 Dallas / Fort Worth KERA 6 San Francisco / San Jose KQED 7 Boston WBUR 8 District of Columbia WAMU 9 Atlanta WABE 10 Houston KUHF 12 Seattle / Tacoma KUOW 13 Phoenix KJZZ 15 Minneapolis KNOW

16 Miami / Fort Lauderdale WLRN 17 Denver KCFR 18 Cleveland / Akron WCPN 19 Orlando WMFE 20 Sacramento KQEI KXJZ 22 Portland OR KOPB 23 Pittsburgh WESA 24 Raleigh / Durham WUNC

(Chapel Hill) 25 Charlotte WFAE 26 Indianapolis WFYI 28 San Diego KPBS 30 Hartford WPKT

Full Carriage Report To Date (228 stations as of March 5, 2012)

DMA MARKET STATION SCHEDULED BROADCAST ALASKA Anchorage KSKA TBD Juneau KTOO TBD ARIZONA Flagstaff KNAU Fri, Mar 23, 8pm Grand Canyon KNAG Fri, Mar 23, 8pm Page KNAD Fri, Mar 23, 8pm 13 Phoenix KJZZ Sun, Mar 11, 3pm

Sun, Apr 22, 3pm Prescott KNAQ Fri, Mar 23, 8pm Show Low KNAA Fri, Mar 23, 8pm ARKANSAS El Dorado KBSA TBD Little Rock KUAR

KLRE Mon, Mar 12, 7pm Mon, Apr 23, 7pm

9 DMA MARKET STATION SCHEDULED BROADCAST Little Rock KUAR

KLRE Mon, Mar 12, 7pm Mon, Apr 23, 7pm

CALIFORNIA Coachella KPCV TBD Indio KCRI TBD Kern KCRY Sun, Mar 11, 11 am 2 Los Angeles KCRW

KPCC Sun, Mar 11, 11 am TBD

Palm Springs KPSC Sun, Mar 11, 11 am Quincy KQNC Fri, Mar 9, 10am & 8pm

Fri, Apr 20, 10am & 8pm Redlands KUOR TBD 20 Sacramento KQEI

KXJZ

Thurs, Apr 5, 8pm Sat, Apr 7, 1pm Fri, Mar 9, 10am & 8pm Fri, Apr 20, 10am & 8pm

San Bernardino KVCR TBD 28 San Diego KPBS TBD 6 San Francisco /

San Jose KQED Thurs, Mar 29, 8pm

Sat, Apr 7, 1pm Stockton KUOP Fri, Mar 9, 10am & 8pm

Fri, Apr 20, 10am & 8pm Tahoe / Reno KKTO Fri, Mar 9, 10am & 8pm

Fri, Apr 20, 10am & 8pm Thousand Oaks KDSC TBD Ventura KCRU TBD COLORADO Aspen KAJX Fri, Mar 9, 3pm

Fri, Apr 20, 3pm Boulder KCFC Mar 10 or 11 Carbondale KCJX Fri, Mar 9, 3pm

Fri, Apr 20, 3pm Craig KPYR Mar 10 or 11 17 Denver KCFR TBD Grand Junction KPRN Mar 10 or 11 Montrose KPRH Mar 10 or 11 Pueblo KKPC Mar 10 or 11

10 DMA MARKET STATION SCHEDULED BROADCAST CONNECTICUT 30 Hartford WPKT Sun, Mar 11, 2pm

Sun, Apr 22, 2pm Norwich WNPR Sun, Mar 11, 2pm

Sun, Apr 22, 2pm Southampton WRLI Sun, Mar 11, 2pm

Sun, Apr 22, 2pm Stanford WEDW Sun, Mar 11, 2pm

Sun, Apr 22, 2pm DISTRICT of COLUMBIA 8 District of Columbia WAMU Sun, Mar 11, 6pm FLORIDA Fort Myers WGCU Apr 23 & 30, 8pm Marathon WKWM TBD Marco WMKO Apr 23 & 30, 8pm 16 Miami / Fort

