Building Your Epicure Business with Social Media

Presented by Jennifer Fong http://jenfongspeaks.com

Download Today’s Slides

http://JenFongSpeaks.com/Epicure

Today’s Topics

• What Social Media Can Do For Your Business

• How to Use Social Media Well

• Social Media for Recruiting

• Virtual Parties for Booking

Why Social Media?

Increased Sales

Increased Bookings

Recruiting Without Borders

Better Follow-Up/Customer

Service

Time Management

Decide how long

List your tasks

Set a timer!

Social Media Tools

Which Tool Should I Use?

• Start with Facebook – Largest social network

– Over 1 billion users globally

– If Facebook were a country it would be the world’s 3rd largest

– Great place to connect with your warm market

– Share Epicure’s Facebook Page content

Facebook Profile - PERSONAL

Facebook Page - BUSINESS

Facebook Group - TEAM

Facebook Event

Getting Started with Facebook

• Optimize your Profile – Photo (Yours! Not your logo) – About – List your Business – Link to your Consultant Website – Review Privacy/Post Settings

• Clean it up! – Remove inappropriate photos – Review Pages, Groups, Songs, TV, etc.

Social Media for Personal and Business Use

Personal Use

• Friends and family exclusively

• Private profile

• Share whatever is accepted within your circle

• Express your opinions freely

Business Use • Friends, family, customers,

prospects • Public profile • Share some personal

information • Share resources your business

contacts will value • Everything you share reflects

on your business, other consultants, and your company

Status Updates • Share what you’re doing

• Share resources and links

• Provide content related to product

• Talk about your business as it relates to YOU – Don’t ask people to spend money

• Talk about your interests

• Comment on what others are doing

• Be a friendly human being

What Should I Post? • If your goal is Recruiting…

– Tips for choosing a home based business

– Advantages of running your own business

– How to work at home with kids – Inspiration/Personal development

quotes – Enthusiasm about what you’ve earned – Love for your team!

What Should I Post?

• If your goal is Booking/Sales – Celebrate hosts/share how much they

received free – Hold virtual parties to highlight the fun of

an in-person party and demonstrate why it’s worth the time

– Share recipes you’d make at a home party – Highlight recipes featuring products/point

out how product is used in recipe – Point out how using Epicure products saves

time and money

Sample Status Updates (Profile)

Appropriate • Tips for saving time making dinner

(link) • Congratulations to Sue on her

brand new Epicure business! • Congrats to Jane Smith who earned

over $100 in Epicure products by partying with her friends last night!

• I am just LOVING the recipes in Epicure’s new Summer Lovin’ catalogue! The Oh Canada Flank Steak is amazing! (link)

• Butter Chicken…it’s what’s for dinner thanks to Epicure’s Butter Chicken mix! (photo)

Inappropriate • Check out all these great

products! Click here to order. (link)

• Want to fill your pantry for free? Book a party with me! (link)

• I have 3 slots left. Who wants to have a party? Message me!

• If you need extra money, try Epicure. Click here for more info. (link)

• Epicure is having a sale! Shop Now! (link)

Don’t Reinvent the Wheel!!

Virtual Parties for Booking

• Goal: Booking

• What is it?

• When should it be held?

• Where should I hold one?

• What products should I show?

• Do I need to host coach?

• How do I do one successfully?

Recruiting with Social Media

The best place to recruit is the in-home

party

Don’t be “that” consultant

Reach out privately, at the

right time

Celebrate company & team

success

Be ethusiastic about specials

without the “ask”

Use hashtags Work at Home Forums

“Friend” your prospects

Get permission to email

Recruiting Posts

Social Media Etiquette • Build relationships first

• Post appropriately and be nice

• Don’t ask people to spend money through your profile

• Use your photo and real name

• Don’t overdo the games and apps

• Avoid self-promotion on Epicure’s social media presences

More Resources for You

• http://jenfongspeaks.com/Epicure

– This presentation

– Helpful resources

– Free articles

Thank You!

Jennifer Fong Direct Sales & Social Media

Consultant and Speaker

• Blog: http://jenfongspeaks.com

• Facebook: http://facebook.com/jenfongspeaks

• Twitter: http://twitter.com/jenfongspeaks