bulletin - matchcover

BULLETIN

PRESIDENT TREASURER MEM SECRETARY EDITOR

Loren Moore Jack Benbrook Janet Johnk Mike Prero

POB 1181 1328 E. Rosser St. 6 Truman Dr 12659 Eckard

Roseville, CA 95678 Prescott AZ 86301 Novato,CA 94947 Auburn,CA 95603

877-752-6247 928-772-3763 415-897-6724 530-885-3604

No. 294 July 2009

by

Mike Prero

Well, I may be putting my foot in it this time. I would imagine that most collectors think that Americana

is “all those Superior Match Co. covers that show scenes, mostly painting-type pictures, that typify

America and American culture.” That‟s what I thought, too, but research indicates that that‟s not exactly

true, although I haven‟t been able to re-verify the following yet. I hope to be able to report on this in the

next issue.

Anyhow, I believe that the actual “Americana” sets issued by Superior only comprise several sets issued

No. 294 SIERRA-DIABLO BULLETIN-July 2009

from 1950-1959. The 1940s sets were the “American Scenic” sets, which we‟ll deal with in the next issue.

Here‟s the various sets‟ covers, as listed by Bill Retskin:

Notice that some of these are 8-covers sets and some are 5

-cover sets. No sets are listed for 1954, 1956, and 1958.

Also, note that there is are couple of photo designs here (see

below).

Looking at the few sets that I actually have, none of them

run 8 covers, 5 being the most I have, but advertisers weren‟t forced to order all designs in a set, so this

doesn‟t necessarily mean anything.

I‟m trying to get a hold of the listing that was run in November 1979 Golden Orange Bulletin to see

what it says. I hope to have a copy by our next issue...so stay tuned!

Set #1—1950

-Casey At The Bat

-Cornered

-Heart Breakers

-Hooked!

-Hunting Pals

-The Old Salt

-Surprise Visit

-Wild Horse Canyon

Set #2—1951

-A „Reel‟ Fighter!

-Curious Kittens!

-Defenders of America!

-Does It Still Hurt?

-On The Defense!

-Rear Action!

-Safety Zone

-Who‟s Fooling Who?

Set #3—1952

-Buddies

-The Expert

-Happy Hunting!

-Hip, Hip, Hooray!

-Sad Parting

-Sweet Adeline!

-What A Life!

-Yankee Clipper

Set #4—1953

-Boxer

-Double Trouble

-The Future Champ

-Great Dane

-I‟ll Be Waiting

-Shepherd

-Terrier

-When Seconds Count

Set #5—1955

-The Day‟s Catch!

-A Dog‟s Best Friend!

-Excess Baggage!

-Let‟s Get Going!

-Nothing To It, Fellers!

Set #6—1957

-Caught Speeding

-Future Buddies

-Hunting Pals

-Take Your Choice

-Thoroughbreds

Set #7—1959

-Boxer & Cocker Spaniel

-But Who Will Pitch?

-French Poodle & Collie

-Leap For Freedom

-Unexpected Company


Chiclets Series

This is the original Golden Orange bulletin listing [No. 76, May 1984]—“In the 1940‟s Chiclets

Peppermint Candy Coated Gum put out a series of matchcovers which were supposed to be given out while

the airplanes were in flight. All except one are regular size. West Coast Airlines is a 30-stick. All have a

picture of a box of gum with „Adams Chiclets Peppermint Candy Coated Gum‟ on the back side. All except

two are Lion Manumark. Northwest Airlines is a Diamond & the very last one listed is a D.D. BEAN &

SON CO.”

CHICLETS

Ed. This is a rather odd series, since there‟s a Diamond cover in with all of the otherwise Lion covers; and

then there‟s the one 30-strike amidst all of the otherwise 20-strikes.