Lauderdale WLRN Sun, Mar 11, 7pm

Orlando WMFE Sun, Mar 11, 6pm GEORGIA Athens WUGA TBD 9 Atlanta WABE TBD ILLINOIS 3 Chicago WBEZ TBD DeKalb WNIJ Sun, Mar 11

Sun, Apr 22 Elgin WEPS Sat, Mar 10, 3pm

Sat, Apr 21, 3pm Freeport WNIE Sun, Mar 11

Sun, Apr 22 LaSalle-Peru WNIW Sun, Mar 11

Sun, Apr 22 Rock Island WVIK Sun, Mar 11, 2pm

Sun, Apr 22, 2pm Sterling WNIQ Sun, Mar 11

Sun, Apr 22 INDIANA

11 DMA MARKET STATION SCHEDULED BROADCAST Elkhart WVPE Fri, Mar 23, 7pm

Fri, Apr 27, 7pm Indianapolis WFYI Fri, Mar 9, 1pm

Fri, Apr 20, 1pm IOWA Ames / Des Moines WOI Sun, Mar 11, 8pm

Sun, Apr 22, 8pm Cedar Rapids /

Iowa City / Quad Cities

WSUI Sun, Mar 11, 8pm Sun, Apr 22, 8pm

Clear Lake / Mason City

KRNI Sun, Mar 11, 8pm Sun, Apr 22, 8pm

Decorah KLNI Mon, Mar 12, noon KENTUCKY Corbin WEKF Sun, Mar 11, 11am Hazard WEKH Sun, Mar 11, 11am Lawrenceburg WKYL Sun, Mar 11, 11am Lexington WUKY Sun, Mar 11, 8pm

Sun, Apr 22, 7pm Richmond WEKU Sun, Mar 11, 11am LOUISIANA Alexandria KLSA TBD New Orleans WWNO Sun, Mar 11, 9pm Shreveport KDAQ TBD Thibodaux KLTN Sun, Mar 11, 9pm MAINE Bangor WMEH 1:00 public affairs slot

close to anniversary Calais WMED 1:00 public affairs slot

close to anniversary

Camden WMEP 1:00 public affairs slot close to anniversary

Fort Kent WMEF 1:00 public affairs slot close to anniversary

Portland WMEA 1:00 public affairs slot close to anniversary

Presque Isle WMEM 1:00 public affairs slot close to anniversary

12 DMA MARKET STATION SCHEDULED BROADCAST Waterville WMEW 1:00 public affairs slot

close to anniversary

MARYLAND Ocean City WRAU Sun, Mar 11, 6pm MASSACHUSETTES 7 Boston WBUR TBD MICHIGAN East Jordan WICV Wed, Mar 14, 1pm Interlochen WICA Wed, Mar 14, 1pm Mackinaw City WIAB Wed, Mar 14, 1pm Manistee WLMN Wed, Mar 14, 1pm Traverse City WICA Wed, Mar 14, 1pm MINNESOTA Appleton KNCM Mon, Mar 12, noon Austin KNSE Mon, Mar 12, noon Bemidji KNBJ Mon, Mar 12, noon Brainerd KBPN Mon, Mar 12, noon Duluth WSCN Mon, Mar 12, noon Ely WIRC Mon, Mar 12, noon Moorhead KCCD Mon, Mar 12, noon Fergus Falls KNWF Mon, Mar 12, noon Grand Marais WLSN Mon, Mar 12, noon Hinkley WGRH Mon, Mar 12, noon Houghton WGGL Mon, Mar 12, noon International Falls KITF Mon, Mar 12, noon La Crescent KXLC Mon, Mar 12, noon Mankato / New Ulm KNGA Mon, Mar 12, noon 15 Minneapolis / St Paul KNOW TBD Redwood Falls KRFI Mon, Mar 12, noon Rochester KZSE Mon, Mar 12, noon Roseau KRXW Mon, Mar 12, noon St. Cloud KNSR Mon, Mar 12, noon St. Peter KNGA Mon, Mar 12, noon Thief River Falls KNTN Mon, Mar 12, noon Virginia WIRN Mon, Mar 12, noon

