Building and Maintaining your Social Media Platform

Shari WeissSocial Media Trainer & Web 2.0 StrategistChief Blogger at SHARISAX IS OUT THERE

http://sharisax.com

Performance Social Media

Performance Social Media

Building and Maintaining a Social Media Platform

Performance Social Media

Introduction1. Who am I and how did I fall in love

with All Things Social Media

2. Why you should understand and start applying social media strategies NOW

3. How to manage your time online

4. Which social media platforms can be useful to help promote & sell your books

Building and Maintaining a Social Media Platform

Performance Social Media

Up Close & Personal

• Marketing, Public Relations, and Advertising professor for 30 years -- most recently SFSU

• MARCOM Director [marketing communications] for two wholesale distribution companies

• Trade magazine editor and business writer: PG&E, Wal-Mart, Harcourt Brace Jovanovich

• Certified Social Media Leadership consultant from Social Media Academy

Building and Maintaining a Social Media Platform

Performance Social Media

Why Social Media NOW?• 90% of consumers trust peer recommendations, only 14% ads

• 72% of all internet users are now active on social media

• 47% of Americans say Facebook is their Number ONE influencer for product purchases

How many people have heard about you? How many know you? How many know you care about them? How many people will want to buy and read your book?

Use Social Media to build an audience BEFORE you publishAnd/or sell more of those books you already have out there

Building and Maintaining a Social Media Platform

Performance Social Media

How my blog can help you

Performance Social Media

Performance Social Media

Getting down to BASICS How should you “be”? #1

Be . . .Discoverable

Performance Social Media

Performance Social Media

Getting down to BASICS How should you “be”? #2

Be . . .Engaging

Performance Social Media

Performance Social Media

Getting down to BASICS How should you “be”? #3

Be . . .Deliberate

Performance Social Media

Performance Social Media

“I am on OVERWHELM!!!!!”

Confusion

Silence!!Focus

Effort

Building and Maintaining a Social Media Platform

Performance Social Media

What can your EFFORT look like?

http://bit.ly/TYtSh0

Building and Maintaining a Social Media Platform

Performance Social Media

If you are a NEWBIE . . .

Here follows a range of TMO’S i.e.,

TIME MANAGEMENT

OPTIONS:

These are HOW ideas: “HOW do I find the time????”

Building and Maintaining a Social Media Platform

Performance Social Media

TMO: Stage One

1.Write and PERFECT a set of bio’s

Getting your feet wet checklist

2. Select a platform you are currently using ORchoose a new one that you believe will be beneficial

a. Read a “how-to article . . . or twob. Sign up and use/modify one of your biosc. Follow/connect with usersd. Read what they have postede. GET STARTED POSTING your own content f. Re-post, i.e., retweet, like, share content of others

1st step: Begin with 1 hour on any day of the week that works for you

Repeat as needed: to feel confident and satisfied you are doing something useful and enjoyable.

Building and Maintaining a Social Media Platform

Performance Social Media

TMO: Stage Two

START with 30 minutes three times a week

Gradually add days and/or time: When you feel confident and satisfied you are doing something useful and enjoyable.

Build and Maintain

*options (a) work on one site each 30-minute period(b) work on one site per week(c) Work on more than one site each session

Building and Maintaining a Social Media Platform

Performance Social Media

FANFARE: Now . . .

The WHAT’S and the WHY’SSocial Media includes the online platforms that people use to share * content, * profiles, * opinions, * insights, and * experiences for one-to-one, one-to-many, and many-to-many communications

Building and Maintaining a Social Media Platform

Performance Social Media

WHY Social Media?Isn’t a good website enough?

NO!And here is why:

1) One “static” website will not be easily found online.2) Google [and other search engines] have “algorithms” [calculations, spiders] that

look for the most appropriate data to respond to people’s search inquiries.

3) You need to have many pages “indexed” online: TARGET 100 pages of content!

4) You need lots of great content that gets “liked” and shared5) You need to participate and engage online to build “backlinks,” i.e. inbound traffic

to your website.

Building and Maintaining a Social Media Platform

Performance Social Media

SharipediaEIGHT social media sites for you to consider learning and building some kind of presence on.

