building the next angry birds, the business of building & marketing apps
DESCRIPTION
Presented at the DevFest of Google Developer Group, Mumbai by Sreeraman Thiagarajan, Chapter Manager, GBG MumbaiTRANSCRIPT
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Talk by
Sreeraman Thiagarajan
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Building the next ‘Angry Birds’THE BUSINESS OF APPS
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All About GBG
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GBG Mumbai
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Another important bird
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@media2win
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#DevFestMum
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Apps
The basics of
BusinessThere’s an app for that!
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The fundamental
Be it your time, money or resources
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The need
“Everything that can be invented has been invented”Charles H. Duell Commissioner, U.S. patent office, 1899
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The need
“If I had asked people what they wanted, they would have said faster horses.”- Henry Ford
Don’t ask. Observe.
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The need
Make it bulls#!t proof
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The Solution
Solve one problem at a time, differently
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The Build
3 immutable laws• Is the problem completely solvable?• Is it practical• Does the cost benefit make sense for the customer
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The Build
Get moving, that’s equally important
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The Marketing Mantra• Getting listed in the app store is not a marketing
strategy!• Social media, SEO & ASO are mere hygiene factors• Don’t wake up to marketing someday, practice it
everyday.• Follow the 1-1-1 rule (Message, TG, CTA)• Tell a great story • Target influencers & get WOM• Think globally
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The Purpose
Are your customers happy?
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The Monies
• Who’s paying your bills? – Users or Advertisers
• Challenge the existing systems• Look for ancillary revenues
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Summary• Identify a need & provide a realistic solution• Match benefits to costs• Fail fast, get started and keep moving• Marketing is a commitment, not just a campaign• Have a purpose & think global• Money matter, think who’s paying your bills
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Q&A
Thank You!
Sreeraman Thiagarajan