13 DMA MARKET STATION SCHEDULED BROADCAST Warroad KRXW Mon, Mar 12, noon Worthington KNSW Mon, Mar 12, noon MONTANA Butte KAPC TBD Great Falls KGPR TBD Hamilton KUFN TBD Helena KUHM TBD Kalispell KUKL TBD Libby KUFL TBD Missoula KUFM TBD Poison KPJH TBD NEVADA Elko KLKR TBD Las Vegas KNPR TBD Lund / Ely KWPR TBD Panaca KLNR TBD St. George KSGU TBD Tonopah KTPH TBD NEW HAMPSHIRE Berlin / North Conway WEVC Fri, Mar 16, noon Concord WEVO Fri, Mar 16, noon Hanover WEVH Fri, Mar 16, noon Jackson WEVJ Fri, Mar 16, noon Keene WEVN Fri, Mar 16, noon Littleton WEVQ Fri, Mar 16, noon Nashua WEVS Fri, Mar 16, noon NEW JERSEY Atlantic City WNJN TBD Berlin WNJS TBD Bridgeton WNJB TBD Cap May WNJZ TBD Manahawkin WNJM TBD Netcong WNJY Sat, Mar 10, 6am

Sun, Mar 11, 8pm Sussex WNJP Sat, Mar 10, 6am

14 DMA MARKET STATION SCHEDULED BROADCAST Sun, Mar 11, 8pm Toms River WNJO Sat, Mar 10, 6am

Sun, Mar 11, 8pm Trenton WNJT Sat, Mar 10, 6am

Sun, Mar 11, 8pm NEW MEXICO Gallup KGLP TBD NEW YORK Houghton WXXY TBD 1 New York City WNYC-FM

WNYC-AM

Sat, Mar 10, 6am Fri, Apr 20, time TBD Sat, Mar 10, 2pm Sun, Mar 11, 8pm Fri, Apr 20, time TBD

Rochester WXXI Sun, Mar 11, 9pm NORTH CAROLINA Ashville WCQS Sat, Mar 10, 3pm

Sun, Mar 11, 6pm Buxton WBUX Sat, Mar 10, 4pm 24 Raleigh / Durham

(Chapel Hill) WUNC Sat, Mar 10, 4pm

25 Charlotte WFAE TBD Franklin WFQS Sat, Mar 10, 3pm

Sun, Mar 11, 6pm Hickory WFHE TBD Manteo WUND Sat, Mar 10, 4pm Mars Hill WYQS Sat, Mar 10, 3pm

Sun, Mar 11, 6pm Rocky Mount WRQM Sat, Mar 10, 4pm NORTH DAKOTA Bismark KCND Thurs, Mar 8

Thurs, Apr 19 Devils Lake KPPC Thurs, Mar 8

Thurs, Apr 19 Dickenson KDPR Thurs, Mar 8

Thurs, Apr 19 Fargo KDSU

Thurs, Mar 8 Thurs, Apr 19

15 DMA MARKET STATION SCHEDULED BROADCAST KCCD Mon, Mar 12, noon Grand Forks KFJM

KUND

Thurs, Mar 8 Thurs, Apr 19 Thurs, Mar 8 Thurs, Apr 19

Jamestown KPRJ Thurs, Mar 8 Thurs, Apr 19

Minot KMPR Thurs, Mar 8 Thurs, Apr 19

Williston KPPR Thurs, Mar 8 Thurs, Apr 19

OHIO Cincinnati WVXU TBD 18 Cleveland / Akron WCPN Fri, Mar 9, 9pm

Apr 20, 9pm Columbus WOSU Mon, Mar 12

Sun, Apr 22 Coshocton WOSE Mon, Mar 12

Sun, Apr 22 Grove City WOSA Mon, Mar 12

Sun, Apr 22 Mansfield WOSV Mon, Mar 12

Sun, Apr 22 Marion WOSB Mon, Mar 12

Sun, Apr 22 Portsmouth WOSP Mon, Mar 12

Sun, Apr 22 Yellow Springs WYSO TBD OKLAHOMA McAlester KBCW Fri, Mar 9, 8pm

Sun, Mar 11, 6pm Thurs, Mar 15, noon Fri, Apr 20, 8pm Sun, Apr 22, pm Thurs, Apr 26, noon

