building your personal brand/online presence - for college and high school students
TRANSCRIPT
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Kelly BarrettSocial Media Manager,United Way WorldwideTw: @KellyAlysiaLi: kellyabarrettFb: /kellyalysiaIG: @KellybYoga
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{ agenda }• Scary stats (not actually that scary)• Three must-do steps for rocking at
social medias that have almost nothing to do with social media
• My prescribed “ground rules” for social
• My best pro tips, for pros and pros-to-be
• Q&A
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{ point of clarification }• This presentation is mostly for your
own personal social media presence.• BUT. It’s important to keep in mind
each of you are an extension and ambassador for your Student United Way AND United Way overall.
• When each of you look good, the organization looks good and we all look good together.
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About
2 out of 5companies use social
networking sites to vet job candidates.
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About
92%of companies use social
networking sites to recruit for job opportunities.
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When using social media, you’re
more likelyto get hired. And you’re
more likelyto stay employed longer.
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What’s the best way to do social media successfully?
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But, seriously…?
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Where to start?
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{#1}Make yourself a personal website.
I promise it’s easy.
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{#1}Make yourself a personal website.
No, you don’t have to know how to code.
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All $Free.99 per month.
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{#2}Buy your domain name. It’s cheap.
Like, as little as $3/year.
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{#3}Set up your domain URL to forward to your personal
website.
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Why do I need a website?
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Why do I need a website?
1.Search.
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Why do I need a website?
1.Search.2.Visibility + polished
appearance.
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Why do I need a website?
1.Search.2.Visibility + polished
appearance.3.Professionalism.
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Why do I need a website?
1.Search.2.Visibility + polished
appearance.3.Professionalism.4.To stand out or at least,
never be behind.
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Why do I need a website?
1.Search.2.Visibility + polished
appearance.3.Professionalism.4.To stand out or at least,
never be behind.5.Perfect link to collect all the
great stuff you do.
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Where should I put my website?
1.Business card
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Where should I put my website?
1.Business card2.Résumé
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Where should I put my website?
1.Business card2.Résumé3.Every form you fill out about
yourself (Eventbrite invites, scholarship application forms)
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Where should I put my website?
1.Business card2.Résumé3.Every form you fill out about
yourself (Eventbrite invites, scholarship application forms)
4.Social media sites
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Where should I put my website?
1.Business card2.Résumé3.Every form you fill out about
yourself (Eventbrite invites, scholarship application forms)
4.Social media sites5.Wherever else it could be
helpful
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Get the facts.
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Highly visual
Personality
Friends, family
Less personal insights
Merge personal/professional
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News following
Real-time updates
50/50 personal/professional
Mix of industries
Highly visual
Brand & media heavy
Establishes authenticity Source
ideas
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Professional Networking
Thought leadership
Long-form writing Expert connection
High visibility
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{ GROUND RULES }
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For everything you post on social media, ask yourself if
you’d be cool with:- Your grandma reading it
- Your professor/coach reading it- Your future boss reading it
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Make all your social media profiles public. It’s good
practice and shows people you’re not trying to hide
anything.(If you’re posting stuff that should be private, maybe you
shouldn’t be posting it.) #justsayin
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Try to keep some consistency around who you are from
platform to platform. This helps your digital persona to be more
recognizable, and make you more memorable to people.
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Let’s look at Linked…
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#Protip: Make an account on SlideShare. Upload presentations from projects you have
created to highlight your skills.
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#Protip: Make your Linkedin shine by checking out the areas you can fill in like volunteer engagement, leadership roles, college courses, awards, test scores (if good). You’re already doing this stuff so get credit for it!
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#Protip: Make your cover photo pop.
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{ Misc. #Protips }
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#Protip: Google yourself.
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#Protip: Make yourself a résumé Pinterest board.
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{ on Twitter }• Find the people whose jobs you
want one day, and follow them.
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{ on Twitter }• Find the people whose jobs you
want one day, and follow them.• If they ask a question and you
have an answer, reply to them.
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{ on Twitter }• Find the people whose jobs you
want one day, and follow them.• If they ask a question and you
have an answer, reply to them.• Engage in a non-creepy way,
occasionally (retweets/favorites).
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{ final thoughts }• Be positive.
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{ final thoughts }• Be positive.• Share content that reflects who
you are and what you love.
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{ final thoughts }• Be positive.• Share content that reflects who
you are and what you love.• Be nice to people, because every
connection is important.
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{ questions }