Building Success with Beauty

Total $29 Billion Industry

Skin Care $10 Billion

Hair Care Market

3

Trends

Hair health is driving the market

Focus on value, simple claims

and multipurpose

Understanding the Challenge

Healthy hair and stylized hair

are at odds with each other

The Beginnings of Beautiful

Hair

The three layers: medula, cortex

and cuticle

Key is to keep cortex and cuticle

layers in the best condition

possible

What are Sulfates?

• Sulfates are not unsafe, they are just not healthy for your hair

• Sulfates are cleansing agents found in most shampoos

• Effective and safe for cleansing, but harsh for the hair

• Sulfate molecules are small, penetrating the cuticle of the hair

• Strip away natural moisture

and color

• Increase the likelihood of

damage

• Leave hair prone to

breakage, dull, dehydrated,

and feeling rough

Sulfate-Free Hair Care

• Gentler on the hair

• Larger molecules wash

away dirt, excess oil,

buildup

• No damaging effects

• Instead of weakening or

damaging hair, sulfate-free

hair care:

• Prevents color from fading

• Prevents moisture loss

• Prevents breakage

Hair Care

Multiple Benefits & Sulfate-Free

*Product names are trademarks of their respective owners

Hair Care Brand Spectrum

Multiple Benefits

Brand # of Bottles Benefits still Missing

3 2

4 1

3 2

4 1

*Product names are trademarks of their respective owners

NEW Sei Bella™ Luxury Hair Care

$10 billion industry

A complex & competitive category

Emphasis on product development

Hair health driving the market

Focus on value

Simple multipurpose claims

Sei Bella™ – Luxury Hair Care with a Difference

Melaleuca innovation

• Simple hair care system that delivers results with fewer products

while increasing value

Sei Bella Luxury Hair Care delivers…

Natural nourishing botanicals with latest scientific advancements

Protects and repairs hair against UV damage. Neutralizes free radicals,

protecting hair strength and preventing color loss.

Special protein binds to vulnerable spots like ends of cuticle

scales and hair tips, sealing weak points & repairing damage.

Soy also infuses hair with moisture for a silky soft feel.

Reinforces hair to prevent breakage while adding

brilliant shine.

Sunflower Extract

Soy Protein

Sandalwood

Smoothes cuticle of hair for softness & shine while deeply

conditioning hair & nourishing the scalp.

Jojoba Oil

Enhances hair’s natural flexibility, building tenacity and

preventing breakage. Also nurtures hair with a wealth of

conditioners

Avocado Oil

Superior moisturizer attracts hydration to the hair, helping

quench even the driest, most damaged locks.

Glycerin

Sei Bella Luxury Hair Care Product Line

Detangling & Smoothing Spray

Hot Iron Prep Spray

Detoxifying Wash

Repair Hair Masque Texturizing Firm Hold Classic Hold Defining

Pomade Finishing Spray Finishing Spray Gel

Skin Care

• Skin care is applicable to

every woman

• 73% of women believe it’s the

body’s best indicator of health

and beauty

• More confidence

– Healthier-looking skin

– Use of color cosmetics

• But do you know your skin

type

Knowing Your Skin Age

• Not chronological age

• Skin age by lifestyle, sun

exposure, pollution

• Sei Bella™ products categorized

into three skin stages

– Protect – skin protection from

damage and appearance of early

signs of aging

– Correct – treat and correct the

appearance of aging

– Revitalize – revitalize your skin

through more intensive treatments

Which Treatment Products Address

Which Skin Concern?

Concern Product Suggestion

Age spots and skin discoloration Timeless Age-Defying

Serum

Deep wrinkles and lines, sagging skin Skin-Revitalizing Serum

Dry patches of skin and dullness Renewing Exfoliator

Protection against environmental

damage

Fortifying Vitamin Lotion

Fine lines and wrinkles around eyes Wrinkle Release Eye Serum

Crow’s-feet and sagging skin around

eyes

Night Recovery Eye Creme

Tired, puffy, and drooping eyes Bright Eyes Soothing Gel

Loss of firmness and sagging skin Night Firming Treatment

Innovation through the

Power of Peptides

Sei Bella

treatments promote younger-looking skin through many proven ingredients, including the latest in peptide technology.

