Target Audience & Insights

Story BoardPresented by:Zarah FatahSania SohailRaza HumayyunJehanzaib AzamUzair Aslam

The camera opens with a shot of a lab door with BIG BANG EXPERIMENT written on it. Suspense buildup music in the background, little smoke and dim lightsThe camera then movies to a rear view of a scientist working on a desk. The shot shifts to his face, just his eyes, we see him in a mask and smoke and lights coming up.

Scene 1

The shot of scientist selecting multiple ingredients from a tablet/Iphone and shots of something special being made by not showing what is actually being made. Suspense music reaches peak. Smoke, lights, and scientific equipment in place.As the music reaches its final buildup sequence, the tray is held up by the scientist and a burger is presented in a tray. Gratifying id technique is used to present the burger for few secondsScene 2

To illustrate the smashing technique, scientist is shown using it on burgers in the lab. Slow music in bg. As he prepares, he takes the burger in a tray towards a lab door, and a transition is shown in such a way that the same burger is taken by the customer from the Burger Lab branch.Group of friends shown in the same setting as they collect their order and sit on the table to eatScene 3

The camera is focused on a single person who takes a large, juicy, almost dirty bite of the Firehouse burger . (drum roll sound in background)After taking the bite, the person is lit up with fire. This will enable us to show the Dare to Experience factor.Final shot Scene 4

Thank You