building roi for b2b segment for office yes
DESCRIPTION
How do we reach out to HR, Admin, and procurement managers in a way that establishes credibility and emphasizes OfficeYes’ USP?TRANSCRIPT
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Building ROI for B2B segment - OfficeYes
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Business challenge
How do we reach out to HR, Admin, and procurement managers in a way that establishes credibility and emphasizes OfficeYes’USP?
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Our solution
Personalized Lift Branding
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• We identified Gurgaon Cybercity as an optimal location for branding elevators, due to it having a high concentration of large offices.
• As the salespeople of OfficeYes were effectively the brand’s ambassadors, we also chose to use them as the models in the creatives.
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The elevator branding creatives, featuring the actual employees on the right hand side.
![Page 6: Building ROI for B2B Segment for Office Yes](https://reader035.vdocuments.site/reader035/viewer/2022081602/55511ae8b4c905f10b8b51e6/html5/thumbnails/6.jpg)
Clear mention of USP
Product DisplayUs vs. Others: OfficeYes is better than our competitors
CRM: We used mobile marketing to trace individual leads and final conversion
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ResultsUsing actual OfficeYes salespeople as the models in the communication established credibility for the brand and familiarity for old and new clients, apart from getting incoming leads.
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