Oklahoma City KOSU Fri, Mar 9, 8pm Sun, Mar, 11, 6pm Thurs, Mar 15, noon Fri, Apr 20, 8pm

16 DMA MARKET STATION SCHEDULED BROADCAST Sun, Apr 22, pm

Thurs, Apr 26, noon Stillwater KOSU TBD Tulsa KWGS Fri, Mar 9, 8pm

Sun, Mar 11, 6pm Thurs, Mar 15, noon Fri, Apr 20, 8pm Sun, Apr 22, pm Thurs, Apr 26, noon

OREGON Baker City KOBK Sun, Mar 11, 7pm

Tues, Apr, 17 8pm Bend KOAB Sun, Mar 11, 7pm

Tues, Apr, 17 8pm Corvallis KOAC-AM Sun, Mar 11, 7pm

Tues, Apr, 17 8pm Eugene KOPB-AM Sun, Mar 11, 7pm

Tues, Apr, 17 8pm Gleneden Beach KOGL Sun, Mar 11, 7pm

Tues, Apr, 17 8pm La Grande KTVR Sun, Mar 11, 7pm

Tues, Apr, 17 8pm Lakeview KOAP Sun, Mar 11, 7pm

Tues, Apr, 17 8pm Pendleton KRBM Sun, Mar 11, 7pm

Tues, Apr, 17 8pm 22 Portland KOPB Sun, Mar 11, 7pm

Apr 17 8pm Tillamook KTMK Sun, Mar 11, 7pm

Tues, Apr, 17 8pm PENNSYLVANIA 4 Philadelphia WHYY TBD 23 Pittsburgh WESA Sun, Mar 11, 2pm SOUTH DAKOTA Sioux Falls KAUR Mon, Mar 12, noon TEXAS Austin KUT Sun, Mar 11, 5pm

Sun, Apr 22, 5pm

17 DMA MARKET STATION SCHEDULED BROADCAST 5 Dallas / Fort Worth KERA TBD 10 Houston KUHF Sun at 6pm or 7pm

close to anniversary Lufkin KLDN TBD UTAH Logan KUSR

KUSU Thurs, Mar 15, 10am Tues, Mar 20, 8pm Thurs, Apr 26, 10am Tues, May 1, 8pm

Moab KUST Thurs, Mar 15, 10am Tues, Mar 20, 8pm Thurs, Apr 26, 10am Tues, May 1, 8pm

Richfield KUSL Thurs, Mar 15, 10am Tues, Mar 20, 8pm Thurs, Apr 26, 10am Tues, May 1, 8pm

Vernal KUSK Thurs, Mar 15, 10am Tues, Mar 20, 8pm Thurs, Apr 26, 10am Tues, May 1, 8pm

VERMONT Bennington WBTN Sat, Mar 10, 4pm Burlington WVPS Sat, Mar 10, 4pm Rutland WRVT Sat, Mar 10, 4pm St. Johnsbury WVPA Sat, Mar 10, 4pm Windsor WVPR Sat, Mar 10, 4pm VIRGINIA Heathsville WCNV Sun, Mar 11, 6pm

Fri, Apr 20, 6pm Richmond WCVE Sun, Mar 11, 6pm

Fri, Apr 20, 6pm WASHINGTON Bellingham KQOW Mar 10, noon Bonners Ferry KIBX TBD Chase City WMVE Mon, Mar 12 Omak KOMQ TBD Oroville KPBG TBD

18 DMA MARKET STATION SCHEDULED BROADCAST 12 Seattle / Tacoma KUOW Mon, Mar 12 Spokane KPBX TBD St. Maries KXJO TBD Tacoma KXOT Mon, Mar 12 Turnwater KUOM-AM Mon, Mar 12 Twisp KTWP TBD WISCONSIN Adams WHAA Sat, Mar 10, 3pm