• Tetrapeptides are proven to be more effective than hexapeptides found in competitor brands

• The molecules of tetrapeptides are much smaller than hexapeptides, allowing Sei Bella treatments to work deeper with longer-lasting results

• Improve the integrity of skin for a youthful-looking appearance

• Improve skin’s firmness and elasticity

• Provide age-defying benefits

Eye Care

• First place to show signs of aging

• Three products that meet your eye care needs

Night Recovery Creme—Firmer Skin in Four Weeks

Clinical Study conducted by Laboratories SérobiologiquesTM, division of Cognis France

Results After 56 Days Applying Night Recovery Creme

Results After 28 Days Applying Night Recovery Creme

Before Application of Night Recovery Creme

What Is SPF And How Does It Work

• SPF 20 blocks 93% of the sun’s

UVB rays

• SPF 50 blocks 98% of the sun’s

UVB rays

• Dermatologists recommend

less than 30% for daily use

• Higher levels of SPF increase

risks of skin irritation

• Sei Bella™ formulas balance an

appropriate SPF level that will

protect your skin yet be less

irritating and harsh

Brand Product Name Price Difference

Sei Bella Night Firming Treatment $26.50 $55.50

Lancome Renergie Night Treatment $82.00

Sei Bella Fortifying Vitamin Lotion $34.50 $35.50

Laura Mercier Multi-Vitamin Serum $70.00

Sei Bella Volumizing Mascara $12.50 $8.50

Estee Lauder MagnaScopic Maximum Volume Mascara $21.00

Sei Bella Skin-Refining Tinted Moisturizer $29.00 $13.00

Laura Mercier Tinted Moisturizer $42.00

Value of Sei Bella™ products…

• Better technologies • Better prices

*Melaleuca Preferred Customer Price. Competitor product price from Esteelauder.com, Lancome.com, Laura Mercier.com , 4/23/12. Prices may vary.

Product names are trademarks of their respective owners.

• Better results

Before you start, identify your skin type

• Dry Skin

• Oily Skin

• Combination Skin

• Normal Skin

Steps to Good Skin Care

Step 1: Cleanse

− Removes dirt and makeup

Step 2: Tone

− Prepares the skin to take in moisture

Step 3: Treat

− Treatments address specific skin concerns

− Part of ongoing skin care regime

Step 4: Moisturize

− Maintain skin’s vital moisture balance

Steps to Good Skin Care

Color Cosmetics

Beauty is something you create, defined by your

own unique sense of style and fashion.

Sei Bella Color Cosmetics help you express your

own beauty.

Create your perfect look

• Let’s make using color cosmetics fun …not confusing

• Tips & Tricks has a Color Quiz to help

• This information is meant to help, NOT

LIMIT, your color choices…

Tips, Tricks and Tools

Website Updated

• How to videos on

applying makeup

– How to apply the

foundation

– How to apply the

different shades of

eye shadows

– How to define lips

• More tools to come

on business building

Create a flawless canvas

Your face is your canvas

• Using a primer, foundation, concealers, powders,

and bronzers

• Different foundation types for different needs

• Needs change with the seasons

Select the Foundation Coverage Level That’s Right For You

LIGHT COVERAGE MEDIUM COVERAGE HEAVY COVERAGE

Tinted Moisturizer Foundation Crème-to-Powder Foundation

Mineral Powder Foundation

Liquid Foundation

Age-Defying Liquid Foundation

Age-Defying Ingredients

• Antiaging tetrapeptides, antioxidants, and

botanical moisturizers

• SPF 15 provides critical UV protection

Airless Packaging

• Airless packaging prevents contamination and

allows every last drop to be used

• A convenient view strip lets you see when it’s

time to order more

• Provides medium to full coverage

• Oil-free

Flawless & Nurturing

• Molded, curved brushes

with ultimate definition

• Hydrolyzed soy protein

creates lash fullness

• New molded brush

• Ophthalmologist-tested

• Smudge -free & flake-free

• Paraben free

• Available in black/brown

Defining & Volumizing Mascara’s

The Sei Bella™ Advantage

• 80% of Melaleuca customers are women

• Increase your organizational Product Points

Melaleuca orders including Sei Bella products on average are

about 23% larger

The Sei Bella Advantage

Assuming: Half of your customer

base orders 20 points.

• Each level has the potential of

earning extra income as shown

in the example below:

*For illustration purposes only

What This Could Mean To You and

Your Organization…

• Build your Melaleuca

business with $30 Billion

Dollar Industry

• More loyal customers

• Larger orders

• Your business is stronger

and more lucrative

• How do you present it in

your Delivering Wellness

presentation?