building relationships in 140 characters #growkelowna
DESCRIPTION
The slides for my presentation at the #GrowKelowna event: "Grow Your Business with Email & Social Media" today in Kelowna BC, Canada. Find more information here: http://tweet4ok.com/kelowna-event-grow-your-business-with-email-and-social-media/TRANSCRIPT
“Secrets” to Social Media success
“Secrets” to Social Media success
“Secrets” to Social Media success
Learning Research Discovering Information
Discuss Inform Share Broadcast
Why Twitter?
Follow to Listen Reach Followers
What to do with Twitter? Customer Service Marketing Market Research Promotion Share resources Network Ask Questions Listen…….
http://tweet4ok.com/top-uses-for-twitter/
Social Media Strategy Attract ambassadors Be human Connect Become a “Thought Leader” Build trust Social Media is part of your “brand” “Marketing doesn’t spread, stories do!”
Who do you want to meet?
Resources Ambassadors
Share information valuable to you
Easy to read Well researched Your topics Your style Local (?)
Large network Eager to share Authority Follow back Responsive Track record
Twitter is for Kids
http://www.ignitesocialmedia.com/social-media-stats/2012-social-network-analysis-report/#Twitter
Twitter is a free advertising platform
Just being on Twitter is enough
My customers are not on Twitter
http://www.ignitesocialmedia.com/social-media-stats/2012-social-network-analysis-report/#Twitter
Mind what you have learned. Save you it can~Yoda