1. American

2. Avianca

3. PCA Capital Airlines (Blue)

4. Capital Airlines Constellations (red)

5. Capital Airlines (red)

6. Capital Airlines 20th Anniversary (Blue)

7. CAT - Civil Air Transport

8. Central Airlines (red)

9. Central Airlines (Yel on front, R on back)

10. C*S - Chicago & Southern Air Lines

11. CCA - Compania Cubana de Aviaction S.A.

12. Continental

13. Delta Air Lines (There are 2 diff. width strik-

ers)

14. Eastern Air Lines (white)

15. “ (white and Dark Blue)

16. El Inter Americano (white)

17. “ (green)

18. “ (mostly lite blue)

19. Guest Airways

20. GAM - Guest Airways Mexico

21. LAV - Linea Aeropostal Venezolana

22. Mexicana de Aviacion (Mexican stamp on

back)

23. National Airlines - S: DC6‟s DC 4‟s (two

diff. width strikers)

24. “ S: DC-6 Buccaneer “400”

25. “ S: blank

26. North Central Airlines

27. Northeast Airlines

28. Northwest Airlines (3 diff strikers) R

29. “ (blue)

30. PAA - Pan American Grace Airways (2 diff

strikers)

31. PAA - Pan American World Airways (3 diff

strikers)

32. “ - B: DANS TOUT VOL DE CLIPPER

33. “ B: EN TODAS VUELAS DE CLIPPER

34. Pan American World Airways PAA (lite blue

& 3 diff strikers)

35. PAA & U.S. flag on big tail

36. PAN AM S: Service to all 6 continents

37. Philippine Air Lines

38. “ Route of the Orient Star

39. TACA - International Airlines (2 diff strikers)

40. TWA - Trans World Airline

41. Western Airlines 30 years of service

42. WCA West Coast Airlines

43. “ First To Fly The F-27 (30-stick)

44. In The West - Fly the Finest - Western

45. Western Air Lines - America‟s Pioneer Airline

46. Always Travel By Air - Speed Safety Comfort

- (No airline company)


What To Do With Those Stock Girlies

Well, first, of course, you have to collect stock Girlies before the question of what to do with them arises.

In a very real way, they‟re the „forgotten issues‟ of the Girlie category, always destined, it seems, to be

overshadowed by the ‟other‟ Girlies. The real emphasis is on the Girlie singles, and then the Girlie

sets...and bringing up the rear are the stock Girlies.

I‟ll admit that they‟re not as attractive as the other issues, nor are they as interesting—after all, they‟re all

the same! That‟s why they‟re „stock‟ issues—the same graphic used on otherwise completely different

covers (over and over again), and often they‟re just a stock imprint on the inside of the cover. One might

legitimately ask, then, why collect them? And to that I say, paraphrasing George Leigh Mallory, “Because

they‟re there!” I figure if I‟m going to collect Girlies, then it behooves me to collect all Girlies.

But, what does one do with them, say, in relation to your other Girlies? Do they all go into the same

collection? Do you house them separately? Do you only collect one example of each graphic or all

advertisers of each graphic? If you‟ve been in the hobby any length of time at all, you already know what

the standard answer is... “It‟s your collection; you can do anything you want!” In my own case, having

already met the monumental challenge and having arrived at a satisfactory solution (!), I keep my stock

Girlies in their own separate collection (separate binders and separate totals from my other Girlie covers),

and, yes, I collect all variations and all advertisers, although I can certainly see the logic behind collecting

only one example of each stock Girlie graphic.

The late Walter Hubbard, CA, reported having 2,659 stock Girlies in April 1993. And, just recently, Dan

Bitter, OK, has come out with a Stock Girlie Design Catalog of almost 800 designs for $12.


Wide-Striker Match Corp. Covers

This is another of my „esoteric‟ collections! I collect Match Corp. covers, but only wide-strikers.

Match Corp. of America was a manufacturer formed out of Beacon Products Co. in 1935. It merged

with the Illinois Match Co. in the same year. Much later, it merged with Lion Match Co. in 1967. For

awhile, starting c.1965, Match Corp. sold matches in England through Matchmakers Ltd.

Match Corp. wasn‟t a small company, and it lasted longer than those smaller, more famous

manufacturers. Over the years, it developed its own line of trademarks, if not unique innovations.

Those trademarks include: Princess (10-strike, ?), Regular (20-strike, ?), Diplomat (30-strike, ?), King

(40-strike, ?), Two-Forties (240-strike, ?), Foil-Glo (metallic, ?), Super Embosso (Raised-ink

designs, ?), Shine-Kote “30” (30-strikes, printed in blue only, ?). It also issued the first set of “Mad

Cap Maids” (1939).

In any event, the company was finally dissolved in 1977, but by then it had long since ceased

producing covers.

