building, growing, and leading your team. the dna of a team…person ality matters!
TRANSCRIPT
Building, Growing, and Leading Your Team
The DNA of a Team…Personality Matters!
A Team EKG
Starting a Business?- Three things to avoid!
Growing a Business?
1. Impact Success
2. Central to Failures
3. Often Overlooked
“The size of your team must be the size of your dream…the problem is many people focus too much attention on their dream and too little on their team.” - John Maxwell
“A companies only sustainable competitive advantage is its ability to learn faster than the competition.” - Peter Senge
- Focus on your team!
Normal Market Conditions: Regression to the Mean
High- performing companies
Low-performing companies
Earnings % Mean for the industry peer
group
time
Source: Boston Consulting Group analysis, illustrative chart
Recessionary Conditions: Digression from the Mean
High- performing companies
High- performing companies
Earnings % Mean for the industry peer
groupLow-performing companies
Low-performing companies
Source: Boston Consulting Group analysis, illustrative chart
Recession
Typical Company Responses to a Recession
The Losers
Key Metrics Costs to be Cut
Assets to be Maintained
and Nurtured
Necessary Investments to
be MadeEmployees
COGS
SG&A
R&D
CapEx
PP&E
Typical Company Responses to a Recession
The Muddled Middle
Key Metrics Costs to be Cut
Assets to be Maintained
and Nurtured
Necessary Investments to
be MadeEmployees
COGS
SG&A
R&D
CapEx
PP&E
Typical Company Responses to a Recession
The Winners
Key Metrics Costs to be Cut
Assets to be Maintained
and Nurtured
Necessary Investments to
be MadeEmployees
COGS
SG&A
R&D
CapEx
PP&E
The Winning Strategy
Optimizing vs. Right-sizing1 Growth2
• Higher reduction of COGS• Maintain employees as strategic
assets (lower reductions than peer group)
• Higher investment in market-related items such as SG&A and R&D
• Higher investment in asset-related items such as CapEx and PP&E
Quick and decisive action was preemptive
Tying it together
1. Winning strategies are executed by winning teams. (Central in victory or defeat)
“Just like great marketing will help a bad product fail faster…great strategies executed by a dysfunctional team are destined for failure.”
2. Know your team
3. Have your team know each other
4. Celebrate strengths
5. Jim Collins “Good to Great” – right seat
Do you know the DNA of your team?
Impact of Personality
Each person’s personality will impact…
1. Motivations
2. Goals
3. Fears
4. Stress Points
5. Response to authority
6. Response to others
7. How we SEE the world
The Impact of Personality on Teams:
Our decisions and reactions are driven largely by our perspective; and our perspective is largely driven by our personality—who we really are.
And therefore, each person’s unique “ME” has a direct impact on the “WE”
The Impact of Me on We
The Impact of Personality on Teams:
Patrick Lencioni wrote, in his best seller, about the five major dysfunctions of a team.
Personality, Perceptions, and Team Dynamics
The Impact of Personality on Teams:
While all aspects of team dysfunction are serious, intentional team development with scientific tools best addresses the foundational team dysfunction—lack of trust
"What don't know about a person we fill with what we perceive about them. These perceptions are often based upon who we are.
- Our perceptions can be costly!
Personality, Perceptions, and Team Dynamics
The Impact of Personality on Teams:
In the context of a team of people, there are two ways to know the team and it’s individual players best:1) Spend significant time together…usually several
years
2) Assess each person with a scientific, verifiable tool that looks at each player individually, how they uniquely affect the team, and the resulting team dynamic
Personality, Perceptions, and Team Dynamics
The DNA of a Team- The DISC System
DISCDriver-Interactive-Supportive-Conscientious
The DNA of a Team- 17 Key Personality Types
Individual Report- Driver (Robert Dickie)
Individual Report - Robert Dickie (2)
Married Team
Network Marketing Executive TeamTeam = Networker
Missing Team Member?
Missing Team Member?
International Organization (Board)
Why do Teams Matter?
High- performing companies
High- performing companies
Earnings % Mean for the industry peer
groupLow-performing companies
Low-performing companies
Source: Boston Consulting Group analysis, illustrative chart
Recession
Conclusion
1. There are multiple services that range in price
2. Use a service that also provides a consultant
3. Harvard Business School – 191 Global CEO’s1. Top rated program each year
2. Multi-year program to drive results
3. Comparison reports with industry / sector
“What if I spend a lot of money training these employees and they leave?” question from an HBS CEO
HBS Professor Reply “What if you don’t and they stay?”
Questions?
For a free personal assessment and seven page report e-mail me at [email protected]
Connect with me!
Website – www.RobertDickie.com
LinkedIn – Robert Dickie III
Facebook – Robert Dickie III
Twitter - @RobertDickie