cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Building Social Communities Around Physical Ones Kevin Mullett

Building Social Communities Around Physical Ones Kevin Mullett

kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo

director of product development

what kind of community

commiddotmumiddotnimiddotty -noun plural ndash ties1 a social group of any size whose members reside in a specific

locality share government and often have a common cultural and historical heritage

2 a locality inhabited by such a group

3 ecology an assemblage of interacting populations occupying givenarea

dictionarycom

the ldquosocial threerdquo

bull social mediatake the social out of it and it is good old fashion media

bull social networkingbusiness and personal networking just online

bull social marketingmarketing by any other name would spend as sweet

social media = tools

social networking = visibility

social marketing = application

visibility via preferred media

bull preferred media not singular media

bull specialty and niche social services

bull the year of talking to your audiencewhere they are

how does it help

how can social media impact your business

bull visibility brand awareness top of mind

bull customer feedback (in real-time)

bull trafficbacklinks (to pages or our site)

bull to encourage page or site indexing

bull likability factor (or not)ndash ldquoAll things being equal people want to do business with

their friends All things being not quite so equal people STILL want to do business with their friendsrdquo ndash Jeffrey Gitomer

bull promoting offerings

buthellipmy privacy

bull formerly found on street corners

bull were you unlisted

bull who did we do business with 30 years ago

whorsquos listening

some wonrsquot be listening thatrsquos ok

you donrsquot need 100 participation

no media channel

has 100 attention

wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

action 1

bull develop your elevator pitch

bull optimize your ldquowhat we dordquo paragraphthen adapt it to fit in various profile areas(160 characters in twitter for example)

bull photos for personal accounts logos for businesses(generally speaking in some instances you want to use photos)

action 2

grab your brand

bull mass id check with namechkcom

the ldquosocial threerdquo

bull social mediatake the social out of it and it is good old fashion media

bull social networkingbusiness and personal networking just online

bull social marketingmarketing by any other name would spend as sweet

social media = tools

social networking = visibility

social marketing = application

visibility via preferred media

bull preferred media not singular media

bull specialty and niche social services

bull the year of talking to your audiencewhere they are

how does it help

how can social media impact your business

bull visibility brand awareness top of mind

bull customer feedback (in real-time)

bull trafficbacklinks (to pages or our site)

bull to encourage page or site indexing

bull likability factor (or not)ndash ldquoAll things being equal people want to do business with

their friends All things being not quite so equal people STILL want to do business with their friendsrdquo ndash Jeffrey Gitomer

bull promoting offerings

buthellipmy privacy

bull formerly found on street corners

bull were you unlisted

bull who did we do business with 30 years ago

whorsquos listening

some wonrsquot be listening thatrsquos ok

you donrsquot need 100 participation

no media channel

has 100 attention

wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

action 1

bull develop your elevator pitch

bull optimize your ldquowhat we dordquo paragraphthen adapt it to fit in various profile areas(160 characters in twitter for example)

bull photos for personal accounts logos for businesses(generally speaking in some instances you want to use photos)

action 2

grab your brand

bull mass id check with namechkcom

social media = tools

social networking = visibility

social marketing = application

visibility via preferred media

bull preferred media not singular media

bull specialty and niche social services

bull the year of talking to your audiencewhere they are

how does it help

how can social media impact your business

bull visibility brand awareness top of mind

bull customer feedback (in real-time)

bull trafficbacklinks (to pages or our site)

bull to encourage page or site indexing

bull likability factor (or not)ndash ldquoAll things being equal people want to do business with

their friends All things being not quite so equal people STILL want to do business with their friendsrdquo ndash Jeffrey Gitomer

bull promoting offerings

buthellipmy privacy

bull formerly found on street corners

bull were you unlisted

bull who did we do business with 30 years ago

whorsquos listening

some wonrsquot be listening thatrsquos ok

you donrsquot need 100 participation

no media channel

has 100 attention

wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

action 1

bull develop your elevator pitch

bull optimize your ldquowhat we dordquo paragraphthen adapt it to fit in various profile areas(160 characters in twitter for example)

bull photos for personal accounts logos for businesses(generally speaking in some instances you want to use photos)

action 2

grab your brand

bull mass id check with namechkcom

social networking = visibility

social marketing = application

visibility via preferred media

bull preferred media not singular media

bull specialty and niche social services

bull the year of talking to your audiencewhere they are

how does it help

how can social media impact your business

bull visibility brand awareness top of mind

bull customer feedback (in real-time)