This Chicago-based company thus issued wide-strikers and then later „regular‟ strikers. It‟s the wide-

strikers that I‟ve always been interested in! Unlike many of the covers from the 1930s-early 1940s,

especially from the smaller manufacturers, these are uniformly well-made, well-printed covers. And

colorful, not the often seen 2-color ink issues, again from the smaller companies. They always just

struck me as „keepers” [probably that innate collector instinct!]. So far, I have 1,307, and I also

maintain the list of such, which has 2,732 currently logged in.


Lake Havasu City’s London Bridge

[The odd, but fascinating story of how an entire bridge from Britain ended by in Arizona!]

In 1962, London Bridge was falling down. Built in 1831, the bridge couldn't handle the ever-increasing

flow of traffic across the Thames River. [Now, that’s interesting, because I

had the preconceived idea that Long Bridge was from the Middle Ages]

Anyhow, the British government decided to put the bridge up for sale, and

Robert McCulloch, Founder of Lake Havasu City, Arizona, and Chairman

of McCulloch Oil Corporation, submitted the winning bid of $2,460,000.

The bridge was dismantled, and each stone was numbered. Everything

was shipped 10,000 miles to Long Beach, California, and then trucked to

Lake Havasu City. Reconstruction began on September 23, 1968, with a

ceremony including the Lord Mayor of London, who laid the cornerstone.

On October 10, 1971, the bridge was dedicated.

London Bridge crosses a narrow boating channel that connects with

Thompson Bay on the Arizona side of Lake Havasu. Prior to the arrival of

London Bridge, the land upon which the bridge was placed was a

peninsula. A large dredge was used to carve a one-mile channel, removing

over two million cubic yards of rock and earth in the construction phase.

Water was then diverted from the lake, under the bridge and then back into

the lake through Thompson Bay.

Lake Havasu City, which got its start as an Army Air Corps rest camp

during World War II, now has over 1,000 businesses, two newspapers and

a college. Remember that the next time a man comes up to you and offers

to sell you a used bridge!

[http://www.roadtripamerica.com/

places/havasu.htm]

An American Tour:

34


Collects: Beer, Full Lengths,

S.F. Chinatown, Minnesota

covers, Old hotels, Earlier

graphic covers.

9 2 7 . G a yl e H o f a c k e r ,

7885Stoltz Rd., Greenville, OH

45331

Collects: Chickens and

roosters, Drug stores, Barber

and beauty shops, Lipstick

boxes, Christmas, Hallmark

Ads

W E E K L Y O N - L I N E

AUCTION: 60 lots per week;

featured topic each week, but

always with good selection of

other categories. Runs Sunday-

Sunday. http://matchpro.org

BULK TRADES! 500 20-strike

H/M/R for same. 200 30-strike

Uniglos for same. Similar trades

available for „Ramas, Cameos,

Foilite, Filigrees. Also have lots

of Foreign to trade for 20-strike

H/M/R. No dupes, no damaged

no struck. Mike Prero, 12659

Eckard Way, Auburn, CA

95603

Coming Up

RMS CONVENTION 2009: Aug. 10-15, Plaza Hotel,

Hagerstown, MD, conveniently

located in the heart of the

beautiful Cumberland Valley at

Exit 5A off I-81, just one-half

mile north of I-70. 301-797-

2500/800-732-0906/e-mail:

[email protected]. Single

room: $89+tax; Suite: $118-

154+tax. Theme: South of

Mason-Dixon Line in 2009.

New Members

920. Chuck Cummings, 77 5th

Ave. SO.W., Pataskala, OH

43062

Collects: Navy ships, coal

companies, crabs, Japanese

boxes, owls, and 33-34 Chicago

Worlds Fairs

921. Michael L. Hothan, 9106

Eastern Kansas City, MO 64138

Collects: Small towns, Kansas

C i t y a r e a , R a i l r o a d s ,

Manumarks, Fancies, Fraternals

922. Sherry Sisson, 9 Elm Ave.,

Westmont, NJ 08108-2605

Collects: Birds, fish, all fauna,

all flora, geology, trains (RR),

and natural events.