Sat, Apr 21, 3pm Ashland WUWS Sat, Mar 10, 3pm

Sat, Apr 21, 3pm Auburndale WLBL Sat, Mar 10, 3pm

Sat, Apr 21, 3pm Dodgeville WHHI Sat, Mar 10, 3pm

Sat, Apr 21, 3pm Door County WHDI Sat, Mar 10, 3pm

Sat, Apr 21, 3pm Green Bay WHID Sat, Mar 10, 3pm

Sat, Apr 21, 3pm La Crosse WHLA Sat, Mar 10, 3pm

Sat, Apr 21, 3pm Madison WHA Sat, Mar 10, 3pm

Sat, Apr 21, 3pm Menomonie WHWC Sat, Mar 10, 3pm

Sat, Apr 21, 3pm Milwaukee WHAD Sat, Mar 10, 3pm

Sat, Apr 21, 3pm Oshkosh WRST Sat, Mar 10, 3pm

Sat, Apr 21, 3pm Park Falls WHBM Sat, Mar 10, 3pm

Sat, Apr 21, 3pm River Falls WRFW Sat, Mar 10, 3pm

Sat, Apr 21, 3pm Superior KUWS Sat, Mar 10, 3pm

Sat, Apr 21, 3pm Wausau WLBL Sat, Mar 10, 3pm

Sat, Apr 21, 3pm

19 BURN AUDIENCE DEMOGRAPHIC HIGHLIGHTS

Projections based on the news / public affairs genre of public radio Demographics Index or % Men 54% Women 46% Age 25-54 104 Men 25-54 118 College 4+ 268 Post graduate 383 Professional degree 442 Household income $150k+ 207 Household income $75-150k 151 Home value $500,000+ 213 Occupation President 176 Owner / partner 177 Senior management 250 Area of responsibility: Finance 146 Engineering / Technology 250 International 242 Human Resources 152 Information technology 226 Work for state / local gov’t 138 Work for Federal government 127 Profile Opinion leader / influential 279 Attend civic meetings 152 Influence public policy 322 Member local gov’t body 234 Member business organization 178

Concerned w/ enviro issues 126 Pay more for enviro-safe products 119 Media Habits Read The New York Times 502 Read The Wall Street Journal 361 Read Business Week 179 Read Fortune 176 Read PC World 170 Read Scientific American 371 Read Travel & Leisure 230 Read USA Today 169 Read Vanity Fair 267 Listen to All News Radio 328 Leisure Activities Backpack / hike 236 Mountain bike 191 Cyclist 192 Golf 147 Jog / run 158 Rock climb 155 Sail 273 Ski 238 Attend pro football games 124 Attend country music concerts 119 Attend rock music concerts 140 Frequently dine out 131 Participate in fantasy sports groups 142 Camp 4+ times / year 120 Travel Hold a valid passport 171 Make at least 1 int’l trip / year 218 Make at least 6 domestic trips / year 173 Take international business trips 223

Travel (cont’d) Travel to Central America 181 Travel to South America 202 Travel to England 257 Travel to Germany 202 Travel to Asia 161 Stay 15+ hotel nights / year 181 Spend $6,000+ for int’l trips 186 Technology Own laptop/notebook 147 Own an Apple computer 273 Spend $200+ software / year 135 Own database software 168 Own publishing software 158 Own personal finance software 173 Own spreadsheet software 161 Hold online meetings 176 Make purchases online 177 Make travel purchases online 214 Obtain financial info online 176 Download podcasts 338 Purchases on Amazon 270 Purchases on Expedia 189 Google 155 CNN.com 223 Own digital SLR 145 Use cell phone for business 161 Financial Services American Express 172 Equity line of credit 190 Have an IRA 185 Have a 401k 157 Use a money manager 196 Own mutual funds 230 Own annuities 169 Value of securities $150k+ 231 Have personal liability coverage 135 Have long-term care insurance 157

Spending Own a vacation home 122 Spent $40,000+ on car 124 Own a luxury car 146 Own a compact SUV 127 Own an import 141 Acura 202 BMW 224 Honda 152 Lexus 135 Mercedes 206 Subaru 233 Volvo 310 Frequent Starbucks 165 Use overnight delivery 146 Public radio “dot org” audiences Professional / manager 155 Household income $100k+ 122 Household income $150+ 143 Donate time / money to environmental causes / orgs 272 Own a smartphone 153 Take online subscriptions 143 Read E-newsletters in business / finance 218 Have 4+ social network profiles 146 Own a hybrid vehicle 278 Own an Audi 145 Own a VW 218 Work in engineering 133 Occupation: C-suite/owner 153 Academic department chair 213 Business decision-maker 140 Download podcasts (age18-24) 293 Download podcasts (age 25-34) 29

21 BURN PRODUCTION TEAM

SoundVision Productions, established in 1995, is committed to explaining emerging issues and making them relevant for diverse audiences.