bull trafficbacklinks (to pages or our site)

bull to encourage page or site indexing

bull likability factor (or not)ndash ldquoAll things being equal people want to do business with

their friends All things being not quite so equal people STILL want to do business with their friendsrdquo ndash Jeffrey Gitomer

bull promoting offerings

buthellipmy privacy

bull formerly found on street corners

bull were you unlisted

bull who did we do business with 30 years ago

whorsquos listening

some wonrsquot be listening thatrsquos ok

you donrsquot need 100 participation

no media channel

has 100 attention

wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

action 1

bull develop your elevator pitch

bull optimize your ldquowhat we dordquo paragraphthen adapt it to fit in various profile areas(160 characters in twitter for example)

bull photos for personal accounts logos for businesses(generally speaking in some instances you want to use photos)

action 2

grab your brand

bull mass id check with namechkcom

social marketing = application

visibility via preferred media

bull preferred media not singular media

bull specialty and niche social services

bull the year of talking to your audiencewhere they are

how does it help

how can social media impact your business

bull visibility brand awareness top of mind

bull customer feedback (in real-time)

bull trafficbacklinks (to pages or our site)

bull to encourage page or site indexing

bull likability factor (or not)ndash ldquoAll things being equal people want to do business with

their friends All things being not quite so equal people STILL want to do business with their friendsrdquo ndash Jeffrey Gitomer

bull promoting offerings

buthellipmy privacy

bull formerly found on street corners

bull were you unlisted

bull who did we do business with 30 years ago

whorsquos listening

some wonrsquot be listening thatrsquos ok

you donrsquot need 100 participation

no media channel

has 100 attention

wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

action 1

bull develop your elevator pitch

bull optimize your ldquowhat we dordquo paragraphthen adapt it to fit in various profile areas(160 characters in twitter for example)

bull photos for personal accounts logos for businesses(generally speaking in some instances you want to use photos)

action 2

grab your brand

bull mass id check with namechkcom

visibility via preferred media

bull preferred media not singular media

bull specialty and niche social services

bull the year of talking to your audiencewhere they are

how does it help

how can social media impact your business

bull visibility brand awareness top of mind

bull customer feedback (in real-time)

bull trafficbacklinks (to pages or our site)

bull to encourage page or site indexing

bull likability factor (or not)ndash ldquoAll things being equal people want to do business with

their friends All things being not quite so equal people STILL want to do business with their friendsrdquo ndash Jeffrey Gitomer

bull promoting offerings

buthellipmy privacy

bull formerly found on street corners

bull were you unlisted

bull who did we do business with 30 years ago

whorsquos listening

some wonrsquot be listening thatrsquos ok

you donrsquot need 100 participation

no media channel

has 100 attention

wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

action 1

bull develop your elevator pitch

bull optimize your ldquowhat we dordquo paragraphthen adapt it to fit in various profile areas(160 characters in twitter for example)

bull photos for personal accounts logos for businesses(generally speaking in some instances you want to use photos)

action 2

grab your brand

bull mass id check with namechkcom

how does it help

how can social media impact your business

bull visibility brand awareness top of mind

bull customer feedback (in real-time)

bull trafficbacklinks (to pages or our site)

bull to encourage page or site indexing

bull likability factor (or not)ndash ldquoAll things being equal people want to do business with

their friends All things being not quite so equal people STILL want to do business with their friendsrdquo ndash Jeffrey Gitomer

bull promoting offerings

buthellipmy privacy

bull formerly found on street corners

bull were you unlisted

bull who did we do business with 30 years ago

whorsquos listening

some wonrsquot be listening thatrsquos ok

you donrsquot need 100 participation

no media channel

has 100 attention

wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

action 1

bull develop your elevator pitch

bull optimize your ldquowhat we dordquo paragraphthen adapt it to fit in various profile areas(160 characters in twitter for example)

bull photos for personal accounts logos for businesses(generally speaking in some instances you want to use photos)

action 2

grab your brand

bull mass id check with namechkcom

buthellipmy privacy

bull formerly found on street corners

bull were you unlisted

bull who did we do business with 30 years ago

whorsquos listening

some wonrsquot be listening thatrsquos ok

you donrsquot need 100 participation

no media channel

has 100 attention

wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

action 1

bull develop your elevator pitch

bull optimize your ldquowhat we dordquo paragraphthen adapt it to fit in various profile areas(160 characters in twitter for example)

