Bulletin Boardsnot Books

Writing For the Web

Presented BySteven Niedermeyer,City of Bellingham Web Systems Analyst

Topics

Knowing your audienceWriting to your audienceVisualsCase StudiesReference Materials

Knowing Your Audience

Web browsing behavior – Speed!

Scanning, Skimming, and Searching

Knowing Your Audience

Very Diverse DemographicsLanguageExperienceRolesEtc.

Writing to Your Audience

SpeedLessis more

Structurecontent

Streamlineselection

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Writing to Your Audience

LanguageUse common termsAvoid acronymsUse short sentencesWrite to an 8th gradelevel

Writing to Your Audience

ExperienceLeverage commonknowledge and skills

Optimize for specialized tasks

Writing to Your Audience

Content for the AudienceProvide relevant content for key audiences

Filter audiences through portal pages

Visuals

Photos and other graphicsQualityConsistent Connected

Visuals

Quality Photographs

Visuals

Consistent Photographs

Visuals

Connected Photographs

Visuals

Quality Graphics

Visuals

Consistent Graphics

Visuals

Connected Graphics

Case Studies

Parking Services

Case Studies

Water Conservation

Reference Materials

Letting Go of the Words by Janice Redish

Don’t Make Me Think by Steve Krug

Social Marketing by Kotler/Roberto/Lee