bulleit bourbon
DESCRIPTION
Bulleit Bourbon ads campaignTRANSCRIPT
Bulleit Bourbon was an upscale whiskey looking for assitance in re-branding, while still sticking to their roots of a frontier whiskey.
The idea behind the campaign started with their an interesting story about their great grandfather, Augustus Bulleit, who went missing while on a delivery.
Logo was designed by Bulleit.
Copywriter: Bobby Claeys
Theory #235Augustus Bulleit stopped to bathe inthe waters of the Mississippi when he was suddenly swallowed whole by a river monster.
The Bulleit legacy lives on.
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Theory #47Augustus Bulleit’s wagon was ravaged by a pack of bears. He is assumedto be living among them.
The Bulleit legacy lives on.
print ad
Theory #3Augustus Bulleit was swept awayby a tornado. He was never seen again.
The Bulleit legacy lives on.
print ad
Recipe Booklet
The Bulleit Neat
The BLT
The Bulleit Manhattan
The Bulleit Mint Julep
Ingredients:1 1/3 oz. Bulleit Bourbon
Preparation:Enjoy in a rocks glass.
Ingredients:1 1/3 oz. Bulleit BourbonLemon WedgeTonic
Preparation:Serve over ice in a rocks glassGarnish with a generous wedgeof lemon.
Ingredients:1 oz. Bulleit Bourbon1/4 oz. sweet vermouth1/4 oz. dry vermouth
Preparation:Serve over ice in a rocks glasswith a lemon twist.
Ingredients: (serves 12)15 oz. Bulleit Bourbon30-40 Mint LeavesSimple syrup solution
Preparation:Marinate mint leaves in 3 oz. Bulleit Bourbon.Combine marinated leaves with simple syrup solution.
The Bulleit Mint Julep
Preparation: (continued)Let leaves and syrup sit overnight.Fill julep cups with mixture.Add Bulleit Bourbon to taste. Enjoy!
recipe booklet
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