bull photos for personal accounts logos for businesses(generally speaking in some instances you want to use photos)

action 2

grab your brand

bull mass id check with namechkcom

whorsquos listening

some wonrsquot be listening thatrsquos ok

you donrsquot need 100 participation

no media channel

has 100 attention

wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

action 1

bull develop your elevator pitch

bull optimize your ldquowhat we dordquo paragraphthen adapt it to fit in various profile areas(160 characters in twitter for example)

bull photos for personal accounts logos for businesses(generally speaking in some instances you want to use photos)

action 2

grab your brand

bull mass id check with namechkcom

wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

action 1

bull develop your elevator pitch

bull optimize your ldquowhat we dordquo paragraphthen adapt it to fit in various profile areas(160 characters in twitter for example)

bull photos for personal accounts logos for businesses(generally speaking in some instances you want to use photos)

action 2

grab your brand

bull mass id check with namechkcom

action 1

bull develop your elevator pitch

bull optimize your ldquowhat we dordquo paragraphthen adapt it to fit in various profile areas(160 characters in twitter for example)

bull photos for personal accounts logos for businesses(generally speaking in some instances you want to use photos)

action 2

grab your brand

bull mass id check with namechkcom

action 2

grab your brand

bull mass id check with namechkcom

action 3

social readiness

make it easy to participate

whatrsquos yours

many different typesof pages withinfacebook

some can be mergedbut should you

action 4

Claim Whatrsquos Yours

bull authorized agent of your business

bull not a quick process

social activity optimization

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

irsquove nothing to say amp no one cares

we hear it all the time i donrsquot have anything to say amp no onewould care anyway how do i attract followers fans

bull friendly amp upbeatbull avoid sensitive issuesbull be helpfulbull listen firstbull engaging amp funny

action 5

posting tipsbull use keywords amp keyword phrases sparinglybull keywords should be relevant to subjectbull use an editorial calendarbull avoid spammy wordsbull appear conversationalbull avoid hyperbolebull look informativebull ask questions

good better best approach

be willing to pay professionalsfor assistance amp advice

bull good = know where your competition is start therestart small but start

bull better = watch alerts amp filters hashtags jump in when you can offer help

bull best = be an active amp responsive participant with custom posts

bull monitor contacts calls lead sources (referrals)

bull monitor issue rate customer satisfaction

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages

did it work do it again

now what

now lets have a discussion and spend some time on practical application efficiencies and measurement

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Building Social Communities Around Physical Ones Kevin Mullett

whatrsquos yours

many different typesof pages withinfacebook

some can be mergedbut should you

action 4

Claim Whatrsquos Yours

bull authorized agent of your business

bull not a quick process

social activity optimization

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

irsquove nothing to say amp no one cares

we hear it all the time i donrsquot have anything to say amp no onewould care anyway how do i attract followers fans

bull friendly amp upbeatbull avoid sensitive issuesbull be helpfulbull listen firstbull engaging amp funny

action 5

posting tipsbull use keywords amp keyword phrases sparinglybull keywords should be relevant to subjectbull use an editorial calendarbull avoid spammy wordsbull appear conversationalbull avoid hyperbolebull look informativebull ask questions

good better best approach

be willing to pay professionalsfor assistance amp advice

bull good = know where your competition is start therestart small but start

bull better = watch alerts amp filters hashtags jump in when you can offer help

bull best = be an active amp responsive participant with custom posts

bull monitor contacts calls lead sources (referrals)

bull monitor issue rate customer satisfaction

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages

did it work do it again

now what

now lets have a discussion and spend some time on practical application efficiencies and measurement