1. Your own Blog2. Facebook profile AND fan

page3. LinkedIn4. Twitter

The order I list them in is my own theory of relevance to authors and publishers, but your particular niche may benefit from a different order, or, in fact, other sites [some which may not even be invented yet!]

5. Google Plus6. YouTube7. Pinterest8. Instagram

Building and Maintaining a Social Media Platform

Performance Social Media

Blogging

Why you need a blog:• 77% of internet users read blogs• 81% of U.S consumers trust info and

information read on blogs• 61% have purchased based on blog post• Websites WITH blogs have 434% more pages

indexed in search results• Images!!! Posts with photos, screenshots,

charts, and infographics get more backlinks• Digits in titles and lots of data in posts get

content shared most frequently.

Building and Maintaining a Social Media Platform

Performance Social Media

FacebookFacebook now has 1.28 BILLION users• 95% log in daily• 23% log in 5x a day

47% of Americans say Facebook is their #1 influencer of purchases

70% of marketers used Facebook to gain new customers

Highest traffic occurs midweek between 1 and 3

Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded

Building and Maintaining a Social Media Platform

Performance Social Media

Let’s get to LinkedIn• 300 million users worldwide• 100 million in U.S.• 200 countries and territories• 40% of users check LI daily• Every 2 seconds, two more people

join LI• Total number of LI groups: 2.1 million:

8000 created every week• 15 million mobile profiles views daily!

LinkedIn allows authors to identify agents, publishers, editors, and a host of other resources.

Building and Maintaining a Social Media Platform

Performance Social Media

Twitter• 645 million registered users

• 215 million active users

• 500 million Tweets a day

• Twitter is fastest growing social network• Grandparents are the fastest growing

demographic.

- Create quality content that will generate interest - Provide links to help people find out more about your tweet.- Tweet regularly. Google rewards fresh content.- Use keywords important to your niche in your tweets.

TIPS

Building and Maintaining a Social Media Platform

Performance Social Media

YouTube* 1 billion registered* 359 million active users

The jury is till “out” regarding Google Plus.

The CEO recently left and the majority of Google Plus employees were transferred to other units.

Google Plus

Many experts maintain an active presence, but engagement is not as big a factor except in GOOGLE HANGOUTS: instant messaging and video chat room

High learning curve, i.e., if you are a newbie, do not start here.

• 1 billion visitors monthly• 100 hours of video uploaded

every MINUTE!• 6 billion videos watched each

month• 40% of YouTube globally is

watched via mobile device• Avg. length of most-viewed

videos: 31-120 seconds.

Building and Maintaining a Social Media Platform

Performance Social Media

Instagram• 70 million signed up• 20 million active monthly users • 80% women; 20% of U.S. women• Most active at night

Pinterest

The beauty of Pinterest is that your message can reach users who don’t follow you, as long as someone they follow as pinned your message.

TIPS-- Use images on every blog post, so they can be pinned.-- Install Pinterest button on Facebook and post your pins there.-- Add a “pin” button to your website, so you can “multi-channel,” i.e. drive traffics to all your sites.

• 200 million active monthly users

• 70% use daily: 75 million people

• 60 million photos posted daily

• 20 billion have been shared

Ten authors and publishers to follow on Instagram

Performance Social Media

Performance Social Media

Closing Quote

If you help others today, they will return and bring their friends.

Create great experiences for them to share, curate interesting content, and you are guaranteed to spark advocacy, i.e. Ambassadors for you and your books.

Performance Social Media

Performance Social Media

Other online resourcesMistakes that keep you from getting found

FAQ’s regarding SEO

How to create a Landing Page

How to create a Thank You page

Get a free Social Media Scheduling Template

Introduction to Pinterest

Is Google Plus the Walking Dead?

9 LinkedIn Marketing Tips from the Pros

Relevant posts from my blog:

Blogging Basics

Facebook Basics

LinkedIn Basics

Twitter Basics

Definitions of Web 2.0, Blogging, Microblogging, Reverse-Engineering, Future of Marketing

Enhance your LinkedIn profile to increase find-ability

10 Social Media Newbie Mistakes

What to Tweet to stand out from the Masses

Simple answers to six basic social media questions