Bari Scott (Executive Producer) is the driving force

behind SoundVision. Joining her is a talented production team: reporters, producers, audio engineers, researchers, web developers and a management group of marketing and outreach specialists, accountants, legal consultants and office support. SoundVision’s radio features and documentaries

(The DNA Files and The Really Big Questions) have been recognized for excellence with numerous honors, including two Peabody awards, and have earned the trust of leaders in science, education and broadcasting. Since its inception, SoundVision has been dedicated to bringing compelling stories to public radio listeners. As it moves into its second decade, SoundVision explores new ways to inform the public through interactive Web offerings, hands-on training workshops, community outreach programs, and partnerships with ethnic and alternative press.

Dedicated to bringing compelling stories to public radio listeners

Alex Chadwick (Host / Senior Correspondent)

is an independent journalist and renowned public radio reporter / program developer. His distinctive work made him one of NPR’s most recognized voices during his long career there. Among other achievements, he was part of the creative team that developed and launched Morning Edition, the most

successful program in NPR’s history. As a feature reporter and host of Morning Edition, he helped create the partnership with National Geographic that led to the enormously

popular Radio Expeditions series. Called ‘the best writer at NPR,’ he has scripted award-winning documentaries for National Geographic Television, ABC and CBS. His original online production, Interviews 50 Cents (NYT.com: ‘must see’ video), was a long-running popular feature at SlateV.com. Awards: duPont-Columbia for Radio Expeditions, 2000; Society for Professional Journalists, Investigative Reporting, 2001; Overseas Press Club Lowell Thomas Award, 1988 and 1990; various others.

Gene Bryan Johnson (Managing Editor /

Digital) was previously executive producer of interactive motion pictures and contributing developmental editor at McGraw-Hill Higher Education. He was executive producer / digital content editor at TheDeal.com, senior producer at New York Public Radio and front page editor / producer at Yahoo.com. GBJ

has written for City Limits and Praxis Post, and contributed to The Writer's Solution (Prentice Hall). He has been a contributing reporter to public radio programs such as Morning Edition, All Things Considered, Weekend Edition, and Talk of the Nation.

Mary Beth Kirchner (Managing Producer)

is a veteran producer and national program developer. Kirchner started her own production company in 1993 after serving as National Programming Director at WETA, Washington, DC. Prior to that, she was Executive Producer at the Smithsonian Institution's Office of Telecommunications. Working for

more than two decades in public radio she has collaborated with National Public Radio, Public Radio International, American Public Media, the Wolf Trap Foundation for the Performing Arts, Carnegie Hall, the BBC, the Dana Alliance for Brain Initiatives, the Baltimore Symphony Orchestra, the Asia Society, NHK (Japan) and ABC News Nightline, among many others. She is the recipient of more than fifty national awards for her documentaries, music series, radio dramas and feature stories including a 2011 Peabody medal.

23 WEBSITE

Our information-rich website will provide a home for aggregated and original reporting, lively debate and explanations of what it all means. See it live > BurnAnEnergyJournal.com.

HOME PAGE: welcome, overview, audio, video, photos, and dynamic reader interaction

LISTEN PAGE: full radio broadcasts, ongoing weekly newscasts, and all transcripts

24

LEARN PAGE: a broad but basic primer on all the science relevant to the energy debate

RESOURCES PAGE: sources and glossary of all energy science and policy terms

26 CONTACT

Philip J. Shuman Director of Sponsorship Marketing 609.585.5851 shucomm@att.net

BurnAnEnergyJournal.com