923. Helen I. Hollmann, 6104

Forge Dr., Morrisville, PA

19067

C o l l e c t s : F i l i g r e e s ,

P e n n s y l v a n i a t o w n s ,

Philadelphia, Ships, Pianos,

Bears

924.Claude Pelletier, 956

Champlain St., Salaberry-De-

Valleyfield Quebec, Canada J6T

6K2

Collects: Amish communities,

Dolphins, Indians, Motoski,

Paint (companies and stores),

Parrots

925. Robert J. Thomas, 400 E.

Sixth Ave., Lancaster, OH 43130

Collects: Animals, casinos,

Girlies, Sports, Chain food

stores

926. Bob Jackson, 1670 Watson

Ave., St. Paul, MN 55116

P H I L L U - Q U E B E C

SWAPFEST 2009: November 7

-8, 2009. Blanchet Motel,

Drummondville (Qc) 800-567-

3823 FMI: cpelletier43@

sympatico.ca

SIERRA-DIABLO SPRING

SWAPFEST 2010: Mar/Apr

2010, Roseville, CA. Details

forthcoming.

New Stickyback

Listing Available

660 covers listed. It is available

in EXCEL format - alpha &

n u m e r i c a l — f r o m D o n n a

Longenecke r , bo rd long@

verizon.net She‟s still looking

for color copies (inside & out) of

some of the covers missing from

the "master listing" and any

unlisted covers.

Readers Write

Judi Wittwer, AZ: [Ref last

issue’s article, “Chesapeake Bay

Bridge”] When I got to page

6 of my Sierra Diablo

Bulletin. It brought me back to

1975, my husband business went

on strike & we went to Omaha,

Nebraska to see if we could get a

job driving truck. Got a job &

one of the trips took up to the

Chesapeake Bay Bridge. I could

see a large ship out in the water

going across where we were

headed. We had no idea that it

went under water & the ship

goes over you. How spooky that

was for us in a semi. Being from

the southwest we did not know

that much about back east. But


Replace with advertising text

Company Name

COMING

UP

Aug: “In-Between Covers”

Sep: “Collecting Presidents”

Oct: “The United Nations”

SIERRA-DIABLO...we’re

the hottest club in the

hobby!

convent ions and Boston

landmarks.

Newly Announced

RMS Display

Category

Pat Flynn Memorial Award: Best

Casino Display

Happy Birthday!

Benbrook, Jack.....................7-1

Eggleston, Kay......................7-1

Hothan, Mike........................7-1

Spangler, T.A........................7-5

Jackson, Ken.........................7-7

Meyer, Brian.........................7-9

Mitchell, James 'Mitch'.......7-10

Mason, Wilton....................7-13

Schwimmer, Mike...............7-14

Varille, George...................7-14

Cooke, Jenny.......................7-16

Nelson, Ron........................7-19

Kennaday, Dave..................7-23

Pelletier, Claude..................7-23

Lauck, Richard....................7-26

Dixon, Barbara....................7-29

McMillan, Bob....................7-31

Bergman, Grace....................8-3

Eberhart, Charles..................8-6

Waite, Randy........................8-8

Aji, Pete................................8-9

Quilling, Mark......................8-9

Rowe, Terry........................8-12

Kitzmiller, Rendell.............8-14

Skrocki, Ed.........................8-19

Meek, Tom..........................8-20

Lund, Greg..........................8-22

Evans, Bill...........................8-24

Neros, Craig........................8-29

Lauer, Randy.......................8-30

The Sierra-Diablo Bulletin is a

monthly publication of the Sierra-

Diablo Matchcover Club. Deadline

for all submissions is the 10th of

each month. Any information

herein may be reproduced with

appropriate credit line. Dues of

$10 (individual), $15 (family), $15

(Canada/Mexico) or $20 (outside

N. America) are payable to the

Sierra-Diablo Matchcover Club, c/

o Jack Benbrook, 1328 E. Rosser

St., Prescott, AZ 86301.

Visit theSierra-Diablo Web Site at:

http://www.matchcover.org/sierra

You can reach the Ed. on line at

[email protected] for help

with Bulletin/hobby questions,

concerns or problems.

have) and contact Dan Bitter at

the convention. At this point we

don't know exactly what the

layout will be (since the total

cards will be determined at the

convention), but it will be

colorful, informative and most

of all FUN. We look forward to

your participation.....THANKS!

Boston Covers

On Display

A digital version of the Boston

Public Library's Boston

matchcover collection is now

online: http://www.flickr.com/

photos/boston_public_library/

sets/72157618736193797/ It's a

great collection with just over

200 items from various

July’s Smile

we were learning. We were on

strike for 4 1/2 months. All our

trips were all back east. Thanks

for the memories...

Going To RMS?

Sierra Diablo is planning an

impromptu display of our

membership cards at RMS 2009.

We are asking all members who

will be attending to bring their

cards (as many years as you

bulletin - matchcover

Documents