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Building Social Communities Around Physical Ones Kevin Mullett

action 4

Claim Whatrsquos Yours

bull authorized agent of your business

bull not a quick process

social activity optimization

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

irsquove nothing to say amp no one cares

we hear it all the time i donrsquot have anything to say amp no onewould care anyway how do i attract followers fans

bull friendly amp upbeatbull avoid sensitive issuesbull be helpfulbull listen firstbull engaging amp funny

action 5

posting tipsbull use keywords amp keyword phrases sparinglybull keywords should be relevant to subjectbull use an editorial calendarbull avoid spammy wordsbull appear conversationalbull avoid hyperbolebull look informativebull ask questions

good better best approach

be willing to pay professionalsfor assistance amp advice

bull good = know where your competition is start therestart small but start

bull better = watch alerts amp filters hashtags jump in when you can offer help

bull best = be an active amp responsive participant with custom posts

bull monitor contacts calls lead sources (referrals)

bull monitor issue rate customer satisfaction

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages

did it work do it again

now what

now lets have a discussion and spend some time on practical application efficiencies and measurement

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Building Social Communities Around Physical Ones Kevin Mullett

social activity optimization

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

irsquove nothing to say amp no one cares

we hear it all the time i donrsquot have anything to say amp no onewould care anyway how do i attract followers fans

bull friendly amp upbeatbull avoid sensitive issuesbull be helpfulbull listen firstbull engaging amp funny

action 5

posting tipsbull use keywords amp keyword phrases sparinglybull keywords should be relevant to subjectbull use an editorial calendarbull avoid spammy wordsbull appear conversationalbull avoid hyperbolebull look informativebull ask questions

good better best approach

be willing to pay professionalsfor assistance amp advice

bull good = know where your competition is start therestart small but start

bull better = watch alerts amp filters hashtags jump in when you can offer help

bull best = be an active amp responsive participant with custom posts

bull monitor contacts calls lead sources (referrals)

bull monitor issue rate customer satisfaction

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages

did it work do it again

now what

now lets have a discussion and spend some time on practical application efficiencies and measurement

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Building Social Communities Around Physical Ones Kevin Mullett

irsquove nothing to say amp no one cares

we hear it all the time i donrsquot have anything to say amp no onewould care anyway how do i attract followers fans

bull friendly amp upbeatbull avoid sensitive issuesbull be helpfulbull listen firstbull engaging amp funny

action 5

posting tipsbull use keywords amp keyword phrases sparinglybull keywords should be relevant to subjectbull use an editorial calendarbull avoid spammy wordsbull appear conversationalbull avoid hyperbolebull look informativebull ask questions

good better best approach

be willing to pay professionalsfor assistance amp advice

bull good = know where your competition is start therestart small but start

bull better = watch alerts amp filters hashtags jump in when you can offer help

bull best = be an active amp responsive participant with custom posts

bull monitor contacts calls lead sources (referrals)

bull monitor issue rate customer satisfaction

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages

did it work do it again

now what

now lets have a discussion and spend some time on practical application efficiencies and measurement

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Building Social Communities Around Physical Ones Kevin Mullett

action 5

posting tipsbull use keywords amp keyword phrases sparinglybull keywords should be relevant to subjectbull use an editorial calendarbull avoid spammy wordsbull appear conversationalbull avoid hyperbolebull look informativebull ask questions

good better best approach

be willing to pay professionalsfor assistance amp advice

bull good = know where your competition is start therestart small but start

bull better = watch alerts amp filters hashtags jump in when you can offer help

bull best = be an active amp responsive participant with custom posts

bull monitor contacts calls lead sources (referrals)

bull monitor issue rate customer satisfaction

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages

did it work do it again

now what

now lets have a discussion and spend some time on practical application efficiencies and measurement

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Building Social Communities Around Physical Ones Kevin Mullett

good better best approach

be willing to pay professionalsfor assistance amp advice

bull good = know where your competition is start therestart small but start

bull better = watch alerts amp filters hashtags jump in when you can offer help

bull best = be an active amp responsive participant with custom posts

bull monitor contacts calls lead sources (referrals)

bull monitor issue rate customer satisfaction

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages

did it work do it again

now what

now lets have a discussion and spend some time on practical application efficiencies and measurement

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Building Social Communities Around Physical Ones Kevin Mullett

bull monitor contacts calls lead sources (referrals)

bull monitor issue rate customer satisfaction

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages

did it work do it again

now what

now lets have a discussion and spend some time on practical application efficiencies and measurement

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Building Social Communities Around Physical Ones Kevin Mullett

now what

now lets have a discussion and spend some time on practical application efficiencies and measurement

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Building Social Communities Around Physical Ones Kevin Mullett

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Building Social Communities Around Physical Ones Kevin Mullett

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Building Social Communities Around Physical Ones Kevin Mullett