Built to Scale| August 2015Or Offer | CEO and Founder

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We Measure the Digital WorldEvery

WebsiteEvery App

200+ Countries

Traffic Trends Desktop & Mobile Referring Traffic

Keywords Advertising Analysis

Popular Pages

Downloads estimation Active Users

Engagement per app Retention Analysis

App store optimization

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SimilarWeb.com | Free Data for All

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Top News Websites in the UK

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Our Technology

London Moscow Tel Aviv New York Tokyo Dubai Brazil

Founded Employees Funding Acquisitions Customers

Global Representation

2007 +200 $65M +20002

Our Company

Provide Digital traffic Insights to the Entire World

The Data Intelligence Business

The Story

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FROMJEWELRY

TOWEB MEASUREMENT

Jewelry

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2009: BROWSER EXTENSION

The Beginning

Business Proprietary & Confidential 12

The Data Intelligence Business

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Business Model

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•Data Collection

Data Processing

•Data Analysis

Data Delivery •SaaS

•APIData

Consumption

Big Questions: Where is the money? How to build a revenue

maximizing business?

Where is the money? How to build a revenue maximizing business?

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Data Collection

Good Data mean Big Data. Resource & capital intensive.

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Data Processing

Data processing is very specialized, need talent and brain power (Phds).

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Data Delivery

Selling the data is where the value is but the format affects the value.

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Data Delivery

Finding the perfect fit allows premium pricing.

Scaling the Business Means Understanding the Market

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The State of Competitive Traffic Intelligence in 2011

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Free SMB Enterprise

Start with a solid plan

Our Opportunity

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Data for Everyone

Business ModelThe perfect data-driven product for every

customer

Free – SimilarWeb.comDigital Insights for Everyone

SaaS – SimilarWeb ProMarket Intelligence SMB & Enterprise

API & Raw DataDeep Organization Data

Integration

When the Definition of Digital Changed

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Mobile was No Surprise, It was a Challenge

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Launch Pro Platform June 2013

Start Collecting Mobile Data Sept. 2013

June 2014 beta for Mobile Product

September 2014 live Mobile Apps

>Build a Mission Team

The Challenges of Mobile for SimilarWeb•Tripled our data set•Required a new product•Required new market/customer understanding

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The on goingWar of balance

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The balance between firefighting & vision

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Sales vs. Product

Fun with Data

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What’s the Next Big Blockbuster Movie in the UK?

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Where Do You Come From?

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