Burberry is a distinctive luxury brand with international recognition and broad appeal. We design, source, manufacture and distribute high-quality apparel and accessories. Founded in Basingstoke, England, in 1856, we have a unique heritage associated with Great Britain and position ourselves as the authentic British lifestyle brand. From our founding, we have established a reputation for innovation, quality and style through developments such as the invention of gabardine, which we believe was the world first weatherproof and breathable fabric, and the creation of iconic products, including the trench coat, and of the Burberry .

material： 100% Angora ．

size： 22cm * 117 cm

Made in England

19011901A new service uniform for British officers.A new service uniform for British officers.

1920The The Burberry check, registered as a trademark.Burberry check, registered as a trademark.

Our advertisement afflatus

• It is cold recently.

• Someday I went to window-shopping.

• I saw an older couple at the street.

• The beauty of the scarf consisted in its checker of colors.

Strength

• distinctive luxury brand with international recognition and broad appeal;

• unique history and positioning as the authentic British lifestyle brand;

• highly successful merchandising and marketing strategy across both apparel and accessories;

• diversified distribution channels and geographic profile; • proven international management team; and

• strong business momentum with multiple growth

opportunities.

Weakness:

• nurture and evolve the Burberry brand; • promote the Burberry brand and image; • continue to develop and expand our product

portfolio; • expand our directly operated store network; • selectively build wholesale distribution; • support growth in Japan; and • enhance operational capabilities. .

Opportunity

• The male fashionable

• Insistence of the price

• Globalization

Threaten

• Pressure group

• counterfeit appearance

Conclusion

The End