Building yourSocial Reach

With Social Media Advertising

Chris Reilly @reilly3000 unleashedonline.com

AgendaPaid vs. Organic

Overview of Social Advertising Options

Best and Worst Practices

Emerging Trends

Q&A

The Role of Advertising

Facebook ad targeting

Facebook Ads

• Largest reach @ 955M Users!• Great Geotargeting• Interest Targeting• Relationship Targeting• “Sponsored Stories”• CPM or CPC PricingFacebook.com/Ads

Twitter Ads

• Highest Engagement with Ads• Limited Geo-targeting• Interest Targeting• Use to grow followers or Promote Tweets• Cost Per Engagement ModelAds.Twitter.com

LinkedIn DirectAds

• Targeting for Job Titles and Industries!• High cost and low performance• Localized by region• Local Targeting• CPM or CPCLinkedIn.com/DirectAds

StumbleUpon Paid Discovery

• Low, fixed cost per visit• Generates organic content views and backlinks• Great for bloggers and photographers• No geotargeting capabilities• People stumble away quickly, engage themStumbleUpon.com/PD

Reddit Ads

• Interest driven targeting• Social engagement with ads• No geotargeting except for /r/cityname• Affordable fixed-rate pricing model• Understanding the community really helpsreddit.com/promoted

Target Interests Target relationships - 'amplify word of mouth' Age Workplace Relationship status Sexual preference School status Location

Best Practices

• Split-testing• Ad Fatigue • Imagery • Age Bucketing• Segmentation

Worst Practices

• #MuslimRage• Driving Traffic Offsite• Community Engagement• Overall goals• Change happens!• Promoted Posts

New and exciting

•FBX•Customized Audiences•View-Through Conversion Tracking

Questions?!?

Presentation online at Unleashed-Online.com tomorrow