bullseye nj
TRANSCRIPT
![Page 1: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/1.jpg)
Everyday, New Customers are Looking for you Online.
We can help them find you.
Everyday, New Customers are Looking for you Online.
We can help them find you.
![Page 2: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/2.jpg)
About Us
• Leaders in the digital space since 2003– Seasoned Print, Radio, TV and web professionals
• Patent pending proprietary algorithmic systems • Recipients of the National ADM award• Featured on Google Agency-Land• Measurable results with business intelligence
previously unattainable . – Control, Targeting & Transparency
![Page 3: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/3.jpg)
Back Office API’s To Major Networks
*Application Programming Interface
![Page 4: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/4.jpg)
Challenge # 1
• There are literallyThere are literally millions millions of potential search results to choose fromof potential search results to choose from……
![Page 5: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/5.jpg)
Our Solution
• Sponsored Results Sponsored Results –– Targeting First Page Targeting First Page
* Ultimately, campaign management and advertising budget determines placement.
Sponsored Links Sponsored Links
FAST, ACCOUNTABLE FAST, ACCOUNTABLE RESULTSRESULTS
![Page 6: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/6.jpg)
Organic Optimization
SEO Based on Statistically Significant SEO Based on Statistically Significant ResultsResults……
• Use of actual campaign data.– specific down to IP Address activity
• Complete analysis delivered to you. – Laser specific keywords for individual
site pages• On going SEO management.
![Page 7: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/7.jpg)
SEM / SEO Working Together
* Ultimately, campaign management and advertising budget determines placement.
![Page 8: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/8.jpg)
Challenge # 2
There are There are numerousnumerous places to search Online… places to search Online…
![Page 9: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/9.jpg)
The Old 2005 Search Market
Two search engines powered virtually all Internet Two search engines powered virtually all Internet search. search.
![Page 10: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/10.jpg)
Today, numerous search engines & directories Today, numerous search engines & directories
provide local results.provide local results.
Source: Nielson NetRankings, 2006
An Evolving Local Marketplace
![Page 11: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/11.jpg)
All Properties Are Targeted
Our Solution: Total Saturation…Reach 95% of Our Solution: Total Saturation…Reach 95% of Your Market Locally, Regionally or NationallyYour Market Locally, Regionally or Nationally
![Page 12: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/12.jpg)
Content Networks
Users spend nearly half of their time viewing content
Users spend nearly half of their
time viewing content
![Page 13: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/13.jpg)
Targeted Ads
• Poorly Targeted ad
• Low Relevancy
• Higher CPC
• Highly Targeted ad
• High Relevancy
• Lower CPC
• Better Conversions
Mattress CenterLocal stores in your areaCall today!www.local.com
Mattress for back pain
Electric mattress
Hospital Beds
Memory foam bed
Great Bed For Back PainRelax Your Back At Night With AnAdjustable Bed. Free Catalog!www.ContourBedCatalog.com
Best bed for back
Best bed for back pain
Best bed for back problems
Best bed for back support
![Page 14: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/14.jpg)
Challenge #3
Reaching only the Reaching only the local local prospects, in prospects, in youryour market…market…
Our SolutionOur Solution::A combination of IP-targeting technology, keyword
modifiersand properly designed ads target your specific
market.
Target your Region,
City or Local Area.
![Page 15: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/15.jpg)
Target Specific Areas
![Page 16: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/16.jpg)
Target Specific Cities
![Page 17: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/17.jpg)
Drive Traffic With Local Business Listings
![Page 18: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/18.jpg)
Promote Business Locations With Local Business Ads
![Page 19: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/19.jpg)
Targeted Results on HTML PhonesI-phone, T-mobile G1 and others
• Ability to track mobile HTML web pages– user path making a purchase from start
to finish
• Mobile-specific calls-to-action • Exclusive campaign creation• Accountable results
“Last Christmas, the iPhone drove more traffic to Google.com worldwide than any other mobile platform.”
Source Inside AdWords crew
![Page 20: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/20.jpg)
Expand Your Reach With Image & Video Ads
![Page 21: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/21.jpg)
Push to Social Networks
![Page 22: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/22.jpg)
Social Networks Facts
• From 2007 to 2011, US adult usage will rise from 37% to 49%– US teen usage will increase from 70% to 84%.
