BUILDING RELATIONSHIPS

Via Twitter

© 2012 Maverick Learning Designs

Your Objectives• Your objectives are to…

• Build relationships that will generate…• Sales leads• Job leads• Other opportunities to get good stuff• Opportunities to give

© 2012 Maverick Learning Designs

Your Objectives• Your objectives are to…

• Build relationships that will generate…• Sales leads• Job leads• Other opportunities to get good stuff• Opportunities to give

• Increase your Google “ranking” so that your stuff will appear when others “google” you.

© 2012 Maverick Learning Designs

A Grain of Salt

© 2012 Maverick Learning Designs

A Grain of Salt• Take all advice about social media with a generous

handful of salt.• Few opinions of self-proclaimed experts are grounded in solid

research.

© 2012 Maverick Learning Designs

Tweet• Tweet up to 140 characters, including links.

© 2012 Maverick Learning Designs

Tweet• Use Tweet Speak to conserve characters.

© 2012 Maverick Learning Designs

Tweet• Use hashtags, e.g. #chocolate, so your Tweets will appear

when other users search using those tags.• Viewers of your Tweets may decide to follow you. • If they also ReTweet your Tweet, their followers may follow you,

too!

© 2012 Maverick Learning Designs

Tweet• Use hashtags, e.g. #chocolate, so your Tweets will appear

when other users search using those tags.• Viewers of your Tweets may decide to follow you. • If they also ReTweet your Tweet, their followers may follow you,

too!

• Include hashtags in the body of your Tweet, or at the end.• There is no limit as to the number of tags. Characters in your tags

do, however, count against your allowance of 140 characters.

© 2012 Maverick Learning Designs

Shorten Your Links• When your Tweet will include a link, the characters in

the .url will take up many of your 140 allowed characters.• You can get and substitute a shortened version of a link

by using services like bit.ly.

© 2012 Maverick Learning Designs

Shorten Your Links: Example• Here’s an example of a Tweet including a shortened link

obtained using bit.ly.

© 2012 Maverick Learning Designs

What to Tweet• Here are some things to Tweet.

• Questions• Requests (e.g. for sales or job leads)• Opinions• Links to interesting pages• Your blog posts• Your Digg submissions• Your SlideShare projects• Your YouTube movies• New Pinterest Boards and Pins

© 2012 Maverick Learning Designs

@Mentions• Including another Tweeter’s user name preceded by @ in

your Tweet (@jpsousa) is considered a “mention,” provided that it does not appear at the start of your Tweet.

© 2012 Maverick Learning Designs

@Mentions• Including another Tweeter’s user name preceded by @ in

your Tweet (@jpsousa) is considered a “mention,” provided that it does not appear at the start of your Tweet.

• Mentions appear on the timeline of the mentioned user, whether or not they are following you.

© 2012 Maverick Learning Designs

@Mentions• Including another Tweeter’s user name preceded by @ in

your Tweet (@jpsousa) is considered a “mention,” provided that it does not appear at the start of your Tweet.

• Mentions appear on the timeline of the mentioned user, whether or not they are following you.

• Past mentions of you are viewable via the @Connect button at the top of the Twitter window.

© 2012 Maverick Learning Designs

@Replies• When you reply to a Tweet, the user name of the user to

whom you are replying is automatically inserted at the start of your Tweet, e.g. @qtarantino.

© 2012 Maverick Learning Designs

@Replies• When you reply to a Tweet, the user name of the user to

whom you are replying is automatically inserted at the start of your Tweet, e.g. @qtarantino.

• Your reply will appear on the timeline of the user to whom you are replying.

© 2012 Maverick Learning Designs

@Replies• When you reply to a Tweet, the user name of the user to

whom you are replying is automatically inserted at the start of your Tweet, e.g. @qtarantino.

• Your reply will appear on the timeline of the user to whom you are replying.

• It will not appear on the timelines of your Followers, except in the case where one of your followers is also a follower of the user to whom you are replying.

© 2012 Maverick Learning Designs

Get Notified• You control via Settings the e-mail notifications you receive.

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Send All Your Tweets to Facebook?• You have the option to authorize Twitter to send all your

Tweets to your Facebook timeline.

© 2012 Maverick Learning Designs

Send All Your Tweets to LinkedIn?

© 2012 Maverick Learning Designs

• You have the option to authorize Twitter to turn all your Tweets into LinkedIn Updates..

Include a Good Headshot in Your Profile

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Some substitute their logo for a photo.

Get Introduced

© 2012 Maverick Learning Designs

Bring LinkedIn Contacts into Twitter• Follow these 11 easy steps to bring your LinkedIn

Connections into Twitter as “follow-ees”…

© 2012 Maverick Learning Designs

If you don’t already have a Gmail account, create one; you’ll need it, as you’ll see shortly. It’s free and you’ll need it sooner or later anyway.

© 2012 Maverick Learning Designs

Export IN Contacts to Gmail (1-2)

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Export IN Contacts to Gmail (3-4)

© 2012 Maverick Learning Designs

Export IN Contacts to Gmail (3-4)

Import .csv Data into G-mail (5-6)

© 2012 Maverick Learning Designs

Import .csv Data into G-mail (5-7)

© 2012 Maverick Learning Designs

Import Gmail Contacts into Twitter (8-9)

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Import Gmail Contacts into Twitter (10)

© 2012 Maverick Learning Designs

Import Gmail Contacts into Twitter (11)

© 2012 Maverick Learning Designs

What to do with Those Uploaded Names?

© 2012 Maverick Learning Designs

After bringing in your LinkedIn contacts, decide which ones to follow…

…and invite others to become Tweeters, too!

Winning Followers• People will tend to follow you when you:

• Follow them.• Tweet Direct to them.• Reply to their Tweets.• ReTweet their Tweets.• Mention them in your Tweets.

© 2012 Maverick Learning Designs

Advance by ReTweeting (1)

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Advance by ReTweeting (2)

© 2012 Maverick Learning Designs

Advance by ReTweeting (3)

© 2012 Maverick Learning Designs

Sometimes Followers Just Show Up

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Don’t forget to start following them!

Following Companies• Follow companies where you want to work or with whom

you’d like to do business.

© 2012 Maverick Learning Designs

Mind Your Twetiquette

© 2012 Maverick Learning Designs

Protect Your “Brand” by…• Ensuring that nothing—including your Tweets—that

appears when you are “googled” shows you in an unfavorable light.

• “Listen” for mentions of your name or that of your business using Twilert.• Google Alerts do not pick up mentions inside Tweets.

© 2012 Maverick Learning Designs

“Listening Posts”• Google Alerts won’t pick up mentions of you or your

business in Tweets, so set up alerts using Twilert.

© 2012 Maverick Learning Designs

Comments or Questions?• Dennis Fahey• Maverick Learning Designs• @dennisafahey• dennisafahey@maverickld.com• Learningmaverick.com (WordPress)• 720/951-5440

© 2012 Maverick Learning Designs

Suggestions for additional content will be warmly welcomed!