• Changes in technology are expanding social networking experiences.– User profiles offer highly targeted advertising
opportunities
• US social network advertising will rise from $920 million in 2007 to $2.7 billion in 2011
![Page 23: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/23.jpg)
Social Networks
![Page 24: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/24.jpg)
Challenge #4
No way to accurately track activity or results…No way to accurately track activity or results…
online salesonline sales
impressionsimpressions
conversionsconversions
repeat clientsrepeat clients
phone callsphone calls
walk-inswalk-ins
new customersnew customers
clicksclicksoffline salesoffline sales
site activitysite activity R.O.IR.O.I..
![Page 25: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/25.jpg)
The “Proxy” Process
How Is It Done?
![Page 26: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/26.jpg)
The “Proxy” Process
Remote Call Forward NumbersAutomatically Assigned.
![Page 27: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/27.jpg)
Log In Access To Reports
![Page 28: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/28.jpg)
Daily Reports Track All Activity And Leads
![Page 29: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/29.jpg)
Statistics Per Network
![Page 30: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/30.jpg)
User IP Address
![Page 31: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/31.jpg)
Phone Call Data
![Page 32: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/32.jpg)
Enhanced Call Reports
![Page 33: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/33.jpg)
Detailed Caller Information
![Page 34: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/34.jpg)
Call Activity
![Page 35: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/35.jpg)
Caller Demographics
![Page 36: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/36.jpg)
Site Activity
![Page 37: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/37.jpg)
Conversion Based Optimization
![Page 38: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/38.jpg)
Conversion Based Optimization Path
![Page 39: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/39.jpg)
Converting Demographic Keywords
![Page 40: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/40.jpg)
Conversion Based Optimization
![Page 41: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/41.jpg)
Thank You!
![Page 42: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/42.jpg)
Project
• Drive quality traffic to the Optimum.com website– Form submissions – Phone call leads – Track all online activity down to IP Address
![Page 43: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/43.jpg)
Objective
• Drive the Cost Per Order (CPO) down from the current average through the use of:
Targeting Directed Ad copy A/B Testing– Deep Linking
Deep Linking Relevant
Keywords Small Office Internet Provider
Internet Service Provider
Internet Service
Business Internet Service
Get Better RestYou Deserve A Better Night's Sleep.Learn More About Adjustable Beds!www.Sleepy's.com
A Bed For Better SleepYour Search For Better Rest EndsWith Contour Adjustable Beds!www.Sleepy's.com
Sleep More SoundlyAdjustable Beds Can Rejuvenate YourBody. Experience The Difference!www.Sleepy's.com
Adjustable Beds From Sleepy'sSleepy's Beds Can Rejuvenate YourBody. Experience The Difference!www.Sleepy's.com
![Page 44: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/44.jpg)
• Extremely Competitive Marketplace– Offline Efforts affect online results
Challenge
Offline Efforts
![Page 45: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/45.jpg)
Measurement
• A lead will be recognized as a Phone call or Form Submission
![Page 46: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/46.jpg)
Key Metrics
• Impressions• Clicks• Form Submissions• Calls• Revenue
![Page 47: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/47.jpg)
Targeting
Demographic area supported by Optimum Services– IP Targeting (proprietary to BullsEye)– Current targeting mechanisms via each network– Ongoing negative implementation based on referring strings
![Page 48: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/48.jpg)
Keywords & Ad Copy
Initial Launch • Current Optimum campaign keywords and ad copy• BullsEye and Network specific keyword and ad copy• Deep Linking for all ad groups
(all copy submitted for approved before launch)
Post Launch • A/B Testing on all ads• Ongoing algorithmic removal of non converting
keywords• Ongoing updates/additional keywords to maximize
conversion• Continued tweaking of ad copy
(with Cablevision’s approval)
![Page 49: BullsEye NJ](https://reader038.vdocuments.site/reader038/viewer/2022102705/555a6bd7d8b42ae7218b4ed1/html5/thumbnails/49.jpg)
Schedule
Meeting schedule after launch: Week 1: Review of Impressions and Clicks
Week 2: Review of Week 1 Site Activity/Pages Per Click/Pages Viewed
Week 3: Review of Week 1 and 2
Plus CPL Data Conversion Report Week 4: Full Month Report: Mapping, Top Keywords, Path Tracking